What is a fashion stylist? A fashion stylist is essentially someone who chooses a way of assembling clothing and accessories for a photo shoot, their aim is to display them in their most desired or eye-catching way in order to attract buyers. Fashion attire can be styled unaccompan ied or as a collection of products requiring a model or not requiring a model. Many stylists use the select styling process to experiment and change the arrangement s of garments to eventually create the perfect composition.
Stylists can work in fashion editorial styling (journalism); commercial fashion styling (publicity, advertising); in fashion events; and as private personal stylists for individual clienteles. The stylist occupation label varies, they can be referred to as, fashion editors, wardrobe stylists and personal shoppers.
Apart from the hands-on nature of the focus, styling is very much down to the key specific opinion of the stylist, who conveys their own intuitive interpretatio n of fashion. They are judged on their concepts, vision and palate in each piece of work they generate.
Confidence
Good communication skills
The ability to build and maintain relationships with contacts and clients
A passion for fashion
Good visualisation skills, and ability to converse ideas
Determination
Creative flare
A keen eye for the latest fashion
An extensive imagination
Willpower
Maeve Reilly Maeve Reilly is more than just a stylist. Born in New York, and with a Bachelor’s degree from the Fashion Institute of Technology in New York, she has the ability to transform her clients’ images whilst assisting them to create their own brand and look. Reilly’s signature quirks blend effortless with each of her client’s unique personalities Maeve originally started out in men’s styling, working with actors such as Russell Brand and Jamie Foxx. It was only when she started working with Janelle Moore who wore a lot of suiting that she transitioned into women’s fashion and working with some of the world’s best known female musicians such as Mary J Blige.
Reilly has an acute attention to detail and, in particular is known for her love of accessories. All of her clients display this signature, especially her diamond rings. These set her work apart from other stylists Maeve specialises in many types of work, including red carpet, editorial and image consulting. Her work includes advertisements for Jack Daniels and Pepsi. She has won many accolades and appeared in TV Shows such as Fashion Police. Now incredibly successful, she employs full-time assistants throughout the USA in order to ensure her clients are fully supported at all times.
Law Roach
Law Roach started his career as a vintage broker. He curated and collected some of the most sought after vintage pieces in the world. He garnered hug admiration and this led to Law opening his first boutique, Deliciously Vintage Harlem in New York
Due to the success of Deliciously Vintage Harlem, Law then opened Deliciously Vintage Chicago. This new venture brought a whole new energy to the fashion scene in Chicago. Eventually, Law’s boutiques and work came to the attention of fashion icons like Kanye West who is a big fan of Law’s work Law loves to work with rising talent and revels in guiding them stylistically. He has also worked with companies such as Atlantic Records and Hollywood Law is a fashion enthusiast who Records as well as Def. Jam and Disney is driven by his love for fashion. He is a distinguished stylist and fashion expert. He dresses clients for red carpet events, styles magazine spreads and covers for The Source and Marie Claire for instance Law’s current clients include fashion icons such as Zendaya and Jessie J, amongst others. These stars inspire a whole host of internet trends on blogs and in magazines. As a result of Law’s fashion knowledge and incredible taste, his clients continue to win awards for “Who Wore It Best,” and “Best Dressed Celebrities.”
Rebecca CorbinMurray
Rebecca Corbin-Murray is a British stylist. She is based in London but travels the globe with her clients. Her best known client is Downton Abbey and Cinderella star, Lily James. Travelling with her client, Corbin-Murray ensures that James is always ready to face the red carpet as she attends the premieres and photo-calls that she is contracted to.
Corbin-Murray has also worked with Olga Kurylenko, a former Bond Girl as both actresses share the same agent
The key attributes required to be a fashion stylist; ■ Typical Duties ■ Dressing a model/celebrity for a photo shoot or public appearance ■ Putting together outfits for a feature ■ Liaising with contacts in PR ■ Representing a company ■ Skills and Interests ■ A keen eye for the latest trends ■ The ability to build and maintain relationships with important contacts ■ Creative flair and extensive imagination ■ Good people skills ■ Confidence, determination and drive ■ A strong passion and knowledge of the fashion industry
Do you have what it takes?
A wardrobe stylist is the job title of someone who selects the clothing for published features, print or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities, models or other public figures. Stylists are often part of a larger creative team assembled by the company, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for a specific project. A wardrobe stylist can also be referred to as a fashion stylist, fashion editor, or editorial stylist. ■ The requirements to be a fashion stylist… ■ A Wardrobe stylist has usually had previous experience within styling and fashion. They typically come from being a personal stylist, personal shopper or from having a course related background. While there is no formal career path to take, applicants stand a better chance of succeeding once they have worked or interned at a well known company. You could start off by freelancing as a personal stylist, this is a great way of building a reputation for yourself. The salary varies depending on how big the organisation you work for is.
■ What a fashion stylist career may lead to… ■ Your career as a fashion stylist will lead you to creating a strong network of celebrity/industry contacts. With a good attitude and relevant skills, the right person could end up becoming a fashion editor, or top stylist to a world famous celebrity. You may even get your own TV show, or be offered a range of opportunities within the media.
What body shape are YOU? Non-clingy dresses; shift dresses, A-Line
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Shoulders out for Proportion; Belt to accentuate the waist.
Bodycons; Bandage dresses
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Sweetheart neckline; Petticoats; Volume
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Non-clingy dresses; shift dresses, ALine
Shoulders out for Proportion; Belt to accentuate the waist.
Bodycons; Bandage dresses
Sweetheart neckline; Peplum; Volume
What body shape are YOU?
Because your upper and lower body are already well balanced, your shape is much easier to dress than others. You can play with colours and cuts without having to worry much about whether or not everything is properly in proportion. Football players and athletes are a good example for this body type. Be daring. Don't be afraid to take risks but stay comfortable. Bold colours, prints and patterns are just as well suited to your body shape as solid colour basics.
Put the focus on the right places. Vnecks narrow the chest and draw the eye down. Stripes across the stomach and detailing around the hips, belts and pockets can also help emphasise the parts that need it. Skinny leg cuts will make the top half of your body appear even wider. Try straight or more relaxed slim cuts instead, to balance out your proportions. You can also use statement trousers to lure the eye away from your broad shoulders. If you can, go for tapered jeans.
Choose your prints carefully. A geometric pattern wouldn't be suited. Layer‌ Adding clothing is the easiest way to add some shape to your body. Shirts, knitwear and scarves can be used to widen the chest and shoulders while narrowing your lower torso. Use structure. Put shoulder pads to good use. Structured blazers and jackets add the extra weight your shoulders need.
Stripes are your friends, use vertical stripes and pinstripes to lengthen your body, avoid horizontal stripes as they will make you appear rounder. Don't draw attention to your waist, any kind of statement belt will attract attention to your waist and highlight your widest point. A printed or textured piece in a darker hue is a better way to add flattering interest to an outfit. Length and fit are hugely important. Be sure that your sleeves and trousers are the correct length and fit well. The wrong lengths can make limbs appear shorter.
Fair/Pale skin… Colour rules that apply to you! ■ Blonde, red or light brown hair? ■ If you’ve got pale skin and light features, then hues that clearly contrast with your skin tone will add some well needed colour to your complexion.
Colours To Wear ■ Darker colours like grey, brown, burgundy, bottle green, navy and bolder shades of blue will all work well as these shades contrast with your skin tone.
Colours To Avoid ■ Your pale complexion means you’ll want to avoid any soft, pastel shades or bright colours as they’ll only wash you out. This goes for neutrals too; rather than choosing white, light beige and stone, choose richer shades such as sand, camel, khaki and slate grey. ■ Red, though avoided by a rosy cheeked complexion can work well when in shades of crimson with pale skin tones.
Olive/Medium skin… Colour rules that apply to you! ■ If you’ve got olive-toned skin that tans then you have what’s known as a ‘warm’ complexion which suits a much wider spectrum of colours than those with fair skin or ‘cool’ complexions.
Colours To Wear ■ While most colours will work perfectly with a medium skin tone, you can ensure you look your best by opting for shades that are either a little brighter or little darker than the middle ground. ■ For example choose pale beige rather than warm sand if you’re opting for light neutrals or try a bolder shade of purple such as magenta rather than lilac.
Colours To Avoid ■ Your skin is likely to have yellow or green undertones, so you should therefore avoid wearing shades of these colours that are too close to your skin tone.
Darker skin… Colour rules that apply to you! ■ People with darker skin can wear any colour without much needto worry.
Colours To Wear ■ The colour of your skin is perfectly positioned to work well with the vast majority colours. However although you carry a license to wear bright, bold colours such as jade green or cobalt blue you must be mindful of adding balance to your outfit with a containing colour.
Colours To Avoid ■ Brown; this colour simply won’t contrast clearly enough with your skin. ■ While black and navy are two key colours in any persons wardrobe; making up the majority of formal and corporate wear; it’s worth keeping these to a minimum to really make the most of your especially versatile skin tone.
E y e s
When it comes to eye shadow, choosing the right shade for your eye shade is key to achieving your look. Not every shade will work for you, here's to experimenting but don’t expect there never to be a disaster. But before you panic and give up on eyeshadows all together, have a look at our break down of shades that enhance every eye colour.
Blue Eyes
Blue eyed girls should always go for oranges, browns, golds, peaches and pinks. These colours really allow your eye colour to be showcased and stand out. If you want to glam up for an evening look you can always add a darker crimson or dark brown to the outer corner to make your eyes pop. Always finish your eye make-up look with a coat of mascara, essential step to open the eyes and also for adding intensity to your eyes. AVOID blue or green eye shaddows as they will make your eyes appear dull.
Green Eyes Girls with green eyes should go with purples and pinks. This includes plums, baby pinks and lilac. To really highlight your beautiful green eyes, apply a little dark green liner onto the inner of your eyes, this contrasts perfecting and makes your eyes stand out. Again for a dramatic evening look, add a dark eyeshadow to outer corner of your eyes to bring out the brightness.
Hazel/Brown Eyes You ladies can basically wear whatever colour eye make-up you want. From golden browns to whites, all shades will bring out your pupils. To add some drama to your look, apply gold-brown or black liner to your and finish off with a volumising mascara.
Dark Brown Eyes â– Opt for deep shades that will highlight your dark eyes; dark greys, navy blues, browns, blacks. Avoid pastel colours or light tones as they will bring out the whites of your eyes and may possibly make your eyes look a little washed out. â– Always go for metallic shadows that will reflect your eyes beautifully.
Skin Knowing your skin tone is essential when choosing the right makeup, and it's important to know that skin tone is not skin colour. They are many different skin colours but only three main skin tones ; cool, neutral and warm, or in other words pale, fair and dark. Cool Skin tone Always opt for warm colours such as salmon pinks and apricots, these shades work perfectly with pale skin tones. Using shades of beige or golden beige add light to your complexion. Avoid combining colours, instead stick to harmonious tones and variations of earth colours.
Neutral skin tones Go for pinks and peaches, as these colours add a radiance to neutral skin tones. Always go for foundation that's the same colour as your skin complexion, sounds obvious but it's a mistake so many make. Your foundation shouldn't be darker or paler than you skin tone or you will end up with obvious make-up lines. The aim of foundation after all is to produce a natural, second skin to even out your skin tone and hide any flaws. If you want a sun-kissed effect, go for bronzing powder, illuminator or blusher.
Dark skin tones Metallic bronze, golds and sun kissed tones work wonders on dark skin, this palette of colours are great for bringing light to dark skin. This skin tone can handle the widest range of colours, from bright pinks to deep burgundies.
Full lips
Think Naomi Campbell or Kylie Jenner, post fillers. Ladies with full lips can get away with wearing any shade either dark or light, although matte finishes and cream textures work best. If you don't want you lips to look any fuller then maybe avoid very bright tones as these tend to make lips look bigger.
Thinner lips â– When choosing a lipstick, go for light colours that reflect the light and create a volume effect. Don't forget to use gloss. A pearly gloss is ideal for giving the appearance of more volume. Avoid dark colours as these will make your lips look thinner. Apply lip liner as a small cheat slightly over lining the lips but making sure you have a precise line no wobbles, then finish off by applying a touch of gloss to the centre of your lips for a reflecting effect
What haircut for your face shape‌
M i l a
K u n i s
■ Green eyes ■ Olive skin ■ Oval face ■ Medium lips ■ Pear figure
Phoenix Demarco
Consumer segmentation Gender Occupation Purchasing conduct Stage of life
Budget Religeon
Lifestyle
Habits of expenditure
Location of residence
Age
Consumer groups
Students Affluent
Innovators Laggard
Students Young professional
Fashion Consious Early adopter Ages 50+
Phoenix Demarco A young professional with an active role in conscious schemes in fashion. Works in a Fashion focused environment so fashion is at the foremost. Aspires to stand out from the crowd with her distinctive style. Well travelled. Enjoys shopping in charity shops as she still wants to look her best on a budget. Her disposable income isn’t much but has to be utilised innovatively to maximise its use. Layers are good as every different arrangement is then a new outfit.Due to her job and lifestyle overlapping her work she needs outfits that can double up and be dressed up or down.
‘early adopters’ These type of people take up a trend in the early stages. They have the confidence to follow a trend, mix styles and create the desired look from designer, boutique, highstreet and vintage.
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Superior magazine Mario filos m u l b e r r y
Jeffrey Campbell Pameo pose
Consumer - innovator
H a i r
M a k e u p
Lighting
poses
Photo shoot plan ■ Camera time is 3:10 to 3:30 ■ Do hair at 2:20 ■ Do make-up at 2:40 ■ Get dressed 3:05
Raw images
E d i t e d
i m a g e s
Promotional materials Never let your fear decide your future
Never let your fear decide your future
Would you be nicer if you were dying? you are.
Would you be nicer if you were dying?
LOVE
You are.
Promotional materials You are your only limit
You are your only limit
LOVE
Take others opinions lightly
Take others opinions lightly
LOVE magazine Love is a bi-annual British style magazine founded in 2009 by stylist and fashion journalist Katie Grand. It may contain glossy pages but it is designed to have an edgy look. Dominated by black and white photography with muted palettes.
The consumer group for this magazine is majority young people with a fashion focused mind set, due to it being biannual only those dedicated will purchase. The raw images and nudity featured is not always everyone’s taste so it defiantly has a specific consumer group. Early adopters would probably read this magazine.
Evaluation ■
The future trend that I chose was cosmic, a futuristic trend that includes many different metallic patterns and textures. Cosmic includes many sci-fi patterns and accessories such as stars, this means it’s perfect for metallic and anything shiny so a lot of jewellery is often used in bright silvers, as opposed to a dull gold. I promoted this trend through my campaign by exploring the different textures that this trend would bring and encapsulating these within a photograph.
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My model grace had long golden hair so I used this to my advantage and did 4 braids to make her appear to be futuristic. For her makeup, after lots of experimentation in my own time I opted for a purple theme with a bold highlight and deep contour for the hollows of her cheeks to create a bone structure. I also used my previous knowledge that I had researched in this unit; skin tone, eyes, and body shape when selecting the hair style, clothing colours and makeup choices. Therefore, the purple eye colour really made the most of her blue eyes and the contour accentuated her cheekbone structure.
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I wanted to emphasise that this was an extravagant trend that would only be worn in such extremes by the daring, however should elements be taken and filtered into embellishment’s or finishes it could make its way to high street fashion. The outfit I put my model in was something I made myself using a magenta reflective/metallic material. It was one shouldered, on the sleeved side featured layers of different lengths of material which was manipulated to create volume, as she has beautiful collar bones and jaw that I wanted to clearly stand out as a feature in the photographs. The skirt was made with aluminium foil and a rescued gold bubble-wrap like material. All these textures were ones I had come across doing my research and all colours used were featured in my colour pallet.
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At every decision point I referred back to how I wanted my cover to appear at the end. Choosing the magazine and exploring its target market and consumers first meant that I could make sure that it all decisions corresponded to this and the final image would still be relevant. I opted for a white background as I wanted nothing to deter away from my look, however I did experiment by using a blind behind her to give a 3d background effect that would clearly showcase the model and her outfit. I didn’t like how the blind photographs turned out at the end as the shadow from the flash reflected too much making it look dull behind and I wanted a crisp clean white, I changed my plan and proceeded to use the plain background as I had some ideas in my head of how I could layer and blend various textures in front and behind the finished photo to feature on the front cover.
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The magazine I chose was LOVE magazine as it is a bi-annual British magazine with glossy pages but an edgy look. I trawled the internet looking for magazine covers and shoots within the magazine and found various images some very conceptual, but I chose to go quite basic as their front cover is very rarely a full body picture it is most often a headshot. Choosing this magazine meant I could target a very fashion focused audience as their target market is those who are dedicated to order the magazine not just pick it up at the local newsagent. Also due to the diverse range of photographs within the magazine I realised that I could really experiment with the shoot. I think this really provided me with insight to how creative I could be and when making decisions I could be adventurous opposed to reserved.
Evaluation ■
Mainly innovators would purchase this magazine so this again meant I didn’t have to ‘water down’ the theme I could clearly show what it is like straight off the catwalks. When creating promotional material, I didn’t make anything that would be displayed in a shop as I feel that it would present false expectations for the collection of clothes featured in the shop. So therefore I kept it to outdoor adverts such as bill boards and posters in train stations and bus stops, as I feel it juxtaposed the style I was trying to convey through the image so it would be eye catching to passers-by. I also included positive ironic quotes to my campaigns and each one was carefully thought up to reflect the magazines outlook on life. Which in my interpretation is express yourself like every road is a catwalk. Also I felt these were relevant as I was doing a futuristic look so if a rhetorical question or quote featured made people have a second thought then it may impact on their future. I personally view fashion as a statement weather you choose to wear clothes or not you are still making a choice. Those who wear high street fashion remain in their comfort zone and those who are innovators experiment and are living in the laggards ‘future’.
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In my research and preparation’s, I did various experimentations of hair and makeup on both myself and friends as I really wanted to create the perfect image, and I felt that all these components were key to creating this. Each makeup experiment I did, I focussed on various different aspects such as bone structure, eye lashes and others as these are what most people associate with aliens (this I found out through my research). I also put together various outfits using my wardrobe and fabric I have to find the perfect formation I also used programs like polyvore to look at what was available in the shops currently and weather any could be encapsulated in my campaign. The original mood board created allowed me to see some key things about the futuristic look I wanted to create, however all throughout the shoot and even after the shoot when editing I continued to research and make pin boards of this.
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I feel that my shoot was successful in many ways, as my organisation really impacted on how well it went and I feel I optimised my use of the 20 minutes with the camera by knowing what poses and lighting I wanted. Also knowing the magazine quite well meant that I could keep that at the foremost throughout as that was the main aim for me, to create an image which would be published by a magazine like LOVE. I feel a practice run may have helped as I would have not waited any time using the blind as a background as I would of known not to feature it at all. Also looking through the photos as I went meant that I could immediately change what I didn’t like. This eliminated the chances of not having the perfect image when going through them on a larger screen afterwards. Due to the model being a friend meant that I couldn’t direct her without felling bossy or like an inexperienced photographer, as she was not used to being in front of camera she was amateurish and lacked the fluidity needed for a fast paced photoshoot for this. The team working skills we shared obviously helped, however now I have a grasp of photoshoots and the planning involved I would definitely like to see what it was like to photograph someone who didn’t need directing, someone who could receive a brief and professionally portray the look with minimal input from me as this would give me the opportunity to really focus more on the logistics such as lighting and angles.
Evaluation â– Overall, throughout this unit exploring all elements of fashion styling has allowed me to learn how to style, photograph, time manage and plan to a high degree of accuracy. All components of styling such as body shape, skin colour, eye colour and hair styling really helped and contributed to my shoot and decisions related. So I have overall learned many utilisable skills that are relevant when designing for a customer in the future.
Bibiliography
â– http://lawroachstyles.com/
http://www. maevereilly. com/2016/ 5/18/rb4kv tj7wa8lelcte 803v2fc4gv q6t