S A M A N T H A J A N E H A R V E Y. FASHION COMMUNICATION & PROMOTION
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Summer SELF PROMOTION IDENTITY SEMINAR LORD WHITNEY RAW PRINT BERLIN .
. Having thoroughly enjoyed this term, especially incomparison to first year, I feel I have advanced and explored my fashion focus. Each element within this sector tested a boundary, whether it was team work or new mediums such as Adobe Illustrator, however all allowed me to visually express and create something new and innovative.
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Across the Summer I worked as a vintage Barista on the coast of Newcastle, unfortunatly this wasn’t fashion related, however it led me to new experiences and skills, meeting several new, wonderful people who shared their stories. Feeling cultured and fresh from the sea breeze this led me too discover new places, acting upon my photography skills and capturing this moments. This then led onto lookbook and styling, practising my first year skills to enhance my blog. Furthermore when I visited London, I entered the enchanting world of Alexander McQueen and his delightfully dressed disciples. The V&A transformed into a bewitching time travel, gliding through the lifespan of such a creative being. I felt as though each room carefully retraced his exact thoughts of such a confusing yet alluring mind, inhabiting a time, place, discovery or wonderfully crazy idea.
REFLECTION. 1/3 of Fashion Communication & Promotion down and I couldn’t be more involved and excited for what, this summer, never mind the future holds. In reflection of the first year as a student at Nottingham Trent, I’ve had an over-whelming experience, meeting people that I would consider as my long lost sisters, despite not even knowing them for a year. The course and people I encounter have kept my fashion flare alive and kept the creative buzz animated. Here’s to whatever crazy adventures the next 2/3′s bring. Reviewing my first semester reflection, I feel I have continued to creatively grow, learning to express my idea’s and thoughts in new, more alternative manners, through graphic design, motif ’s and Indesign fantasies. This being something I want to continue to practice through personal projects I set myself too push boundaries, generally messing around to create the peculiar, yet wonderful. Time is still an aspect I still need to improve, however thankfully, I felt I didn’t rush as last minute this term, a life-long habit I may have eventually seemed to break. To achieve this I’m going to make sure I actually write in the diary I buy and set dates that are achievable rather than degrading when I can’t complete an entire booklet in one-night.. Throughout summer I plan to experiment with further fashion media’s. With two members in my family moving house, including myself, I’ve been asked to interior design according to their requirements and tasteful themes, therefore creating mood boards and experimenting with initial idea’s within a budget is keeping me creatively engaged, something I shall document throughout. Photography is still an evergrowing interest of mine, therefore traveling around with my camera shall definitely keep my passion alive, regularly documenting the beauties I hopefully produce. Further this, another current interest of mine is fashion film, and with my boyfriend being an aspiring, successful Producer/Dj, this is something we wish to merge and test waters with, creating something quite special and exciting we hope. I’m very excited for what 2nd and 3rd year will bring, but for now.. Summer shall be interesting.
Throughout my self promotion I wanted to express a true representation and meaning of myself. I find through photorgaphy this can often be gained through strong, raw imagery. Therefore, taking inspiration from contemporary British painter, Jenny Saville, I developed my own versoin of modern life and bodies. Selecting my most interesting this created a cuplet of unique impressions, to which together I find almost creates an intriging art collection.
w r i t t e n c v.
Samantha Jane Harvey Mobile Phone:
07769183756
E-mail: Date of Birth:
samanthaharvey1995@hotmail.com 16th November 1995
Online Presence:
www.mavunomtindo.tumblr.com (University Blog) www.cargocollective.com/samanthajaneharvey www.issuu.com/samanthaharvey1995
28 Charnwood Grove. West Bridgeford Nottingham NG2 7NT
Nottingham Trent University Bachelor of Arts Degree Fashion Communication & Promotion First Year Passed with a 2:1 Honing skills within the Adobe Creative Suit has allowed me to explore structures and processes within the fashion environment. This landscape has allowed me to develop great visual awareness, heavily used within my visual essays and magazine designs, particularly in my Fragrance Development brief, exploring creative design with multimedia in marketing beard oils for men. Furthermore, the ability to understand the creative networks and relationships which drive fashion creativity, analytically and theoretically deconstructing and reconstructing brands within their context. A-Level Grades Whitley Bay Sixth Form, Newcastle A-levels: Media Studies (A); English Language (B); Psychology (B) Enthusiastic and voyaged, I’m a second year fashion communication and promotion student, studying at Nottingham Trent University. Consistently striving to complete work in an explored and experimental manner, to the best of my ability taking pride throughout. I feel that my growing self-confidence has allowed my creativity to flourish, laying the foundations of my individual style, seeking a job within the creative industries. Work Experience -September 2015 Raw Print Internship. Raw Print celebrates the exciting and dynamic nature of magazine making, addressing this with a series of talks, presentations and debates to generate fresh insights into the world of the modern magazine. Within this organization not only is my demanding role to help hold and run the monthly event, but curate content for social media, following my main position of designing and developing raw-print.com. -June 2015 During the summer, working full-time as a waitress and barista at a vintage teashop ‘Beaches and Cream’ on Whitley Bay Seafront. Its demanding popularity has adapted me to work under pressure whilst networking with the surrounding society. -March 2015 Volunteering as a Visual Merchandiser for Vintage Shop and Charity outlet ‘Sue Ryder’ within The Lace Market, Nottingham. On a weekly basis I would creatively transform vintage clothing, homeware and bric-a-brac into experimental and intriguing displays based upon seasonal fashion and art trends, ultimately enticing consumers and maximizing sales figures. -March 2015 I recently volunteered as a dresser in Nottingham Indie Fashion Week, with embedded emphasis on Gothic bridal wear through their ‘Midsummer Night’s Dream’ theme. Professionally working alongside unique, niche brands to collaboratively style and fit the models, whilst providing the emotional support led to a very rewarding and successful show. The responsibilities and adrenaline opened my eyes to alternative sectors within the fashion industry, allowing me to gain greater knowledge of promotional events, networking with supporting roles in the industry. -August 2012 For just over 3 years now I have undertaken a part-time job in Retail Company, New Look, this experience has embedded my understanding of such a demanding, fast-paced industry, introducing me to style, colour trends and consumer behavior. Creating product displays provides the opportunity to place my personal creative input and ideas to promote the garment, bringing the collection together, to influence the customer and gain the outcome of increased sales. This has led to experimentation within my imagination, testing and indulging in dress sense, gaining maturity and self-confidence.
Covering letter.
Rebel studio’s is a creative industry and independent production studio based in Stockholm, Sweden. Rebels Studios exists because they value the freedom to experiment, play and explore. Their philosophy is to create quality work while having a good time doing it and they always keep this in mind when it comes to how they work and the people they work with. www.rebelsstudios.com
d e s i g n d e v e l o p m e n t. To progress from my Jenny Saville impression and develop my own artistic take, I took inspiration from Kris Trappenier. A professional line drawer, I impresonated a famous piece and progressed into producing my own, ontop of raw imagery. I find this outcome most unique and intriging, developing a different perspective of faces and identity.
online portfolio. www.cargocollective.com/samanthajaneharvey
For our promotional image we decided to feature an advert within the actual zine, this inspiration having being taken from ‘Adbusters’ who we discovered from a public lecture at Raw Print. The irony that it exudes to emphasise women power and independence appeals to our typical political parody audience. Furthermore portraying this through a creative, mindful photoshoot produced by ourselves, enhances our humorous take on femininity.
Chloe Moore Charlie-Rae Legge Samantha Harvey Emily Drinkeld
Well hello Sisters, if you’ve strutted upon this then you’re one firmer heeled boot closer to a sassy, crazy and more equal future, because here at Seahorse our singular, most important aim is to give you young women the strong, powerful voice that will always be worth listening to. Seahorse derived from this sarcastic idea that men could actually be the poor souls that give birth, because within the animal species it is one of few animals where the male bears the unborn young. Ultimately, we are creating a parody twist of the real human world. Absolute liberty to be a man,eh. Seahorses, we are here, and we are here to make a stand!!! We didn’t just make Seahorse as a product of girl power, oh no, it took us a lot of time and carefully asked questions alongside investigation at HQ when we learned that it wasn’t just us four that thought there was a patriarchal problem. Although we had all encountered sexism first hand we want to understand why feminism is being seen as a trend that can be worn upon t-shirts and not a topic that is being shouted from the (champagne bar) rooftops. Gender Equality Being all rounded individuals – we aren’t talking about body size – we took ourselves out into the big bad world and delved straight into gender equality heads on. Looking at previous soul sisters of our female history we question why are we still being predominantly objectified through outright meaningful ways and even worse so, mentally and on the sly. Whether this be a sexist remark at work, or asked if you are on your period when voicing an opinion – sexism was by far no means left at the coffin of Emily Davidson. Looking up to theoretical goddesses like Simone De Beauvoir it seems female power struggle has been a very archaic matter. Continuing from post-World War II when women were tied to the household as 1950’s housewives. Advertising and fashion lead females into a domestic sphere in which we are still fighting to leave. Giving women a role in society was pitiful and patronising and created long lasting stereotypes that we need to leave behind. Categorising women does not stop there, the Madonna-whore complex coined by Sigmund Freud, refers to the notion that men cannot be sexually attracted to a woman who is “good” and ‘”innocently naïve”, the Madonna – but nor can he respect a woman who is “sexual” and “daring”, the Whore. The virgin/whore dichotomy expands on Freud’s idea and is used by many feminists who critique popular culture as in many modes of communication women are often seen as the good, innocent, caring, nurturing mother, or polarised as the home wrecking, opinionated, career driven whore. This understandably places women into two pathways of life and culminates the feeling of failure if a woman does not become a mother, or pressurises guilt upon women who enjoy their education and work hard. Either way this is a way of reinforcing dominant ideology upon us all and keeps male domination afloat. Battling Sexism Seahorse wants to give women a platform to learn more about these inequalities like salary pay and fair coverage of sports. Ask yourselves, how can we battle the sexism away? We wanted to see what stigma was attached to the word feminism and wanted to understand why it was being perceived this way. The results showed that many people associated feminism with anger, irrational behaviour, men hating, female power and being quite frankly - gobby. These depictions couldn’t be more that what we wanted to hear! Feminism stereotypes are bound together by the bourgeoisie (the bald, middle age, upper class politicians who somehow run the country) and they generalise these through conforms like the news, film and celebrity to make us not want to become said feminist, so this leads to women not fighting for power, in turn so patriarchy can happen… DUH! However, we need to hail the drivers that alternatively approach the media gobbledygook and go against the, dare we say, norm. Take note seahorses these people are propelling our beliefs and ideas into the next century and with your help can become our futures. Sophie Walker, Catherine Mayer and Sandi Toksvig are a triumphant trio – founders of the Women’s Equality Party they allow a community of both genders to converse about the omnipotent topic that is equality. Oh and yes we must thank those innovators of the suffragette movement and Emmeline Pankhurst is #femalegoals or so she should be as without her your education, rights and ability to confidently speak up would be non-existent. Who are we?! Seahorse is the sassy stop for strong, open-minded and artsy women with a mischievous edge. We’re a zine illustrating the inequality of gender in a modern day world, with a flirty and quirky twist. Amongst the fun and often fluff-frenzied pages of our mag however, you’ll find one key message; we believe that patriarchy still exists. Fuelled solely through our own passion for equality and drive for creativity, we stand for giving young women a platform to question their roles in society. Without being coined as ‘another whining cow on your soapbox’, Seahorse is here to provide you with all of the backup needed to show that Feminist is not a dirty word. Our story is a political parody of myth vs. reality, combining the cheeky and carefree nature of envisioned myths with the cold hard reality of society. Our audience is aged 16-25, as we strive to capture young and visionary minds before they enter the workplace to start with a confident voice of who they are. So, if you’ve ever been beeped at by a white van man, heckled by a builder with his arse hanging out or simply just thought to yourself ‘hey, remind me again why women don’t get equal pay, are still sexualized ridiculously within the media, and can’t seem to have sex with more than 3 people without being slut-shamed’ then Seahorse is the zine for you The movers and shakers So, here’s how we did it… We delved deep into that old feminist world for material to inspire our new cause for a formula to conceive our brand identity. First influences came from the exotic and rather strange movement, Dada. “If you have serious ideas on life, you make artistic discoveries, and all of a sudden your head starts to break up in laughter, if you find that all your ideas are useless and ridiculous, know that DADA HAS BEGUN TO SPEAK TO YOU’’ (De L’Ecotais,E, 2002). Dada was spontaneous yet meaningless and less refined than typical oil paintings and traditional art works at the time. Dada’s signature was collage and photomontage to represent views of modern day life. This hugely influenced our work as we wanted our zine to be! Like Busy bees, we pretended to be Dada artists, ‘Down with art! Down with bourgeois spirituality’ (De L’Ecotais,E, 2002); and collaged newspaper together, created bold text and a mishmash
Seahorse
Social media.
of any materials we could lay our hands on! The weird and wonderful genre that is Pop Art was described as ‘Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed...Pop is a re-enlistment in the world...It is the American Dream, optimistic, generous and naïve.’ (Wolf,2016). Pop Art inspired us to be bright, exaggerated, drug feel, a psychedelic feast to the eyes. As abstract as Andy Warhol we are bold, elaborate and down right raring to go. As you already know Seahorse was born through the shocking headlines of the tampon tax so naturally, we researched feminist artists and saw how they put their views across. ‘Feminism is the conviction that gender has been, and continues to be, a fundamental category for the organization of culture. Moreover, the pattern of that organization usually favours men over women’ (Reckitt, H, 2012). Jenny Saville challenged the portrayal of the ideal female form. She says: ‘I want to be a painter of modern life and modern bodies’ (Artsy.2016). We admired the way she stuck two fingers up to sexist views of women by experimenting with her own body to create distorted and disturbing images. So, in a similar way to how Saville did this, we also wanted the first reaction of the reader to be one of shock and revulsion instead of instantly seeing the beautiful female image they might have been expecting. Up to the late 1960s, female artists were expected to have‘a feminine‘ side to their work and weren’t taken as seriously as men. This changed in the 1980s and 90s as the likes of Sarah Lucas challenged this with feminist interpretations and racy imagery of sexualized objects. We therefore did our own Lucas photoshoot, using a Barbie Doll in different shoots, for example Barbie sat on a banana and laid out onto a plate, also featuring Barbie’s head in an egg carton to show ‘woman as objects’. Terry Richardson is a highly controversial fashion photographer, being accused of being distasteful in the way he creates highly sexualized images of women using the likes of Miley Cyrus amongst others. We were intrigued but horrified with the way he shows the female body so we used a male figure with Barbie to create controversial images with the female form (Barbie) to counter his work. Guy Bourdin is a photographer well known for his bold colours, high contrast images and bright speed of flash.. This gave us ideas for our own daring, feminist pinks and eye-catching palette. We sifted through a pile of magazines to find work that resonated with what we were trying to do. In ‘Adbusters’ , the anticonsumerist magazine we found large, bold imagery that makes fun of the advertising industry. We also wanted to do this in the way that the industry uses images of women to sell their products and to poke fun at men. Bite Me magazine is a weird one, based on vampires and the supernatural, a strange source you may think for our work. However, it has some weird imagery of women that gave us ideas to shake up the feminist portrayal of woman. Brands such as Kenzo, House of Holland, Moschino- bring, playful and rebellious spirits to their designs. We were fascinated by their levels of energy and wanted to be just as savvy, eccentric and empowering as we show off our views and contributed to the light heartedness of our work. Seahorse takes a serious look of feminism and puts out the message that patriarchy and feminism very much still exists. We have taken a stance across a powerful message through imagery. We know what we stand for, the Seahorse Girl Power! Let’s get one thing straight girls, don’t let anyone ever dull your sparkle. We are a zine illustrating the inequality of gender in a real-life, modern day world, built upon foundations that patriarchy still exists. We may have lost a few battles, but we have no intention of surrendering. Us seahorses may be a mockery and controversial twist, but let’s be serious, well behaved women rarely make history. These visionary women need to portray that every week is shark week, because a sass a day keeps the basic away. We provide a pink, playful platform to gather as sisters and share a voice, because although god first created man, he then had a better idea. Pardon my French, but, bitches unite!
Referencing: Essay Website Artsy. (2016). Jenny Saville.. Available: https://www.artsy.net/artist/jenny-saville. Last accessed 13th Dec 2015. Wolf, J. (2016). Pop Art. Available: http://www.theartstory.org/movement-pop-art.htm. Last accessed 12th Dec 2015. Books De L’Ecotais, E (2002). The Dada Spirit. France: Assouline. P6. De L’Ecotais, E (2002). The Dada Spirit. France: Assouline. P14. Reckitt, H (2012). Art and Feminism. USA: Phaidon. p18.
https://www.facebook.com/SeahorseZine/
instagram. https://www.instagram.com/seahorse_zine/
extra work.
Monoprints created within a seminar, illustrated through templates of our initials, expressing our names and personalities through an alternative, creative medium.
Life drawing.
Life Drawing was a new, yet exciting experience for me. I found following the lines of the body an interesting concept, having never seen it through a free form perspective. Having usually been unconfident drawing figures and faces, this experience gave me the confidence to concentrate and follow structures and shapes that the body produces.
Collaboration with Lord Whitney led to exciting and playful outcomes, focusing upon cheap and adaptable set designs, creating atmospheres through the lense of the camera. We were given the concept, Kettle, film, space. Thereforewe interpretated this as the water particles in a kettle boiling and basically having a party when heats applied.
Selecting above will take you too the footage.
raw print intern.
Raw Print celebrates the exciting and dynamic nature of magazine making, addressing this with a series of talks, presentations and debates to generate fresh insights into the world of the modern magazine. Within this organization not only is my demanding role to help hold and run the monthly event, but curate content for social media, following my main position of designing and developing raw-print.com.
berlin I thoroughly enjoyed my time prancing about Berlin. Although out of my comfort zone, I found the Premium Trade Shows extremely interesting, surrounded by experimental, renowned and unique creatives, exuding inspiration. The atmosphere was infectious, leaving the trip on a high. The east side is full of personality and definitely the district I find most enjoyable, potentionally/hopefully where I see myself in the future.
PRESENCE
@samanthaharv37 www.cARGOCOLLECTIVE.COM/SAMANTHAJANEHARVEY
W W W. M AV U N O M T I N D O .T U M B L R . C O M