COLOUR

Intense Colour

22 new shades to excite your clients new shades to excite your clients

You always want to give your clients the most brilliant intense colour possible—the kind you’ll see on actress Emily Blunt in the hilarious movie The Devil Wears Prada. Her haircut is fabulous, but the colour is amazing. More intense longer-lasting colour like this is now available through the Matrix SoColor portfolio. Launching this month, they are introducing 18 new shades, from shimmering gold to fiery reds, called the Reflect Collection, plus four powerful reds called SoRED. Sandra MacKenzie, owner of Heaven’s Hair Studio in Ridgeway, Ont., near Niagara Falls, has been testing the new shades on her clients and gives this feedback. “Probably the most awesome benefit of the Reflect shades is the patented

Color Grip technology which anchors the molecule inside the cortex to give great longer-lasting intense reds. I have played with them on many clients and they’re saying they notice the red vibrancy lasting longer, with no brown out. They are seeing a big difference with the condition of the hair too—it is softer and has a lot more shine. “While they’ve developed a new, very nice fragrance, the big benefit to the colourist is the texture of the product in application—it is much smoother and creamier, and I’m getting more mileage from the product which adds up to less wastage.” Stephanie Gougoux, product manager for Matrix says, “With these 18 fashion shades the saturation is so pure it allows the colourist to be more creative and avant garde, and they are completely intermixable with existing SoColor shades for more versatility with all colour clients. Gougoux adds, “The four SoRED shades are ultra intense chromatic reds you can use as a colour booster or for off-scalp highlights with no pre-lightening required—it lifts as it deposits. You can also mix them into any SoColor shades to infuse it with an intense red vibrancy.” So who are the target clients for these new shades? Any permanent hair colour client who wants vibrant long-lasting fashion colour; clients with up to 50 per cent grey, who want a bold look; clients with more than 50 per cent grey, who want a vibrant shade without glowing grey; clients who want richness and intensification of any shade.—SP