Club Industry's 2014 Exhibitor Prospectus

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OCTOBER 22-24, 2014 McCORMICK PLACE LAKESIDE CENTER CHICAGO, IL


SHOW PROFILE Reach a highly qualified audience at the Club Industry Show The Club Industry Show is a multi-faceted tradeshow and conference that brings fitness professionals together from across the industry for an event rich in networking, education, leading trends, and business success. No other industry event connects you with top-level fitness facility owners and executives from commercial clubs, non-profits, medical wellness facilities, university recreation centers and other fitness markets. Participation in the Club Industry Show increases your organization’s visibility and reputation in the fitness marketplace, while aiding you in reaching your business goals. We are dedicated to your success and will work with you to find exhibiting choices to fit your budget. We offer sponsorships and marketing opportunities designed to bring awareness to your brand and to position you as a leader in the industry.

ABOUT CLUB INDUSTRY Club Industry has partnered with businesses like yours since 1986 to provide the opportunity to present the latest technology, equipment and techniques. We strive to connect, equip and encourage fitness and wellness professionals at the leading independent event in the industry. Our team is 100% committed to your success at Club Industry.

MEET NEW PROSPECTS In 2013, 41% of the Club Industry Show attendees attended one trade show and conference the in previous 24 months and the event they choose to attend was Club Industry Show.


ATTENDEE PROFILE 76% OF CLUB INDUSTRY ATTENDEES DIRECTLY INFLUENCE PURCHASING.

Our annual trade show and conference attracts more than 4000 engaged participants with 34% of our attendees from traditional fitness. Your company will have the opportunity to interact with attendees from multiple business types.

Top 10 Attendee Business Types Fitness-Only Club/Commercial Multi-Purpose Studio & Lifestyle University/College Medical & Wellness Corporate Fitness Not-for-Profit Retailer/Distributor Government/Military Business Services

Club Industry Show Regional Audience Profile

4% 3%

10%

34%

7%

12% 8%

6% 6%

10%

The quality of attendees was good. Many of the Top 100 health clubs had representatives at the show (i.e. Bally, NeV, Life Time Fitness, GoodLife Fitness, XSport, 24 Hour Fitness, etc). Overall, I was pleased with the show.

— Kent Stevensi, Executive Vice President, Commercial SalesMatrix Fitness


HIGHLIGHTED PAST ATTENDEES 24 Hour Fitness

Georgetown University

Purdue University

Advocate Healthcare

Gold’s Gym

Fitness Center

Akron General Health

Goodlife Fitness

Purely Pilates

& Wellness Center

Greenwood Athletic & Tennis

Reebok

Anytime Fitness

Hampton Inn and Suites

Ritz Carlton Hotel

Apple Inc

Hilton

Sears Commercial Fitness

Aspen Athletic Clubs

Indiana University

Shape Magazine

Bally Total Fitness

Intel Corporation

Snap Fitness

Baxter Healthcare Corporation

Janesville Athletic Club

Syracuse University

Best Self Atlanta Magazine

Jazzercise

The Atlantic Club

Brentwood Country Club

JCCs

The Biggest Loser

Charter Fitness

LA Fitness

The Houstonian Club & Spa

Cheetah Gym

Lakeshore Athletic Club

The Peninsula Spa

Chicago Athletic Clubs

Land’s End

The Regents Club

Chicago Bulls

Las Vegas Athletic Club

The Salvation Army

Chicago Fire Department

Life Time Fitness

The Spa At Trump International

Chicago Park District

Mayo Clinic

UCLA

Club One

Michigan State University

University of Illinois

Crossfit Chicago

Midtown Athletic Club

University of Miami

Crunch LLC

Newtown Athletic Club

University of Notre Dame

Curves

Northwestern University

University of Wisconsin

DePaul University

Oak Brook Racquet & Fitness Club

US Navy

East Bank Club

Ohio State University

Wisconsin Athletic Club

Equinox

Palatine Fire Department

World Gym International

Fitness Formula Clubs

Pilates Studios

Xsport Fitness

Four Seasons Hotel

Planet Fitness

YMCAs

Gainesville Health Fitness Center

Powerhouse Gym

Attending Club Industry 2013 exceeded my expectatiaons and the attendees present were the real decision makers.

— Keith Millard, Karma Wellness Ater


EXHIBITION The Club Industry Show is the premier event in the fitness industry for your company to interact face-to-face with your target audience. Located in the Lakeshore Center of McCormick Place in Chicago, IL, it is the perfect venue to showcase your company’s products and services.

As an Exhibitor You Will Receive: Standard Booth Drapery (except islands) Show promotion to over 62,000 decision makers with real buying power via targeted buyer programs, association partnerships, year-round promotions and comprehensive direct mail, advertising, telemarketing, social media and e-media campaign Online Show Directory listing: contact information, product categories, show specials, company description, appointment setting Six (6) badges per 10’ x 10’ space

Club Industry has long had a reputation of being able to reach out to the decision makers and provide education to those members, and we felt this would be the best way to help introduce our line to that membership.

— Jeff Lozenski, The Amenties Company New Exhibitor in 2013

Club Industry Show online floor plan listing (with reciprocal website listing) and Mobile App listing Press Kit in the online Paperless Press Room Exhibitor Hosted Events Listing Two (2) all-access conference passes per exhibitor

Find Buyers Looking for Your Equipment Products & Services Cardiovascular Equipment Strength Training Equipment Food/Beverage/Nutritional Supplements Club Management Software/Services Entertainment/Sound/Music Financial Services Insurance Flooring/Carpet/Court Surfaces Spa Equipment & Services/Saunas Pilates Apparel & Uniforms Lockers Pro Shop Supplies Youth Fitness Equipment

BOOTH SPACE PRICING FOR 2014 100-400 sq. ft. $24.50 per sq. ft. 500-800 sq. ft. $22.50 per sq. ft. 900+ sq. ft. $20.50 per sq. ft.


SPONSORSHIPS BY LEVEL PLATINUM LEVEL SPONSORSHIPS

GOLD LEVEL SPONSORSHIPS

Trainer of the Year - $10,000

Charging Station - $5,000

Badge Lanyards - $7,500

Club Industry LIVE - $4,500

Show T-Shirt - $10,000

Conference Notepads - $5,000

Conference Drawstring Backpack - $7,500

Club Industry Pro-Shop - $4,500 (used to be resistance) CEO Summit Sponsorship - $10,000 – NEW in 2014

SILVER LEVEL SPONSORSHIPS

MARKETING OPPORTUNITIES

Top 100 Awards Reception - $3,000

Banner in Common or Exhibit Areas - $2,500

Welcome Reception - $3,000

Show Floor Graphics - $1,500

Fitness Leadership Forum - $3,000 – NEW in 2014

Illuminated Billboards - $1,000

Show Floor Sanitation Sponsor - $2,500

Show Directory/Map Advertising - $200 – $1,125

Hotel Key Cards - $2,000

Show Bag Insert - $475

Hotel Room Drop - $2,000

Club Love Demos - $500

Product Highlight in High traffic Area - $2,000

Custom Sponsorship – Call for Quote

Registration Sponsor - $2,000 Badge Branding - $2,000 Exhibitor-Presented Seminar Program - $2,000 Club Run/Walk Chicago Sponsor - $1,000 Mobile App Sponsor – Call for Quote

ABC Financial is always pleased with the results that we have received, and continue to receive, from attending and presenting at the Club Industry Show. We are particularly excited about the return to Chicago, as this location has historically been our best show of the year. Smaller than other industry shows in size, but the audience is more of a qualified and motivated purchaser.

— Jeff Lozenski, The Amenties Company New Exhibitor in 2013


SPONSORSHIPS Demonstrate your company’s leading position in the industry and engage early with the attendees. Invest in building your brand recognition, not only during the show, throughout the year.

We continue to be a sponsor at the Club Industry Show each year because of the additional exposure gained and the increased brand awareness we experience as a result.

Sponsorships and Marketing Opportunities are a way to get in front of buyers for an extended period of time through multiple delivery methods.

PLATINUM LEVEL SPONSORSHIPS $6,000 AND UP

GOLD LEVEL SPONSORSHIPS $4,000 - $5,999

Sponsorship at the Platinum Level Sponsorships totaling $6000+ will receive the following benefits and recognition.

Sponsorship at the Gold Level Sponsorships totaling $4,000-5,999 will receive the following benefits and recognition.

Recognition at the Platinum Level

Recognition at the Gold Level

Highlighted as Platinum sponsor, 25% larger logo than Gold, and listed first in marketing pieces including: Onsite Signage, Website, Attendee Brochure and Advertisements*

Highlighted as Gold sponsor, 25% larger logo than Silver, and listed second in marketing pieces including: Onsite Signage, Website, Attendee Brochure and Advertisements*

Featured Company in printed Show Map (includes highlighted booth on floor plan, logo and bolded listing)

Featured Company in printed Show Map (includes highlighted booth on floor plan, logo and bolded listing)

Featured listing in Online Show Guide (Includes company logo and product description)

Featured listing in Online Show Guide (Includes pop-to-the-top company listing, company logo and product description)

Post-Show attendee print mailing list** Enhanced Club Industry Show mobile app listing (includes logo and product information (PDF format) hosting)

Post-Show attendee print mailing list**

Two push notifications sent out during the show (timing must be approved by show management)

One push notification sent out during the show (timing must be approved by show management)

Enhanced Club Industry Show mobile app listing (includes logo and whitepaper hosting)

SILVER LEVEL SPONSORSHIPS $2,000 - $3,999 Sponsorship at the Silver Level Sponsorships totaling $2,000-3,999 will receive the following benefits and recognition. Recognition at the Platinum Level Highlighted as Silver sponsor and listed third in marketing pieces including: Onsite Signage, Website, Attendee Brochure and Advertisements* Featured listing in Online Show Guide (includes company logo and product description)

— Kim Donohue, Marketing Manager at TechnoGym

Enhanced Club Industry Show mobile app listing (includes logo and product information (PDF format) hosting) *Deadlines apply **Based on date contracted **Post-show attendee print mailing list will be sent approximately two-three weeks after the show.


TIMELINE, SHIPPING AND HOTEL INFORMATION SCHEDULE

HOTEL RESERVATION INFORMATION

Exhibit Set-up Tuesday, October 21 Wednesday, October 22

The Club Industry Show is happy to work with onPeak our official housing company and to offer you a variety of hotel options.

Exhibit Hall Thursday October 23, 11:00 AM - 5:00 PM Friday, October 24, 10:00 AM - 2:00 PM

To see the full list of hotels in the Club Industry Show block visit www.clubindustryshow.com/travel

Dismantle Friday, October 24 Saturday, October 25

Book early to take advantage of special hotel pricing

For complete exhibit hall schedule, visit www.clubindustryshow.com

CONTACTS For Exhibitor and Sponsorship opportunities contact: Laurie Morylak Kerr | Account Executive p 303.998.9243 | f 913.514.7332 laurie.kerr@clubindustry.com

Our location for the booth worked out beautifully and we were busy the whole show! Many great contacts were made and we are taking GluteForce to the next level.

— Jeannie Keating, GluteForce

Questions related to booth set-up and Exhibitor services please contact:


2013 CLUB INDUSTRY SHOW EXHIBITORS 180 Athletics, LLC 2Xl Corporation (Gym Wipes) AB Slider, LLC ABC Financial Services, Inc. AGM Group American Laser Skincare American Public University ASF International Aspen Information Systems Aspen Marketing Beachbody Beauty & Health USA BILT By Agassi & Reyes Biospace Inc. Black Mountain Products, Inc California University Of Pennsylvania Centaur Floor Systems Club Insider Club Insurance Core Industries Creative Fitness Marketing Creative Health Products, Inc. CSI Software Custom Built Personal Training Demandforce Digilock DISH EnVie Fitness ERC Wiping Products, Inc. EZFacility FEWDM Fitness Sculpting FitnessInsurance.com Fit-Ventures Flynn Construction Management General Contracting, Inc. Global Entry Inc, DBA Rebootizer USA GluteForce Hydromassage Hypertrophy Enterprises, LLC

I Imagine Studio IFPA IHRSA IntelaMetrix, Inc. Iron Grip Barbell Company Jonas Fitness, Inc. K & K Insurance Group Karma Culture, LLC Karma Healing Solutions Keiser Corporation Langhorn Flooring Concepts Lee Guthrie & Associates Legacy Lockers Les Mills Midwest Life Fitness Listen360, Inc LiveEdit Lojek Performance LLC M & S Distribution d/b/a Helix Co. Marpo Kinetics Matrix Fitness McArthur Towels Meadowbrook Insurance Group MET-Rx/Pure Protein MFAC, LLC MINDBODY, Inc. MorphoTrak, Inc. Motionsoft Multisports/GetRXD MYE Club TV Systems National Fitness Financial National Posture Institute National Strength and Conditioning Association National Towelette Co Netsertive NIHCA-National Independent Health Club Association Nustep, Inc Octane Fitness

Paramount Acceptance Passion Tag Perkville PFP-Personal Fitness Professional Pivotal 5 Power Music, Inc Power Systems, Inc. Precor Incorporated Printing Partners Prism Fitness Group Project Walk/Be Perfect Foundation Protein2o, LLC Rage Fitness Regupol America Rewards and Benefits Rex’s Grip Rice Lake Weighing Systems Salsbury Industries – lockers.com SBT Shape.Net Software SofSurfaces, Inc. Sports & Fitness Insurance Corporation SPRI Products Sproing Fitness LLC StairMaster Technogym The ABS Company The Amenities Company Timbuk Fitness LLC Total Gym True Fitness Technology TuffRail Twin Oaks Software Development Ultimate Fitness Group LLC Umax Strength

2013 CLUB INDUSTRY SPONSORS PLATINUM BodyMetr x By IntelaMetrix

TM

®

GOLD


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