Salt Lake magazine Media Kit 2025

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SINCE 1989

We

magazine of Utah.

SINCE 1989, READERS PURCHASE SALT LAKE MAGAZINE BECAUSE THEY SEEK TO LIVE THEIR VERY BEST LIFE IN UTAH, AND WE SHOW THEM WHERE TO FIND IT.

Our carefully curated content covers the best places to dine, shop and travel, things to do and what people are talking about in our community. Our statewide publication has been the source for the best of Utah life for 30 years and counting. This longevity speaks to their leadership, quality of product, emphasis on partnerships and adaptability over the years.

Beautiful design is paired with top-shelf content to create a magazine readers spend time with and trust. Salt Lake magazine's content channels bridge the gap between print and digital and find our readers wherever they are. Our advertising partners are growing with us as we create new and innovative pathways to reach new customers and clients.

O3,172,949

Photo caption - Red Butte Garden shot from Visit Salt Lake (photo credit: Austin Diamond)

Who reads Salt Lake magazine?

Reader Interests

625,158

Home Ownership

MAGAZINE BRANDS have an undeniable connection with their consumers, resulting in a higher level of engagement. Editorial integrity, authority and inspiration create a unique connection that successfully translates across print and digital platforms to social media communities.

DID YOU KNOW?

You can find all issues of Salt Lake magazine in the Salt Lake City International Airport?

614,807

We are everywhere.

Salt Lake magazine is the largest and most-read local magazine in the state.

Subscriber + Subscription Promotions

Our long standing reputation paired with our commitment to Utah communities, allows us widespread circulation with instant name recognition. Get your message in front of our dedicated, growing audience of paying readers. Targeting zip codes like Salt Lake City, Draper, Ogden, Park City, St. George, Sandy and Utah County.

Newsstands

Available at more than 300 newsstands in Utah and surrounding states, including the St. George Airport, the SLC International Airport, Whole Foods, Harmon's, Barnes & Noble, Sprouts, Macy's, Dan's Foods, local

Luxury Hotels and Lodging

SALT LAKE CITY: Grand America, Little America, Salt Lake City Marriott City Center, Marriott University Park, Hilton Hotel, Alta Club, Cliff Lodge at Snowbird, Hotel Monaco, Hyatt Place Airport.

PARK CITY: Newpark Resort, Waldorf Astoria Park City, Pendry Park City, Hotel Park City, Double Tree by Hilton, Wyndham Vacation Rentals, Main & SKY, Stein Eriksen Lodge, Goldener Hirsch, St. Regis Deer Valley, Homestead Resort, Utopian Luxury Vacation Homes.

ST. GEORGE: Black Desert Resort,

DID YOU KNOW?

222.2

Million Adults IN THE US READ MAGAZINES AS OF 2021

Salt Lake Magazine Cares About Community

We Walk the Walk and We Talk the Talk.

WE TAKE PRIDE IN WHERE WE LIVE and believe in giving back to our communities. As a long-established media presence in Utah, we've had the pleasure of fostering trusted partnerships with well-respected philanthropic institutions such as:

• The American Heart Association

• National Ability Center

• Equality Utah

• Best Friends Animal Sanctuary

• Make a Wish Foundation

• Ronald McDonald House

• The Other Side

• MS Foundation

• A. Hartman Foundation

WE SUPPORT LOCAL BUSINESSES and actively seek out innovative ways to promote Utah-based companies that make meaningful contributions to our cultural, environmental and economic success. Since 1989, we have been privileged to collaborate with some of Utah's most influential business advocates, such as:

• KRCL

• Utah Public Radio

• ABC Channel 4/Good Day Utah

• Salt Lake Chambers of Commerce

• Visit Salt Lake

• Salt Lake International Airport

• Utah Real Estate leaders

Photo Sentierre Pwadre Canyon Resort | JAN/FEB 2025 Big Trouble in Little Cottonwood

In the last year, nearly 1,350,400 people visited our website to enjoy Salt Lake magazine's curated content. Add to that more than 68,600 engaged followers on our social media platforms and powerful options for programmatic advertising, our digital program will help you find customers wherever they are.

CAMPAIGN : YOUR ADVERTISING WILL BE DELIVERED USING POWERFUL DIGITAL

TOOLS

Sponsored Blogs

Spread your message through professional sponsored blogs provided by you or our editorial team. Sponsored blogs are placed alongside our native content and remain in our Sponsored category on the website.

Exclusive e-blasts

Access our engaged and growing E-Newsletter audience with customized and exclusive E-blasts featuring copy, images and direct links to your business.

49.1 MINUTE AVERAGE READ TIME FOR OUR DIGITAL EDITION

Compared to an average of 49.6 minutes read time for print. It's apparent readers immerse themselves in our content in both print and digital mediums.

—MPA Media Factbook 2019

2025 Content Calendar

In every issue of Salt Lake magazine we present our readers with storytelling not found in any other publication. We curate the best of life in Utah with new places to dine, shop, travel and ways to play outdoors, along with Utah's only review-driven dining guide. And we coordinate our content with opportunities for businesses to showcase the best they have to offer. Look at the Content Page for each issue to find the best place for you to reach our readers.

January / February

Winter in the Wasatach

Our annual feature dedicated to finding way to play in the snow and enjoy winter.

March / April May / June

FEATURES*

2025 Dining Awards

Our annual dining awards, honors the top chefs, restaurateurs and hospitality warriors around the state. This issue guides our readers to the top dining experiences in Utah.

The Outdoors Edition

Life in Utah is all about the outdoors. Our Spring Issue directs readers to truly unique experiences from mountain tops to the glorious red rock splendor of Southern Utah.

SPECIAL SECTIONS & ADVERTORIAL*

Philanthropy

Share your mission with Salt Lake magazine’s community-minded readers and amplify your annual fund-raising efforts in our special advertising section dedicated to our community’s philanthropists.

Top Docs

Salt Lake magazine will help you share your medical expertise and find new clients among our affluent and discerning readers. Highlight the top caregivers in your organization and showcase your practice in this special advertising section.

Staycations & Vacations

Regional travel is hot right now and our readers are finding ways to take a vacation closer to home. Help them find their next great adventure and showcase your getaway destination, services or experiences to our readers.

Print Requirements

Acceptable file types: PDF, EPS, Tiff

Resolution: 300 ppi

Color: CMYK (convert RGB and Pantones)

Support Black: CMYK Values set to 40/30/30/100 (Large black areas must be a support black)

Printer Marks: Include crop marks only. Keep them outside the bleed area.

Bleed: All full pages need an outer bleed of .125 around the outer trim. All logos and text need to be .375 in away from the inner trim edge.

Digital Requirements

Acceptable file types: JPEG, PNG, GIF

Resolution: 72 ppi

File size: should be under 150 kb.

Color: RGB

Size: All 3 sizes are required. (728x90, 300x100, and 300x250)

Social Campaign: Up to 2 images. Text will need to be filled out, copy template will be sent out via email.

Link: Provide a URL link

*Editorial and

2025 Content Calendar

(continued)

July / August

2025 Best of the Beehive Block by block, we reintroduce and remind you of the glories of living in Utah. We cover, food, fashion, shopping, nightlife, outdoor fun. Basically, the best of the best of everything in Utah.

September / October November / December

FEATURES*

2025 Farm-to -Glass Cocktail Contest

Each year, we pit Utah's best bartenders and cocktail wizards against each other in a battle to chose the best bartender (and cocktail) in Utah.

SPECIAL SECTIONS & ADVERTORIAL*

The Best of the Holidays in Utah

We celebrate the holiday season with our round up of fashion, solutions for entertaining and the premiere events to enjoy the spirit of the season.

Utah's Best

Showcase your services and products in this special advertising section positioned in one of the year’s most-anticipated issues.

Women in Business

Salt Lake magazine’s “Women in Business” is an acclaimed part of our September issue. We profile the most successful women business leaders In Utah.

Holiday Gift Guide

Catch the Salt Lake magazine audience early in the holiday shopping season with your perfect, festive Holiday gift!

Ask the Experts

Share your business story, find new clients and highlight your products and services in this dedicated special section with a full-page write-up highlighting your expertise.

Print Requirements

Acceptable file types: PDF, EPS, Tiff

Resolution: 300 ppi

Color: CMYK (convert RGB and Pantones)

Support Black: CMYK Values set to 40/30/30/100 (Large black areas must be a support black)

Printer Marks: Include crop marks only. Keep them outside the bleed area.

Bleed: All full pages need an outer bleed of .125 around the outer trim. All logos and text need to be .375 in away from the inner trim edge.

Digital Requirements

Acceptable file types: JPEG, PNG, GIF

Resolution: 72 ppi

File size: should be under 150 kb.

Color: RGB

Size: All 3 sizes are required. (728x90, 300x100, and 300x250)

Social Campaign: Up to 2 images. Text will need to be filled out, copy template will be sent out via email.

Link: Provide a URL link

*Editorial and special sections are subject to change without notice.

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