Active Awareness

Last year, L’Oréal Canada strengthened its eco-friendly stance by introducing its chief sustainability and human rights officer, Maya Colombani. The company is aiming to achieve carbon neutrality, along with its other goals in areas such as water management and partnerships.

L’Oréal is also aiming to convert all of its plastic packaging to refillable, reusable, recycled or compostable by 2025.

By 2030, the brand is hoping to feature 100 per cent recycled or bio-based plastics and formulas made from ingredients that are 95 per cent bio-based, derived from abundant minerals or from circular processes.

Putting in the Work

A Mindful Approach

With the brand’s Style Consciously campaign in stores and online, Chatters aims to help its clients make more environmentally conscious choices when shopping. With a range of products that are sustainable, clean, vegan and cruelty-free, each product is thoroughly vetted before being given the Chatters Style Consciously stamp of approval to help clients choose greener and cleaner brands and products. In addition, Chatters has been a certified Green Circle Salon since 2017 and is the largest salon chain to be Green Circle certified. Through the partnership, Chatters has recovered 209,280 pounds (and counting!) of recycled materials.

In addition to its ongoing sustainability efforts, such as responsible sourcing and packaging, cruelty-free and vegan formulas, plant-conscious manufacturing and clean water accessibility, Aveda recently underwent the vigorous process of becoming a B Corp-certified company. To further its commitment to social and environmental responsibility, the brand’s governance, workers, community, environment and consumers were all reviewed by B Lab, a social organization that aims to transform the global economy for all people, communities and the planet. Aveda’s overall impact score was 89.6, which exceeded the average score of 50.9, enabling the company to join a network of companies that meet the highest standards of verified social and environmental performance, transparency and accountability.

Cleaner Waters

In addition to Moroccanoil’s recycled packaging efforts, cruelty-free formulas and eco-conscious operational changes and initiatives, the brand has partnered with Oceana, an international organization focused on ocean conservation, to donate while building awareness around the organization’s efforts.