Salon Solutions Group by Salon Solutions Group

Salon Solutions Group A Health, Beauty & Wellness Consultancy Thought Leadership “Excellence As A Standard”

www.salonsolutionsgroup.com

Contents About the Founder and CEO

Our Philosophy

Overview

Future Professional Solutions

Art plus Science

Professional Stylist Solutions

Long Term Sustainable Growth

Salon Business Solutions

Training Institutional Solutions

The Power of Process

Thought Leadership

The Salon Solutions Group Difference

www.salonsolutionsgroup.com

About the Founder and CEO EDUCATOR

CONSULTANT

| INDUSTRY EXPERT

Carla Jones is the President and CEO of Salon Solutions Group. As an industry thought-leader, with over 25 years of health, beauty and wellness experience, Carla has a proven track record of driving individuals, salons, educational institutions and fortune 50 beauty industry manufacturers market share, dominance and leadership. Carla’s area of expertise focuses in the following Critical Target Areas (CTA’s); Education and Training, Salon and School Operations and Management, Social Media Marketing, Advertising, and Sales strategies and Customer Relations Management. Carla is an award winning industry professional, a member of Professional Beauty Association (PBA), Independent Contractor Peer Evaluator for NACCAS, a nationally published author and contributor to a number of print and online media. She received her Master’s degree in Business Administration from Cardinal Stritch University and a Bachelor of Science degree in Business Administration from Florida A&M University. Carla also holds an active Barber Instructors license in Alabama and active Cosmetology Instructors licenses in four states. Carla's journey has allowed her to work for such industry giants as L’Oreal, USA and Empire Education Group as well as Salon and Cosmetology School ownership. Additional operations and management experience includes Career College Campus President, General Motors, Pfizer Pharmaceuticals, and The Thermos Company.

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â&#x20AC;&#x153;Success does not hide itself in the shadows of fear and adversity. On the contrary, success rises up in the face of fear and adversity and conquers all.â&#x20AC;? ~ Carla Jones Rise up! Create a new thing completely done in a new innovative and inspiring way.

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Our Philosophy Lead from the front. Any consultant can tell you what’s wrong, only a true practitioner can show you how to fix it. At Salon Solutions Group we bring both diagnostic and prescriptive solutions to even the toughest industry challenges. Why, because we have been there before. How can you relate to a professional peer be them a salon technician, owner or campus president if you have never walked in their shoes? Everyone’s view of the world and their challenges is based on their individual access to the client they serve or the information they view.

We also realize that if you aren’t directly servicing a customer your focus should be on serving someone who is. You see leadership is not about doing but effectively enabling doers. We don’t teach tricks or short sighted customer gimmicks, we help you build better business models to enhance salon operations, employee development, client and customer retention leading to long term salon and or school sustainability, growth and profitability. www.salonsolutionsgroup.com

“Talent hits a target no one else can hit. Genius hits a target no one else can see!”

The Overview The beauty industry has always been a combination of art plus science. You can never truly maximize your artistic expression until you first understand the science behind the business. Salon Solutions Group is a health, beauty and wellness consultancy focused on delivering short and long-term industry specific solutions in the areas of profitability, business growth, and sustainability for our clients. We design and implement business strategies for five distinct industry segments: • • • • •

Future Professional Professional Stylist Salon Businesses Beauty Schools Beauty Product Manufacturers www.salonsolutionsgroup.com

Future Professional Solutions As a “future professional”, or individuals with less than two years (novice industry professional) of licensing experience trying to navigate your way on your own can be frightening. You may be challenged with successfully completing your current training and prepare for your state board exams or have been out for just a short time and still it seems you are trying to figure it all out. Look no further. Salon Solutions Group can help you make sound decisions based upon your professional passion and goals. We understand and want to assist you in your quest for success by providing an easy and accessible way for you to acquire the information, direction and resources required to get you and keep you on the right track anytime. No more operating in the dark, Salon Solutions Group, your new professional partner can help put the spot light of success on you. We provide: •

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Training and Development -Education On Demand -Informative Articles -Video Solutions -Hands-On Training Events Social Media Advertising and Marketing Strategies & Management Your 1st Chair™ Toolkit -State Board Preparation Guidance -State Licensing Requirement Insights -Salon Selection Assessment Assistance -Salon Business Basics -Financial Planning -Personal and Business Budget Strategies & Planning Coaching M.A.P.S.™ -Marketing -Advertising -Promotions & Sales Industry Events

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â&#x20AC;&#x153;The beauty industry has always been a combination of art plus science. Excellent guest service is an art. Sound business practices is a science.â&#x20AC;? www.salonsolutionsgroup.com

Professional Stylist’s Solutions Have you ever needed support and just couldn’t find anyone or the right person or organization to help? At Salon Solutions Group we understand the importance of your business whether you are an individual who has chosen to booth rent, operate a salon suite or are employed with an independent operated or chain salon. The end result is the same, create a road map that leads to your desired profit level and business growth destination. We are your 24/7 one stop shop and success partner. You are here now and in this business “time” really is money. Let Salon Solutions Group show you how to maximize both. We provide: • •

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Financial Planning Support -Personal and Business Business Toolkit -Business Planning Initiatives and Development -Business Structure Selection and Filing -Salon “Fit” Assessments -Licensing & Permit Support -Operational Forms Customer Retention Management Social Media Marketing & Advertising Strategies & Management Profit Management -Pricing Review And Strategy Development M.A.P.S.™ -Marketing -Advertising -Promotions & Sales -Annual Plan Development -Collateral Material Development Training and Development Education on Demand

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â&#x20AC;&#x153;Long-term sustainable growth cannot be achieved through random acts of brilliance. You must learn to standardize success.â&#x20AC;?

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Salon Business Solutions As a salon owner, the stakes are higher, the responsibilities are greater. How do you manage it all? At the end of the day everything you have is riding on it. At Salon Solutions Group, we show you how to maximize every aspect of your business. We focus on industry best practices, sustainable and innovative growth strategies, evaluate and develop success driven marketing, advertising, promotions and sales strategies, operational systems, processes and procedures. You have made the sacrifices and investment. It is now time to invest in continued growth and success. Let us develop your competitive point of difference. Salon Solutions Group, your industry partner. www.salonsolutionsgroup.com

We provide: •

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Financial Management -Personal and Business -Operations Budget Development -Expense Management Strategies Business Toolkit -Business Planning Initiatives and Development -Start-up & Renovation Initiatives (includes all projects related to activities) -Market Analysis, Location and Feasibility Study -Business Structure Review -Licensing & Permit Support -Point of Sale Selection and Acquisition -Operational Forms Social Media Advertising & Marketing Strategies and Management Customer Retention Management -Retail Strategies -Rebooking Strategies -Referral Strategies Profit Management -Pricing Review And Strategy Development M.A.P.S.™ -Marketing -Advertising -Promotions & Sales -Annual Plan Development -Collateral Material Development Recruiting and Staffing

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“You can’t paint the masterpiece until you have prepared the canvas. Understand your vision then design your space.” www.salonsolutionsgroup.com

School Solutions With increasing industry regulations and market competition, the education and business climate requires an even greater focus on maintaining contemporary skills and services to meet the demands of a more discerning student and consumer. With licensing, compliance and ultimately your brand and reputation at stake, Salon Solutions Group has a complete portfolio of services and solutions to help address the challenges of a dynamic marketplace. We provide institution specific best practices. We don’t teach you tricks and tactics, we help you build better programmatic and business solutions focused on enrollment management, student satisfaction, retention, graduation, licensing, placement and overall profitability. We provide: •

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Business -Start-Up and or Renovation -Facility Design and Layout -Equipment and System Selection, -Acquisition and Installation Oversight Market Analysis and Feasibility Studies -Site Planning and Recommendation Licensing and Permitting -New school Application -Change of Ownership -Renovation Enrollment Management Strategies -Training Education -Curriculum and Instructional Design -Student Salon Operations -Student Kit Review and Design -Product Evaluation Social Media Marketing Advertising & Marketing Strategies & Management

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Accreditation -Initial Accreditation Preparation -Programmatic Accreditation Preparation -Change of Ownership Accreditation Preparation -Team Visit Preparation -Self-Evaluation Reports (SER) -Preparing Institutional Responses -Developing Effective Action Plans Metric Management and Strategy Development -Retention -Licensing -Placement -Profit & Loss -Operational Budget Review/Development & Expense Management Recruitment & Staff Development -Staff “Fit” Assessment -Candidate Selection -Employee Handbook Review, Revision or Development M.A.P.™ -School Marketing -School Advertising -School Promotions , Sales and Collateral Development

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â&#x20AC;&#x153;Process empowers productivity, we bring you industry proven best practices.â&#x20AC;?

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“Spontaneous combustion doesn’t just happen. You’ve got to light yourself on fire.“

Carla Jones wins 1st place in Nail Pro Nail Competition

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way to maximize profitability is through the application of best practices and organizational discipline.”

The Salon Solutions Group Difference The best way to truly understand the business is to work it from both sides of the door. Having vendor experiences enhances your technical skills. Working as a service provider you understand your guest needs. Working as a salon technician or owner you understand the best guest you have, is the one you currently have. Treat them well and they will bring others through your door. Your artistic expression delivered through enhanced salon theater is the only way to provide guest excellence. It’s not just your business it’s your reputation. We have spent our career preparing for your success. Let Salon Solutions Group put you on the fast track and propel your business growth. In the end quality doesn’t cost, it pays.

www.salonsolutionsgroup.com

FOR GENERAL INFORMATION: 2221 Peachtree St. NE STE D-378 Atlanta, GA 30309 Email: Carla@salonsolutionsgroup.com Like us on facebook http://www.facebook.com/SalonSolutionsGroup