Not so grim
Not So Grim is a magazine which intends to highlight the natural beauty found in the county of Yorkshire, with features on the hills, valleys, moors and rivers, with local landscape photography by local photographers. The title plays on the saying “it’s grim up north”, and the features in the publication aim to show that it’s “Not So Grim” up north. Alongside the main features on landscape photgraphy, there will be articles on the other aspects of life in Yorkshire, from things synonymous with the county, such as the ale and pub life, to the thriving cities such as Leeds and Sheffield, which are gaining a new life as metropolitan centres.
Not so grim
Not so grim
Demographic The market which the publication aims to attract are those with an interest in photography, particularly landscape. This covers a vast age range, both male and female. The nature of the magazine, celebrating aspects of Yorkshire life will mean the magazine likely appeals more to those who are from or live in Yorkshire. The features other than the landscape photography will be of interest to people who enjoy nightlife, being reviews of bars, pubs and ales. The bars would likely appeal to those of ages 18-35 both male and female, whilst the pubs and ales, would appeal to those around 20+, probably appealing more to a male audience than a female one.
Advertising Advertising opportunities would be available with local businesses and services in mind. Businesses like pubs and clubs, bars and cafes. Services such as photographers, builders and many more. Rates for advertisers would vary upon the position ithe magazine, with proximity to main features and covers increasing the cost. The size of the advert, from half page all the way up to double page spreads, also affects the cost of the advertising space.
Distribution The estimated distribution of the magazine, would be all oover the county of Yorkshire. A subscription service would be available, for those in the county, as well as those interested in the magazine who live elsewhere. An initial free circulation of a preview issue, would be distributed to photography shops, pubs and bars, highlighting the emphasis on loacal business and the magazines use of local photographers for all it’s photographic features.