MAGENTO TRENDS
SUPPORTING YOUR BRAND IN 2018 Salt City Digital
The e-commerce world has evolved in the way it renders goods to its customers, and also in the manner it manages its logistics. However, when it comes to B2C and B2B e-commerce, there are fresh and interactive ways that have been modifying how brands have been promoting themselves. When it comes to open source e-commerce solutions, Magento has always outshined any other platform. It provides an extensive range of advanced features, themes, extensions, and boosts the storefronts with some unique e-commerce driven capabilities. Magento offers powerful marketing, management tools, and SEO efficiency.
Here are some of those
MAGENTO TRENDS that will support your brand to grow,
PERSONALIZED PURCHASING EXPERIENCE E-commerce
To provide this
With this information,
merchants are
personalized
they can offer
providing a
experience, the brands
customers
personalized shopping
are gathering relevant
personalized
experience to engage
consumer data on their
discounts, coupons,
their customers for a
past search and
and recommend
prolonged period.
purchasing history,
products to shoppers.
analyze their shopping behavior, and other similar details.
THE DOMINANCE OF MOBILE COMMERCE As mobiles are
Mobiles give an
Having a mobile web
becoming a significant
excellent experience of
store also helps in
element of our lives,
shopping ‘anytime’
increasing brands
there is a tremendous
from ‘anyplace’.
reach to potential
shift of buyers from
customers and
websites to
ultimately boost
applications.
online sales.
RICH QUALITY VISUALS Content (images and
High-quality pictures
Customer-centric
written text) of the
and  informative
content can also help
online store is a
content on the product
in enhancing visibility
critical factor in
are powerful in
to positively affect
assisting its success.
producing substantial
buying decisions,
leads.
leading to increasing online sales.
SURFACING OF POP-UPS Engaging pop-ups with latest offers
Pop-ups have proved to be a great
or products are the freshest trends
way to boost conversion rates.
surfacing in several e-commerce stores.
RICH USER EXPERIENCE Providing customers a rich and
It would further help in increasing
interactive user interface would give
conversion rates by ensuring that a
them a seamless and exceptional
potential customer becomes your
experience of the web store
actual customer.
ABOUT Salt City Digital
Salt City Digital specializes in web development and offers services for Magento, WordPress, AEM Sites, and Adobe Analytics, among others. Whether you are looking for staff augmentation, monthly retainer, or project based services, we can find a model that will work for you. Let our experts help get your projects moving and take them across the finish line!
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