S NORTHERN U L Samantha Brimicombe
Northern soul visually represented using images.
Community: A group of people living in the same place or having a particular characteristic in common
Community: The condition of sharing or having certain attitudes and interests in common
RATIO THE RATIONALE BEHIND MY PROJECT COMES FROM PRIMARY RESEARCH IN THE FORM OF INTERVIEWS, THE QUESTION “WHAT DOES NORTHERN SOUL MEAN TO YOU” WAS ASKED. A POPULAR ANSWER WAS “COMMUNITY” AND THIS WAS MY INSPIRATION FOR MY CONCEPT. PHOTOGRAPHS AND RESEARCH INTO NORTHERN SOUL ALSO CONFIRMED THAT COMMUNITY WAS A CRUCIAL PART OF THE NORTHERN SOUL SUBCULTURE.
NALE
The idea behind these photos was to include a style of reminiscing from northern soul nights, including Talc which was used on the dance floors, dancing, amphetamines and music. These are all ideas which I think are key factors of a Northern Soul night.
This retro school style aestheic with a checkered skirt and polo neck quater zip top. Northern Soul allowed many different styles and was all about the music and dancing not about the clothes people wore.
Fred Perry can be seen throughout images and research of northern soul as a popular brand.
Cord Trousers and sports style jumper.
Biker jacket with fur trim and loose fitting jeans as well as Ben Sherman polo top.
STYLING STYLING
Edited styling images.
PHOTOGRAPHY PHOTOGRAPHY
My final image represents northern soul as the talc on the floor was used at northern soul nights to allow people to dance and slide on the floor in their “bowling like shoes�. The T-shirt in this photo is `Fred Perry which is a brand associated to northern soul to show a true style, I also think that smoking is a common habit seen, and was part of the northern soul aesthetic.
FINAL IM M I AA M G AG E GE E
For my in-store display I like the aesthetic of neon bright colours and lights. The retro look with records. I would like music videos and my film to be displayed on a projector in store to give it a northern soul feel.
This is a poster to promote the SHU FMC level 4 Northern Soul exhibition night. Using my styling shots from my photoshoot.
P R O M O T M I A T OE NR I A A LL
Here is screenshots of what the promotional material will look like on my fashion account, I like that they are simple and all the information is easy to read.
Make-up and hair for my film and photoshoot I have kept minimal. The women have natural make-up including light coverage face makeup and mascara. This is to make sure my project is representative of what northern soul was like. I have included a model with a bauld head to represent the “skin head” culture. My MUAH inspiration has come from the film “Northern Soul”.
Models for my film and photoshoots I have included an all natural look as they are wearing little or no makeup. I have included models of different ages and races to show the diversity of northern soul and represent the original African American roots of soul music. I like the fact all of my models are different and stand out individually as this represents the inclusitivity of northern soul and represents a deeper meaning.