Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

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Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages


Report Description

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks. Synopsis "Adultifying Soft Drinks" explores opportunities to meet rising adult demand for nonalcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars formulation, positioning, and packaging.


Continued‌

Reasons To Buy - Explore innovation opportunities in adult soft drinks along three parameters formulation, positioning, and packaging. - Understand the key motivators driving demand for adult soft drinks. - Discover the best in-class innovation examples of adult soft drinks from around the world.

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Table of Contents 1. Introduction 2. Trend Opportunities 

Formulation

Promotion

Packaging

3. Conclusions 4. Appendix


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