Samantha Boyd - 2022 Portfolio

Table of Contents

Figure out where you want to go. In order or not, it’s your choice! 4 MAU CATE CAFE | Cafe branding. 10 ARTCO | Art supply company. 16 FLORA | Seed starter kit. 22 COOKEMS | Cookie packaging. 28 INTUIS | Deck of cards. 34 CEREBI | Mobile app. 40 LIFE OF PI | Book cover.

Mau Cat Cafe

Mau Cafe is all about cats, cats, and well, more cats. Mau offers a fun yet warm environment for a young audience. Cats roam free inside this cafe, allowing the customers to play and potentially adopt them.

Cat and consumer interaction comes first in this cafe, and “mau,” the Latin word for “cat,” perfectly symbolizes the connection between cats and humans.

BRANDING | PACKAGING

Artco

Artco is an art supply company that has its main focus on their consumers having creative freedom, while keeping sustainability in mind. The art kits in particular are intended to be reused by allowing the user to remove the belly band and giving them the opportunity to customize the box with their new watercolor paints. In addition to these brightly colored, seasonal-themed watercolor kits, the customers have the ability to dive deeper into painting by purchasing a how-to book and extra essential colors.

Flora

Flora is a company that delivers home-ready plants to your door. One goal for this company is to use sustainable materials when applicable. Another goal is to make sure the product is easy to operate, since the audience is for anyone who is wanting to get into growing plants. As the customers open the box, little tid-bits of information can be found along with a QR code which leads to additional resources. Circle packets containing seeds and plant food are found with step-by-step instructions to ensure a smooth learning experience.

BRANDING | PACKAGING

Cookems

Cookems is a brand that takes cookies to a level they have never been on before. The packaging and branding choices creates a unique, bold, and colorful approach to cookies, while adding a dazzle of humor through every interaction. Throughout each deliverable, there are hidden jokes and quirky descriptions to make sure Cookems is seen as a playful and light-hearted brand. Cookems specifically appeals to a young and primarily online audience, so online advertisements is also a primary focus for the brand.

Intuis

Intuis is a playing card company that creates illustrative playing sets, which include playing cards, poker chips, dice, and more, all for beginners. While most competitors focus on traditional style card designs, Intuis takes a more minimalist approach, considering designs for special occasions. This particular set is a special edition for Halloween, focusing on some of the most iconic creatures of the night, such as, mummies, living skeletons, cats, and people with a pumpkin for a head.

Cerebi

Cerebi is intended to provide assistance to anyone wanting to expand upon their mental health journey. The goal was to allow users to keep track of their mental health, medication(s), and personal goals within a comfortable and private environment, all while allowing them to customize their care. Cerebi is a play of the name of the major area of the brain, the cerebral cortex, which plays a huge role in mental health. Bright colors are used to keep the mood uplifted and to invoke confidence within the user. In addition, the interaction the user experiences should practically feel like a one-on-one conversation at which they can go their own pace.

MOBILE APP | BRANDING

Cerebi