FORTY BEAUTIFUL YEARS

PULSE FORTY BEAUTIFUL YEARS BEAUTIFUL YEARS

Maritime Beauty Supply Celebrates

By Tina Christopoulos

Clockwise from top right Jean-Philippe Thomassin, Maurice Doucet and Dr. Lew; Maurice Doucet and Martin Parsons; Ian Marc, Ian Marc’s Hairstyling, Jacqueline Smith, Ian Marc’s Hairstyling; Linda Gardner, Salon Business Consultant, Peter Alexander, General Manager, Maritime Beauty; Chris Baran, International Redken Artist; The Maritime Beauty Supply team; Ann Mincey and Minter Dial present a bouquet of fl owers to Ann and Maurice Doucet. THERE’S A REASON WHY Maritime Beauty’s motto is Shaping Success Together. And that reason was all the more obvious during their 40th anniversary weekend celebration April 8—10, when some of the biggest names in the beauty industry took the stage to express their appreciation, respect and gratitude to Maurice Doucet, founder of Maritime Beauty, and his beautiful wife Ann, to whom he credits most of his success.

“Thank you Maurice and Ann, I always feel like family here,” said Martin Parsons at Sunday evening’s gala. Dennis Sharp, former general manager of Redken was in attendance as a long-time friend. Ann Mincey hosted the evening. Chris Baran and Parsons delighted the crowd with a show of the trendiest and most polished looks of the season.

One audience member hit the nail on the head when he spoke candidly about the way Maritime does beauty: with a lot of heart. And Minter Dial, from L’Oréal Canada, echoed the sentiment when he presented Ann and Maurice with a bouquet of flowers and an eloquent speech.

“Our template is to do business on a personal level,” says Maurice. “Every time we see customers, we greet them with an embrace. We’re very close. Just like with our staff. If they’re having challenges we always get into their personal world and help out.” A lot of the Maritime staff has been loyal employees for over 15 years now.

Maurice remembers many occasions when he’s gone in and helped save smaller second floor salons by refinancing them and getting them back on their feet. “That’s just the kind of business we are,” he says.

Maurice has rubbed elbows with the best of the business, and in one single conversation can drop names like Horst Rechelbacher and Arnie Miller, founders of Aveda and Matrix, respectively, recounting personal stories and memories.

One thing is clear as he jumps from one item to the next: passion reigns in his world, and it hasn’t diminished one bit in the last 40 years. Congratulations Maurice and the whole Maritime Beauty Supply team! S

Breakthrough

Nothing like it in the world!

Technology!

Injected with the power of 5-21

“Will I get my rebates?”

Ask your Authorized Distributor or call Uvalux BEFORE you buy 1-800-661-6292

Cash Back* and Free Advertising Allowance* only available from Uvalux Authorized Distributors.

WANT MORE CASH? BE A PREMIERE ACCOUNT!1-800-661-6292

Picture Perfect Pure.Form Salon/Studio in Calgary by Colette Wright

NAME Pure·Form Salon/Studio

ADDRESS

OWNERS

326 11 Avenue SW, Suite 100 Calgary, AB. T2R 0C5 L-R Daniel Lara, Angela Wiebe, and Libertee Muzyka SALON OPENED October 6, 2005 SIZE NUMBER OF STAFF 2,845 square feet 10 BREAKDOWN 8 stylists; 1 head makeup artist; 1 photographer; 1 receptionist; 12 styling stations; 2 makeup stations at cosmetic counter bar; 450 sq. ft. photography studio INTERIOR DESIGNER Kim Johansen at Blackdog Design FURNITURE Furniture Works and Hi-tech Beauty AND EQUIPMENT Supplies Supplies RETAIL HAIR Bumble and Bumble, Matrix Colour RETAIL COSMETICS Trucco and introducing Fresh PHONE 403.266.7335 HOURS OF OPERATION Tuesday to Friday: 9 am to 8:30 pm Saturday: 8 am to 4:30 pm Sunday and Monday: Closed

WEB SITE www.pureformonline.com

THERE IS NO NEED TO ESCAPE to New York City’s salons for a glamorous transformation. Canada’s boomtown of the west is already ‘spreading the news’ about a unique service that introduces a whole new concept to the beauty and fashion industry.

Located in Calgary’s designer district and attracting a diverse crowd of business professionals, students, commuters and urban shoppers, Pure Form Salon/Studio is a cut above the rest, says co-owner Angela Wiebe. “As the trend continues for hair salons to expand by providing spa and esthetic treatments, Pure Form is one-of-a-kind because it offers hair, cosmetics AND photography in the salon.”

Wiebe says the addition of the photo studio allows Pure Form to be recognized as a top image-crafting salon. “Beauty on the outside starts with the right hair colour, cut and makeup application, but a portrait can capture a client’s inner beauty.”

Walk in and you might think you’re in a hotel lobby or designer studio, with a New York City flare, but it’s far from intimidating. The ceiling is 14 ft. high making the layout open and clean. Even the floor is stunning. “It’s like walking on glass,” laughs Wiebe. “After the acid stain took effect, layers of wax were poured on top creating a luxurious look.”

In the waiting area, there are no chairs but rather a long bench built-in for dual purposes. “Covered with a plush comfortable cushion to sit on, we use the space underneath as a storage area,” explains Wiebe. “The same type of seating is used under our hooded dryers.”

The front desk, makeup bar and retail shelves are oak finished in black walnut. Even the full-length mirror styling stations have the same kind of wood with built-in shelves on the sides for storage. “A lot of thought went into figuring out how we could store products and styling tools to maintain a clutter-free image,” says Wiebe.

A 42-inch flat screen television shows a gallery of portraits taken by the in-house photographer. “It’s an easy sell when clients see the quality of work,” says Wiebe. “Everything from pregnancy portraits to bridal shots to family photos is available.” Wiebe admits during holidays when gifts are exchanged many women take advantage of getting an intimate photo done. “It’s the perfect present for her partner and every woman exudes a sense of intimate self.”

Another pleasure clients receive after their hair appointment is a complimentary makeup touch up or full-face application done by Pure Form’s makeup designer. “We have a specially designed twoseated makeup bar where clients have the chance to learn about proper application, colours and skincare.” S