SOCIA
In the recent years, the social media world has grown rapidly reaching over 3 billion active users today. This has led to social media not only being a form of interaction and content source but now a tool of marketing for businesses, which is called digital or social media marketing today. Influencers are another thing that has evolved from social media. These people have the ability to impact someone with their decisions for lifestyle, interest, purchases, etc. The number of influencers has become so big now that many of them have bigger platforms of followers than most brands on the media. Influencers are mainly focused on a specific niche, for example lifestyle, beauty, travel, fashion, and many more! Now in these categories still lays a rise for competition between the community because brands are now paying these influencers to promote their goods or services.
IN A SURVEY CONDUCTED BY FORBES, THEY FOUND
78% of consumers decisions in purchasing are affected by the companies social media
The great thing about influencers and working with brands is that they create such a close relationship with their audience who are interested in the particular niche the company is in, but that can get carried away as many of them rely on the pay from these brands which can result in these influencers just taking any job they get. These jobs could be promoting goods or services that they do not know about, they do not support, they do not believe in and even some that Photograph, own work Š Samantha Ting, 2020
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