PRO PE RT Y S E LLI NG S E RVIC E S
REALTOR®, CDPE
Greg Watkins Love Park City? Make it Your Home Away from Home!
I’m a full-time real estate agent - anything less and you’d
With many years of experience in Park City, Greg is
be short changed.
able to provide you with an insider’s perspective on the
l’ll use my connections throughout the mortgage industry
town, the market and the community as a whole. Park
to get you the best deals possible.
City is truly a world-class, Rocky Mountain destination
I’ll guide you through the complexities of buying and/or
and heart of the 2002 Winter Olympics, where the
selling a house, eliminating hassles and stress.
breathtaking natural beauty can be matched only by
As a standard business practice I preview homes as
the unrivaled lifestyle it provides. Greg Watkins truly
they become available, keeping you apprised of market
embraces the vibrant lifestyle that comes with being full-
conditions as they evolve.
time locals.
I won’t waste your time - when an offer is made, I’ll require acceptance or a counter offer within 24 to 48
Why Choose Me? – Top 10 Reasons
hours.
Greg Watkins REALTOR®, CDPE
I’m the Real Estate Agent for You!
You’ll have the advantage of personal, one-on-one
I am an expert in Short Sale & Foreclosures and hold the
attention, as well as my dynamic web and e-mail
Summit Sotheby’s International Realty
Certified Distressed Property Expert Designation.
resources.
I have many years of experience successfully buying and
Let’s get together to talk about your home buying and/
selling homes in the local market.
or selling plans.
625 Main, Park City, UT 84060 435.655.5888
I distribute the only fully comprehensive list of all short
greg.parkcity@email.com
sale & bank owned properties within the Park City areas. I know the neighborhoods, schools, market conditions, zoning regulations and local economy. I’ll do the leg work, keeping you up-to-date with new listings and conditions as they impact the market.
2
REALTOR®, SRS
Sam Cubis Prawn farming, smoked salmon packing and renovating
level. Sam has over 18 years of experience in sales and
Menorcan Villas, what do these rolls have to do with
management in the construction industry. His first “real”
real estate? Nothing at all. However, they have helped
job at age 19 was as a sales representative for a roofing
Sam develop the following important attributes of
and window company. He later managed a renovation
his personality - honesty, hard work, punctuality and
firm, and most recently, sold extremely technical,
respect. These words may be clichés, but they truly are
custom engineered, steel homes all around the U.S.
the attributes that make Sam who he is and make him
Throw in the aforementioned prawn farming, smoked
good at what he does. He learned these values from
salmon packing and Menorcan villa renovation, and he
his parents and from his years of traveling to the “four
really has a broad skill set to draw from and apply to
corners of the globe,” while working at some rather
his real estate business. With all this experience, his
strange and odd occupations.
global travels and easy going manner, Sam knows that he has now found his “happy place” in the real estate
Sam Cubis REALTOR®, SRS
As is typical with many young Kiwis, Sam left New
industry and wants to help you to find your “happy
Zealand in his early 20’s to travel the world, expand
place” when buying or selling your next home.
Summit Sotheby’s International Realty
several years traveling to different countries from
If Sam is not working, he likes to spend his time with
South America to Asia, Europe, and of course, Nor th
his beautiful wife and trying his best to be a good role
435.729.0389
America. Traveling to so many varied locations taught
model to his two children and teaching them about
sam.parkcity@email.com
him valuable lessons in how to interact with different
the world around them. He also likes to get out on the
cultures, adapt to different situations and how to
rivers around Park City to frustrate himself a little while
effectively communicate with people from all walks of
trying to coax a cunning trout or two into taking his fly.
life. These experiences have allowed Sam to develop
Thankfully, it happens often enough to keep him coming
both his professional and social skills in a way that has
back for more. So, if you want to fish or buy or sell real
benefited his ability to serve his clients to the highest
estate in the Park City area, give Sam a call.
625 Main, Park City, UT 84060
3
his horizons and experience other cultures. He spent
Why list with Summit Sotheby’s International Realty? In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s Auction House has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in nine different sales rooms including New York, London, Hong Kong, Beijing, Geneva, Milan, Paris, Zurich and Doha. In 1976, an exceptional real estate company is launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty ® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire. Our commitment to unparalleled quality continues. Sotheby’s International Realty, with nearly 16,500 sales associates in approximately 760 offices and 60 countries and territories, utilizes innovation with relevant reach to present a home in a most unique way. To those who value the unique, Summit Sotheby’s International Realty is the local provider that offers unrivaled access to qualified people and distinctive properties around the world. In 2008, our firm was selected to represent the Sotheby’s International Realty network in the greater Park City, Salt Lake and St. George areas after completing a rigorous pre-approval process. Since then, our firm has maintained the commitment of honoring the brand’s legacy and reputation for excellence in our local markets. This past year, we were honored to have been named the Best of State for Real Estate Services! Our commitment is to continue elevating our services beyond the extraordinary.
THOMAS WRIGHT PRESIDENT AND PRINCIPAL BROKER
4
DAVE JOHNSON MANAGING BROKER
WHAT MAKES A REAL ESTATE BROKERAGE “INTERNATIONAL”?
In today’s market, everyone has their own definition of what it means to be “international”. For us, it means having 760 offices in 60 countries and territories with more than 16,500 sales associates. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 17 different human-translated languages. If reaching international markets is important to you, list your property with a company that is truly international.
HUNTSMAN ESTATE, PARK CITY
MARKETING YOUR PROPERTY TO THE WORLD
Leveraging the Sotheby’s International Network The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with a global brand with local connections to buy or sell your luxury property. In markets from Utah to around the world, you will have assistance from a local sales professional who speaks the language, knows the neighborhoods, and is in tune with the culture of the community, giving you immediate access to the knowledge you need.
760
Offices in
60
Countries
Offices in
Sotheby’s International Realty
Keller Williams
1,100
40
Offices in
1
Country
Berkshire Hathaway Home Services
* Per respective company website as of April 2015 6
700
Offices in
12
1
Equity Real Estate
Countries
Country
CAN YOUR REAL ESTATE AGENT PROMISE ONE BILLION GLOBAL IMPRESSIONS?
We can. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 17 different humantranslated languages, and allows currency conversion in more than 50 currencies. When you’re ready to list, list with the people who can show your property to the world. 7501 PROMONTORY RANCH RD, PROMONTORY
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
Print and Digital Partners Over one billion impressions driving traffic to SothebysRealty.com and your property! Since 1851, The New York Times has been dedicated to providing exceptional quality news and information surrounding the most important issues on a local, national and global level. Our marketing blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions. Designed to deliver over 250 million media impressions, our continued partnership with The Wall Street Journal allows us to reach the global business elite and position our properties in unique and exclusive positions on the WSJ digital network. Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google in 2014, we recorded over 300 million impressions in both search and display ads resulting in over 1 million highlyqualified unique monthly visitors finding their way to SothebysRealty.com.
8
SOTHEBY’S INTERNATIONAL REALTY
®
2015 MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
ONLINE PROPERTY ADVERTISING New York Times Wall Street Journal Mansion Global Dwell James Edition PropGo Luxury Financial Times MOBILE ADVERTISING New York Times Bloomberg Architectural Digest Mansion Global PropGoLuxury Tatler SOCIAL MEDIA Wall Street Journal Social Connect Bloomberg Social Connect Dwell Financial Times BRAND MARKETING New York Times Wall Street Journal Mansion Global Bloomberg Architectural Digest Dwell Financial Times Financial Times China James Edition PropGoLuxury PRINT PROPERTY ADVERTISING Wall Street Journal Sotheby’s Art & Home Sotheby’s Preferred Sotheby’s New York Auction Preview New York Times Home Section Robb Report Collection Robb Report Home & Style Country Life International New York Times INYT Wrap Luxury Properties Magazine Financial Times Globe & Mail Boston Magazine Ocean Home RESIDE Regional Spring Issue Bloomberg Markets The Sunday Times © MMXV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
9
…
CONTINUED
SOTHEBY’S INTERNATIONAL REALTY
®
2015 MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
INTEGRATED PARTNERSHIPS NYTimes.com Gallery Unit NYTimes.com Great Homes Slideshow Sponsorship NYTimes.com Mobile Carousel Unit NYTimes.com Gateway Unit WSJ.com Exclusive Social Connect WSJ.com Exclusive Real Estate Sponsorship WSJ.com iPad Mansion Exclusive Sponsorship WSJ.com Custom Partner Video WSJDN.com Global Network Video MansionGlobal.com Lifestyle Search Ownership MansionGlobal.com Exclusive Video Ownership MansionGlobal.com Homepage Featured Properties MansionGlobal.com Mobile App Sponsorship MansionGlobal.com Cover Takeover FT Distinctive Living Co-branded print ads FT.com Distinctive Living Co-branded Banners FT.com Distinctive Living Sponsorship FT.com Distinctive Living Homepage Carousel FT.com Distinctive Living Email Promotion FT.com Property Display Units FT Property Print Promotion FT.com Property Enewsletter Content FT.com Property Editorial Articles FT.com Hompeage Roadblock FT.com Launch Listings Sponsorship Bloomberg.com Editorial Units & Articles Bloomberg.com Social Connect Bloomberg.com High Net & Luxury Consumer Individual Audience Targeting AD.com Blogvertorial Sponsorship AD.com e-Newsletter Sponsorship AD.com Exclusive Sponsorship of Celebrity Homes for Sale AD.com Exclusive Sponsorship of Estates for Sale AD.com Homepage Roadblock Dwell.com Custom Sponsored Posts Dwell.com #ModernMondays Twitter Integration Dwell.com Homepage Parallax Unit with Video Dwell.com Real Estate Partner Exclusivity SEARCH ENGINE MARKETING Google Yahoo! Bing.com Yandex YouTube eGallery SIR Touch Gallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS
D E L I V E R I NG OV E R 8 0 0 M I L L I O N I M P R E S S I O N S WO R L DW I D E 10
NOV
DEC
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
The New York Times Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes. com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print. Our marketing blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions.
Our custom ads feature the properties represented by our network in a unique and exclusive size designed to engage readers via our signature extraordinary imagery featured in a big and bold format. Expanding the reach and exposure of each property featured throughout The New York Times, our custom gallery ad unit will rotate in various sections including Business, Home & Garden, Real Estate, World News and in the Sunday Magazine. We enjoy fixed and exclusive placement with the Great Homes and Destinations search results page, adding another element to our robust plan that drives incremental brand awareness and leads for the listings that are featured. 11
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
The Wall Street Journal Across print and digital, our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million. Designed to deliver over 250 million media impressions, our continued partnership with The Wall Street Journal allows us to reach the global business elite and position our properties in unique and exclusive positions on the WSJ digital network.
12
GLOBAL ADVERTISING PARTNER
Architectural Digest In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives. Positioning the properties we represent from around the world in an educational and informative format allows our brand to connect with the AD readership outside of traditional advertising methods. GLOBAL ADVERTISING PARTNER
Dwell
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience.Reaching over 27MM monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich advertising throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.
13
GLOBAL ADVERTISING PARTNER
Mansion Global Mansion Global will be a standalone, luxury real estate website that connects wealthy global buyers with extraordinary properties. With original and curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions. Sotheby’s International Realty listings will be front and center on the Mansion Global homepage.
GLOBAL ADVERTISING PARTNER
Financial Times
The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000; which is unparalleled by any other daily business editorial. The Financial Times created a custom content series exclusively for Sotheby’s International Realty themed, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format.
14
GLOBAL ADVERTISING PARTNER
Bloomberg
As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement.
GLOBAL ADVERTISING PARTNER
James Edition
JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cuttingedge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month.
15
GLOBAL ADVERTISING PARTNER
Hong Kong Tatler A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24M media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler’s audience our specialty market expertise.
GLOBAL ADVERTISING PARTNER
PropGoLuxury
PropGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region.
16
EXCLUSIVE “BOARD OF REGENT” STATUS
We are the only real estate brokerage in Utah that features its listings on Luxuryrealestate.com and Regents.com and collectively our listings average 80,000 views a year on LuxuryRealEstate.com. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and features 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years and also ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC. LuxuryRealEstate. com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more. NUMBER OF HOMES ON WEBSITE OVER $1,000,000
LuxuryRealEstate.com - 26,980 SothebysRealty.com - 16,393 ChristiesRealEstate.com - 12,885 LuxuryPortfolio.com - 12,763 CB Previews - 6,395 * Per respective company website as of March 2015
17
ENHANCED EXPOSURE ON REALTOR.COM
Realtor.com Showcase Package For All Listings Summit Sotheby’s International Realty enhances all of its listings on Realtor.com with the Realtor.com “Showcase Package”. Realtor.com provides the most accurate, up-to-date and comprehensive real estate listings and content available online. Buyers and sellers spend three times longer on Realtor.com than any other real estate site and has over 23 million visits each month. Our “Showcase Package” enhances our listings on Realtor.com with the features buyers want! We post up to 36 jumbo photos, full motion videos, open house alerts, photography links, custom property headlines, enhanced property information, company branding and agent contact information. The Realtor.com network also exposes your listing on its mobile apps.
18
• Up to 36 jumbo photos
• Photography links
• Company branding
• Full motion videos
• Custom property headlines
• Agent contact information
• Open house alerts
• Enhanced property info
• Traffic reporting
EXCLUSIVE EXPOSURE AND “ELITE AGENT” NETWORK
DuPontRegistry.com
Summit Sotheby’s International Realty is the only real estate brokerage in Utah that features all their listings over $500,000 on DuPontRegistry.com and agents in their online “Elite Agent” Network. DuPontRegistry.com is an elite luxury property website dedicated to the buying and selling of luxury homes, vacation properties and network of REALTORS®. By utilizing this luxury real estate site, one can search internationally or by state to find a luxury home for sale by luxury real estate agents or private owners. DuPontRegistry.com leads the luxury marketplace community with its strong brand name recognition and the exceptional service that they provide to its customers and clients. With thousands of luxury classifieds for luxury homes and real estate, island property, mansions, ranches, estates, waterfront, and mountain property and unique insights provided by an in-house team of luxury automobile, real estate, and boating experts, DuPontRegistry.com is visited by more than 420,000 affluent readers every month. • 1 million plus property searches each month • 50% of Utah listings shown on the DuPont Registry. com are by Summit Sotheby’s International Realty
19
BROKER REPORT for Summit Sotheby's International Realty
12/31/14
1-YEAR REPORT FOR COMPANY ID 800224 EXECUTIVE SUMMARY
EXCLUSIVETerms TRAFFIC are defined on REPORTING the last page of this report.
Top Publishers by Number of Views Publisher Property Views
Top Locations of Your Online Consumers City Property Views Salt Lake City, UT 61,268
Top Web Sites and Domestic Feeder Markets 1,417,359
Zillow
realtor.com
SIR Network
Over 2,650,000 Views in 2014! ListingProperty Inventory
% of Views 53%
346,008
13%
241,838
9%
Park City, UT
23,228
New York, NY
Number of Views - Last 12 Months
realtor.com David Lawson SIR Network
In 2014, 8 of Realtor.com® the top view 14 and websites foronour lead data is based the 710listings listings you are currently marketing on realtor.com®, and may be different from the could only number be accessed byin thelisting with Summit of listings that are ListHub data feed. Please see the Explanation of Terms for more information. Sotheby’s International Realty.
Description
NY Times
$1M - $2M - 4BR JamesEdition Residential - For Sale
Terms are defined on the last page of this report.
LuxuryRealEstate.com $1M - $2M - 5BR Residential - For Sale
1%
Number of Inquiries - Last 12 Months
4021121 241,838
Trulia Top Property Categories www.summitsothebysrealty.com
3%
9,284
Our property traffic/views reporting platform provides us detailed marketing analytics and 12/31/14 BROKER REPORT for Summit Sotheby's International Realty tracking on our listings across all of our online publisher sites. These reports give us valuable 1-YEAR REPORT FOR COMPANY ID 800224 insights about the DETAILED performance of PUBLISHER our company, ANALYSIS: COMPARISON CHART our individual sales associates, and our listings in report shows a comparison of activity generated from your listings WebListing Sites That Provide "Visits", and "Inquiry" Data Top Agents (their "Views", online performance ranking) the online This market. Summit Sotheby’s International online. Consumer Traffic Click-Throughs Agent Agent ID Listing Count Property Views Please note that sothebysrealty.com, The New York Times, The Wall (Visits) Publisher Property Views Click-Throughs (Visits) Realty can Street quickly at a glance which Journal, see PropGOLuxury and JamesEdition acceptwebsites and display Paul 4020136 368,606 1,072 3,221 1,417,359 185 property listings from both the United States and outside of the United ZillowBenson are providing the most views, visits and leads. Shane Herbert 4015433 89 104,170 1,019 States. The remaining publishers do not display property listings outside of 346,008 the United States.
% of Views 9%
112
Not Applicable
132,760
Not Applicable
237,432
80
157
119
835
136,586 Listing Count Property Views 73,934 115 68,270
132,592
69
105,579
63,050
Inquiries Performance Inquiries Email Rank 170 1st 191 3rd
370 301
Not Applicable Click-Throughs (Visits) 0
259 Performance Rank 3
Inquiries
144 374
3
53
196 113 206 141 217
1st
65
37
Homes.com 34,576 Park City’s biggest feederViews market is the Salt Lake by Publisher 44 24,531 94,627 36 LuxuryEstate.com 12/31/1438 BROKER REPORT for Summit International Realty metropolitan area. That’sSotheby's why Summit Sotheby’s PropGOLuxury 3,374 Wall Street Journal 2,682 5,691 International Realty is the only major brokerage 1-YEAR REPORT FOR COMPANY ID 800224 2,114 208 HomeFinder.com in Park City that publishes all properties listed on Real-Buzz 1,011 77 DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS RealtyTrac 181 0 both the Park City MLS and the Wasatch Front Page 1 of 9 HomeAdverts 28 11 This report shows the relative number of consumers in each state that visited your properties online on GIS coding. GIS coding is technology MLS, which operates UtahRealEstate.com – the Chase My based New Home 0 used to geographically locate 1 online consumers. Visits by Publisher Organic 0 558 Terms are defined on the last page of this report. #1 visited real estate website in Utah. Total 2,652,974 9,484 $2M - $3M - 5BR Residential - For Sale
2nd
371
2nd
44
3rd
4
0 3
1 0
0
0 ©2015 ListHub
The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes,0and are subject to timing of delivery and updates of reporting metrics and related data.
Top States State Utah
California Texas
New York Florida Illinois
Pennsylvania Arizona
Colorado
Washington New Jersey
20
Virginia
Property Views 154,575 57,052
28,687
24,214
22,634
14,807
11,891 11,741
11,015
10,981
Page 2 of10,594 9
9,503
% of Views 23%
Click-Throughs % of Visits (Visits) 808 12%
8% 483 Inquiries by Publisher 4% 432 4%
192
2%
78
3%
2% 2%
2%
100 40 76
90
2%
140
1%
196
2%
64
7%
6%
3%
1%
1%
1%
Web Sites That Provide "Visits", and "Inquiry" Data Top Cities
Inquiries 282 87
33
22
21
3%
Totals
4%
2%
Park City, UT Total New York, NY
West Jordan, UT
South Jordan, UT
7
13
1%
2%
7
3%
10%
2% PublisherDraper, UT 18 Los Angeles, CA 1%
29
1%
% of City InquiriesPublisher 31% Salt Lake City, UT
25
1%
1%
0
1,615
9 8
3%
Houston, TX
1%
Ogden, UT
1% 1%
Las Vegas, NV Chicago, IL Provo, UT
Consumer Traffic Property Click-Throughs % of Views % of Visits Property Click-Throughs (Visits) Views Views (Visits) 61,268 9% 339 5%
23,228
No Data Available
9,284
7,661
7,273
3%
121
2%
1%
32
0%
1%
1%
98
39
1%
1%
Consumer Traffic 4,934 Views 1% 22 0% Property Click-Throughs (Visits)
Inquiries % of
InquiriesEmail 105
Inquiries 12%
23
3%
36
4%
15
17
2%
Inquiries
2,652,974 4,866
1%
319,484
0%
11 Email 9 1,615
4,389
1%
23
0%
3
4,646
4,171
3,844
3,307
1%
1%
1%
0%
27
31
31
21
0%
0%
0%
0%
1
8
2
3
2%
1%
1%
0%
0%
1%
©20150% ListHub
0%
The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
TARGETING REAL ESTATE BUYERS
Search Engine Marketing
Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google in 2014, we recorded over 300 million impressions in both search and display ads resulting in over 1 million highly-qualified unique monthly visitors finding their way to SothebysRealty.com. Research indicates over 90% of home buyers begin their search online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com to maximize the potential for your home to be found quickly on the web.
21
ONE APP THAT WORKS IN 60 COUNTRIES
Our Mobile Real Estate App
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 60 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest tool bar, showcasing local restaurants, golf courses, resorts and more. To get SIR Mobile, simply text “SummitSIR“ to 87778, search for “SIR“ in the app stores, or go to sothebysrealty.com from your mobile device. 22
45% OF PEOPLE SHOPPING FOR LUXURY U.S. HOMES LIVE OUTSIDE OF THE U.S.
If your luxury property is only being shown locally, you’re missing an enormous market: the rest of the world. More to the point, you’re missing more offers from more buyers for more money. That’s why we market all of our properties globally, via both high-profile print media and highly trafficked internet destinations. Factor in our network of 16,500 sales associates in 760 offices across 60 countries and territories, and it’s no wonder we facilitate sales in excess of $100 billion each year. 5678 E TWIN CREEK ROAD, SALT LAKE CITY
WE DON’T RELY ON THE MLS FOR DISTRIBUTION
We Syndicate Differently... then Report the Results Online Marketing Summary
September 03, 2014 - February 11, 2015 5987 Brentwood Dr Salt Lake City, UT 84121, US $11,500,000 MLS # 1256131 Property Id: 22629636
Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Top Cities
Property Views
Zillow
7,817
Trulia
2,227
SIR Network
1,658
LuxuryRealEstate.com
1,488
realtor.com
1,479
JamesEdition
843
www.summitsothebysrealty.com
444
LuxuryEstate.com
308
Homes.com
294
NY Times
167
Wall Street Journal
26
PropGOLuxury
18
Real-Buzz
6
City
Property Views 477
HomeAdverts
1
Blanchard, OK
90
Seattle, WA
77
HomeFinder.com
0
New York, NY
56
HomeSteps
0
Park City, UT
48
Salt Lake City, UT
Altoona, PA
40
New Smyrna Beach, FL
38
Peoria, AZ
37
Chicago, IL
34
Ogden, UT
34
RealtyTrac USAA
0
Total
0
16,776
Your listing was also sent to*
Terms Used
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Bi-monthly report to all sellers In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. Only by listing with SummitSothebysRealty.com, can your property be featured on SothebysRealty.com, SummitSothebysRealty.com, NYTimes.com, JamesEdition.com, LuxuryRealEstate.com, LuxuryEstate.com, PropGoLuxury. com and Real-Buzz.com. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually. 24
OUR WEBSITES
SothebysRealty.com
Our website, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. • 1,000,000 visits per month and 75,000,000 page views • 25,000,000 property detail pages viewed • 45% visitors are from outside the United States • 12 focused minutes per visit
SummitSothebysRealty.com • 250,000 visits per year and 5.5 focused minutes per visit • 73% new visitors monthly • Market statistics and monthly market update videos • Video channel with over 3,000 videos • Regional community guides for Park City, Salt Lake, Ogden Valley • New home developments
Lifestyle Search Currency Conversion Language Conversion Market Update Videos Video Channel School Information
Summit Sotheby’s Yes Yes Yes Yes Yes Yes
* Per respective company website as of March 2015 25
BHHS
Keller Williams
Equity
Yes
Jess Reid - CIRE
YOUR PROPERTY ON LOCAL WEBSITES AROUND THE WORLD
Local Expertise. Global Exposure.
Your property may also be found on our global network of Sotheby’s International Realty affiliates and sales associate’s websites. Each website tells the Sotheby’s International Realty story through the eyes of the local real estate office or its sales associates, combining local expertise with global reach. The Sotheby’s International Realty eGallery is a real time, property slide show on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
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WHAT DO 98% OF HOMEBUYERS LIST AS “MOST IMPORTANT” WHEN SEARCHING FOR REAL ESTATE?
Photography. Which is why we employ full-time professional photographers who carefully shoot every facet and detail of ever home we list. If that’s not enough, we then sort through the photos to find the best of the best and then post them online within 24 hours. Some may call this kind of commitment to perfection and promptness obsessive. And they’d be right. 21 CANYON COURT, PARK CITY
THE BETTER THE PROPERTY PHOTOS, THE HIGHER THE SALE PRICE
Your First “Home Showing” is Online
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• Every property listed by Summit Sotheby’s International Realty is marketed with professional photography
• We offer the same photography package for all listings regardless of price and offer “twilight” package upgrades
• We are the only brokerage in Utah with in-house professional photographers on staff
• All images are professionally edited by our photographers with strict quality standards followed
• Uploaded to the various websites within 24 hours of shoot • Sorted into a proven methodical order • Monthly analytics sent to seller • Property photos and videos available in one viewer
WHY DO WE RESPOND TO PROPERTY INQUIRIES IN 3 MINUTES OR LESS?
Because sometimes, 10 minutes is too long. When buyers inquire about your property — whether they’re sitting at home in front of their laptop, or sitting curbside in front of a sign — they want answers. Fast. So we do everything in our power to provide those answers within 3 minutes of first contact. It’s just one more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 5987 BRENTWOOD DRIVE, SALT LAKE CITY
RAPID RESPONSE TO INQUIRIES IS CRITICAL
Buyer Lead Response in 3 Minutes or Less What response time is expected by consumers? 50%
Expected by Consumers Actual from Agents
40%
30%
20%
10%
0% Instantly
Within 30 min
Within 1 hr
On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process. Response time to buyer inquiries is greatly enhanced given our firm participating in a lead response system. Buyers interested in your home 30
Within 2 hrs
Within 4 hrs
Same day
1 business day
reaching out via the Internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
BECAUSE NOT EVERYONE SEARCHES BY PRICE AND LOCATION ONLINE.
Imagine this: Somewhere in the world is a woman who wants to buy luxury ski property. She’s never even heard of Utah. But thanks to our online search tool that allows her to search by lifestyle, she’s looking at your Utah ski property right this second and is about to make a phone call. It’s just one more little thing we do — and that only we do — to bring buyers and sellers together. To see for yourself how buyers are searching by ski property, visit skipropertysir.com
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350 CAPITOL AVE, SALT LAKE CITY
SEARCH VIA LIFESTYLE
Ski, Golf, Farm & Ranch Lifestyle Websites
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. Sotheby’s International Realty has developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. • SkiPropertySIR.com
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• GolfPropertySIR.com
• FarmAndRanchSIR.com
EVEN OUR SALES MEETINGS ARE EXCEPTIONAL...
You might not think that the way a real estate company conducts its weekly sales meetings would make any difference to someone selling a property. But you’d be wrong. Every week, more than 100 of our sales associates get together in the same room to give one another faceto-face updates about new listings, price reductions, and special circumstances that may otherwise go unnoticed. In fact, it’s not unusual for properties to be sold right then and there. It’s just one more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 3780 ROCKPORT RIDGE ROAD, PROMONTORY
EMPOWERING OUR SALES ASSOCIATES
Weekly Motivational and Productive Sales Meetings
WENDY PURVEY, CHIEF MARKETING OFFICER
• Over 100 sales associates in attendance at sales meetings
• Review new developments
• Marketing updates
• Review new listings of the week
• Review existing developments
• Advertising opportunities
• Quarterly market update and statistics presentations
• Upcoming trainings
• Sotheby’s International Realty corporate visits
• Mortgage and title updates
• Review sold listings of the week • Review new price revisions • Review upcoming listings
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• Upcoming events • Local interior design updates
DOES YOUR AGENT HAVE A BACK OFFICE SUPPORT TEAM?
When you list a property, it goes without saying that your agent plays the most important role in the entire process. However, the hard reality is this: A lone agent can only do so much. What you need is an agent who is supported by an entire team of specialists — brokers, lead coordinators, marketing directors, graphic designers, photographers, escrow managers, transaction coordinators, etc. What you need is a Summit Sotheby’s International Realty agent. 2934 QUARRY MOUNTAIN ROAD, PARK CITY
OUR MANAGEMENT AND STAFF
4:1 Sales Associate to Employee Ratio
The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to both our sales associates and clientele. Our veteran leadership team has the crucial hands-on experience and knowledge to lead the company and adapt to the constant changes in real estate practice and trends. Our photography department features professionall full-time photographers 36
trained to highlight your property’s architectural features and selling points. Our marketing department creates the highest quality print materials and advertising to market your property. Our interactive media department employs the latest digital and online strategies to showcase your property. Our transaction department makes the sale of your property a smooth and easy process with its online paperless system and dedicated transaction coordinator.
Our relocation department help process inbound and outbound client referrals to buy or sell property across the globe. Our accounting department is fully aware of the most updated accounting rules linked to real estate transactions and monetary exchanges. Our office administrators and coordinators support our agents in providing the highest level of service to their clients.
YES, IT’S WHAT YOU KNOW. BUT IT’S ALSO WHO YOU KNOW.
Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers — oftentimes even bringing a property to the attention of past buyers who aren’t necessarily looking. It’s just one more of the many tactics we employ to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 1260 S EAGLE NEST DRIVE, WOODLAND HILLS
MAINTAINING CUSTOMER RELATIONS
Our Digital Rolodex of Clientele Summit Sotheby’s International Realty and each of its sales associates use Customer Relations Management software. Agent productivity products are designed to make our sales associates more productive, assisting them to provide better client services, and help them sell more real estate. Our system is a completely Internet-based sales and marketing system for sales associates who want more productivity and more sales in today’s increasingly competitive marketplace. Our efforts provide our sales associates all the tools they need to save time, stay organized, and to control prospecting, follow-up, listing and closing activities.
According to a study by Active Rain called Rich Real Estate Agent, Poor Real Estate Agent, “Rich Agents are TWICE as likely as poor agents to be using a real estate Customer Relations Management” program.
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PERSONAL CONNECTIONS TO PROMOTE YOUR PROPERTY
Email Marketing With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers. Our email marketing platform serves as a central hub for our sales associates to create and deliver property eblasts and email campaigns across multiple digital marketing channels. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, websites and blogs. Our sales associates have sent out over 7,500 email marketing pieces to over 200,000 potential clients with a higher open rate, click rate and lower bounce and spam rates than the industry average. Our monthly newsletters are sent out to over 30,000 clients.
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50+ MILLION IMPRESSIONS WORLDWIDE
Social Media
We use social media to connect your home to our vast community of 55,000 social connections in 160+ countries. Social Media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home. We have showcased thousands of “Extraordinary Property of the Day” which features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day. Our blog provides articles on the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. facebook.com/sothebysrealty - 36,000+ Likes facebook.com/summitsothebysinternationalrealty - 1,500+ Likes @sothebysrealty - 11,000+ Followers @summitsir - 900+ Followers google.com/+sothebysrealty plus.google.com/114965922792883935793 pinterest.com/sothebysrealty pinterest.com/summitsir linkedin.com/company/sothebys-international-realty linkedin.com/company/summit-sothebys-international-realty youtube.com/sothebysrealty - 5,000,000+ Views youtube.com/summitsothebys - 100,000+ Views sothebysrealty.com/blog summitsothebysrealty.com/blog
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ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY
Global Print Advertising
The Sotheby’s International Realty ® cooperative advertising program provides an array of global options for advertising your property. This program uses high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select publications. • Sotheby’s Preferred® • Sotheby’s Magazine • Sotheby’s Auction Preview • Art & Home • Reside Magazine • Architectural Digest • International New York Times 41
• The New York Times • International New York Times Wraps • The Wall Street Journal • Bloomberg Markets • The Robb Report Collection • The Robb Report Home & Style • The Globe And Mail
• Financial Times • Country Life • LP (Luxury Property) Magazine • The Land Report • Boston Magazine • The Sunday Times
ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY
Local Print Advertising Monthly Cooperative Advertising in Local Newspapers and Publications Across the State
We feature monthly color advertisements in the Park Record, Salt Lake Tribune, Deseret News, Wasatch Wave, Ogden Valley News and The Spectrum. These publications have been an important part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports, business information and “in the know” about local real estate in Utah. We also offer cooperative advertising in the Salt Lake Magazine and Utah Style & Design. Our properties and advertisements regularly appear in the Parade of Homes publication, The Spectrum, Park City Magazine, Mountain Express and Mountain Living magazines.
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LOCAL COMPLIMENTARY EXPOSURE
Collections Magazine
8.375x10.875_Summit-Sotheby's-Print-Ad_Best-of-State_a2_rpg.pdf
1
5/29/14
9:51 AM
SUMMIT SOTHEBY’S INTERNATIONAL REALTY
Summit Sotheby’s International Realty® is known throughout the world for representing homes
•
SUMMIT SOTHEBY’S
® twice a year in The Collections magazine is published INTERNATIONAL REALTY NAMED Winter and Summer and reaches a wide audience of local residents and tourists. We print 60,000 copies and distribute online and at hundreds of locations throughout Utah. Each listing and development in the magazine have been hand-selected so that they carefully compliment the other remarkable listings found in this exclusive publication.
BEST OF
STATE
M
Y
CM
MY
that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales found in Utah. Properties must be listed before May 1, 2015 and Locally we are known for our commitment to innovation, use of technology and representing the finest homes throughout Utah. extend thru December 1, 2015 to be included in the 2015 Summer Edition.
CY
CMY
K
Properties must be listed before November 1, 2015 and extend thru June 1, 2016 to be included in our 2016 Winter Edition.
• 25,000+ copies mailed to subscribers of the Salt Lake Magazine and Utah Style & Design twice a year • 5,000+ copies mailed to top Utah companies, clients and Sotheby’s International Realty offices twice a year • Online at summitsothebysrealty.com/collections
43
SUMMITSOTHEBYSREALTY.COM
• Distributed year-round at hundreds of locations in the Park City area and along the Wasatch Front
•
• 60,000+ copies printed twice a year
showcasing the luxuRy estates and hoMes of utah
COLLECTIONS WINTER EDITION 2015
C
collections
WINTER 2015 Montage Residences deeR Valley
MaRketed exclusiVely by suMMit sotheby’s inteRnational Realt y
44 8076 Western Sky, Promontory, Park City, Utah
PROMONTORY HOME – TRAPPER CABIN 43
As part of our company’s “green” initiative, we place a “green” sign flyer on each yard sign instead of a flyer box. During the term of the listing, we monitor the condition of every sign to ensure it is in excellent condition. We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure. Exit 150
Now is an extraordinary time to invest in Promontory, the prestigious, private mountain community. Set on over 7,000 acres in the world-renowned ski mecca of Park City, Promontory is a luxury, family-friendly community, designed to create a lifetime of memories with friends and loved-ones. With two completed signature golf courses, an equestrian center and clubhouses with spa, fitness and fine dining offerings, it has been recognized as one of the top luxury communities in the country. Park City is a charming resort town with a Main Street lined with fine art galleries, top cuisine and host to the internationally-recognized Sundance Film Festival. And best of all, it’s a mere 30-minute drive to Salt Lake City International Airport.
I-80
Property Flyers/Brochures Distributed Globally SALES CENTER
80
KIMBALL JUNCTION
Exit 2
40
224
SHOWCASING YOUR HOME
To get to Promontory from Park City: • Take UT-224 to I-80 East to Exit 150 (Promontory) or • Take UT-248 to US-40 to Exit 2 (Silver Summit)
248 PARK CITY
To get to Promontory from Salt Lake City: • Take I-80 East 21 miles to Exit 150 (Promontory)
BJ Christianson 801.949.5589 435.333.4600 | 888.458.6600
8076 Western Sky Park City, Utah
bjchristianson@promontoryclub.com promontoryclub.com summitsothebysrealty.com
Offered at $1,075,000 When you reach Promontory you may obtain a property map for directions to a specific location.
LOCALLY OWNED AND OPERATED
The Most Complete Office Footprint
1750 PARK AVE
625 MAIN ST
545 MAIN ST
DEER VALLEY RESORT®
MONTAGE RESIDENCES
PROMONTORY
SUNDANCE
SALT LAKE
VICTORY RANCH
1101 PARK AVE
ST. GEORGE
There is an art to selling fine homes. Just as an art gallery positions and places art, Summit Sotheby’s International Realty positions your property to place it in its finest light and to showcase value. Our brand allows us to connect directly to qualified buyers locally, nationally and internationally. Our sales associates have experience in all types of properties and are able to answer buyer’s questions at all office locations. Our strategic office locations around the state make it easy for buyers to find their ideal property. 45
GIVING BACK TO OUR LOCAL COMMUNITY
Sotheby’s Cares... $300,000 and Counting $250,000 and counting... When you work with Summit Sotheby’s International Realty, you are supporting non-profit organizations in our local community. At the close of every escrow, our sales associates and real estate brokerage firm voluntarily donate a portion of their earnings to local 501(c)3 non-profit charities. We call these funds “Sotheby’s Cares.” Through this program Summit Sotheby’s International Realty provides its sales associates, as well as clients, the opportunity to participate in giving back to the local community. Below is a partial list of the benefiting organizations.
Back to Basics DEERVALLEYMUSICFESTIVAL UTAH SYMPHONY | UTAH OPERA
20 — 11
Rev. 3/11/11
PERFORMANCES & EVENTS: The 4th of July Celebration July 2 The Music of the Eagles July 16 Vivaldi’s Four Seasons July 20
JULY 2 – TH AUGUST 13 2011 ND
One Company One Child 46
EI GH TH AN NU AL
The Von Trapp Children July 22 Chris Botti with the Utah Symphony July 23 Bach’s Concerto for Two Violins July 27
The Deer Valley® Music Festival is entering its eighth year of providing classical, opera, chamber, and pop music at the Deer Valley® Resort outdoor amphitheater and St. Mary’s Church. The festival has consistently delivered a diverse, highquality musical experience in a casual setting of unparalleled natural beauty.
Muir String Quartet July 28 Summer Pops with Keith Lockhart July 29 Idina Menzel and the Utah Symphony July 30
As patrons enter each performance, they will receive the Deer Valley® Music Festival Program, a publication that provides useful information about the festival, artists performing, and other events. Advertisers will be exposed to an audience of affluent patrons with refined tastes who not only value the finest musical performances, but also the finest quality of products and services.
Trio Voronezh July 21
Eastern European Dances August 3 The Jewish American Songbook August 4 Holst’s The Planets August 5
ADVERTISING DEADLINES CD: 6/2/11
FR: 6/9/11
SURVEY RESULTS ON LAST YEAR’S ATTENDEES: • 43% have an Annual Household Income of over $100,000. • Average total spending per attendee was $367. • The Utah Symphony | Utah Opera program was cited as one the most influential factors in deciding to attend the Deer Valley Music Festival.
Broadway Rocks! August 6 Italian Elegance August 10 Anonymous 4 August 11 1812 Overture August 12
Our Exclusive Competitive Advantages · Global media advertising partners such as Wall Street Journal,
· Lifestyle marketing and website - skipropertysir.com,
New York Times, Financial Times, Architectural Digest, Bloomberg,
golfpropertysir.com, farmandranchsir.com, waterfrontsir.com,
Google, Daily Telegraph, Dwell
historicpropertysir.com
· Premier listing distribution including the WallStreetJournal.com and NYTimes.com, DuPontRegistry.com · Listings on top luxury real estate portals - Regents.com LuxuryRealEstate.com, and SothebysRealty.com, · Listings on a website that automatically converts to the buyer’s native language and currency · High-resolution photos fed to syndicated sites from our own
· Maximum online exposure for your property · Timely in-house professional photography · World-wide flyer and postcard distribution · Global print advertising opportunities · Lead-generation placements · Unyielding focus on quality and standards · Transparent client reporting and online access
platform rather than small resolution compressed photos from the
· REALTOR.com “Showcase Package”
Multiple Listing Service
· Collections Magazine - print and digital distribution
· Mobile enabled websites for company and associates
· Access to international buyers and clientele
· E-gallery displaying your property around the world
· Exclusive Youtube channel with 5,000+ videos
· Finest print marketing materials · An exclusive association and marketing relationship with Sotheby’s Auction House · Over 35 “top 10” organic search engine rankings for SummitSothebysRealty.com · Strong relationships in key resort markets
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Our Marketing Plan for your Property PRIOR TO PUBLISHING LISTING
• Prepare newspaper ads
AFTER ACCEPTED OFFER
• Professional photos taken
• Call all agents with listings in area
• Submit paperwork to office • Monitor performance deadlines
• Listing documents signed IMMEDIATELY AFTER LISTING • Property on Wasatch Front Multiple Listing Service
EVERY 30 DAYS AFTER LISTING
• Verify deposit of buyer’s earnest money
• Call all agents with listings in same
• Schedule settlement at title company
price range
• Send Seller’s Disclosure Forms to buyer
• Update CMA to confirm price is accurate
• Feed property to top real estate websites
• Review CMA with seller
AFTER ACCEPTED OFFER continued
• MLS printout delivered to seller
• Review marketing plan with seller
• Assist seller in transferring utilities
• Key and keybox installed
• Consider price change adjustment
• Schedule buyer inspection and appraisal
• Signage ordered
• Contact showing agents with
• Coordinate with buyer’s mortgage,
• Preliminary title report ordered • Identify where buyers in the area come from
new price
title, etc.
• Schedule and hold a new open house ONE WEEK AFTER CLOSING
7 DAYS AFTER LISTING
AS NEEDED UNTIL ACCEPTED OFFER
• Check-in with clients
• Flyers prepared and edited
• Send out online marketing pieces for
• Ask for feedback to improve service
• Send client account login • Set up on online traffic reporting • Set up on photography reporting
the home • Contact seller with feedback from showings • Qualify calls as serious vs. curious
10 DAYS AFTER LISTING
• Present offers with seller’s net proceeds
• Flyers delivered to property
• Skillfully negotiate and represent client
• Prepare open house ads
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• Ask for feedback on marketing plan • Ask for referrals
How Your Agent is Compensated on a 6% Commission
LISTING SIDE COMMISSION
SELLING SIDE COMMISSION
To understand real estate commissions let’s take a look at how real
In return for bringing a buyer to the table, the seller agrees to pay
estate agents are paid and how they share cooperating commissions.
a commission to the broker. Typically, this fee is represented as
The most common type of listing agreement between a seller and
a percentage of the sales price and is shared between the listing
their agent gives that agent’s broker the right to exclusively market
broker and the broker who brings the buyer.
the home.
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YouTube Is the Top Video Research Destination for Home Shoppers
Importance of Video in Real Estate When it comes to experiencing content, most people prefer a visual experience. It easier, quicker, and the retention rate for visual information is also much higher. Research has shown that over 80% of visitors to a website will watch a video, while only 20% will actually read the content of the page.
Usage of Online Video Home Research
60%
50%
40%
30%
After Google, Youtube is the second largest search engine in the world. Over 75% of users visit a marketers website after watching a full video and 26% look for more information after viewing a video ad. Websites are also 52 times likely to be found if it has an embedded YouTube video on it, and email marketing with an embedded video have a 96.4% click through rate. Once they get on the website, videos will keep visitors engaged with your products or services and tend to stay longer on the website, increasing the conversion rate. A well educated buyer is a happy buyer, 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item. When potential buyers click on an ad and are send to a landing page, the conversion rate increases by 30-40% if the landing page contains a video about the offer. It allows the business to introduce the company and the offer and ensure that the buyer understand the value of the products or services. We offer professional in-house videos begnning at 60 seconds and up and the cost starts at $600 per video.
51% 41%
20%
37%
35%
33%
10%
Video Satisfies Multiple Research Needs 0 for House Hunters Representing Another Crucial ZMOT YouTube
Brokerage websites
Google video
Consumer generated online reviews
Aggregator listing websites
Source: Google & Compete Home Shopper Survey, 2011
12
Opportunity for REALTORS速 to market to home shoppers in online video environments
n
Video Usage Purpose for Home Shoppers
86%
Find out more about a specific community
70%
Tour the inside of a home
38%
Understand specific features
30%
Watch customer testimonials
54%
Obtain general information
25%
Decide which company to purchase from
44%
Compare features across multiple companies
24%
Watch instructional videos
Source: Google & Compete Home Shopper Survey, 2011
11
50
The Real Estate “Pond” Analogy
When a new listing comes to market there is always an initial spike in
buyer to ask the question, “What will it take for me to get this house?”
interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your
Conversely, an over-priced listing will sit on the market for weeks and
competition. If your listing price is close to its estimated market value,
even months as buyers wait for your price to come down. All the
buyers recognize this and interested ones will respond with better
while, as the days-on-market counter ticks on, buyers start asking the
offers to a new listing. A properly priced home forces a legitimate
question, “What’s wrong with that house?”
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Selling Your Home for the Highest Price Possible Your best chance to sell and achieve the highest price is your first few weeks on the market! There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.” In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting however, real estate is location specific. Your property value is closely tied to the history of prices in your same community and region.
NEW: Fresh and excited, focused on value vs. price WAITERS: Seen it all, experienced, very particular, focused on value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
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OUR COMMITMENT TO YOU
We Communicate Summit Sotheby’s International Realty enables customer-centric management reports, marketing collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with our clients in mind, this application automatically reminds our staff and sales associates about critical tasks they need to get your property sold. Plus, our reporting system gives you online access to your transaction. You can log-in and monitor the showing activity of your listing, see marketing and advertising efforts and view competitive listings. A 2014 RealTrends report discovered that brokerages that utilize a transaction system have significantly higher agent productivity (25%) and their agents finished 2.3 more transactions per year than those brokerages without one.
AGENTS USING A TRANSACTION SYSTEM ARE MORE PRODUCTIVE THAN AGENTS NOT USING A TRANSACTION SYSTEM
OUR TRANSACTION SYSTEM IS AVAILABLE FOR YOU TO REVIEW 24 HOURS A DAY, 7 DAYS A WEEK
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• Monitor critical real estate tasks
• View property links on SIR network of websites
• View property details/information
• Download pdfs of your property advertising
• View your property’s photographs
• View recent showing activity and feedback
• Compare nearest listings for sale near your property
• View all property transaction paperwork
• View property links on top real estate websites
• Accessible during and after your transaction
7465 WOODLAND VIEW DRIVE, PARK CITY
Summit Sotheby’s International distinguishes itself as Utah’s leading luxury“Best real estate brokerage company because Summit Realty Sotheby’s International Realty named of State” it supports its professional team of sales associates by utilizing the industry’s leading technologies, business systems Summit Sotheby’s International Realty is known throughout the world for representing homes that embody and vendors for property and client marketing and from transaction management, business development, and sales and the rich tapestry of varied lifestyles, distinct settings Realty and diverse locales found Utah.service Locallythat we leads are known for technical skills training. Summit Sotheby’s International also provides clientsin with the industry, our commitment to innovation, use of technology andthe representing the finest throughout Utah. which results in a higher than average listing sold/taken ratio, highest average saleshomes price and the lowest number of days on the market.