project Research and development
Product Line Packaging
brand development
Introduction When it comes to fishing, a tackle box is ideal. The thing about those though, is that they aren’t usually the most aesthetically pleasing and maybe you could put stickers or buy some that are in colored boxes to make them a little more unique. On top of that, for people who do not know fishing too well, the idea of having to assemble your own tackle box can be a bit overwhelming. One could buy pre-packaged full tackle boxes but they can be on the pricey side. Because of all of these issues, I am looking to create a tackle box and set of items that can be purchased along with the box. It is more of a beginner’s fishing product, made for younger men and women who love to be surrounded by the outdoors. They are not too deep into fishing but want to try their hand at it and be able to partake in the activity occasionally without commiting too much money into it and buying just the materials they need. The way to introduce fishing to a newcomer is by the shore, aimed in a shallow river or stream and since the activities can be especially slow, their attention span can be easily diverted from the act of fishing itself. Because of this, the tackle box should also be portable and lightweight enough to be able to travel with the adventurer should they choose to pack up and go on a hike and explore other parts of nature. And because it is not meant to be a very large tackle box, used only for small storage and materials and be stored mainly, the design will be nice enough in able to be displayed in a more public space when not in use rather than shoved in a garage until it is needed.
Product Line Packaging
brand development
locations Many fishing supplies can be found in more traditional sporting goods and fishing supply stores such as Big 5 and Bass Pro Shops. Of course I would like to have my product in these stores because they would sell. But I would also like to have the product in more traditional retail stores such as Target, to be able to reach a group of people who would not usually go out of their way to buy fishing supplies (like in a sporting store), but would think about and consider it if they came across it while doing other shopping.
Product Line Packaging
brand development
competition Although there are many different big fishing brands and some lead in different areas, I am studying the top contendors in tackle boxes for 2018 as my “competition�. They are all different kinds of tackle boxes, from hard to soft, shoulder strap to backpack. Here are some of the top contendors (as listed top to bottom and left to right): 1. Plano Guide Series 7771 2. Spiderwire Wolf Tackle Bag 3. Wild River Tackle Tek Nomad 4. Flambeau Tackle 5. Plano 144 Magnum Guide Series Tackle Box 6. Ready 2 Fish Soft-Sided Tackle Bag
Product Line Packaging
mood board I would like the look of the fishing tackle box and side products to look very rustic, vintage and natural. Perhaps a lot of wood and metal, leather and alot of more natural colors and textures. Burning the logo into the wood or leather might be a much better approach and more of the aesthetic I am going for. Overall, it is not too bright or bold, but very subtle and natural, with the ability to be reused to use less product and be fashionable enough that people are confident to carry it and flaunt it around. It would make it stand out from other typical tackle boxes which are mainly plastic and seethrough, and would seem much more custom and intimate through the way the packaging is presented as a whole.
brand development
Product Line Packaging
brand development
items This is meant to be the most basic tackle box so it would include extra fishing line extra fishing hooks fishing sinkers fishing floats lures bait Perhaps these could be sold on the side in different boxes as well, either as refills or to pick and choose what they want in their boxes. And then on the side to be more of a product “line”, perhaps more items could be sold such as a knife, tape measure, pliers, etc. Things that are not exactly “necessary”, but extremely helpful.
Product Line Packaging
brand development
names
• Nibbly • Sharp Hook • Deep Sea • Anglet • Hooked • Catcha • Docked • Strong Line • Fisker • Suri Fishing Co. • Explore Fishing Co. • Explore • Hunt • MegaFish • RideBass • Hard Bass • Sand Bass • Hard Catch • Long Net • Gill
• Briny • Briny Wave • Hard Gill • Coastal High • Tidal Wave • Calm Tide • Slow Tide • Choppy Coast • Simple Shore • Coastal Life • Living Seaside • Besu • Sakana • Quick Reel • Big Bass • Fly Tide • Low Wave • Bass Bait • Good Life Fishing • Flood Wave
• Safe Surf • Sharp Surf • Small Surf • Fresh Feed • Fly High • Drop Deep • Hook Bait • Big Bait • Tidal Line • Coast and Chill • Beyond the Reef • EndTail • Drop Line • Reel Free • Savage Shore • Salty Spitoon • No Anchor • Single Line • Sea Sage • Finns
• Reel it In • Fish Food • Trapping Trout • Free Fish • Badass Bait • First Wave Fishing Co. • Stillwater Fishing • Coastal Reef • Genuine Joy • Coastal Float • Easy Fish • Happy Hunt • Water Dog • Master Baits • Grand Rapids • Beginning Bait • Catch it • First Line • Pure Fishing Co. • Novice Fishing
• Fisheas • Sea Starter • River Reeling • Coastal Chillin • Tight Line • Low Line • Dead Fish • Poison Cove • Rapid Rods • Tidal Tackle • Happy Hook • Big Eyes Fish Brand • Fast Fish • Slow Shore • Slick Fish • Slick Shore • Bitchin’ Bait • River Rods • Rapid Fish • Resting Wave
Product Line Packaging
logo development
logo inspiration After coming up with the bold title, Badass Fishing Co., there was a need to decide what kind of logo would fit the product line. The main inspiration was for a vintage and bold look that still felt simple enough to be readable when scaled down. A few ideas that were considered after taking a look at some inspiration included a sort of bounding box for the typography and what kind of sans-serif typeface would be used.
Product Line Packaging
logo development
Badas s Fishing Co. Badass Fishing Co. nexa rust slab, 48 pt.
cast iron, 72 pt.
Badass Fishing Co.
Badass Fishing Co.
Badass Fishing Co.
Badass Fishing Co. zing rust demo, 63 pt.
graphique pro next, 72 pt.
zing rust demo,63 pt.
Badass Fishing Co. nexa rust sans, 54 pt.
Product Line Packaging
body copy
body copy - story Fishing is a pastime as old and classic as the fish in the rivers themselves, But it might be a little hard to get into the hobby completely on your own. The products we sell at Badass Fishing Co. are meant for you to be able to expore fishing as a beginner with style. Because to develop your skills, you need confidence. And when you look like a badassm you end up feeling like one too.
packages
phone: (202) 555-0159 web: badassfishingco.com Instagram: @badassfishingco
please recycle dispose of paper in trash and keep the water free of debris
LOOK LIKE A BADASS,
FEEL LIKE A BADASS. 01684 9
contains: multi-tool, 60-inch tape measure & introductory pamphlet with poster
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Product Line Packaging
Product Line Packaging
packages
Web: badassfishingco.Com Instagram: @badassfishing (202)555-0159 this product contains lead, a known chemical in california to cause cancer, birth defects and reproductive harm
chemical warning
contact us please recycle
dispose of paper in recycling bin and lead sinkers to a scrap metal dealer. Keep land and water free of debris.
contains: twenty lead fishing sinkers
Fishing is a pastime as old and classic as time, but it might be a little hard to get into it on your own. The products we sell at Baddass Fishing Co. are meant for you to be able to with style. Because to develop dence. And when you look like a badass, you end up feeling like one too.
Web: badassfishingco.Com Instagram: @badassfishing
contact us
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dence. And when you look like a badass, you end up feeling like one too.
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01684 9
the rivers themselves. But it might be a little hard to get into the hobby completely on your own. The products we sell at Baddass Fishing Co. are meant for
good looking gear for the below average fisherman.
look like a badass, feel like a badass.
contains: 40 trout snelled hooks in assorted sizes (202)555-0159
Product Line Packaging packages
please recycle dispose of fishing hooks in trash and keep the water free of debris
contact us
(202)555-0159
Web: badassfishingco.Com Instagram: @badassfishing 0 41523
01684 9
contains: five 1 inch plastic fishing lures
look like a badass, feel like a badass.
you end up feeling like one too.
Because to develop your skills, you need
rivers themselves. But it might be a little hard to get into the hobby completely on your own. The products we sell at Baddass Fishing Co. are meant for you to be
good looking gear for the below average fisherman.
Product Line Packaging packages
please recycle
dispose of paperin trash and keep the water free of debris
Product Line Packaging
packages
contact us (202)555-0159
Web: badassfishingco.Com Instagram: @badassfishing
contains: 2 plastic fishing floats please recycle
dispose of paper in trash and keep the land and water free of debris
like a badass, you end up feeling like one too.
(202)555-0159
contains: 6 feet of 30 pound line
Fishing is a pastime as old and classic as might be a little hard to get into the hobby completely on your own. The products we sell at Baddass Fishing Co. are meant for ner, with style. Because to develop your
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you look like a badass, you end up feeling like one too.
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please recycle
a beginner, with style. Because to develop your
contact us
Fishing is a pastime as old and classic as time, but it might be a little hard to get into it on your own. The products we sell at Baddass Fishing Co.
Web: badassfishingco.Com Instagram: @badassfishing
01684 9
dispose of paper in recycling bin and take fishing line to an outside recycling bin or participating tackle shop. Keep land and water free of debris.
0 41523
0684 9
Product Line Packaging
product shots
Product Line Packaging
in context shots
Product Line Packaging
conclusion
conclusion To feel like a badass, you have to look like a badass. Over the course of the project, Badass Fishing Co. has evolved to be more than just a unique tackle box, but a brand that works to give it’s customers confidence to participate in the activities that they are unexperienced in.