I am A Book / A Portfolio Speaks by samantha hodgson

I AM A BOOK .

PORTFOLIO SPEAKS

SAMANTHA HODGSON

I AM A BOOK.

/ A PORTFOLIO SPEAKS S a m a n t h a Ho d g so n

SAMANTHA HODGSON

PHOTO BY Samantha Hodgson

p./ 4

/ I AM A BOOK

PORTFOLIO

SPEAKS

se c

DEDICATION

THIS BOOK IS d e d i c at e d t o d e a n , w h o p u t u p w i t h m y c r a z i e s fo r t h r e e w h o l e years; it is dedicated to my family, who has made me who I am; it is dedicated to my friends, who have been patiently waiting for three years until I could come out to play. Lastly, it is dedicated to the Graphic Design department at the Academy of Art University: you have watered a seed that has grown into a tree with strong roots. I canâ&#x20AC;&#x2122;t wait for the flowers to bloom. Thank you.

p./ 5

SAMANTHA HODGSON

" He ll o I AM A BOOK

YES,THIS IS HAPPENING—

I AM A BOOK AND I AM TALKING TO YOU.

a b o u t m y s e l f . yo u ca n m e et Sam when I’m done. In the meantime, just soak me up like a ray of sunshine in the spring. i h av e a f e w t h i n g s to t e l l yo u

p./ 6

PORTFOLIO

SPEAKS

se c

INTRODUCTION

p./ 7

SAMANTHA HODGSON

PORTFOLIO

SPEAKS

I AM A BOOK

MY pi ece s

THESE ARE MY INNARDS—

SO YOU KNOW WHAT I’M MADE OF.

se c tion

P.10

se c tion

P.36

se c tion

P.52

P.76

P.104

I AM A BEAUTIFUL MESS

I A M T H E S TA S H

I AM A TIME MACHINE

I AM FLEXIBLE

I AM REFRESHING

Beards & Cupcakes

Trunk

Eat Your Heart Out

Camelbak

Thirsty Bear

se c tion

p./ 8

se c tion

P.126

P.146

P.164

I AM AN AFTERLIFE

I A M W H AT H O L D S IT TOGETHER

I AM A BUNCH OF MARKS

Identities In the Flesh

Precita Eyes

Logos

se c

TABLE OF CONTENTS

p./ 9

SAMANTHA HODGSON

c lass Print 2

I AM A BOOK

photographer / s portraits Melinda McCoy

c ategory Print

p./ 10

p/ roject

Seasonal Campaign

PORTFOLIO

01 02 03

Collateral instr u c tor Eszter Clark

SPEAKS

deli v erables Catalog Poster Series

numbers Samantha Hodgson d u ration 15 weeks

a be au ti ful X

I AM

se c

BEARDS & CUPCAKES

BECAUSE THAT’S WHAT HAPPENS WHEN BEARDS AND CUPCAKES COLLIDE.

F a l l o f 2012, s o c u p ca k e s it came to be for this project. I wanted to stay away from the usual pastel palette that seems to plague all the cupcake shops. By doing so, I could make the atmosphere more inviting to all groups.

c u p ca k e s w e r e o n m y m i n d d u r i n g t h e

I stumbled upon a Tumblr page full of bearded men not-so-elegantly stuffing their faces with cupcakes. The absurdity and humor in this captivated me and inspired me. But instead of making the marriage of beard and cupcake look ridiculous, I wanted to make it glamorous. I embarked on a mission: to make the most endearing ode to dapper men and beautifully crafted cupcakes.

I wanted to elevate the idea into something beautiful, something worth having on your wall. But beyond eye candy (no pun intended), I wanted this to be meaningful. Lucky for me, it was Fall, and November is a popular month for men to grow their facial hair to raise awareness on prostate cancer. It was all coming together: I would produce (conceptualize / art direct / style / cast for / physically produce) a calendar of bearded men and cupcakes, as a philantrophic effort to raise awareness on prostate cancer. I chose Kara’s cupcakes as the business to produce this for because of their position in the market: local, but big enough to afford such a campaign, well-recognized in the industry, and it’s a company with a history of involving itself in the community. Kara’s has always contributed part of its earnings towards philantrophic endeavors. This campaign would fall right in line with the business’ ethics.

RANDOM RUSTIC DAPPER SWEET

me ss

p./ 11

SAMANTHA HODGSON

p./ 12

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 13

SAMANTHA HODGSON

p./ 14

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 15

SAMANTHA HODGSON

p./ 16

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

will be DIAGNOSED with PROS TATE CANCER

will DIE of PROS TATE CANCER p./ 17

SAMANTHA HODGSON

I AM A BOOK

well, not really. b ut kara’ s i s not s i t t i ng o n the s i d e li n e s d u r i n g t h e _b ea r d mo n ths. othe r tha n s ki n ca nc er, pro state ca n c e r i s the mo st c om m on ca n c e r i n a me r i ca n me n .

Prostate cancer occurs mainly in older men. Nearly two thirds are diagnosed in men aged 65 or older. Prostate cancer is the second leading cause of cancer death in American men, behind only lung cancer. Most men diagnosed with prostate cancer do not die from it. In fact, more than 2.5 million men in the United States who have been diagnosed with prostate cancer at some point are still alive today. To shed light on this serious issue, Kara’s is diving in head-first into the beard-growing months. We present to you some of San Francisco’s finest bearded gentlemen who have decided to use their facial hair as a personal testimonial to Prostate Cancer awareness. w e h ope you d e li g ht i n thi s ca le n da r a s m uc h a s o u r c u pca k e s !

p./ 18

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 19

SAMANTHA HODGSON

january

p./ 20

I AM A BOOK

february

PORTFOLIO

SPEAKS

march

se c X

BEARDS & CUPCAKES

p./ 21

SAMANTHA HODGSON

p./ 22

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

april

may

BEARDS & CUPCAKES

june

p./ 23

SAMANTHA HODGSON

p./ 24

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 25

SAMANTHA HODGSON

july

p./ 26

I AM A BOOK

august

PORTFOLIO

SPEAKS

september

se c

october

november

BEARDS & CUPCAKES

december

p./ 27

SAMANTHA HODGSON

p./ 28

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 29

SAMANTHA HODGSON

p./ 30

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 31

SAMANTHA HODGSON

p./ 32

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

_Q7A3897.CR2

_Q7A3881.CR2

_Q7A3898.CR2 _Q7A3663.CR2

_Q7A3899.CR2

_Q7A3883.CR2

01 _Q7A3900.CR2 _Q7A3653.CR2

11 _Q7A3882.CR2 _Q7A3664.CR2

_Q7A4173.CR2 _Q7A4222.CR2

_Q7A4186.CR2

3889.CR2 Q7A4174.CR2

_Q7A3890.CR2 _Q7A4175.CR2 _Q7A3651.CR2 _Q7A3665.CR2

_Q7A3885.CR2

_Q7A3881.CR2 _Q7A3883.CR2

_Q7A3898.CR2 _Q7A3900.CR2

_Q7A3653.CR2

_Q7A3919.CR2

_Q7A4185.CR2 _Q7A3775.CR2 _Q7A4187.CR2

_Q7A3780.CR2

_Q7A4221.CR2

_Q7A37

_Q7A4223.CR2

14 _Q7A3893.CR2

_Q7A3652.CR2

05 _Q7A3666.CR2

_Q7A3895.CR2

_Q7A3641.CR2

_Q7A3886.CR2

Q7A4172.CR2 _Q7A4186.CR2

_Q7A3882.CR2 _Q7A3884.CR2

_Q7A3777.CR2

08 _Q7A3775.CR2

_Q7A4173.CR2 _Q7A4222.CR2 _Q7A4175.CR2

3889.CR2

_Q7A3885.CR2 _Q7A3890.CR2

3891.CR2

_Q7A3892.CR2

_Q7A4187.CR2 _Q7A3893.CR2 _Q7A3895.CR2

_Q7A3887.CR2

_Q7A3883.CR2

_Q7A3917.CR2 _Q7A3919.CR2

_Q7A3654.CR2

_Q7A3783.CR2 _Q7A3781.CR2 _Q7A3779.CR2

_Q7A3899.CR2

_Q7A3892.CR2

A3891.CR2

Q7A4174.CR2

_Q7A3639.CR2

_Q7A3897.CR2 _Q7A3899.CR2

12 _Q7A3917.CR2

_Q7A3654.CR2

_Q7A4220.CR2 _Q7A3779.CR2

_Q7A4184.CR2

_Q7A3884.CR2

Q7A4172.CR2

BEARDS & CUPCAKES

_Q7A3900.CR2

_Q7A3785.CR2

_Q7A3784.CR2 _Q7A3782.CR2 _Q7A3780.CR2

_Q7A37

_Q7A4223.CR2

_Q7A3886.CR2

_Q7A3888.CR2

_Q7A3884.CR2

p./ _Q7A3919.CR2 33

_Q7A3786.CR2

SAMANTHA HODGSON

p./ 34

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

BEARDS & CUPCAKES

p./ 35

SAMANTHA HODGSON

I AM

t h e st as h I AM A BOOK

BECAUSE I HOLD ALL THE TREASURES.

e v e ryo n e h a s a p p s t h e y w i s h t h e y c o u l d o r h a d c r e at e d .

w hen we were tasked with designing the user interface for an app, I wasn’t short of ideas.

I’m that person who always forgets to bring my gift cards with me, or when I actually remember, I’m the one who forgets to use them. So why not design an app that wouldn’t let you forget? Why let these already-rich companies benefit at my expense? I set about to create a personal-assistant application that wouldn’t let you forget to use your gift cards.

Trunk is a geo-sensitive mobile application, meaning its glory lies in its push notifications based on your location. From the gift cards you have entered into trunk, the application creates a geo-cached database. It then flashes a notification on your phone when you have entered or are approaching a store for which you have a gift card. If you anticipate needing to go to a store, you can also manually set a reminder. You will no longer have to worry about losing or fogetting a gift card at home. Trunk will help you spend your money.

shop money

convenient alarm

p./ 36

PORTFOLIO

SPEAKS

se c X

c lass UX/UI Design

TRUNK

photographer / s N /A

c ategory New Media

deli v erables App Icon

UI Design

d u ration 7 weeks

project

Mobile App Design

instr u c tor Bob Slote

p./ 37

SAMANTHA HODGSON

p./ 38

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 39

SAMANTHA HODGSON

p./ 40

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 41

SAMANTHA HODGSON

p./ 42

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 43

SAMANTHA HODGSON

p./ 44

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 45

SAMANTHA HODGSON

p./ 46

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 47

SAMANTHA HODGSON

p./ 48

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 49

SAMANTHA HODGSON

p./ 50

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

TRUNK

p./ 51

A TI ME MA CHI NE

SAMANTHA HODGSON

I AM

I AM A BOOK

PORTFOLIO

SPEAKS

BECAUSE COMFORT FOOD ALWAYS INVOLVES A LITTLE TIME TRAVEL.

i d e a l s a n s i s a h u m a n i st i c s a n s - s e r i f t y p e fac e w i t h n o st r a i g h t

lines. That’s pretty tough to pull off. But the geniuses at HoeflerFrere Jones managed to do it.

This piqued my curiosity and the more I studied the typeface, the more endearing it became. Its italic cuts are so melodic and so closely related to the rhythm of handwriting without having to literally take on that aesthetic.

In designing the promotional material for Ideal Sans, I chose to focus on the hand-made feeling of the typeface. This led me to the idea of keeping this project personal. Up until this assignment, I had maintained a safe distance from my work. I decided it was time to change that.

home

time-warp

stroganoff

p./ 52

The driving concept in this project is the idea that as social beings, we cannot help but form memories around the sharing of food. Instantly, associations between food and emotion are formed that then live in our psyche. I have used my own personal experiences and memories as content to more authentically push the concept forward. I grew up in the Philippines, surrounded by cousins, cousins, and more cousins. Every brithday, holiday, celebration, always revolved around food. To this day, when planning our family reunions, the first agenda item is the menu. Home is where the hearth is. Often I drew over the typeface to express the content, but also—in a very hands-on way—to understand the typeface. The type specimen book was constructed as a daily type planner, with the font choices correlating to meals of the day: lighter ones for early meals and so on. The idea around the web piece was to bring a tactile and nostalgic experience to the user.

se c

c lass Typography 4

d u ration 15 weeks

photographer / s Samantha Hodgson Dean Hodgson

project

Typeface Promotion

EAT YOUR HEART OUT

c ategory Print

deli v erables Book Type Specimen Book Poster Website

02 03

instr u c tor Ariel Grey

p./ 53

SAMANTHA HODGSON

p./ 54

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

EAT YOUR HEART OUT

p./ 55

SAMANTHA HODGSON

p./ 56

I AM A BOOK

PORTFOLIO

SPEAKS

se c

We always ate our meals together. Whenever there was a gathering, food was always the first topic of conversation. Filipinos love to eat, but more than just eat, they love to sit at the table for hours surrounded by food and noise. It’s just how things were, how I remember most of my childhood. memories of my kitchen always include the faces of our household help. they were as much a part of my fond memories as the food they served. there was a joke in my family that the maids would cringe every time i stepped into the kitchen and decided i wanted to help because of the mess i would make that they would then have to clean up. Most of the comfort food I recall is very simple food. It isn’t about the food at all actually; it’s about the emotions, experiences, and people tied to the food. and then there are negative childhood experiences with food that now bring a laugh, and consequently bring comfort even though the

Ideal Sans, a handmade typeface for a machine-made age.

Hoefler & Frere Jones

Since 1989,

In 2004

eat you r h eart ou t

by both high performance and high style. the Hoefler Type Foundry entered its sixteenth year as HOEF LER & F RERE- JON ES. H&FJ continues to work with brand leaders in every sector, developing original typefaces and licensing fonts from its library of more than a —THOUSAND—designs, and it publishes fonts exclusively through its New York sales office and its web site.

Exploring My Personal History Through Comfort Food

The first sans serif typefaces, designed in the early nineteenth century, bore the names of ancient cultures — “Egyptian,” “Ionic,” “Doric”, “Gothic” — even though these typefaces shared none of the qualities of genuine lettering from the ancient world.

some of the world’s most famous designs, typefaces marked

2,500 years earlier, Greek inscriptions were taut and lively; by comparison, these nineteenth century printing types were impassive and deliberate. It would be nearly a century before typefounders would take an interest in inscriptional lettering, and begin to imbue their sans serifs with classical proportions, fluid kinesthetic movements, and references to calligraphic form. This new approach was nurtured by the calligrapher Edward Johnston, designer of the London Underground’s signature alphabet in 1916, and by Eric Gill, whose eponymous sans serif was produced by the Monotype Corporation a decade later. Because these designs were rooted in classical form, and their designers dedicated to traditional crafts, the new style became

initial experiences weren’t very pleasant. the only specific adjective i can think of to describe comfort food is w a r m . Which also happens to

e at your he art out

Jonathan Hoefler and Tobias Frere-Jones have helped some of the world’s foremost publications, corporations, and institutions develop their UNIQUE VOICE THROUGH T Y P O G R A P H Y . Their body of work includes

EAT YOUR HEART OUT

be the defining characteristic of Ideal Sans. Without any straight lines and sharp angles, it is an inviting and friendly typeface. It has enough quirks that lend to a unique flair and identity, yet it possesses a level of uniformity that makes it a pleasant typeface to set body copy in. when i decided to make this book, i could not think of a more fitting concept to express the warmth of this t ypeface than comfort food. retreating into the bowels of my childhood memories that i had not tapped into for a while, i uncovered a yearning for a life simpler and warmer than our present techtonic lives that we lead.

known as the Humanist sans serif. Nonetheless, these designs were often products more of the machine than the hand, chilly and austere designs shaped by unbending rules, whose occasional moments of whimsy were so out of place as to feel volatile and disquieting. Ideal Sans began as an attempt to reclaim the Humanist style, and to restore its missing humanity. Like all Humanist designs, Ideal Sans has classical rather than industrial proportions (its capitals vary greatly in width, from the almost circular O to the half-square E ), and it favors traditional forms like the two-storey lowercase a and g. Unlike most sans serifs, it is allergic to geometry: the design contains almost no straight lines, very few symmetries, and it takes every opportunity to resist formulaic rules. These policies make Ideal Sans engaging at large sizes, and help it to perform at small ones, giving the design a warm, organic, and handmade feeling.

A search for the Ideal life has begun.

FOOD has played an important role in my family.

..........

eggs

He grew up in a capsicum-free home. Yet kimchee signals “treat” to him, B E C A U S E — hot-spicy foods were his private discovery, not something that was ever given to him but something he gave himself. They are his prize, and thus they comfort him in that explosive, pore-widening way.

(

------ 2 t.

.......... app les

MEDIUM

..........0.5 T. ]

cornstarch

( //// )

.......... e at yo ur he a rt o ut

Exploring My Personal History Through Comfort Food

milk

6-8

cinnamon

12 oz.

.......... .......... 8 oz.

BRAIN

evenings 18

..........1 T. ]

vanilla

we find comfort

links to

1/2

nutmeg

in foods that the

COMMUNITY

[ 5 oz ]

s a l.......... t

16 oz.

tea bags

His Jewish/Danish DNA never predicted this.

..........( //// )

water

sugar

e at yo u r h e a rt o u t

Security, reward and c o n n e c t e d n e s s : EACH OF THESE THREE FEELINGS ACTIVATES A DIFFERENT PORTION OF THE BRAIN, AND EACH OF THESE IS MORE OR LESS CRUCIAL TO EACH OF US, WHICH FURTHER EXPLAINS WHY WE DON’T ALL RELISH THE SAME COMFORT FOODS. A COMPETITIVE PERSON OR ONE WHO FEELS CHRONICALLY UNDERVALUED CHERISHES FOODS THAT THE BRAIN HAS CODED AS REWARDS. A loner finds no comfort in those foods the brain links with community. An abused person who lives in fear might hoard safety foods. Food is the gift we give ourselves. My husband beams as if it’s Christmas whenever Sriracha sauce or tonsil-searing salsa make him s w e a t .

[2]

flour

caffeine

NEUROSCIENTISTS DEFINE IT AS THE OPPOSITE OF stress. Whether with pharmaceuticals or firearms or flannel sheets or funnel cake, we seek to de-stress by any means necessary. The brain reaches its relaxed, restorative comfort state when we feel safe and/or when we receive rewards and/or when we feel part of something bigger than ourselves — a culture or a community.

p./ 57

Calcium 20%

Grilled Cheese

p./ 58

Iron 0%

Vitamin C 0%

THERE’S ALSO HOW THE BRAIN LINKS EMOTION, MEMORY, AND SENSORYstimuli. Popsicles nibbled to break childhood fevers, pizza when your track team won, coconut on your honeymoon: The brain associates good experiences with specific flavors, fragrances and textures, coding them as harbingers of happiness. Henceforth, even when you neither have a fever nor have won a race, eating Popsicles still brings the rush of and pizza feels like a reward. BUT UNDER THE MASHED POTATOES AND MEATLOAF lies a question: What does “comfort food” really mean? What about it actually comforts us? Let’s look at some big-time comfort foods: Fried chicken. French fries. Chocolate cake. When people talk about comfort food, the obvious explanation is that it’s all about nostalgia and missing Mommy. B U T that’s also cultural. Look at lutefisk, natto and the reddishblack blood sausage I was served once by a sad Belgian who took comfort in what struck me as something you might see in a hospital. And really, it takes more than this to create the rush of sensations that make us feel safe, calm, and cared for. It’s a complex interplay of memory, history, and brain chemistry, and while some basics apply — most of us are soothed by the soft, sweet, smooth, salty and flavors — the specifics are highly personal. When you begin to eat, your eyes, hands and mouth start the chain of command. Then the brain kicks in. Sugar and starch spur serotonin, a neurotransmitter known to increase a sense of well-being. (It’s what makes Prozac work.) SALTY FOODS spur oxytocin, aka the a hormone that is also spiked by hugs and orgasm. Hence, potato chips. Mice unable to taste the difference between regular and extra-high-calorie food in a recent study preferred the high-calorie kind, which suggests that fattening food appeals simply because it is fattening. Which makes sense, given how much fuel our prehistoric ancestors burned crisscrossing savannahs, fleeing carnivores and chasing prey. Fat is a good balm for the fear of starvation.

chemical,”

Exploring My Personal History Through Comfort Food

[

“cuddle

] p./ 59

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

eat you r he art o u t

Spaghetti &

meat balls

con n ect ion C R AV I N G

p./ 60

The resea happy peo their posi the long-t craving co for comfo their moo nutritiona

CRAVING COMFORT FOODS IS DIFFERENT FOR EVERYONE BECAUSE WE HAVE

SAD PEO

COM FOR

different views of comfort foods – and which comfort foods work! For instance, when I’m sad I’m craving comfort foods of mashed potatoes

THE I R F E FOOD I S

A S NACK A ND/ OR

and French Toast. One of

e at your h e a rt out

Exploring My Personal History Through Comfort Food

se c

EAT YOUR HEART OUT

my close friends craves comfort foods of chocolate ice cream and potato chips. One thing many people have in common when they’re craving comfort is a yearning for sugar and fat .

Comfort food is “a specific food consumed under a specific situation to obtain psychological comfort,” according to the University of Illinois (UI) Food and Brand Lab. When studying craving for comfort food, UI researchers were surprised to find that people listed homemade healthy food as comforting almost as often as less nutritious fat and sugar foods. C R A V I N G foods isn’t all about sugar and fat. Knowing how hunger works sheds light on the craving for comfort foods.

p./ 61

I AM A BOOK

e at yo u r h e a rt o u t

SAMANTHA HODGSON

p./ 62

PORTFOLIO

SPEAKS

Exploring My Personal History Through Comfort Food

X EAT YOUR HEART OUT

se c 03

p./ 63

p./ 64

p./ 65

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

Exploring My Personal History Through Comfort Food

Iron 0%

When you begin to eat, your eyes, hands and mouth start the chain of command. Then the brain kicks in. Sugar and starch spur serotonin, a neurotransmitter known to increase a sense of well-being. (It’s what makes Prozac work.) SALTY FOODS spur oxytocin, aka the a hormone that is also spiked by hugs and orgasm. Hence, potato chips. Mice unable to taste the difference between regular and extra-high-calorie food in a recent study preferred the high-calorie kind, which suggests that fattening food appeals simply because it is fattening. Which makes sense, given how much fuel our prehistoric ancestors burned crisscrossing savannahs, fleeing carnivores and chasing prey. Fat is a good balm for the fear of starvation.

Calcium 20%

Vitamin A 4%

eat yo ur heart o ut

Vitamin C 0%

[

Grilled Cheese

“cuddle

chemical,”

] 14

RESEARCH INTO OUR EVER-INCREASING INTEREST

Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for N E U R O S C I E N T I S T S D E F I N E I T A S T H E O P P O S I T E O F s t r e s s . we come into contact with. Food,” he says, ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person “is the natural bonding experience between mother Whether with pharmaceuticals or firearms or flannel sheets or funnel cake, we seek and baby, our connection with food as both whosurvival cookedand or shared it. runs The two, comfort deeptogether, and fromprovide an earlya dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It to de-stress by any means necessary. The brain reaches its relaxed, restorative seems our lovecooking of food,are and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort age. Thereafter the time we spend with our Mother’s precious and memorable, comfort state when we feel safe and/or when we receive rewards and/or when we feel and meal times spent with family eating are (andalthough comfortrare food) itself in nostalgia? canreveals be memorable and againOur family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the part of something we come into contact with. Food,” he says,basic “is the natural bonding experience mother skills of cutting meat and usingbetween a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is bigger than ourselves — a culture or a community. and baby, our connection with food as both survival and comfort deep and from an early always accompanied byruns a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains,

IN FOOD, just revealed, shows how rooted in the past our enjoyment of food can be. It discovered that above everything else, whether people, places or languages spoken, food makes up our three most cherished and easily remembered childhood

memories. Science suggests it’s a fact that connects us all. For as well as being able to admit that we have F A V O U R I T E

Security, reward and c o n n e c t e d n e s s : age. Thereafter the time we spend with our Mother’ssome cooking are precious andtomemorable, Ultimately, memories are hard erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on EACH OF THESE THREE FEELINGS and meal times spent with family eating are can be memorable again (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable thealthough skids, is rare it any wonder our need and for comfort Security, reward and c o n n e c t e d n e s s Christmas : ACTIVATES A DIFFERENT dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of EACH OF THESE THREE FEELINGS food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a PORTION OF THE BRAIN, dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are ACTIVATES A DIFFERENT AND EACH OF THESE IS MORE OR LESS CRUCIAL TO EACH OF US, both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our WHICH FURTHER EXPLAINS WHY WE DON’T ALL RELISH THE SAME PORTION OF THE BRAIN, family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for VERSATIONS AND EACH OF THESE IS MORE OR LESS CRUCIAL COMFORT FOODS. A COMPETITIVE PERSON OR ONE WHO FEELS ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person CHRONICALLY UNDERVALUED CHERISHES FOODS THAT THE BRAINTO EACH OF US, WHICH FURTHER EXPLAINS who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It WHY WE DON’T ALL RELISH THE SAME COMFORT HAS CODED AS REWARDS. seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort FOODS. A COMPETITIVE PERSON OR ONE WHO A loner finds no comfort in those foods the brain links (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the with community. An abused person who lives in fear might hoard safety FEELS CHRONICALLY UNDERVALUED CHERISHES basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is FOODS THAT THE BRAIN HAS CODED ASalways accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, foods. Food is the gift we give ourselves. My husband beams as if it’s REWARDS. Christmas whenever Sriracha sauce or tonsil-searing salsa make him Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on A loner finds no comfort in those foods the the brain links s w e a t . skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable with community. An abused person who lives in fear dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of Christmas or UNIQUE ⁄ PREFERRED — might hoard safety foods. Food is the gift wefood. giveFor some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a ways of cooking particular ingredients, we’re universally dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are ourselves. My husband beams as if it’s Christmas connected by the way our grub provides us with an instant both physical whenever Sriracha sauce or tonsil-searing salsa make and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our and irresistible set of images straight from yesteryear. family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for him s w e a t .

We are social animals and so it’s only natural that

CONFESSIONS

we find love and comfort in the food we’re given when we’re together with others.

T H E H I P P O C A M P U S I S PA R T I C U L A R LY I M P O R TA N T F O R F O R M I N G L O N G -T E R M , D E C L A R AT I V E M E M O R I E S —

like that of food slimey even the horrible

you ate as a child now brings a laugh .

WE ALL HAVE OUR FOOD MEMORIES, SOME GOOD AND SOME BAD. The taste, smell, and texture of food can be extraordinarily evocative, bringing back memories not just of eating food itself but also of place and setting. Food is an effective trigger of deeper memories of feelings and emotions, internal states of the mind and body. So my Bit-O-Honey experience is not all that unusual. Search for websites with the word candy combined with vintage, retro, or nostalgia, and it becomes readily apparent that many people use candy as a pathway to the past. But why should this be the case?There are several reasons. First, evolution has seen to it that food in general may be a privileged target of memory in the brain. There is a part of the brain called the H I P P O C A M P U S (one in each hemisphere) that is critical for memory.

T H E Y H AV E N OT

have receptors in the hippocampus. Finding food is so important to survival that it is clear that the hippocampus is primed to form memories around food. But what specifically about childhood candy bars makes them so evocative decades later? Based on our primate ancestry as fruit seekers and eaters, the sweetness of candy pushes a button in our brains—we have a natural sweet tooth. Upon eating a highly appealing food, such as one that is sweet, the reward centers

TRIED THE FOOD

of our brains are activated. The neurotransmitter

T H AT

eat your heart out

Exploring My Personal History Through Comfort Food

e at your h e art out

FO O D

}

PREFERRED —

Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia?

dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are RESEARCH INTO OUR EVER-INCREASING INTEREST age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our IN FOOD, just revealed, shows how rooted in the past our and meal times spent with family eating are although rare can be memorable and again family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for we come into contact with. Food,” he says, “is the natural bonding experience between mother enjoyment of food can be. It discovered that above everything playsananearly important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person and baby, our connection with food as both survival and comfort runs ourselves deep and -from else, whether people, places or languages spoken, food makes who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, up our three most cherished and easily remembered childhood seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort memories. Science suggests it’s a fact that connects us all. and meal times spent with family eating are although rare can be memorable and again (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the we come into contact with. Food,” he says, “is the natural bonding experience between mother For as well as being able to admit that we have F A V O U R I T E of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is and baby, our connection with food as both survival and comfort runs basic deep skills and from an early MEALS, always accompanied age. Thereafter the time we spend with our Mother’s cooking are precious and memorable,by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on comforting. Our childhoods also play a key role and in our eating habits adults. Interestingly, meal times spentaswith family eating are although rare can be memorable and again Security, reward and c o n n e c t e d nthee skids, s s : is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable the food EACH Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of we eat as children, along with the meals we adore and despise in equal measure, somehow tend to OF THESE THREE FEELINGS A DIFFERENT food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a return in shaping our later diets. What we see, feel, taste and experience in our firstACTIVATES encounters with dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are THE BRAIN, vegetables, dough, pasta, bread and jam (among other provisions) seems to form a PORTION fundamentalOF first both physical andTO emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our AND EACH OF THESE IS MORE OR LESS CRUCIAL EACH OF US, impression that we find hard to shift from our mind. family - the one credit with unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for WHICH FURTHER EXPLAINS WHY WE DON’T ALLweRELISH THEthose SAME - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person COMFORT FOODS. A COMPETITIVEourselves PERSON OR ONE WHO FEELS who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It CHRONICALLY UNDERVALUED CHERISHES FOODS THAT THE BRAIN seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort HAS CODED AS REWARDS. (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the 21 A loner finds no comfort in those foods the brain links basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is with community. An abused person who lives in fear might safety always accompanied by ahoard memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, foods. Food is the gift we give ourselves. My husband beams asare if it’s Ultimately, some memories hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on Christmas whenever Sriracha sauce or salsa make himfor comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable thetonsil-searing skids, is it any wonder our need s w e a t . Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of

puddle

⁄

G AV E T H E M T H E I R EARLIEST BAD F L AVO U R M E M O RY AGAIN.

According to a new survey, these memories have a huge

impact on our tastes in later life with almost half —43% of people questioned across t he UK admitting IF THE THOUGHT OF GOBBLING DOWN A MOUND OF SPROUTs or chewing on some rabbit makes you feel queasier than a trip on a rickety rollercoaster, it could be because of your childhood food memories.

Exploring My Personal History Through Comfort Food

BUILDING A RELATIONSHIP

ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person we come into contact with. Food,” he says, “is the natural bonding experience between mother who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It and baby, our connection with food as both survival and comfort runs deep and from an early seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the and meal times spent with family eating are although rare can be memorable and again basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is we come into contact with. Food,” he says, “is the natural bonding experience between mother accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, and baby, our connection with food as both survival and comfort runs always deep and from an early

He grew up in a capsicum-free home. Yet kimchee signals “treat” to him, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, B E C A U S E — hot-spicy foods were his privateand discovery, not something that the skids, it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable meal times spent with family eating are although rare can be memorable andisagain was ever given to him but something he gave himself.we They areinto hiscontact prize, with. and Food,” thus he says, “is the natural bonding experience Christmas dinners, and who so often teach us the basic skills of cutting meat and using aBONDING knife for ourselves - plays an important role in our enjoyment of come between mother theearly memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a they comfort him in that explosive, pore-widening way. and baby, our connection with food as both survival and comfort runs food. deep For andsome, from an

UNIQUE

and irresistible set of images straight from yesteryear. Wilma Kirsten (a nutrition consultant) explains, “If you think about it, when we smell something, it goes straight up our nose into the prefrontal cortex of our brain, so even if

Exploring My Personal History Through Comfort Food

eat yo u r heart o u t

Wilma Kirsten (a nutrition consultant) explains, “If you think about it, when we smell something, it goes straight up our nose into the prefrontal cortex of our brain, so even if

His Jewish/Danish DNA never predicted this.

ways of cooking particular ingredients, we’re universally connected by the way our grub provides us with an instant

Our childhoods also play a key we come into contact with. Food,” he says, “is the natural role in our eating habits as adults. Interestingly, the food bonding experience between mother and baby, our connection with food as both survival and comfort runs deep and from we eat as children, along with the meals we adore and despise in equal measure, somehow tend to return in shaping an early age. Thereafter the time we spend with our Mother’s our later diets. What we see, feel, taste and experience in cooking are precious and memorable, and meal times spent with family eating are although rare can be memorableour first encounters with vegetables, dough, pasta, bread and jam (among other provisions) seems to form a fundamental and again comforting. first impression that we find hard to shift from our mind.

Exploring My Personal History Through Comfort Food

A DAY’S RECAP

MEALS,

those that can be consciously recalled and which contribute to the autobiographies that we all carry around in our head s. The hippocampus is also important for spatial memories, which may be its primary role for animals that do not possess language. The hippocampus has strong connections with parts of the brain that are important for emotion and for smell. This may explain why emotional memories can be so vivid or why certain smells trigger a sense of recall in us even before we consciously remember an event. E M O T I O N and smell no doubt contribute to the power of some food memories, but the hippocampus has more direct links to the digestive system. Many of the hormones that regulate appetite, digestion, and eating behavior also

dopamine has a key role in the

brain biology of

reward, but dopamine pathways are also involved in many other brain functions. One of these functions, via the hippocampus, is turning short term memories into long term ones. The brain’s reward mechanisms serve to motivate certain actions and behaviors. This would not work very well if motivation was not reinforced by memory.

Smell expert, Professor Tim Jacob, from Cardiff University’s School of Biosciences, said flavour was actually a mixture of two senses - taste and smell - and in many people, these were inherently conservative. “WE S P E N D O U R F O R M AT I V E Y E A R S B E I N G F E D W ITH T H I N G S T H AT A R E S W E E T A N D A R E Q U I TE B L A N D,” he said. “Once we have established what foods

stand-off

we need to survive, why change it? We often don’t want to take that risk. “Because of the way our tastes develop, things like olives are an acquired taste but memory and emotion remain closely linked to flavour preferences throughout our lives.”

! ! ! ! ! ! ! ! ! ! !

29 30

Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knifeNfor EUROSCIENTISTS DEFINE IT AS THE OPPOSITE OF stress. ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person Whether with pharmaceuticals or firearms or flannel sheets or funnel cake, we seek he says, “is the natural bonding experience between mother who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. toItde-stress by any means necessary. The brain reaches its relaxed, restorative d as both survival and comfort runs deep and from an early seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort comfort state when we feel safe and/or when we receive rewards and/or when we feel with our Mother’s cooking are precious and memorable, (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the part of something eating are although rare can be memorable and again basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal isbigger than ourselves — a culture or a community. he says, “is the natural bonding experience between mother always accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Security, reward and c o n n e c t e d n e s s : as both survival and comfort runs deep and from an early Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on EACH OF THESE THREE FEELINGS with our Mother’s cooking are precious and memorable, the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable ACTIVATES A DIFFERENT Security, reward and c o n n e c t e d n e s s : ating are although rare can be memorable and again Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoymentPORTION of EACH OF THESE THREE FEELINGS OF THE BRAIN, food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a ACTIVATES A DIFFERENT AND EACH OF THESE IS MORE OR LESS CRUCIAL TO EACH OF US, dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are WHICH FURTHER EXPLAINS WHY WE DON’T ALL RELISH THE SAME PORTION OF THE BRAIN, both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our AND EACH OF THESE IS MORE OR LESS CRUCIAL COMFORT FOODS. A COMPETITIVE PERSON OR ONE WHO FEELS family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for TO EACH OF US, WHICH FURTHER EXPLAINS ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the personCHRONICALLY UNDERVALUED CHERISHES FOODS THAT THE BRAIN WHY WE DON’T ALL RELISH THE SAME COMFORT who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase.HAS It CODED AS REWARDS. FOODS. A COMPETITIVE PERSON OR ONE WHO A loner finds no comfort in those foods the brain links seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort with community. An abused person who lives in fear might hoard safety FEELS CHRONICALLY UNDERVALUED CHERISHES (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the FOODS THAT THE BRAIN HAS CODED AS basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal isfoods. Food is the gift we give ourselves. My husband beams as if it’s always accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, REWARDS. Christmas whenever Sriracha sauce or tonsil-searing salsa make him Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on A loner finds no comfort in those foods the brain links s w e a t . the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable with community. An abused person who lives in fear UNIQUE ⁄ PREFERRED — Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment ofor

e at yo u r h e a rt o u t

food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a ways of cooking particular ingredients, we’re universally dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are connected by the way our grub provides us with an instant

Exploring My Personal History Through Comfort Food

CONVERSATIONS

A DAY’S RECAP

might hoard safety foods. Food is the gift we give ourselves. My husband beams as if it’s Christmas whenever Sriracha sauce or tonsil-searing salsa make

both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our and irresistible set of images straight from yesteryear. him s w e a t . family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for Wilma Kirsten (a nutrition consultant) explains, “If you ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person think about it, when we smell something, it goes straight he says, “is the natural bonding between mother who cooked or shared it. Theexperience two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. Itup our nose into the prefrontal cortex of our brain, so even if asseems both survival comfort and from an early our loveand of food, andruns our deep memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort with(and our comfort Mother’s cooking areitself precious and memorable, food) reveals in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us theHis Jewish/Danish DNA never predicted this. we come into contact with. Food,” he says, “is the natural bonding experience between mother ating are skills although rare can be memorable and again basic of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is and baby, our connection with food as both survival and comfort runs deep and from an early always accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, He grew up in a capsicum-free home. Yet kimchee signals “treat” to him, age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on B E C A U S E — hot-spicy foods were his privateand discovery, not something that meal times spent with family eating are although rare can be memorable and again the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable was ever given to him but something he gave himself. They are his prize, and thus we come into contact with. Food,” he says, “is the natural bonding experience between mother Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of they comfort him in that explosive, pore-widening way. and baby, our connection with food as both survival and comfort runs deep and from an early food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a RESEARCH INTO OUR EVER-INCREASING INTEREST age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are and meal times spent with family eating are although rare can be memorable and again both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our IN FOOD, just revealed, shows how rooted in the past our we come into contact with. Food,” he says, “is the natural bonding experience between mother enjoyment of food can be. It discovered that above everything family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for and baby, our connection with food as both survival and comfort runs deep and from an early ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person else, whether people, places or languages spoken, food makes age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. Itup our three most cherished and easily remembered childhood memories. Science suggests it’s a fact that connects us all. and meal times spent with family eating are although rare can be memorable and again seems our love of food, and our memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort we come into contact with. Food,” he says, “is the natural bonding experience between mother (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the For as well as being able to admit that we have F A V O U R I T E and baby, our connection with food as both survival and comfort runs deep and from an early basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is M E A L S , age. Thereafter the time we spend with our Mother’s cooking are precious and memorable, always accompanied by a memory of the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, comforting. Our childhoods also play a key role and in our eating habits adults. Interestingly, meal times spentaswith family eating are although rare can be memorable and again Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on the food t ethe d nskids, e s sis: it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable we eat as children, along with the meals we adore and despise in equal measure, somehow tend to Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of REE FEELINGS return in shaping our later diets. What we see, feel, taste and experience in our first encounters with food. For some, the memory of eating a meal is always accompanied by a memory of the person who cooked or shared it. The two, together, provide a vegetables, dough, pasta, bread and jam (among other provisions) seems to form a fundamental first dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It seems our love of food, and our memories of them, are impression that we find hard to shift from our mind. both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our E OR LESS CRUCIAL TO EACH OF US, family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for WHY WE DON’T ALL RELISH THE SAME ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is always accompanied by a memory of the person TITIVE PERSON OR ONE WHO FEELS who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, Ultimately, some memories are hard to erase. It ED seems CHERISHES THAT BRAIN our loveFOODS of food, and ourTHE memories of them, are both physical and emotional. With the economy on the skids, is it any wonder our need for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable Christmas dinners, and who so often teach us the 36 linksmeat and using a knife for ourselves - plays an important role in our enjoyment of food. For some, the memory of eating a meal is 37 se foods the brain basic skills of cutting

BONDING

always a memory the person who cooked or shared it. The two, together, provide a dominant memory web. As Wilma Kirsten explains, rson whoaccompanied lives in fear by might hoardofsafety Ultimately, some memories urselves. My husband beamsare ashard if it’sto erase. It seems our love of food, and our memories of them, are both physical and emotional. With the economy on theor skids, is it any wonder ourmake needhim for comfort (and comfort food) reveals itself in nostalgia? Our family - the one we credit with those unforgettable auce tonsil-searing salsa Christmas dinners, and who so often teach us the basic skills of cutting meat and using a knife for ourselves - plays an important role in our enjoyment of

p./ 66

OVER A TWO-WEEK PERIOD, RATS THAT WERE CONFINED IN NARROW TUBES -- A STRESSFUL SITUATION, EVEN FOR A RAT — WERE FED A SUGAR SOLUTION ( THE RAT VERSION OF COMFORT FOOD ) TWICE EACH DAY. THEIR HEART RATE AND STRESS HORMONE LEVELS DROPPED SIGNIFICANTLY, AS EXPECTED.

it’s the taste buds.

that are doing the work.

it isn’t the calories

it’s the taste buds.

Exploring My Personal History Through Comfort Food

[

that are doing the work.

it isn’t the calories Eating calorie-rich foods, commonly known as comfort foods, can help ease stress, even though it can also add flab to the abdomen.

eat you r heart ou t

s, even

se c

EAT YOUR HEART OUT

p./ 67

SAMANTHA HODGSON

p./ 68

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

EAT YOUR HEART OUT

p./ 69

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

But now researchers have come up with a new wrink ongoing saga. IResearchers at the University of Cinc set out to see if “pleasurable behavior” causes the n activity associated with easing stress, and they foun comfort food does the trick. SO DOES SEX. AT LEA

food makes up the fabric of our lives, knitting memories , scents , emotions ,

AMONG RATS, AND ALMOST SURELY PEOPLE.

Finally, they introduced a sugar-rich drink directly into t rats’ stomachs, thus bypassing the taste buds. It had no significant effect on the rats’ stress levels. “This indicate that the pleasurable properties of tasty foods, not the c properties, were sufficient for stress reduction,” said po doctoral researcher Yvonne Ulrich-Lai, lead author of a Proceedings of the National Academy of Sciences.

eat yo u r hea rt o u t

Exploring My Personal History Through Comfort Food

{

For some, the memory of eating a meal is always accom by a memory of the person who cooked or shared it. T together, provide a dominant memory web. As Wilma explains, Ultimately, some memories are hard to erase our love of food, and our memories of them, are both p and emotional. Smell is the very first thing that we re when we approach something new in our surroundin Taste and digestive powers come after food, so sme instantaneous hit our brains receive with just about

« } ` };

”

;

Popular culture reflects the central figure in the Filipino home. As sur servant, and pillar of domes indispensable.

{ relief THE YAYA ( NANNY) PHENOMENON—WOMEN LEAVING THEIR FAMILIES TO care for the children of others — has been with us a long time. Since at least the 19th century, Filipino women have ventured outside their native villages to go to towns and cities to work as servants for the more affluent. They were often compelled to do so by poverty, lack of other opportunities, and a desire to help their Families. There was, of course, also the lure of the BIG TOWN or city.

eat your heart out

The reality is that a lot of Filipino women have been able to pursue careers, fight causes, even become presidents or flaming feminists (or, for that matter, investigative journalists), because there were other women who took care of the children, cooked the meals, and cleaned the toilets. Because millions of FILIPINAS have been working as helpers ( katulong )in the homes of others for a long time, generations of Filipino children have been reared by yayas. This is why katulong characters populate popular culture. In films and TV programs, they are portrayed as comic figures with laughable accents and ignorant about the city and modernity. Sometimes, they are also cast in tragic mode, as innocent women seduced by their male employers or treated cruelly by jealous mistresses. Every soap opera worth its name has a katulong character, either to provide comic relief or to act as confidante to the virtuous and weepy woman in the lead role.

p./ 70

The yaya represents one archetype of Filipina femininity—

self-sacrificing

loyal

yaya is a fixture not just in the mansions of the weatlthy BUT also in the middle— and lower-middle CLASS households

se c X

They were also more sociable with other rats.Then they conducted the same experiment using a SUGAR SUBSTITUTE, so the sweet-tasting drink had fewer calories. Same result, and rats that were introduced to a willing sex partner also saw their stress indicators drop.

the o es caloric osta study in

Ulrich-Lai and James Herman, director of the university’s Laboratory of Stress Neurobiology, conducted the experiments with several colleagues. Their study reached this conclusion: “We now demonstrate that rewarding properties of palatable foods can effectively buffer all major physiological and behavioral responses to stress, and we identify key neural circuits underlying the comfort food effect.” Exploring My Personal History Through Comfort Food

kle in this cinnati neural nd that AST

EAT YOUR HEART OUT

mpanied The two, Kirsten e. It seems physical ecognise ng area. ell is the anything

they grew up with, and others specifically in what

e reality that the yaya is a

they didn’t grow up with, do we choose our comfort

rrogate mother, reliable stic harmony, she is

foods or do they choose us? Does this process P A R A L L E L the ways in which we acquire other preferences? A drive through window can become a harsh confessional. Food is also the friend who never disappoints or ditches us. Psychologists call comfort food a “social surrogate” — in other words, not quite replacing real companions but reminding us of them. Participants in yet another recent study felt less lonely after writing about — and not even necessarily eating — comfort foods. The psychologists who designed that study theorized correctly

⁰

that consuming comfort foods

soothes us in the exact same ways as wearing

eat you r h eart ou t

“

Exploring My Personal History Through Comfort Food

our favorite clothes or watching our favorite TV shows. Reminding us of those who love us and /or look and talk like us, comfort food also reminds us of who we are. Away from home, we

⁰

seek the foods of home. Of course, all matters of psychology are unrelentingly complex. Comfort food feels good, but —

⁰

for some of us — in that first rush is also a twinge. EATING FAT-R ICH FOODS TRIGGERS THE FORMAT I ON of long-term memories of that activity. The study adds to their recent work linking dietary fats to appetite control and may herald new approaches for treating obesity and other eating disorders. Dietary fats are important for overall health, helping with the absorption of vitamins and the protection of vital organs. While the human diet is now rich in fats, this was not the case for early humans. In fact, fat-rich foods in nature are quite rare. Remembering the location and context of a fatty meal was probably an important survival mechanism for early humans. It makes sense that mammals have this capability.

⁰ ⁰

⁰ ⁰ ˘

p./ 71

SAMANTHA HODGSON

I AM A BOOK

7 PT.

Idea l S a ns i s a ha ndma de t y pe fa ce for a ma c hi ne - ma de a ge .

8 PT.

Ideal Sans is a handmade typeface for a machine-made age.

9 PT.

Ideal Sans is a handmade typeface for a machine-made age.

SMALL

Ideal Sans is a handmade typeface for a machine-made age.

CAPS

p./ 72

PORTFOLIO

SPEAKS

se c X

EAT YOUR HEART OUT

p./ 73

SAMANTHA HODGSON

p./ 74

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

EAT YOUR HEART OUT

p./ 75

SAMANTHA HODGSON

I AM

fle x ibl e I AM A BOOK

BECAUSE WHEN YOU’RE ADVENTUROUS, IT’S A NECESSARY TRAIT.

b e i n g a n o u t d o o r sy p e r s o n , i ’ m p r et t y fa m i l i a r w i t h a l l t h e

outfitter brands. Camelbak has been around as long as I’ve been mountain biking. Their product was born out of the founder’s need and creative mind: he was a cyclist in need of being able to carry water for longer rides and he didn’t want to have to reach down into the bicycle’s water bottle cage every time he needed a sip. His creative mind came up with the brilliant idea to fill an IV bag with water and place it in a tube sock. Of course, at the time, his cyclist buddies were all laughing at him. I think he’s the one laughing now.

Having owned several of these portable hydration bags, I’m pretty familiar with their level of quality, product form, and their downsides. For one, the earlier bags were harder to clean, and they didn’t sell specialty cleaning brushes to be able to reach the hard-toclean areas. The length of the flexible tubing was always just perfect for slinging over your shoulder, and the bite valves were comfortable to bite down on. All said, it was a well-made product.

When we were asked to rebrand a product, I chose Camelbak specifically because of my familiarity with their product, and my desire to see their logo reflect their brand more closely. I had always felt that the logotype was too rigid for the nature of their product. Additionally the logo felt static, not dynamic like their product and company. The yellow bar at the bottom of the logotype felt like a disconnect. It wasn’t extremely bad, like say for example the Thirsty Bear logo, but I felt it could use some updating.

durable reliable portable honest

p./ 76

PORTFOLIO

SPEAKS

se c X

c lass Identity 2

CAMELBAK REBRANDING

photographer / s Samantha Hodgson

c ategory Identity

deli v erables Logo

Stationery

d u ration 7 weeks

project

Camelbak Rebranding

Brand Applications instr u c tor Andrew Cambouris

Website & Mobile Apps

p./ 77

SAMANTHA HODGSON

I AM A BOOK

/ CU R R E N T

p./ 78

LOGO

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 79

SAMANTHA HODGSON

p./ 80

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 81

SAMANTHA HODGSON

p./ 82

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 83

S A M A N TSHAAM H AO ND TG H SAO HN O D G S O N

p./ 84

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 85

SAMANTHA HODGSON

p./ 86

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 87

SAMANTHA HODGSON

p./ 88

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

ture well 200 954

P 707/792/9700 F 707/665/9231 www.camelbak.com

mer well 200 954

P 707/792/9700 F 707/665/9231 www.camelbak.com

CAMELBAK REBRANDING

Joe Adventure 2000 S. McDowell Suite 200 Petaluma, CA 94954

P 707/792/9700 F 707/665/9231 www.camelbak.com

Jewff Wemmer 2000 S. McDowell Suite 200 Petaluma, CA 94954

P 707/792/9700 F 707/665/9231 www.camelbak.com

p./ 89

SAMANTHA HODGSON

p./ 90

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 91

SAMANTHA HODGSON

p./ 92

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 93

SAMANTHA HODGSON

p./ 94

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 95

SAMANTHA HODGSON

p./ 96

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 97

SAMANTHA HODGSON

p./ 98

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 99

SAMANTHA HODGSON

p./ 100

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 10 1

SAMANTHA HODGSON

p./ 102

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

CAMELBAK REBRANDING

p./ 10 3

SAMANTHA HODGSON

c lass Identity 2

I AM A BOOK

photographer / s Samantha Hodgson

c ategory Identity

PORTFOLIO

deli v erables Logo Brand Guidelines Brand Applications Web and Mobile Applications

02 03

d u ration 8 weeks

p./ 104

project

Restaurant Rebranding

instr u c tor Andrew Cambouris

SPEAKS

04 05

re fre shi ng X

I AM

se c

THIRSTY BEAR REBRANDING

BECAUSE SOMETIMES A NEW LOOK IS WHAT’S CALLED FOR.

fo r t h r e e y e a r s , i wo u l d wa l k pa st t h i r st y bear brewery on my way

to and from school. There was usually an after-work crowd enjoying tapas and beverages and everyone seemed to be having a good time. It is cozy and modern, with a long wood-top bar, shiny brass, and brick. For such an inviting atmosphere, I felt their logo fell short. The bear in their logo is angry and not elegantly drawn; the typography left a lot to be desired. Need I go on? Thirsty Bear is an Organic Brewerey and tapas restaurant, the first of its kind in the area. They were brewing organic before organic was a household term. They support local, sustainable vendors, and strive to bring fresh and local ingredients to their customers daily.

I was excited about rebranding Thirsty Bear; I made sure I did some first-hand recon and researched the restaurant’s history. Their brand is based on a story that the owner/founder read in a Russian newspaper, about a circus bear that broke free from his caravan and stumbled into a bar, slapping a man behind his head and biting his hand before making off with his beer. After learning about the brand’s history, it was obvious that the bear element was critical to their logo. I wanted to bring the Spanish influence in the restaurant’s cuisine into their logo more, so I included the colors of Spain as well as incorporated a typographic treatment that spoke to the Old World. Lastly, I wanted to make sure that the bear was not only rendered as more approachable, but also shown greatly enjoying his beer.

social hip warm gather beer

p./ 10 5

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

B C

/ CU R R AE N T

LOGO

p./ 106

se c X

THIRSTY BEAR REBRANDING

thirsty bear Brewery & Spanish Cuisine

p./ 10 7

SAMANTHA HODGSON

p./ 108

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 10 9

SAMANTHA HODGSON

p./ 1 10

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 111

SAMANTHA HODGSON

p./ 1 12

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 113

SAMANTHA HODGSON

p./ 114

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 115

SAMANTHA HODGSON

p./ 1 16

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 117

SAMANTHA HODGSON

sty thir

ewe

pa & S p./ 1 18

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 119

SAMANTHA HODGSON

p./ 1 20

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 12 1

SAMANTHA HODGSON

p./ 1 22

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 12 3

SAMANTHA HODGSON

p./ 1 24

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

THIRSTY BEAR REBRANDING

p./ 12 5

p./ 1 26 d u ration 15 weeks

c lass Typography 3

Paper Promotion

project

photographer / s Samantha Hodgson Dean Hodgson

instr u c tor Ariel Grey

c ategory Print

Poster

Swatch Cards

deli v erables Book

SAMANTHA HODGSON I AM A BOOK

/ A PORTFOLIO SPEAKS

AN AF TER

se c

I AM

IDENTITIES IN THE FLESH

BECAUSE EVENTUALLY EVERYTHING IS REBORN INTO SOMETHING NEW.

THE ASSIGNMENT WAS TO TIE A CONCEPT THAT REFLECTS

one quality of a paper line to its promotional material. Reincarnation paper is made up almost entirely of post-consumer waste; a useful product born out of many a past life. I’ve always been fascinated with the after-life and the idea of human interconnectedness, so I chose Reincarnation paper by New Leaf Paper. I had read an article about a theory in organ transplantation: that our muscle tissue remembers/stores/codes pieces of our personality within, which then by default accompany the organ into its new body. An advanced type of muscle-memory, if you will. There were numerous documented cases of organ recipients reporting odd behavior and preferences—even memories of events that had never occurred in their own lives—after the transplantation had occurred. In my mind, as I read this, it struck me as the most promising reallife cases of reincarnation. I mean, why not? Someone is living on and expressing himself / herself in another person’s body. This story drove my exploration for this assignment.

The approach I took was to present the entire idea as a donor’s story and medical case file. The style of the typesetting was fashioned after medical records and systematic scientific journals. However the imagery inserted is meant to juxtapose emotion and chaos into that formula. The paper’s swatch cards are fashioned after old polaroids and document the organ’s memories of its past life.

LIF E MUSCLE MEMORY TRANSPLANT

REBORN

p./ 12 7

SAMANTHA HODGSON

p./ 1 28

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

IDENTITIES IN THE FLESH

p./ 12 9

SAMANTHA HODGSON

I AM A BOOK

Cellu l a r M e m or y i n Tr a n s pl a n te d O r g a n s _

SARA'S NIGHTMARES BEGAN

They were so real,as if the events had really happened.

The nig ht m ares rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d

c a m e o ut o f s u r ge r y w i t h a n e w h ea r t S h e f e l t d i f-

rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d

f e r e n t . S h e w a s s o h ap p y t o h a v e a n e w h ea r t . S h e

kept co min g b ack rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d

c o u l d nâ&#x20AC;&#x2122;t w a i t t o l ea v e t h e h o s p i t a l , a n d r u n i n t h e

rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d

s t r e e t s , j u mp i n a p i l e o f l ea v e s .

rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eat-

f e lt a s t h o u g h s h e h a d b e e n gi v e n a s e c o n d c h a n c e

e drep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d rep eate d

a n d y e t s h e a l s o f e l t a h ea v i n e s s i n s i d e o f h e r. S h e d i d n't u n d e r s t a n d i t . S h e t o l d h e r m o m s h e

f e lt s a d a n d s c a r e d b ut h e r m o m j u s t b r u s h e d i t o f f a s a r ea c t i o n t o t h e e n o r m i t y o f a h ea r t

t r a n s p l a n t s u r ge r y. S h e t o l d S a r a s h e w o u l d a d k e p t h a v i n g r e c u r r i n g n i g h t m a r e s ab o ut a y o u n g g i r l b e i n g c au g h t i n a c r o s s -f i r e, b l e e d i n g o n t h e s t r e e t . S h e c o u l d n o l o n ge r s t a n d t h e s o u n d o f screeching t ires.

w e n t b a c k t o s c h o o l a n d w a s ab l e t o r u n a r o u n d w i t h h e r f r i e n d s i n t h e p l a y gr o u n d , p l a y ga m e s a n d pretend they were princesses. Her friends were v e r y h ap p y t o h a v e S a r a b a c k . s mu c h a s S a r a t r i e d , s h e c a r r i e d t h e h ea v i n e s s a n d s a d n e s s a r o u n d w i t h h e r. S o m e d a y s w e r e w o r s e t h a n o t h e r s . S a r a s t o p p e d ea t i n g a n d b e c a m e a f r a i d o f f a l l i n g a s l e e p b e c au s e s h e w a s a f r a i d

after he sh ot

of the night mares. A f ter a month went by her m o m f i n a l l y b e ga n t o s e e t h a t S a r a n e e d e d h e lp .

her.

The sa m e face

H e r d au g h t e r, w h o h a d b e e n g i v e n a n e w l i f e w a s behav ing as though she would have rather died

starin g at her,

w i t h h e r d e c a y e d h ea r t . A t t h a t m o m e n t , s h e f i -

as she lay

n a l l y u n d e r s t o o d t h a t s o m e t h i n g w a s w r o n g.

blee din g.

an d then he drove a w ay.

CELLULAR

000 48 289113 0 3225809274

http://gothamist.com/2011/10/30/ the_mcrib_is_made_of_soles_of_ shoes.php

000 48 289113 0 3225809274

p./ 1 30

000 4

j u s t s o o n . B ut S a r a n e v e r r ea l l y a dj u s t e d . S h e

PORTFOLIO

SPEAKS

se c X

IDENTITIES IN THE FLESH

p./ 131

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

110 60 PA

p./ 1 32

se c X

IDENTITIES IN THE FLESH

_ ID E N TITIE S IN T H E FLE S H

Yo u r m ai n a r te rie s a r e c o n n e c te d to a h e a r t lu n g

b y p a s s m a c hi n e to p u m p y o u r blo o d a n d a v e n til a tor w ill h el p y o u b r e a t h e.

110 60 PA

110 110 60 60

110 60

PA PA

21 21

3 H eart transplants are now the third most common organ

transplant operation in the U.S.

The psychiatrist dealin g with Sara’s case w as p erplexe d by the c A s if they had really hap p ene d. These drea m s are co m m u nicatio ns case with all drea m s. W hat m akes these u niq ue is that the sa m e eve that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea 39 other than o n the so m e o ne w h o has his or her attentio n so m e w here across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The 38 similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by 2001 the receiver. Recurrin 1995 as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n theD Average across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self.The similar situatio n is present in the life an d so the sa m e m essage psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsis they had really hap p ene d. These drea m s are co m m u nicatio ns fro m with all drea m s. W hat m akes these u niq ue is that the sa m e event that occur m uch like a so ap o p era, are exp erience d by the drea so m e o ne w h o has his or her attentio n so m e w here other than o n the across to so m e o ne an d yo u have n ot receive d that p erso n’s full m essage over an d over u ntil it is heard by the receiver. Recurrin as they are m essages fro m the in ner self to the o uter self. The nee d for rep etitio n in dicates that the sa m e or si milar sit m essage is p ertinent for the drea m er’s pro gressio n. The psych by the co nsistency an d the vivid ness of the nig ht m ares. A s i co m m u nicatio ns fro m the in ner self to the o uter self as is the is that the sa m e events, the sa m e the m e or even a series of e exp erience d by the drea m er.A recurrin g drea m is like co m m u nic so m e w here other than o n the co nversatio n. W henever yo u tr y to g receive d that p erso n’s full attentio n, Yo u will pro b ably nee d t heard by the receiver. Recurrin g drea m s are esp ecially i m p orta in ner self to the o uter self. The nee d for rep etitio n in dicates that the sa m e or si milar sit m essage is p ertinent for the drea m er’s pro gressio n. The psych by the co nsistency an d the vivid ness of the nig ht m ares. A s i co m m u nicatio ns fro m the in ner self to the o uter self as is the is that the sa m e events, the sa m e the m e or even a series of e exp erience d by the drea m er.A recurrin g drea m is like co m m u nic so m e w here other than o n the co nversatio n. W henever yo u tr y to g

LIVING

p./ 133

p./ 1 34

p./ 135

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

17% OFFSPRING 28% SIBLING

13% PARENT

Cellu l a r M e m or y i n Tr a n s pl a n te d

_ ID E N TITIE S IN T H E FLE S H

+ + ▹ ▹ ▹ ▹▹ ▹

▹ ▹ ▹ ▹ ▹ ▹ ▹▹ ▹▹ ▹

08% UNKNOWN

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹+ + ▹ ▹▹▹ ▹ ▹ +▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

24% UNRELATED

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

▹▹ ▹ ▹▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹▹▹▹▹▹▹ ▹▹ ▹ ▹▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹+ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹+ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

▹ ▹ ▹ ▹ ▹ ▹

▹ ▹ ▹ ▹ ▹ + ▹

08% OTHER RELATIVE

DONOR RELATIONSHIP TO RECIPIENT

▹ ▹ ▹ ▹ ▹ ▹

A heart will b eat ab o ut 2.5 bill

in the co urse of an average life

re m ove d fro m the d o n or's b o d y, a

100 90 80 70 60 50 40

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

20 10 KIDNEY

PANCREAS

LIVER

INTESTINE

RECOVERY RATES BY O

[ in percent % recovery

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

17% OFFSPRING

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

28% SIBLING

▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹ ▹

13% PAREN

08% UNKNOW 24% UNRELATED

08% OTHER RELATIVE

DONOR RELATIONSHIP TO RECIPIEN

+ +

100 90 80 70 60 50 40 30 20 10 KIDNEY

PANCREAS

LIVER

INTESTIN

RECOVERY RATES BY

[ in percent % recove

They amaze th

Fig ure N o. 1

W h a t d o y o u p e r c e i v e r e i n c a r n a t i o n t o b e?

details

I s i t t h a t n e w s p ap e r y o u t u r n e d i n t o

of a de

a book cover? Is it that plast ic bot tle

ex perie

you set in your rec ycle bin await ing Yo u will b e given

p ap e r, w e w a n t y o u t o e x p a n d y o u r

will sleep thro u g h the

t i o n o f r e i n c a r n a t i o n . We w a n t y o u

i m m u n osu p pressive

o ut p at i e n t t r a n s p l a n t c e n t e r f o r ab o ut t h r e e

b efore an d d urin g the proce d ure to prevent yo ur b o d y

heart.

planat ions

hu m a n i t y ’s

p e r s p e c t i v e f r o m w h i c h t o j u d ge t h e m ea n i n g o f l i f e. O n t h e o n e h a n d , r e -

l ib e r a t i o n o n t h e e x c lu s i v e b a s i s o f t h e i r i n n e r r e s o u r c e s . It gi v e s a s s u r -

as cor t icosteroids, your face may become round

a n c e f o r c o n t i nu i n g o n e’s e x i s t e n c e

a n d f u l l , a n d y o u m a y ga i n w e i g h t , d e v e l o p a c n e

i n f u r t h e r l i v e s a n d t hu s h a v i n g a

o r f a c i a l h a i r, o r e x p e r i e n c e s t o m a c h p r ob l e m s .

r e n e w e d c h a n c e t o a t t a i n l ib e r a t i o n .

S o m e o f t h e e f f e c t s a r e m o r e n o t i c eab l e w h e n

Many people who accept reincarnat ion in

y o u f i r s t s t a r t t h e d r u g r e gi m e n , b ut d e c r ea s e i n

t h e We s t t o d a y c l a i m t h a t i t c a n b e g r o u n d t h e i r b e l i e f o n p a s t- l i f e r e -

v u l n e r ab l e t o i n f e c t i o n , y o u r d o c t o r m a y a l s o

call ex periences, which represent

p r e s c r ib e a n t ib a c t e r i a l , a n t i v i r a l a n d a n t i f u n-

t h e ab i l i t y o f c e r t a i n p e r s o n s t o r e -

ga l m e d i c a t i o n s . S o m e d r u gs c o u l d w o r s e n— o r

c a l l f a c t s o f a l l e ge d p r e v i o u s l i v e s .

r a i s e y o u r r i s k o f d e v e l o p i n g— c o n d i t i o n s s u c h

This

c i s e. C a r d i a c r e h ab i l i t a t i o n p r o gr a m s h e lp y o u

stand th

to be an

ing on b

t h e i d ea

ap p ea l i n

scient ifically proven. They usually

B e c au s e i m mu n o s up p r e s s a n t s m a k e y o u r b o d y m o r e

t o n e w l i f e s t y l e c h a n ge s , s u c h a s d i e t a n d e x e r -

their ph

for t, especially for those who seek

Wi t h t a k i n g s o m e p o s t-t r a n s p l a n t d r u gs , s u c h

A f t e r y o u r t r a n s p l a n t , y o u m a y f i n d i t d i f f i c u lt t o a dj u s t

ab i l i t y o

i n c a r n a t i o n i s a s o u r c e o f gr ea t c o m-

T h e s e m e d i c a t i o n s m a y c au s e n o t i c eab l e s i d e e f f e c t s .

d r u gs c a n b e r e du c e d ,

ries, pre

not a f

more to come is a ver y at t rac t ive

y o u r d o n a t e d h ea r t . B e c au s e y o u r i m mu n e s y s -

r e du c e d , t h e d o s e s a n d nu mb e r o f a n t i-r e je c t i o n

d e m ea n

this one and that there are many

t e m w i l l m o s t l i k e l y n e v e r ge t u s e d t o t h e n e w

a s h i g h b l o o d p r e s s u r e, h i g h c h o l e s t e r o l , c a n c e r

docume

c ip i e n t s

interests and conv ic t ions. To k now that you lived many lives before

m a k e a f t e r y o u’ v e h a d y o u r t r a n s p l a n t—I m mu-

o r d i ab e t e s . O v e r t i m e a s t h e r i s k o f r e je c t i o n i s

plants o

m a n y w h o d o n’t s h a r e s u c h e s o t e r i c

gr a m s a n d h ea r t b i o p s i e s .

severit y later on.

demand

o r Ne w A ge s p i r i t u a l i t y, b ut a l s o b y

T h e r e a r e s e v e r a l l o n g -t e r m a dj u s t m e n t s y o u’ l l n e e d t o

t h e r e s t o f y o u r l i f e.

is deve

by adherents of Eastern religions

h a v e r e g u l a r t e s t s o n y o u r d o n o r h ea r t , i n c lu d -

transpla

more fr

origin

a n d d e s t i n y. It i s a c c e p t e d n o t o n l y

i n g b l o o d w o rk , e c h o c a r d i o gr a m s , e l e c t r o c a r d i o -

i m mu n e s y s t e m t o p r e v e n t i t f r o m a t t a c k i n g

h ap s i n f

bring ju O r ga n

f e r o n e o f t h e m o s t a t t r a c t i v e e x-

m o n t h s . W h i l e at t h e t r a n s p l a n t c e n t e r, y o u’ l l

n o s up p r e s s a n t s d e c r ea s e t h e a c t i v i t y o f y o u r

c o n t i nu

T h e c o n c e p t o f r e i n c a r n a t i o n s e e m s t o o f-

t w o, a n d t h e n y o u’ l l b e c l o s e l y m o n i t o r e d a t y o u r

o r ga n , y o u w i l l b e t a k i n g t h e s e m e d i c a t i o n s f o r

HEART GOES HERE

to pass

to think on it.

A f t e r y o u’ v e h a d s u r ge r y t o p l a c e y o u r d o n o r h ea r t , y o u’ l l l i k e l y r e m a i n i n t h e h o s p i t a l f o r a w e e k o r

fro m rejectin g the ne w

That as

p e r c e p t i o n s a n d i d ea s o n t h e d e f i n i -

Yo u also will receive

D R U G S

W h a t ab o ut a s i

d au g h t e r 's e y e s? H e r e a t Ne w L ea f

anesthesia so that yo u

surger y.

reincarn

p i c k up? I s i t s e e i n g y o u r s e l f i n y o u r

phenomenon

occurs

under

t w o d i s t i n c t f o r m s . O n e i s ob s e r v e d under hy pnosis, while regressing cer tain persons beyond the date of b i r t h . T h e o t h e r i s p r o du c e d b y s o m e children who spontaneously rememb e r a p r e v i o u s l i f e i d e n t i t y,

a dj u s t t o t h e s e c h a n ge s s o t h a t y o u c a n r e ga i n y o u r s t r e n g t h a n d i mp r o v e y o u r q u a l i t y o f l i f e.

Cell

_ ID E N TITIE S IN T H E FLE S H

04/20 ADAPTATION

INTERSECTING LIVES

[ PERSONALITY EXCHANGE ]

K a r e n w a s l ea v i n g s c h o o l o n M o n d a y. S h e w a s gi v e n t h e c l a s s

W hen the paramedics arrived at the scen

t e d d y b ea r t o t a k e h o m e. S h e t o o k h e r u s u a l r o ut e t h r o u g h t h e

t l e t h e y c o u l d d o t o s a v e K a r e n . B ut t h e y

p a r k a n d a l o n g t h e c obb l e s t o n e p a t h t h a t w i n d s b e n ea t h t h e

h ea l t h y, a n d s t i l l b ea t i n g.

hu ge m ap l e s .

They immediately star ted the process for

S h e s a i d h i t o M r. Jo h n s o n w h o w a s r a k i n g t h e l ea v e s a s h e a l -

p l a n t s u r ge r y. T h e p a r a m e d i c s h a d n o i d ea

w a y s d i d . T h e b i r d s w e r e f l ap p i n g a n d d a n c i n g w i t h ea c h o t h e r,

j u s t k n e w i t w o u l d m a k e s o m e o n e v e r y lu c

c l ea r l y e njo y i n g t h e c r i s p f a l l w ea t h e r. A s s h e w a s l ea v i n g t h e

ut e s t o r e t r i e v e t h e h ea r t a n d s e n d i t o n

p a r k t o h ea d o n t o F i r s t s t r e e t , M r. Jo h n s o n c a l l e d o ut t o h e r.

b o d y.

S h e t u r n e d a n d s m i l e d a t t h e o l d m a n . S h e l o v e d h e lp i n g M r.

S a r a’s p a r e n t s r e c e i v e d a c a l l o n l y m i nut e

Jo h n s o n w i t h t h e l ea v e s .

a r r i v e d . It w a s a r o u n d t e n - o - c l o c k a t n i g

A f t e r s h e l e f t M r. Jo h n s o n a n d h i s p i l e o f l ea v e s , K a r e n c o n t i n -

t o l d t h a t s h e h a d t o go t o t h e h o s p i t a l t o ge

u e d h o m e. It w a s s t a r t i n g t o ge t d a r k a n d s h e k n e w i f s h e go t

t h e m i d d l e o f a d r ea m a n d w o n d e r e d i f i t w

h o m e l a t e h e r m o m w o u l d b e v e r y a n gr y. F i r s t s t r e e t w a s s t i l l b u s y, s h o p s s t i l l o p e n s e l l i n g i c e c r ea m a n d k i d s f r o m h e r s c h o o l p l a y i n g i n t h e s t r e e t s . K a r e n p au s e d a s s h e s p o t t e d a p e n n y o n t h e g r o u n d . It w a s f a c e -up, h o w lu c k y c o u l d s h e ge t! A s s h e c r o u c h e d d o w n t o p i c k up t h e p e n n y, t h e s u n g l ea m i n g o f f t h e c o i n , t h e l a s t t h i n g K a r e n h ea r d w a s a l o u d s c r e e c h i n g n o i s e, a n d t h e n a d ea d e n i n g s i l e n c e.

S The p ara m e dics w ere u nsuccesful at savin g Karen.

p./ 1 36

se c

IDENTITIES IN THE FLESH

d Organs_

lio n tim es

etim e. O nce

a heart

1 7 HEART

LUNG

ORGAN

y ]

HEART

LUNG

Y ORGAN

ery ]

_ ID E N TITIE S IN T H E FLE S H

02/08

RECOVERY PROCEDURES

TRANSPORTING LIVES

h e i r n e i g hb o r s w i t h s p e c i f i c that match those of the life c ea s e d p e r s o n . C o u l d t h e s e nces

r ea l l y

proofs

for

n a t i o n?

i mp l e r i d ea o f r e i n c a r n a t i o n?

s hu m a n b e i n gs , w e a r e ab l e on a piece of ourselves and e t o l i v ea m i d s t a n o t h e r ? P e r I f t h e t r a n s p l a n t c e n t e r m e d i c a l t ea m d e c i d e s t h at y o u’r e a n ap p r o p r i a t e

f lu e n c e a l i f e, i mp r o v e a l i f e,

c a n d i d a t e f o r a h ea r t t r a n s p l a n t , t h e c e n t e r w i l l r e g i s t e r y o u o n a w a i t i n g

u s t i c e?

a n t at i o n

occurs

l i s t . Un f o r t u n a t e l y, t h e r e a r e n’t e n o u g h h ea r t s f o r e v e r y p e r s o n i n n e e d ,

and

[ O RG A N INSPECTIO N ]

requently as our technology

eloped to meet the medical

d s o f s o c i e t y. A s m o r e t r a n s -

o c c u r, m o r e c a s e s a r e b e i n g nted wherein t ransplant re-

s a r e r e p o r t i n g c h a n ge s i n o r, p e r s o n a l i t i e s , n e w m e m o -

e f e r e n c e s , a n d h ab i t s . I s t h i s

f o r m o f r e i n c a r n a t i o n? T h e

of a person to live on beyond

hysical lives as they under -

and some people die while wait ing for a t ransplant. W h i l e y o u’r e o n t h e w a i t i n g l i s t , y o u r m e d i c a l t ea m w i l l m o n i t o r t h e c o n d i t i o n o f y o u r h ea r t a n d o t h e r o r ga n s c o n s t a n t l y, a n d a l t e r y o u r t r ea t m e n t a s n e c e s s a r y. Yo u r t r a n s p l a n t t ea m m a y t e mp o r a r i l y r e m o v e y o u r n a m e f r o m the wait ing list if you develop a significant medical condit ion, such as a s e v e r e i n f e c t i o n o r s t r o k e, w h i c h m a k e s y o u t e mp o r a r i l y u n ab l e t o h a v e a t r a n s p l a n t w h i l e y o u r e c o v e r. I f m e d i c a l t h e r ap y f a i l s t o s up p o r t y o u r v i t a l o r ga n s a s y o u w a i t f o r a d o n o r h ea r t , y o u r d o c t o r s m a y r e c o m m e n d t h a t y o u h a v e a d e v i c e i mp l a n t e d t o s up p o r t y o u r h ea r t w h i l e y o u w a i t f o r a d o n o r o r ga n . T h e s e d e v i c e s a r e k n o w n a s v e n t r i c u l a r a s s i s t d e v i c e s ( VA D s). T h e d e v i c e s a r e a l s o r e f e r r e d t o a s a b r i d ge t o t r a n s p l a n t a t i o n b e c au s e t h e y ga i n s o m e t i m e u n t i l a d o n o r

h e m t o b e? Wo u l d y o u s i g n up

n o r ga n d o n o r i f i t m ea n t l i v-

h ea r t i s a v a i l ab l e.

b e y o n d y o u r d eat h? P e r h ap s

W h e n a d o n o r h ea r t b e c o m e s a v a i l ab l e, t h e d o n o r -r e c ip i e n t m a t c h i n g s y s -

a m a k e s o r ga n d o n a t i o n m o r e

tem considers these fac tors to make a match: m e dic a l u rge nc y of p o t e n t i a l r eci p i e n t s

n g t o s o m e.

B l o o d t y p e —A , B , A B o r O A n t ib o d i e s t h e r e c ip i e n t s m a y h a v e d e v e l o p e d S i z e o f t h e d o n o r o r ga n Time spent on the wait ing list

Cellu l a r M e m or y i n Tr a n s pl a n te d O r g a n s _

_ ID E N TITIE S IN T H E FLE S H

lu l a r M e m or y i n Tr a n s pl a n te d O r g a n s _

05/28

n e o f K a r e n’s b o d y, t h e r e w a s l i tk n e w t h at h e r h ea r t w a s y o u n g,

Sara had just turne d eig ht.

She w as diag n ose d

r r e t r i e v i n g t h e h ea r t f o r t r a n s -

a w h o t h e h ea r t w o u l d go t o; t h e y

c k y. It t o o k t h e m o n l y a f e w m i n its way to be placed into a new

with m yocarditis

an d septal defect w hen she w as

seven. She has

b een w aitin g for

e s a f t e r, s a y i n g S a r a’s h ea r t h a d h t w h e n S a r a w a s w o k e n up a n d

e t h e r n e w h ea r t . S a r a h a d b e e n i n

w a s r ea l l y h ap e p e n i n g.

a heart for

eleven m o nths.

2 1

[ INFLUENTIAL MEMORIES ]

BREAKING BOUNDARIES

THE PRESENT PAST

Sa ra's ps yc h iat r ist, a f ter mont hs, beca me conv inced t hat she was c ha n nel-

T he bra i n is not t he on ly place i n t he body t hat ’s f u l l of neurot ra nsm it ter s;

ling memor ies f rom her donor ha rbored in t he hea r t she in her ited. She took

One hund red m i l l ion neurot ra nsm it ter s l i ne t he lengt h of t he gut—approx i-

Sa ra to t he aut hor it ies, hoping t hat t he d rea m s may mea n somet h ing in her

mately t he sa me number found i n t he bra i n. O ver one ha l f of your ner ve cel ls

d rea m s t hat cou ld help t he pol ice solv e t he murder case. T he pol ice w ere

a re located i n your gut. A nd you may be e ven more sur pr ised to lea r n t hat

sk ept ica l at f ir st, but because t he y had w ork ed w it h t h is ps yc h iat r ist before,

your second “gut bra in” conta i ns neurons a nd neurot ra nsm it ter s just l i k e

dec ided to give her t he resources needed for one day.

t hose found i n your sk u l l.

A l l of Sa ra's n ight ma res appea red to be memor ies a nd account s of t he e vent s

Just l i k e your pr i ma r y bra i n, your “gut bra i n” is a lso able to lea r n, remember,

t hat took place a nd led to her donor 's [K a ren Wi l k ins} deat h. E ver y deta i l cor -

a nd produce emot ion-based feel i ngs. T he e x pression “gut-le vel feel i ng” isn’t

related to t he c r ime scene, e ven t hough Sa ra had no pr ior k nowledge of t he

just a “say ing.” We rea l ly do have feel i ngs i n our gut.

case deta i ls. T he sk etc h a r t ist brought in to rec reate fac ia l feat ures of t he

Our t w o bra i ns com mun icate bac k a nd for t h v ia a major ner ve t r un k e x tend-

ma n inv olved i n t he c r ime w ork ed w it h Sa ra a l l day to c reate a n acc urate

i ng dow n f rom t he base of your bra i n a l l t he way dow n into your abdomen.

est imat ion of t he suspec t.

Because of t h is con nec t ion, your t w o bra ins d i rec t ly i n f luence eac h ot her

T he police w rapped up t he day w it h a lot of deta i ls t hat f i l led in m issing

Neuropept ides e x ist i n t issue found in ot her pa r t s of t he body, not just t he

pieces to t heir unsolved case t hat had a lmost gone cold. Wit h in 4 8 hour s t he

bra i n as once t hought. T hese neuropept ides a re a way for t he bra i n to “spea k ”

police had ident if ied t he suspec t a nd later a r rested h im. T he police had ne ver

to ot her bod i ly orga ns a nd for t he orga ns to rely i n for mat ion bac k.

seen a ny t h ing li k e t h is before.

The fact is that we are continually discovering. That is the beaut y of science, of living, of being inquisitive. We discover, create, improve, reinvent, evolve, and do it all over again. For the rest of time. { Let us not forget this, because as soon as we do, as soon as we stop asking questions, that is the sure death of us all. }

2 9

The psychiatrist dealin g with Sara’s case w as p erplexe d by the co nsi fro m the in ner self to the o uter self as is the case with all dr occur m uch like a so ap o p era, are exp erience d by the drea m er.A re co nversatio n. W henever yo u tr y to get a m essage across to so m e o ne an d over u ntil it is heard by the receiver. Recurrin g drea m s are e rep etitio n in dicates that the sa m e or si milar situatio n is present with Sara’s case w as p erplexe d by the co nsistency an d the vivid ness the o uter self as is the case with all drea m s. W hat m akes these u ni are exp erience d by the drea m er.A recurrin g drea m is like co m m u nica get a m essage across to so m e o ne an d yo u have n ot receive d that p e receiver. Recurrin g drea m s are esp ecially i m p ortant to u n derstan d or similar situatio n is present in the life an d so the sa m e m essage co nsistency an d the vivid ness of the nig ht m ares. A s if they had r all drea m s. W hat m akes these u niq ue is that the sa m e events, the s recurrin g drea m is like co m m u nicatin g to so m e o ne w h o has his or he OFFICIAL an d yo u have n ot receive d that p erso n’s full attentio n, Yo u will p esp ecially im p ortant to u n derstan d as they are m essages fro m the i in the life an d so the sa m e m essage is p ertinent for the drea m er’s the nig ht m ares. A s if they had really hap p ene d. These drea m s are c is that the sa m e events, the sa m e the m e or even a series of episo de C A SE to so m e o ne w h oN O. has177295 his or her attentio n so m e w here other than o n th full attentio n, Yo u will pro b ably nee d to rep eat the m essage over they are m essages fro m the in ner self to the o uter self.The nee d f is p ertinent for the drea m er’s pro gressio n. The psychiatrist deali really hap p ene d. These drea m s are co m m u nicatio ns fro m the in ner s sa m e the m e or even a series of episo des that occur m uch like a so a her attentio n so m e w here other than o n the co nversatio n. W henever y pro b ably nee d to rep eat the m essage over an d over u ntil it is hea in ner self to the o uter self.The nee d for rep etitio n in dicates that pro gressio n. The psychiatrist dealin g with Sara’s case w as p erple are co m m u nicatio ns fro m the in ner self to the o uter self as is the episo des that occur m uch like a so ap o p era, are exp erience d by the d o n the co nversatio n. W henever yo u tr y to get a m essage across to s over an d over u ntil it is heard by the receiver. Recurrin g drea m s for rep etitio n in dicates that the sa m e or si milar situatio n is pres with Sara’s case w as p erplexe d by the co nsistency an d the vivid ness the o uter self as is the case with all drea m s. W hat m akes these u ni are exp erience d by the drea m er.A recurrin g drea m is like co m m u nica get a m essage across to so m e o ne an d yo u have n ot receive d that p e receiver. Recurrin g drea m s are esp ecially i m p ortant to u n derstan d or similar situatio n is present in the life an d so the sa m e m essage co nsistency an d the vivid ness of the nig ht m ares. A s if they had r all drea m s. W hat m akes these u niq ue is that the sa m e events, the s recurrin g drea m is like co m m u nicatin g to so m e o ne w h o has his or he an d yo u have n ot receive d that p erso n’s full attentio n, Yo u will p esp ecially im p ortant to u n derstan d as they are m essages fro m the i The nee d for rep etitio n in dicates that the sa m e or si milar situatio n dealin g with Sara’s case w as p erplexe d by the co nsistency an d the v self to the o uter self as is the case with all drea m s. W hat m akes th o p era, are exp erience d by the drea m er.A recurrin g drea m is like co tr y to get a m essage across to so m e o ne an d yo u have n ot receive d by the receiver. Recurrin g drea m s are esp ecially i m p ortant to u n de The nee d for rep etitio n in dicates that the sa m e or si milar situatio n dealin g with Sara’s case w as p erplexe d by the co nsistency an d the v self to the o uter self as is the case with all drea m s. W hat m akes so ap o p era, are exp erience d by the drea m er.A recurrin g drea m is lik yo u tr y to get a m essage across to so m e o ne an d yo u have n ot rece heard by the receiver. Recurrin g drea m s are esp ecially i m p ortant t that the sa m e or si milar situatio n is present in the life an d so t p erplexe d by the co nsistency an d the vivid ness of the nig ht m ares. the case with all drea m s. W hat m akes these u niq ue is that the sa m e the drea m er.A recurrin g drea m is like co m m u nicatin g to so m e o ne w h o to so m e o ne an d yo u have n ot receive d that p erso n’s full attentio n drea m s are esp ecially i m p ortant to u n derstan d as they are m essages is present in the life an d so the sa m e m essage is p ertinent for the vivid ness of the nig ht m ares. A s if they had really hap p ene d. T m akes these u niq ue is that the sa m e events, the sa m e the m e or eve is like co m m u nicatin g to so m e o ne w h o has his or her attentio n so m e receive d that p erso n’s full attentio n, Yo u will pro b ably nee d to re to u n derstan d as they are m essages fro m the in ner self to the o ute The nee d for rep etitio n in dicates that the sa m e or si milar situatio n dealin g with Sara’s case w as p erplexe d by the co nsistency an d the v self to the o uter self as is the case with all drea m s. W hat m akes th o p era, are exp erience d by the drea m er.A recurrin g drea m is like co tr y to get a m essage across to so m e o ne an d yo u have n ot receive d by the receiver. Recurrin g drea m s are esp ecially i m p ortant to u n de The nee d for rep etitio n in dicates that the sa m e or si milar situatio n dealin g with Sara’s case w as p erplexe d by the co nsistency an d the v self to the o uter self as is the case with all drea m s. W hat m akes th o p era, are exp erience d by the drea m er.A recurrin g drea m is like co tr y to get a m essage across to so m e o ne an d yo u have n ot receive d by the receiver. Recurrin g drea m s are esp ecially i m p ortant to u n der sa m e or similar situatio n is present in the life an d so the sa m e m e the co nsistency an d the vivid ness of the nig ht m ares. A s if they had all drea m s. W hat m akes these u niq ue is that the sa m e events, the s recurrin g drea m is like co m m u nicatin g to so m e o ne w h o has his or he an d yo u have n ot receive d that p erso n’s full attentio n, Yo u will p esp ecially im p ortant to u n derstan d as they are m essages fro m the i The nee d for rep etitio n in dicates that the sa m e or si milar situatio skeptical at first, but because they had worked with this psychiatris p erplexe d by the co nsistency an d the vivid ness of the nig ht m ares. the case with all drea m s. W hat m akes theseRECORDS u niq ue is that the sa m e SEALED the drea m er.A recurrin g drea m is like co m m u nicatin g to so m e o ne w h o to so m e o ne an d yo u have n ot receive d that p erso n’s full attentio n drea m s are esp ecially i m p ortant to u n derstan d as they are m essages is present in the life an d so the sa m e m essage is p ertinent for th vivid ness of the nig ht m ares. A s if they had really hap p ene d. These these u niq ue is that the sa m e events, the sa m e the m e or even a ser co m m u nicatin g to so m e o ne w h o has his or her attentio n so m e w here ot that p erso n’s full attentio n, Yo u will pro b ably nee d to rep eat th u n derstan d as they are m essages fro m the in ner self to the o uter s

p./ 137

SAMANTHA HODGSON

I AM A BOOK

PORTFOLIO

SPEAKS

o k t i t l e d A C h ange o f Hear t w a s p ub l i s h e d

e s c r ib e d t h e ap p a r e n t p e r s o n a l i t y c h a n ge s

ienced by Claire Sylv ia. Sylv ia received

r t a n d lu n g t r a n s p l a n t a t Ya l e Ne w H a v e n

tal in 1988. She repor ted not icing that

u s a t t i t u d e s , h ab i t s a n d t a s t e s c h a n ge d f o l-

g h e r s u r ge r y. S h e h a d c r a v i n gs f o r f o o d s

ad prev iously disliked.

t h o u g h s h e w a s a h ea lt h- c o n s c i o u s d a n c e r

h o r e o gr ap h e r, up o n l ea v i n g t h e h o s p i t a l

a d a n u n c o n t r o l l ab l e u r ge t o go t o a K e n F r i e d C h i c k e n o ut l e t a n d o r d e r c h i c k e n t s , a f o o d s h e n e v e r a t e.

herself draw n toward cool colours and no

r d r e s s e d i n t h e b r i g h t r e d s a n d o r a n ge s

s e d t o p r e f e r. S h e b e ga n b e h a v i n g i n a n

s s i v e a n d i mp e t u o u s m a n n e r t h a t w a s u n -

c t e r i s t i c o f h e r b ut t u r n e d o ut t o b e s i m i l a r

e p e r s o n a l i t y o f h e r d o n o r. I n t e r e s t i n g l y,

e n K e n t u c k y F r i e d C h i c k e n nu gge t s w e r e i n t h e ja c k e t o f t h e y o u n g m a n ( h e r d o n o r)

he was k illed.

SC I E N T I F I C R E S E A R C H S H O W S_

p./ 1 38

The psychiatrist they had really h drea m s. W hat m ake like a so ap o p era attentio n so m e w he n ot receive d that by the receiver. the o uter self.Th sa m e m essage is p co nsistency an d t the in ner self to sa m e the m e or eve drea m is like co m yo u tr y to get a nee d to rep eat th to u n derstan d as sa m e or similar s The psychiatrist they had really h drea m s. W hat m ake like a so ap o p era attentio n so m e w he n ot receive d that by the receiver. the o uter self.Th sa m e m essage is p co nsistency an d t the in ner self to sa m e the m e or eve drea m is like co m yo u tr y to get a nee d to rep eat th to u n derstan d as sa m e or similar s The psychiatrist they had really h drea m s. W hat m ake like a so ap o p era attentio n so m e w he n ot receive d that by the receiver. the o uter self.Th sa m e m essage is p co nsistency an d t the in ner self to sa m e the m e or eve drea m is like co m yo u tr y to get a nee d to rep eat th to u n derstan d as sa m e or similar s The psychiatrist they had really h drea m s. W hat m ake like a so ap o p era attentio n so m e w he n ot receive d that by the receiver. the o uter self.Th sa m e m essage is p co nsistency an d t the in ner self to sa m e the m e or eve drea m is like co m yo u tr y to get a nee d to rep eat th to u n derstan d as The nee d for rep e p ertinent for the the vivid ness of to the o uter self even a series of co m m u nicatin g to a m essage across the m essage over as they are m essa The nee d for rep is p ertinent for an d the vivid ness self to the o uter or even a series like co m m u nicatin tr y to get a m ess

se c

IDENTITIES IN THE FLESH

S. JONES

02 000 1 395547 2

p./ 139

SAMANTHA HODGSON

p./ 14 0

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

IDENTITIES IN THE FLESH

ORGAN ⁄ IDENTITY TRANSPLANTATION

OWNER’S GUIDE R ea d c a r e f u l l y t h r o u gh t h e at t a c h e d l it e r at u r e. T h e o r ga n y o u a r e receiv ing is more than a piece of f l e s h—it c o m e s e mb e d d e d w it h d o n o r m e m o r i e s , h ab it s , p e r s o n a l p r e f e r e n c e s a n d t e mp e r a m e nt s . It i s c r it i c a l t h at y o u u n d e r s t a n d a n d accept the terms of the t ransplantat ion.

p./ 14 1

SAMANTHA HODGSON

6/09/2007 0:14 A M

I AM A BOOK

PORTFOLIO

SPEAKS

MEMORY 008,214,882,000

06/20/2008

p./ 14 2

2:00 PM

MEMORY 0205,336,000,089

01/11/2009 8:42 A M

MEMORY 0413,882,100,006

12/05/2007 3:00PM

MEMORY 0096,883,907,000

se c X

07/09/2006

01/11/2009

8:42 A M

IDENTITIES IN THE FLESH

5:15 PM

MEMORY 0413,882,100,006

MEMORY 0000,843,12

p./ 14 3

SAMANTHA HODGSON

p./ 14 4

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

IDENTITIES IN THE FLESH

p./ 14 5

p./ 14 6 d u ration 7 weeks

c lass Graphic Design 2

Precita Eyes

project

photographer / s Samantha Hodgson

instr u c tor Bob Slote

Website

Poster Series

Print/Web Design

deli v erables Logo

c ategory Branding

SAMANTHA HODGSON I AM A BOOK

/ A PORTFOLIO SPEAKS

WHAT HOL DS IT TO GE THER X

I AM

se c

PRECITA EYES REBRANDING

BECAUSE EVERY COMMUNITY NEEDS SOME COMMON GROUND P R E C I TA E Y E S I S A N U R B A N, A RTS - B A S E D N O N - P R O F I T L O CAT E D

in San Francisco’s Mission district. It is a community-centric organization that uses mural art to draw communities together and ultimately drive down crime-related behavior in youth. I have always felt that art is integral to a community’s fabric and so I was naturally motivated to want Precita Eyes to have a brand that would draw more followers. The mission neighborhood is a diverse neighborhood populated by a mixture of working-class families, immigrants, young, artsy, hipsters and yuppies. The neighborhood is in transition, but is still plagued by a lot of crime. This is why I felt it was important to highlight the urban aesthetic in the rebranding approach. Street art has a lot of credibility amongst the youth because it is raw and speaks to their struggles; it isn’t pretty or delicate or up for commercial sale. I wanted to tap into this.

I rebranded the Precita Eyes logo with a hand-drawn logotype that nods to tagged signatures in graffiti. It communicates a level of humanity, of a personal presence. I think this is important in slowly ridding a neighborhood of anonymous crime. The poster series was also inspired by street art. I combined the idea of collage with urban art and picked elements of the city and mural art that contribute to their essence. Bold colors further communicate this aesthetic. The website redesign followed the same path, but I employed a mostly typographic approach (besides the mural photography). I wanted to communicate the stacked typography found painted on exterior walls. All of this came together in a campaign to promote the first annual mural scavenger hunt.

community graffiti future hope

backyard

p./ 147

sometimes nity needs common gro

p./ 14 8

a commus some ound.

p./ 14 9

p./ 150

p./ 151

SAMANTHA HODGSON

p./ 1 52

I AM A BOOK

PORTFOLIO

SPEAKS

O R E R E U G O R E R E U G O R E R E U G N O O R I E S R S I M GUE N O I S S I M N O I S S I M N O I S S I M N O I S S I S ION M S E N N A V . S S S E N N A V . S S S E N N A V . S S S E N N A V . S M O S S S L E O N F M O S L O F M O S L O F M O S L O F M O S L O MF se c

O R E R GUE

v e S h t teen

n e v e S h

en e t n e hSev

t n e e t even

S h t n e ente

n e e t h hEig

e n i N h teent

e n i N enth

e e t e n thNi

t n e w hT

n e w T First

ty n e w FirstT

ty n e w T t s r i F

ty n e w FirstT

T h t e y t n e w y-ethT

t n e w T h t e y

ty n e w condT

e S y t n Twe

d n o c e ntyS

e w T d econ

ntyS

e t e n i nthN

n e e t e in

e e t h g thEi

ee t h g i thE

t n e e t Eigh

th n e e t h

PRECITA EYES REBRANDING

i h T y nt e w T hird

T y t n e dTw

r t i n h e T w y t T n h t e r w u T o d F r y i t h n e w ntyT T h t r u o F nty p./ 153

SAMANTHA HODGSON

p./ 1 54

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

PRECITA EYES REBRANDING

p./ 155

SAMANTHA HODGSON

p./ 1 56

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

PRECITA EYES REBRANDING

p./ 157

SAMANTHA HODGSON

p./ 1 58

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

PRECITA EYES REBRANDING

p./ 159

SAMANTHA HODGSON

p./ 1 60

I AM A BOOK

PORTFOLIO

SPEAKS

Interact with the murals that inspire your neighborhood. Teams of five will compete as they race around the city looking for clues in murals and tweeting their finds. WWW.PRECITAEYES.ORG

02/23/12

FORM YOUR TEAM TODAY!

1st Annual Mural Scavenger Hunt

X PRECITA EYES REBRANDING

se c 07

p./ 16 1

p./ 1 62

p./ 16 3

SAMANTHA HODGSON

I AM A BOOK

c lass Varied

photographer / s N /A

d u ration 2009 - 2012

Logo Summary

p./ 1 64

project

c ategory Identity

instr u c tor Academy of Art 4 Parts Design

PORTFOLIO

SPEAKS

deli v erables Logo

a bun ch of mark s X

I AM

se c

IDENTITY WORK

BECAUSE EVERY THING CAN BE DISTILLED TO ITS CORE.

ABSTRACT SYMBOL LOOK FEEL

TAKE AWAY

p./ 16 5

SAMANTHA HODGSON

thirsty bear Brewery & Spanish Cuisine

PIÑATA PROJECT

p./ 1 66

I AM A BOOK

PORTFOLIO

SPEAKS

se c X

IDENTITY WORK

thirsty bear Brewery & Spanish Cuisine

PIÑATA PROJECT

p./ 16 7

SAMANTHA HODGSON

I AM A BOOK

WHERE WE ALL BELONG

p./ 1 68

WHERE WE ALL BELONG

E LAN

- e s t. 2 0 1 3 -

nuevu E LAN

C M Y K

89 79 0 0

R G B

57 80 162

D E LAN

- e s t. 2 0 1 3 -

WHERE WE ALL BELONG

- e s t. 2 0 1 3 -

SPEAKS

PA N T O N E 7685C

E LAN

- e s t. 2 0 1 3 -

PORTFOLIO

WHERE WE ALL BELONG

- e s t. 2 0 1 3 -

se c

IDENTITY WORK

E LAN

- e s t. 2 0 1 3 -

WHERE WE ALL BELONG

nuevu

p./ 16 9

SAMANTHA HODGSON

I AM A BOOK

TROWEL

S PA D E

Garden

Design

PORTFOLIO

SPEAKS

Design

2 p./ 170

S PA D E

Garden

TROWEL

S PA D E

Garden

Design

se c X

IDENTITY WORK

TROWEL

S PA D E

Garden

Design

1 p./ 171

SAMANTHA HODGSON

I AM A BOOK

WELL,HERE WE ARE—

YOU’VE SEEN ME INSIDE AND OUT.

BY E!

I hope you liked what you saw. Let me go find Sam, she should be around here somewhere.

PS >

THANKS FOR HANDLING

ME WITH CARE, IT ONLY TICKLED A LITTLE.

/FROM

THE

AUTHOR

Thank you to everyone who has supported me over the last four years. We all know it hasn’t been easy; but boy has it been worth it.

SPECIAL

MY PEEPS Dean My Family Mary M-Dawg Michael My sidekick Ben My Friends Melinda

p./ 172

THANKS

TO:

M Y Scott MENTORS Mary David Hake Michael Kilgore Eszter Clark Ariel Grey Darrell Hayden Tom McNulty Andrew Cambouris Amy Broadbent

MRunning Y S A NWild ITY

Climbing Chocolate Coffee Wine Beer My iMac

PORTFOLIO

SPEAKS

se c X

THANK YOU

WWW.SAMANDDESIGN.COM

p./ 173

SAMANTHA HODGSON

GEEKERY printer

Giant Horse

press

HP Indigo

paper

Finch, 100# text

b i n d e ry

The Key

typography

Sentinel & T-Star Mono Round

s o ft wa r e

Adobe Illustrator CS6 Adobe In Design CS6 Adobe Photoshop CS6 Adobe Lightroom

PHOTO

Samantha Hodgson

p./ 174

I AM A BOOK

PORTFOLIO

SPEAKS

THE X

END

COLOPHON

p./ 175

YES, YOU ARE STARING AT MY BACKSIDE . IT’S COOL .