Product Design Portfolio Post Graduate 2014
S ameer D esai MI T Institute of D esign Pune
Contents
Packaging Design
Simple Product Design
Creating a fresh package to satisfy the tableware needs of a Bachelor
Understanding and improving the bag of a Medical Representative
Human Machine Interface Design Designing a Radio + CD interface for the Elderly
Form Studies Restyling a soap bottle to make it look more Elegant
Packaging Design
Group Project
A fresh package for cutlery & crockery needs of a Bachelor
Hatim Katawala.............Graphics Design
Sameer Desai.................Product Design
Typical Bachelor
Ideation LAZY CLUTTERED ON A BUDGET FREQUENTLY SHIFTING
Basic Requirements of the Packaging Buy
Transport
Unpack
Display
Store
Use
Repack
Advantages of such a Pack QUICK Stack Easy and convenient way to stack cutlery and dishes
Access Quick access to cutlery when needed. Misplacement minimized
Re-Pack Re-usable package to swiftly Re-Pack while changing house
Final Concept
Grill at the base of the box allows water to drain out when wet utensils are stacked
Vision A brand identity which depicts richness in innovation. A vision of creating a better tomorrow with environmental friendly and smart ideas. PISTACHIO, the name is inspired from one of nature’s ingenious packages. PISTACHIO as a packaging brand strives to bring sustainability in its designs by not only substituting materials but also by providing products a longer life. The package contains 6 Spoons
6 Forks
4 Plates
4 Bowls
2 Butter Knives
Visual Language
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Key Attributes
Young
Modern
Adventurous
Bold
Innovative
Functional Enthusiastic
The identity’s inspiration is taken from nature and the packaging’s chamfered form. The grid shows a structure coming together and disassembling, at the same time retaining its strength and endurance. The color palatte is created with reference to a pista nut. The colors add a fresh feel to the packaging, while the typeface is adapted in alignment with the product’s chamfered form.
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Simple Product Design Adding order to the Medical Representative’s Bag
Medical Representative
Scope for Simple Product Design Intervention Haversack
PROMOTE NEW DRUGS BUILD RAPPORT WITH DOCTORS
Has to be upright for better weight distribution of bag
ANALYZE DEMAND IMPROVE SALES OF EXISTING DRUGS
Good for carrying heavy load for long distances
Sling Bag
Horizontal orientation gives better access to contents
Constant change in orientation can jumble up content It can also crush delicate items like sample tablet boxes
Looks formal and can add a touch of class to the user
The M.R. Bag Formal
Compartment for Medicine Samples
Look professional and impress client
Well Organized
Comfortable
To make a quick and effective pitch
To carry a heavy bag all day
No Jumbling Separate storage for each type of medicine
No Crushing
Contents of an M.R. Bag
Sturdy partitions support heavier contents
Orderly Bag Better Presentation Diary Visual Aid Pamplets/brochures
Tablet Boxes Sachets Syrup Bottles
Water Bottle Lunch Box Umbrella
Intact Samples
Impressed Doctor
More Sale
Ideation
Final Concept
1.
2.
4 Fold advantages Can be put into any sling bag Light weight The size and number of partitions is customizable Completely collapsible when not needed
Collapsed Compartment
5.
Pull open to expand
4.
Insert Partition and place compartment in bag
3.
Fold partition Flaps by 90o
Human Machine Interface Design A complete music experience for the Elderly
Difficulties in using Modern Music Systems
Target User
!
Age 65 and Above
!
?
Live alone or with partner
91.1 FM
< >
!
Regular Music Listeners Using a Touch Screen
Interface Requirements
Managing Playlists
Tuning Radios Using Buttons
Product Attributes
Intuitive and easy to use controls
No Playlists
Quick and easy access to music
Help remember radio shows
Simple Inspiration
Cannot relate to a virtual song collection
Intuitive
Retro
Interface Elements CD INPUT No playlist hassles
Top loading CD Tray Mechanism similar to opening a box Transparent lid helps user see loaded CD
Slide out CD Tray Mis-align CDs while Loading
Slot Loading CD Tray
POWER
Load CD into a loaded player
OFF MUSIC
RADIO
MAIN KNOB Control all features with 2 actions
Turn Tune Radio Select Songs from CD Select options in Reminder Settings
Push Access Reminder functions, Play/Pause
VOLUME
MIN
MAX
SECONDARY KNOBS Control Power & Volume
SCREEN Display with knob in centre
Graphite Display It ensures legible display in all light conditions and viewing angles as well.
Switch free toggling between FM and AM
Turn knob to select frequency FM or AM No separate toggle switch
Easy to Set and Use Reminders
Screen 1 & Screen 2 : Set Reminders for favorite Radio shows Screen 3 : Reminder for favorite Shows * Rejection of reminder 3 times in a row gives user option to Terminate Reminder
Help messages pop up first few times for any feature
All CD features covered with 1 Knob and 3 Screens
Familiarize user with special features and controls
Displays 9 songs at a time in List
Pops up first 5 times every feature is used
User can search for song by turning knob
Disappears from 6th use
List pops up when new CD is put
Reappears for 1 min when there is delay in any input
List also pops up when knob turned during playback
Body form explorations
10"
4.3"
90 째
Product Dimensions
80
3.5"
7"
2"
6"
6.9"
Final Product
째
Form Studies Adding elegance to the Soap Bottle
Restyling a Soap Dispenser for a Posh Bathroom Elegant
Minimal
Soft
Clean
Expensive
Ideation Rare
Form References
Ballerina
Swan
Champagne Glass
Final Concept
Sameer Desai PG Product Design MIT Institute of Design, Pune
Key skills
Hobbies and Interests
Quick Learner
Puzzle Solving (Preferably Math)
Enjoy Problem solving
Speed Cubing (3x3x3 Rubik’s Cube)
Good at Math
Portrait Sketching
2012- Present Software Skills
Graduation: B.E. Mechanical
2006-2010
Objective I believe that the product’s experience drives its technology, and the technology in turn drives the product.
Mumbai University Graduation Project:
I’m looking for a 6-8 week and/or 6 month internship at a place that would benifit from and help me explore both these aspects of a product in every design.
Active control of a Vibrating Cantilever Beam using PID algorithm
Work Experience 6 Months at Tata Motors Ltd. Pune
6 Months at Industrial Design Centre IIT Bombay
Support Service Engineer PTPA Dept. CVBU (Commercial Vehicle Unit), Pimpri, Pune
Research Assistant Project: Integrating Design with Science and Technology
Thank you for your time
Email:
sameer.desai@mitid.edu.in
Phone No.:
+91 9820658010