909.286.9038 29381 Owl Creek Court Menifee, California 92584 samantha@newleafdesignonline.com
Design Portfolio of Samantha Allen www.newleafdesignonline.com
contents Print Design
PRINT Magazine Cover / 1 VRC Poster / 3 Univers Type Specimen / 5 Compos Dance Studio Recital Program Book / 7
Brand Identity
Compos Dance Studio / 9 The World Bank / 11 Snowboard Connection / 13
Packaging Design
Truly elegant design functionality simple, uncluttered form. incorporates top-notch
into a
— David Lewis
The Dance Boutique / 17 Kathy’s Gourmet / 19 Laci le Beau Dieters’ Tea / 21 Scribner Bend / 23
Print Design | 2
print design
DESIGN C ULT URE YOUT H A P R IL 2 0 0 8
Left: Print Magazine Cover Competition. The design submitted needed to visually speak Print’s tag-line: Design Culture Youth. The From One cover design’s message states that all artists: animators,
from one.
PRINT’s 44th Student Cover Competition
photographers, illustrators, designers, and typographers; may be working in different art fields but they all come from the same foundation with the same goal. Next Page: A poster designed for the Visual Resources Center at Cal State San Bernardino. The poster’s minimalist design allows
10 Years of New Visual Artists
it to stand out from the other posters displayed on campus. Its
Vintage Rock T-Shirts
information is kept to a minimum, allowing the images to speak for
Fierce Runway Invites
themselves.
Student Cover Winners
39 45 45 47 47 49 53 53 55 55 57 57 59 63 63 65 65 67 67 73 73 75 75 85 85 93 93
Print Design | 6
Designer.Adrian Frutiger Year.1957 BasedOn.Akzidenz-Grotesk SimilarTo.Helvetica Style.Swiss
Univers Booklet. 6x7 in. A booklet was created to elaborate on the history and varieties of the Univers typeface created by Adrian Frutiger. Univers Poster. 11x17 in. Companion to the type specimen booklet. Adobe Font Folio Brochure. 12x4 in. (12x16 unfolded). Gate-fold brochure created to brief the Folio that contains the typeface for purchase.
Univers Adobe Now available in Adobe Font Folio 11. The complete, cross platform Open Type solution for creative professionals.
7 | Samantha Allen
‘08
‘07
‘06
Compos Dance Studio. 8.5x7 in. (8.5x14 in. unfolded). Recital programs created for the annual dance revue. Programs contained the show line-up. Over twenty custom-made business and student ads were created for the second half of the program. Right. Takin’ It To The Street. 8x5x11 in. Flyer created to advertise a new performance team at Compos Dance Studio.
9 | Samantha Allen
brand identity
Compos Dance Studio. Business cards and tri-fold brochures were created to raise awareness of the 30 year old dance studio located in the Inland Empire. The slogan “a family friendly environment for the young - and young at heart- to learn and perform the art of dance� was created to attract the wide age range the classes are designed for. Clean lines are used to emphasize the sophistication of the studio and to set it apart from their competitors.
Brand Identity | 10
11 | Samantha Allen
Brand Identity | 12 The World Bank is an international bank, not a normal day-to-day bank. Their current logo is a clip-art line drawing of a globe. The redesigned logo represents an abstract W to identify with English speaking cultures and with other cultures. The yellow wave represents the Bank’s reaching out to those nations in poverty. Natural colors emphasize the Bank’s willingness to give and help those in need. Textured and recycled paper is used for the stationery.
13 | Samantha Allen
Brand Identity | 14
Snowboard Connection. The Snowboard Connection (Snocon) company has storefronts in the state of Washington and also has an online store. The company sells apparel and gear for snow, water, and land. Their original logotype had no dynamic movement nor was it on par compared to competitors. I gave Snocon a new logo that represents a S and C intertwined while also mimicking a snowboarder riding down a mountain. Next Page: Snocon Banner. 3x4 ft. For the annual Snowboard Connection Competition. To be displayed at lower division competitions leading to the Snocon event.
17 | Samantha Allen
Packaging Design | 18
packaging design
Compos Dance Studio, Lake Elsinore expanded their studio to include a dance apparel store. A new brand was created based off the CDS logo. An emphasis is placed on the French origins of boutiques. Bags, tags, and labels were designed for the clothing and packaging.
19 | Samantha Allen
Packaging Design | 20
Kathy’s Gourmet. An online cajun spice and sauce company located in northern California. Their current brand does not represent the “gourmet” look that Kathy’s high quality ingredients demands. Their new packaging labels still use the cajun inspired colors but the brushed image on the label exudes a classic and renowned presence on the shelf. The use of minimalism accentuates the superiority of the product.
21 | Samantha Allen
Laci le Beau’s Dieter’s Tea. New packaging and identity created for an online tea company. A slender box shape was chosen to emphasize the “dieting” feature.. A sleek modern feel was given to the brand to appeal to today’s working woman.
Packaging Design | 22
23 | Samantha Allen
Packaging Design | 24
Scribner Bend. Located along the Sacramento Delta in northern California. The label has a rich history and the redesign brings the history into the labels by creating a narrative told in letters written on the label itself. This narrative gave the various wines a cohesive brand. Prior to this, each wine had a distinctive and separate label that did not complement the others.
909.286.9038 29381 Owl Creek Court Menifee, California 92584 samantha@newleafdesignonline.com
Design Portfolio of Samantha Allen www.newleafdesignonline.com