Progressing for the Planet

Wella Company has organized its sustainability efforts into three pillars: people, products and the planet. Focusing on reducing its environmental impact through its carbon footprint and supporting salons to reduce their environmental impact, the company has comprehensively mapped out its carbon footprint and is committed to reducing its impact every year. The brand has also committed to supporting its salons through free-to-access sustainability education.

At its facilities, Wella is aiming for 100 per cent renewable energy by 2025 (wherever possible) and a 35 per cent reduction in energy used per unit and water consumption per unit by 2030. The company is also working to achieve zero waste to landfill from all owned sites wherever possible by 2025 and a 35 per cent reduction in waste they create in its own facilities per unit by 2030. In addition to these ongoing goals and efforts, Wella’s recent packaging changes include recycled aluminum and cardboard, along with PCR (post-consumer recycled) plastic.

Ecological Thinking

Since its inception, Biolage has prided itself on being conscious of its impact on the planet. In an attempt to take things one step further, the brand’s signature bottles are now made from 100 per cent post-consumer recycled plastic to help reduce the amount of virgin resin used in its packaging. This change is featured in the brand’s refreshed label design, which also highlights its vegan and cruelty-free formulas that are free of silicones, sulfates, mineral oil, and parabens.

To further reduce the amount of plastic in the ocean, Biolage has partnered with Plastic Bank, an organization that helps with ethical recycling in vulnerable coastal communities while repurposing the materials back into the global supply chain, which helps prevent two million plastic bottles from entering the ocean.

Eco-Conscious Reductions

Named as last year’s winner for Green Brand in Salon’s 11th annual Reader’s Choice Awards, Authentic Beauty Concept continues to further its environmental efforts. The brand’s #AuthenticBeautyMovement promotes the idea of salons and hairstylists upcycling their containers. The company also hosts a Sustainability Seminar to educate hairstylists on sustainability and increase their awareness and understanding. In addition, Authentic Beauty Concept is committed to reducing carbon emissions by 65 per cent (per ton of product) by 2025. By 2030, the brand hopes to reduce emissions by 75 per cent and source 100 per cent of its electricity from renewable energy sources, with the goal of becoming climate-positive by 2040.

Constant Change

Davines is taking a circular approach to its sustainability efforts through eco-design principles that include lightweight and 100 per cent carbon-neutral packaging—made from recycled or renewable-sourced materials, including PET (polyethylene terephthalate) plastic— with fewer and recycled or renewably sourced materials for less consumption and to lower their carbon dioxide equivalent.

Since 2014, Davines has helped reduce virgin plastic by more than 60 per cent through the reuse of empty packaging, which has transformed containers into textile fibres to make towels, backpacks and more.

Davines has also partnered with Plastic Bank to help collect more than 100 tons of ocean-bound plastic. Last year, for every product sold, an equal amount of plastic was collected from oceans in Brazil, Indonesia and the Philippines.