Magento Trends Supporting Your Brand in 2018

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MAGENTO TRENDS

SUPPORTING YOUR BRAND IN 2018 Salt City Digital


The e-commerce world has evolved in the way it renders goods to its customers, and also in the manner it manages its logistics. However, when it comes to B2C and B2B e-commerce, there are fresh and interactive ways that have been modifying how brands have been promoting themselves. When it comes to open source e-commerce solutions, Magento has always outshined any other platform. It provides an extensive range of advanced features, themes, extensions, and boosts the storefronts with some unique e-commerce driven capabilities. Magento offers powerful marketing, management tools, and SEO efficiency.


Here are some of those

MAGENTO TRENDS that will support your brand to grow,


PERSONALIZED PURCHASING EXPERIENCE E-commerce

To provide this

With this information,

merchants are

personalized

they can offer

providing a

experience, the brands

customers

personalized shopping

are gathering relevant

personalized

experience to engage

consumer data on their

discounts, coupons,

their customers for a

past search and

and recommend

prolonged period.

purchasing history,

products to shoppers.

analyze their shopping behavior, and other similar details.


THE DOMINANCE OF MOBILE COMMERCE As mobiles are

Mobiles give an

Having a mobile web

becoming a significant

excellent experience of

store also helps in

element of our lives,

shopping ‘anytime’

increasing brands

there is a tremendous

from ‘anyplace’.

reach to potential

shift of buyers from

customers and

websites to

ultimately boost

applications.

online sales.


RICH QUALITY VISUALS Content (images and

High-quality pictures

Customer-centric

written text) of the

and  informative

content can also help

online store is a

content on the product

in enhancing visibility

critical factor in

are powerful in

to positively affect

assisting its success.

producing substantial

buying decisions,

leads.

leading to increasing online sales.


SURFACING OF POP-UPS Engaging pop-ups with latest offers

Pop-ups have proved to be a great

or products are the freshest trends

way to boost conversion rates.

surfacing in several e-commerce stores.

RICH USER EXPERIENCE Providing customers a rich and

It would further help in increasing

interactive user interface would give

conversion rates by ensuring that a

them a seamless and exceptional

potential customer becomes your

experience of the web store

actual customer.


ABOUT Salt City Digital

Salt City Digital specializes in web development and offers services for Magento, WordPress, AEM Sites, and Adobe Analytics, among others. Whether you are looking for staff augmentation, monthly retainer, or project based services, we can find a model that will work for you. Let our experts help get your projects moving and take them across the finish line!


THANK YOU www.saltcitydigital.com


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