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MAMMOTH CAVE IDENTITY
Mammoth Cave is one of the largest cave systems known in North America. Located in eastern Kentucky, it draws thousands of adventure seekers annually. Through the redesign of the logo, brand colors, brochure/ map, website, posters, animated logo, and other stationery brand elements, an established brand identity for Mammoth Cave National Park was developed. The new brand captures an essence of the nature and excitement found throughout Mammoth Cave and instills visitors with passion and interest for its unparalleled organic beauty.
HAMRICK MILLS IDENTITY
Hamrick Mills is one of the few textile mills left in the United States. Its importance to American textiles is crucial because most textiles are imported from other countries. This textile mill needed a serious upgrade to compete with other industries not only in America, but also around the world. Through the redesign of the logo, brand colors, website, multiple advertisements, outdoor/ indoor signage, and other stationery brand elements, a better-established identity was formed for Hamrick Mills.
DUTCH FOLIO
The Dutch Folio essentially is an interactive print piece about Dutch designer, Tom Frencken. He is an amazing interior designer and furniture maker from The Netherlands. The process of this project included a great deal of research about the designer, contacting the designer and creating a clear representation of who the designer was while also incorporating my own design skills and style. This extremely interactive print design piece incorporates elements about the designer like timeline, description, project images/descriptions, and quotes.
DENVER ART MUSEUM IDENTITY
Denver Art Museum is one of many attractions in Denver, Colorado. This newly renovated museum became a masterpiece in itself with its breath taking architecture design. The new brand effectively conveys the changes and modernization the museum is experiencing today. Inspired by the museums new architecture, I created a new logo, animated logo, website, and posters/advertisements to effectively reflect the museums aesthetic and mission. This new identity reflects the changes and growth happening at the museum and in the city of Denver.
LASSI PACKAGING
Lassi is a popular traditional yogurt-based drink from the Indian subcontinent. This packaging design originated from creating a label design for a liquid substance while incorporating a specific culture. I felt a part of Indian culture could shine through this new packaging design while also keeping a modern style that differs from other packaging drink labels. I incorporated a taste of India through the texture used to fill the Lassi typography and the underside of the label. The new packaging design reflects the fun and refreshing taste consumers get when enjoying Lassi.