LEVERAGING CONNECTIONS: A IMMEDIATE EXAMPLE OF IMPACT

Launched in April 2020, Usanii – the Swahili word for artistry – is a free magazine that features emerging musicians, photographers, poets and more to raise awareness of their work and enable collaboration with more established artists. This Ugandan magazine is now finding global support thanks to connections made at the YCI Forum.

The magazine founder, Lai from the Nairobi Hub, joined the YCI Forum in October and wasted no time in joining forces with fellow YCIs Xochitl Calix and Moira Villiard (from the Detroit and Upper Midwest USA Hubs respectively) to crowdfund $10,000 to support his publication that showcases emerging artists from underprivileged backgrounds.

Embodying this sentiment and Salzburg Global’s mission to bridge divides, expand collaboration, and transform systems, Lai is now calling on more YCI Fellows to support his magazine’s fundraising campaign.

“The whole idea of fundraising was really pushed by two YCI members, Xochitl and Moira,” he says. “They have been very instrumental in helping initiate what to look at and how to package the magazine. I have been reaching out to different YCIs from Europe, Australia, the US, Asia, and telling them about the magazine.”

Lai’s own story is inspirational. Growing up in the Kawangware slums of Nairobi, Kenya, his idea for the magazine started two years ago with just a pen and paper. Saving up money to cover the cost of accessing a computer at an internet café, Lai produces the Usanii magazine and accompanying Conversations YouTube series, from interviews and design to editing and running their social media accounts.

“I cannot overstate how crucial [the crowdfunding] would be,” he explains. “I work as a music teacher. I earn around $6 per lesson. Out of that $6, I’ll probably use $5 at the internet café. 60%-70% of my monthly income goes to the magazine. The fundraiser would allow me to buy a laptop most importantly, and a printer so I’m able to print the magazine myself at a lower cost.”

Still operating during the COVID-19 pandemic, Lai does not charge for the magazine, hoping its free accessibility will help the artists’ stories reach more people. Money raised will be used to buy essential equipment, hire staff and grow the magazine. A percentage

of funds will also be donated to selected organizations that promote this fundraiser. Lai’s vision is to support under-represented global artists’ voices and provide opportunity for anyone who needs it.

To support Lai and his magazine, Moira is also working with a Ugandan artist, Steve Boyyyi, to create paintings of African life which will be sent to those who give $150 or more. Lai says these donations will be split between the artist whose foundation supports Ugandan street children and Usanii magazine.

As well as funds, Lai is also leveraging his connections made through the YCI Forum to start monthly training and seminars from February 2021, where artists in Kenya will get a chance to interact and learn from different YCIs. “We already have Fellows who have expressed interest in offering training in different fields throughout 2021,” he beams.

You can find out more information and donate to Usanii magazine through their GoFundMe fundraising page [GO TO >>].