Learning outcomes 1. Research and inves5gate current trends. 2. Conduct a ‘cool hunt’ looking at street style. 3. Analyse fourth coming trends for both men and woman for S/S 17 using WGSN.
WGSN – Trend Forecas1ng
hHps://www.youtube.com/watch?v=nNWFn1rcNG8&app=desktop
Task 4 Trend Forecas1ng! A:Research and inves5gate current trends by conduc5ng a ‘Cool Hunt’. This will involve looking at and recording what people are currently wearing. You can record this by either drawing or photographing them. You could look at trends inspired by architecture such as ‘The Vision, Edge lands’ on WGSN S/S 17. This could also link to your assignment shape shiVer. B:Using industry sources, research and record a variety of forth coming trends for both Men and Women. Next annotate your work by analysing and evalua5ng each trend, in rela5on to specific consumer groups.
Conduct a Cool Hunt! When conduc5ng a cool hunt you observe and predict changes of new or exis5ng cultural trends in society. A cool hun1ng ďŹ rm is a marke5ng agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predic5ons for future trends.
A:Conduct a cool hunt looking at current trends, look at your peers style and take pictures. Research street style using Pinterest. Collate all your research and create a page in your magazine detailing current trends for AW 16.
Looking forward…….
B: Now research future trends on WGSN, thetrendspoHer.net, vogue etc. look at three trends for S/S 17! Analyse and evaluate each trend, in rela5on to specific consumer groups. Look at key inspira5on, colour, print and fabrics.
www.wgsn.com