Handloom silk saree festival

Page 1

Silk Route to Drapery- The Silk Saree!!!

The radiant sheen of this particular fibre called the “Silk” has a amazing connection right from the ancient antiquity and it has made a incredible expedition till the existent epoch. The majestic aspect, this fibre has florished in the textile industry is simply spellbinding and it has marked itself as the exquisite textile in the history of fibres. The fascinating production of this fibre is no less than mining gold. The ultimate weaved textile from the shining gold yarn coming out of the loom is equal to giving shape to gold. The sturdy virtue about it is that, it has made a marvelous stability and explicitly “it is” & “will be” an authentic textile forever. Moreover, the production has recognized to be the symbol of “Sophistication” in the handicraft industry. It was once considered to be the fabric of the royalties but at present it has proved to be owned by mostly all class of people. Almost in every generation, a family would own at least one gorgeous yard of silk and it is passed on through the ancestry which is considered to be the precious & memorable gift. Moreover it is considered to be the most treasured & expensive fabric to be traded and interestingly considered as the “Queen” of all other fabric.


LEADING TO THE CHRONICLE OF SILK!!!

The string is attached way back from china where it was originated. The fiber was discovered from the cocoons of the silkworm called “Bombyx Mori” found on the mulberry tree. The cultivation of silkworm was initiated and the process was called “Sericulture”. With the discovery of golden shimmering threads, the scope for weaving was proposed, and that’s how the invention of loom & reel came into existence. Silk Trade played an important role in the Chinese history and also encouraged social development. The trade route was stretched from “China to India, Persia & Europe. The export of this textile totally presented a new dimension of trading and the development reached the peak at which it was sold to over 100 countries.

Why “Silk” is so superior? • A single strand is as strong as a metal wire. • It is breathable and has a quality to keep you warm & cozy during chills and also keep you cool as the temperature rise. • It is lightweight and has a smooth & lustrous hand feel & appearance. • It has a natural property of repelling mildew. • It is highly absorbent and dries out quickly. • It is easy to maintain and retains its beauty for years.


THE SILK DRAPE – SAREE!!! The Indian-subcontinent produces 97% of the raw silk which is mainly shaped in the parts of India across Karnataka, Andhra Pradesh, Tamil Nadu, West Bengal and Jammu & Kashmir. The most refined and imperial sarees are fabricated in vibrant hues with outstanding traditional Indian motifs. Saree is a graceful Indian attire, when draped brings out the elegance and charm in your outlook. Silk sarees tradition revolves and worn around the most parts of India especially during grand weddings & festivities. The vibrant colors, luster, lightweight & excellent drape makes it irresistible & unavoidable for an Indian women to own it in her wardrobe. These sarees are the excellent examples of brilliant craftsmanship of the weavers. The mastery in making of the sarees with the motifs, colors, weaving technique, beautiful textures & intricate geometry lies within the artisan. The varieties are renowned according to the various parts it is manufactured across India.

THE SILK FESTIVAL!!! As we came across the origination of this precious fiber, it is essential to protect and continue to encourage the production of this glorious gift of nature.

The silk industry challenge: The silk industry in India passes through fierce challenges with the increasing imports from china into the country & on the other hand the expanding gap between the demand & supply for the perfect quality silk for the domestic & export consumption. The Managers in the country and the “Central Silk Board” which is the apex controlling unit in India in co-ordination with the states producing silk taking the suitable measures to meet the challenges successfully in both the short & long term.


Caring the drape: • Maintain your saree with refolding them in every 3months to avoid tear. • Keep the saree in a cold place & cover it in a thin clean muslin cloth to keep it dry. • Fold your saree in such a way that the zari is not damaged. Let the zari part be faced inwards to protect the sheen. • Don’t wash the sarees frequently as it is usually worn for 3 or 4 hours. Just getting it aired in the house is enough. • The saree can be dry cleaned or washed with a mild soap. • Make sure it is stain free.

Silk Shoppe:

To celebrate the incredible discovery of “Silk”, the “Samyakk” team is all pumped up to rejoice the day with the “Silk Festival”. Stop by your very own “Samyakk” store and celebrate the lively festival with us. Flip through the sovereign & refined collections of pure silk sarees in various varieties of Kanchipuram Silk Sarees, Banarasi Silk Sarees, Tussar Silk Sarees and Handloom Silk Sarees. As we invite you all to glorify the amazing bash together with “Silk Festival” happening at the “Samyakk” Store...Eternally Graceful.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.