Salvos launch Red Shield Appeal 2023

Across the country, thousands of families are struggling to afford petrol, rent and power. Even putting food on the table is an uphill battle.

People are being forced to extreme measures to try and cope with financial stress. Skipping meals. Missing mortgage payments. Cancelling medical treatments…

Some burdens are too big to carry alone. The 2023 Red Shield Appeal campaign focuses on bringing to life the struggles of everyday Australians – stories of people who stop short of seeking help due to fear or shame, or those facing unbearable challenges just to feed their families and keep them safe.

This year, we are asking all Australians who are able, to help the Salvos ensure that nobody struggles alone.

For more information on volunteering, fundraising or donating to the appeal, go to salvos.org.au

Key Stats

• Salvos frontline staff provide support to someone every 17 seconds – which means in the last year staff answered more than 1.8 million calls for help from those seeking support.

• More than 3.3 million people, including over 700,000 children, are currently living in poverty, and Australia is facing record housing insecurity.

• With the cost of groceries, energy bills and fuel increasing dramatically over the past year, more than 40 per cent of Aussie households have struggled to afford everyday basics in the last three months.

• The rising cost of living is the biggest cause of stress for one in two Australians right now.

• Forty per cent of renters say they will struggle to pay rent over the next three months, and almost 25 per cent of mortgage holders are at risk of mortgage stress, with 15 per cent at extreme risk – the highest levels since July 2013.