Agency, Ltd
“MARKETING� GROWTH - SIMPLE
Mission: actively promote the development of quality conscious target markets, according to company policy by continuously improved marketing and business tools Goal: to implement practical marketing and business tools at your company and / or improve their use with a sincere concern for your customers
Work principles ✓ Focus to Customers needs (consumers and purchasers) ✓ A rational and strategic approach to solving problems ✓ Continuous improvement of the quality management system ✓ Applying the tools of the project management based on standarts of PMI PMBOK ✓ Appropriate use of efficient technologies and promote the development of business ✓ Measurable results. Efficiency. Speed. Responsiveness ✓ A detailed report on the work done - concentrate action at a time ✓ Easy language advice on the services. Climb training ✓ Mobility in terms of the provision of services ✓ Affordable in price. It is possible to adjust the price (include / exclude tasks / subtasks) ✓ Social responsibility. Ecological. Ethical. ✓ If necessary, the confidentiality of treatment is guaranteed * Preparations for the introduction of ISO 9001 * 2008 * Provide training to obtain a certificate in project management on the basis of the standard PMI PMBOK * Preparations for the implementation of ERP systems Marketing Agency Ltd
Services are provided in the following wholesale and retail (B2B and B2C) market:
Collecting, sorting and processing recyclable materials (and other segments of the sphere); Industrial and consumer eco-products and eco-services: production and trade; Equipment. Building. The property; Goods and services for children and their parents; Transport, logistics and communication; Products (useful) food and agriculture; Tourism (including medical and eco-tourism). Sport. Recreation. HoReCa (hospitality industry - catering and hospitality); The sphere of education; Promotion companies in the field of accounting and legal consulting, IT and other services And other markets which do not contradict the client company policy
ТОО Агентство "Маркетинг"
For some services? For commercial, social entrepreneurs and business owners (MSKB), as well as NGOs and freelancers (in Vol. H. The self-employed). Format: On-line & Off-line Price: Services at hourly rates - the rate, $ / hour Design services: economical than separately for each service, the price is formed after the conversation with the customer and the rapid-audit Projects to improve sales =% with growth in turnover (delta) All prices depend on the complexity of the task, the timing and availability of the customer to cooperate to work together.
ТОО Агентство "Маркетинг"
Projects promotion 1. Marketing audit (audit) 2. Team building / implementation functions 3. Marketing research 4. Developing a marketing plan 5. Implementation of the plan: 1. product Management 2. brand management 3. An On-line & Off-line promotion 4. Trade marketing 5. PR-services 6. Counting efficiency 7. Optimization and automation of work promotion
ТОО Агентство "Маркетинг"
Audit / Audit of marketing Purpose: to designate a point A - to understand what's going on? What, what, why and how the work is performed in the company as part of marketing goals. Stages. Collection of internal and external information, a survey of employees, managers, if necessary, customers and partners. Analysis of compliance action plans. Analysis of the completeness of the programs to work with clients. Evaluating the effectiveness of the department of promotion. If necessary, turn on the function - Mystery shopper (wholesale / retail markets). The outcome of the customer receives: an understanding of what is happening, receiving of variability list of ready operations to choose the owner to simplify and accelerate the realization of marketing goals. A report with a full description of the evaluation of the results of activities in respect of promotion, sales, and logistics, finance and other related issues. ТОО Агентство "Маркетинг"
Forming a team of performers The goal: a clear division of responsibilities, duties, powers and responsibilities of the selected artist. Stages. Creating a list of features and a list of performers. Selection of artists: the company's employees, customers, freelancers, companies supplying goods and services. Including and the opening of the new departments, such as marketing department, quality control, sales, service, Call - center, etc. And the setting of their work. Chance of full / partial translation outsourcing (if necessary). Setting up effective cooperation departments of the company with the marketing department, sales department, etc. The introduction of new specific functions to new or existing employees. Including It can be conducted corporate workshops on the job. The outcome of the customer receives: prepare the team for the execution of marketing goals.
ТОО Агентство "Маркетинг"
Marketing research The goal: to provide timely quality information on the internal and external situation in relation to the company.
Options: Express MI or MI complete cycle. It conducted mainly after the audit and to the planning. If the budget does not include the company MI, but you need to understand the situation, it is possible to conduct a study on secondary data (available / closed). If you want to get more information, you can spend on the primary MI - qualitative (expert interviews, focus groups, experiments, etc.) and quantitative data (diverse interviews, questionnaires on-line & off-line, etc. ). According to the results we recommend to build in functions of the system of the company for a regular cut. As result, the client receives: a general or detailed picture of what is happening in the figures and conclusions of the arguments in the form of a report and a list of recommendations on the application of findings in practice . ТОО Агентство "Маркетинг"
Developing a marketing plan Objective: To determine the point B on the basis of the audit, ie "diving course" on the need for concrete action each participant workflow, task list, stages of implementation, the specific criteria which would be determined by the results and evaluate the effectiveness of the team.
Stages. Development of the strategic map. Develop a strategic plan for the development of marketing (t - 3-5 years or more) in the strategic plan of the company. Development of tactical marketing plan (t - a year). Develop operational plan (t - a month). Organization, implementation and monitoring of plans. Mediaplinirovanie. As result, the client receives: map work plan and the rating scale works ТОО Агентство "Маркетинг"
Product Management
The goal: to develop unique solutions to improve the quality and expand the range of products it is claimed, based on operational data The essence. Analysis and processing of regularly updated information on the changing needs and concerns of clients. Special consumer research experiments, etc. Monitoring and testing of competitors products. Management range of products of the company, control of compliance with product quality and packaging approved standards, the introduction of new product design and redesign, together with other relevant departments. Including logisticians together with the control of the delivery of goods to wholesale and retail customers, the adjustment package. Attention - this service is performed in conjunction with the employees who are directly involved in the production of goods and services. The result is a new popular products with its pricing policy for its target audience and communication strategy ТОО Агентство "Маркетинг"
Brand management Objective: To develop an effective concept to build and strengthen the relationship between (corporate and consumer) brand and the customer (the consumer and buyer) .Osobenno with the appearance of new products, product category, increasing advertising pressure and strengthening the position of competing brands, as well as changes in consumer perception and preferences, changing in the process of developing new products. The point: the registration of TK. Management of 4 components of the quality of the brand - a functional product, brand value, social and communication skills. Management of a unique set of attributes of the brand to the customer quickly and accurately identify the brand and restored through knowledge, experience / associations that make up his identity. Management of brand image, brand contract. Bringing the maximum coincidence designed and perceived image of the brand - to make a mark of authenticity. Repositioning the brand. Rebranding. HR-branding. Working with perception, stereotypes and prejudices clients distorting adequate perception of the brand.
Manage branded contract - a tacit agreement between the promises under the brand, consumer expectations and what is actually received by the consumer. Policy Management loyalty, brand value, etc. As a result, the client receives a new TM, enhanced features, brand position, strong brand name or a complete rebranding ТОО Агентство "Маркетинг"
online & offline promotion of goods and services Promoting off-line: event (presentations, exhibitions, business meetings, promotional events), POS stay CA (residential, retail and commercial premises, in public places, transport, etc. - using all media) , affiliate promotion program off-line, guerrilla advertising (experiments), etc. Development of corporate identity. Creating a brand book. Development and adaptation of the design of POS-materials. Development and implementation of advertising and promotional campaigns (including sampling and tasting, flash mobs). Manufacture, adaptation of TV commercials. Design and layout module to the press. Development partner programs. Photocross. Sponsorship. Sponsorship of the film. Organization of and participation in the exhibition. Promotion in Internet: placement of your products / services in the 50-100 boards, SMM (Fb, Vk, Insta, Ok, Mail, G +, Ln) - strategy, content and promotion. Advertising on popular thematic blogs. Create a commercial for Youtube, adapting / producing radio commercials. Advertising on popular websites, sending sms, e-mail, whatsapp. Formation of semantic core site development and content of the site, business cards, design and content of the Internet portal (media), SEO optimization, online store, online store integration with 1C, CRM and configuration manual attunement with social networks (developed software solution sCRM), the Display and Search advertising: Google & Yandex. CPA networks (aggregators). Creation and support mob.prilozheniya. Counting efficiency of the work performed. Depending on the intended purpose selected promotion tools.
ТОО Агентство "Маркетинг"
Trade marketing Purpose: sales promotion in the trade network among resellers The essence. Communication management with three Central Asian wholesalers, retailers at point of sale, the final buyers. Increasing the number of new and regular customers, purchases, the average check, the construction of a stable, branched marketing channel, increasing the number of invoices for the shipment (the average check wholesaler). Education sales team across the company's range of products, testing. And organization of training in sales. Management of seasonal sales, advertising campaign, putting into marketing channel news, event marketing management, monitoring outcome. Management product range, its optimization. Working with the remnants of the goods. Pricing. Merchandising outlet (TT) - Laying Out the office / building / shop, outdoor advertising: entrances, stands, banners, signs, etc. Realize windows, design of advertising materials (banners, shelf talkers, dividers, gables, etc.). The result: developed sales channels with ready-management tools
ТОО Агентство "Маркетинг"
PR-services The goal - the formation of opinions and confidence in the company's product management feedback. The essence. Assistance in forming an opinion about a company product. Building cooperation with stakeholders, partners, investors, cooperation with trendsetters, friendship with the fans support due to loyal customers and assist in building a favorable business relationship between employees within the company. Forming a trusting relationship to the activities of public organizations. Publicity. Communication with the media. The organization of conferences, press tours. Writing analytical or review articles / interviews. Enhance the effect of marketing events, the adoption of measures in respect of opportunities and controversial issues, the resolution of misunderstandings, active job search and negative publications. Monitoring feedback from the audience as a whole. Internet Reputation Management (monitoring at the mention of the product, the company - search, edit existing representation). The result will be obtained - quality work with the target audience
ТОО Агентство "Маркетинг"
Counting the effectiveness of efforts to promote Objective: To correctly determine the return on investment promotion and adjust investments to improve profitability The essence. It includes technical, economic, organizational and other aspects. For each criterion of efficiency assessment conducted in accordance with them taking the necessary corrective measures, develop and improve the marketing system. In accordance with this group are the following performance parameters: Economic. Estimation of economic efficiency of the chosen variant of building a marketing enterprise. Organizational. The integration of the new system the existing, as well as with the existing activities of the enterprise. Marketing. The effectiveness of the program the implementation of a marketing plan. Efficiency-minded marketing system and the use of tools promotion. As a result, the client gets the result in numbers with explanations and practical advice on adjusting investment to the promotion of the economic justification
ТОО Агентство "Маркетинг"
Optimization and automation of work promotion Objective: To improve the effectiveness of each action in relation to the promotion, reduce the waste of time, money and effort to improve the quality and profitability.
Stages. Diagnosis of primary and secondary processes of promotion. Determination of inefficient or suboptimal duplicate processes. Formation of a marketing plan setting work. The simulation processes. Implementation of the plan by the optimum tools. Preparing regulations, officials and work instructions. The alignment system according to the marketing strategy. Compliance audit plan, counting the effectiveness of the work done on optimization. Preparing for the automation of technical processes. Implementing automation system. The subsequent successful implementation of the software. The result will be automated promotion system, sales system, personnel management for the promotion and sales staff to promote interaction and sales departments of finance, accounting, IT, manufacturing, logistics, warehouse, etc.
ТОО Агентство "Маркетинг"
Business projects Optimization of business processes Business Process Automation Full, partial or phased introduction of ERP-systems in order to automate business processes
ТОО Агентство "Маркетинг"
Setting up business systems. Optimization Objective: To improve the effectiveness of each action to reduce the waste of time, money and effort to improve the quality. Improve business agility and speed to respond to what is happening in the market. Stages. Diagnosis of primary and secondary processes. The definition inefficient, suboptimal or duplicated processes (search for "bottlenecks" and "gaps", the lack of control zones - "orphan processes") Formation of a plan system setup work. Conducting business process modeling (preparation "card business processes"). Implementation of the plan by the optimum tools. Preparing regulations, officials and work instructions. The alignment system according to the strategy. Compliance audit plan, the actual count of saving resources and the speed of response. Preparing for automation. Optimization: Sales / marketing / distribution Communication with partners Marketing - promotion system Personnel Management Finance and Accounting Information technology Workflow Production Logistics and Warehousing. Purchasing and supply
ТОО Агентство "Маркетинг"
Business Process Automation Purpose: to remove routine, replace the mechanical action performed by an employee in the IT solutions and equipment, free up staff time for intellectual work. Stages. Analysis of optimized business processes. Analysis and identification of Performers business processes. Formation scheme partial or full automation. Testing. Development and implementation of the plan. Compliance audit plan. Preparation for the implementation of ERP-system. Modeling. Scenarios business processes. The regulation of business processes. Training and adaptation of employees. As a result, all sorts of routine customer job sites using automated tools are optimally matched. Prepared basis for the implementation of the software.
ТОО Агентство "Маркетинг"
Full or partial implementation of ERP-systems in order to automate business processes The goal: to build technical solutions in an elaborate model of the company, to transfer from manual to automated. Improve the quality of the manufactured product (goods and services) and business processes. Stages. Installing the software. Technical adaptation to the model of the company. Education performers workloads technical aspects. As a result, the customer receives a tailored software system customized interaction with the software artists trained staff and high efficiency.
ТОО Агентство "Маркетинг"
Development projects Project management Corporate workshops The integration of new features into the system of work Export marketing Preparation and translation into a format franchising Preparation and translation into a format multilevel marketing
ТОО Агентство "Маркетинг"
Project management Together with the customer work to implement the selected project. Full package of functions for project management: Project Scope Management. Project Integration Management Project Time Management. Project Cost Management. A transparent monitoring system cost online Simulation of the design process. ZHTST project. Control system. Project Quality Management. Planning for compliance with the quality of work Management of Technology. Project Human Resource Management. Communications Management and relations in the draft. Project Risk Management. Procurement project. Fixing costs. Systematic approach to the tasks will give you the opportunity to concentrate on core activities
ТОО Агентство "Маркетинг"
Corporate seminars and trainings Effective corporate training, workshops on promotion tools, to improve the quality of customer service, sales, etc. The need for training occurs at a stage where the plan has already been developed, distributed the responsibilities and rights of performers team. And training is on the job. Stages. Diagnosis of skills, knowledge and abilities of each artist team. Formation program of practical training. Implementation of the program. Evaluating the effectiveness of the results of the work performed. So is there On-line workshop "Setting marketing" preferably for entrepreneurs and businessmen, ie business owners.
ТОО Агентство "Маркетинг"
Introduction of new features If you can not take a specialist to perform a list of specific projects, you have the opportunity to introduce new features to the operating system company. The function of quality control, promotion, Call-center, etc. Stages. The audit work of the staff member or a list of employees. Optimization work list. The introduction of new functions. Training. Control. Advising. Counting efficiency. The result - a new feature in the work of the client company.
ТОО Агентство "Маркетинг"
Export marketing Objective: To collect and analyze the whole material for making decisions on export The essence. Implementation of the MI specific market, the conditions of entry, operation and further development. Initial advertising campaign. Establishing business relations between producers and consumers in order to set up, speed up and facilitate the process of entering the market. Finding wholesale customers for the purchase of goods and services of your company, the conclusion of contracts. Participation, if necessary, in the negotiations on contentious issues after the conclusion of the contract. As a result, the client receives reliable current information, which allows us to take an effective solution currently on entering new markets ТОО Агентство "Маркетинг"
Franchise: training, development, registration and promotion of the franchise as a new product
Preparation: Test (oral) on the adequacy of the business owner's goal to reduce the high expectations of the results of this tool. Internal audit staff or an external auditor to assess the degree of preparedness of the company to move into the new format. Formation or adjustment of the feasibility study. Formation of the project team, defining the individual areas of responsibility for the project, writing new work instructions. Development of the package of documents: evaluation of the skill level of employees in terms of their readiness. Modeling and setting the basic parameters of the franchise project. The development of a single document governing the interaction of the franchisor and the franchisee, describing the standards of branded work and transferred technology - detailed instructions for franchisees, standards, and reporting regulations. Collection of documents of title to the trademark. Structuring all the existing regulatory documentation and completion of documentation describes all internal business processes of the project. Preparation of the contractual framework (agreement franchise / license). Testing: pilot launch - development project 1-2 loyal partners and optionally changes to the documentation. Member support and advice, including creating conditions of the tender on the sale of the franchise Promotion: advertising campaign, Support in the selection of potential franchisees
ТОО Агентство "Маркетинг"
Multi-level business: training, development, registration and promotion of new products (business model as a product) Requirements: at least 2 officers at the head of the company's experience in the conduct of the franchise from one of the leaders, one must have a minimum of 5 branches / CT with a population of 10 employees each, the term of the company from 5-10 years, the availability of the necessary certificates and licenses for the activity / on the goods and services. TK should be registered. Preparation. Audit of quality management and quality management of products / services - staff or external auditor. Formation or adjustment of the feasibility study. Forming a marketing plan, financial plan of compensations implementation partners products logistics scheme, etc. All profit-absorbing areas - to outsource or optimized and automated. Development of the package of documents: evaluation of the skill level of employees. Modeling and setting the basic parameters of the project.
The development of a single document regulating the cooperation partners and company standards describing original work, and transferred technologies - detailed instructions, standards, and reporting regulations. Implement software for automation and optimization of large workflow. Testing: pilot launch - to work out a project with 10 partners, loyal to different categories and, if necessary, changes to the documentation. Date: consulting support registration.
ТОО Агентство "Маркетинг"
On the head of the company experience in different areas 9 years (6 years of marketing, logistics, 2 years, 2 years, journalism, analysis and partly finances to 1 year); Education - Master of Marketing. Topic marketing study with 16 years and has about 10 years of experimenting its application. Since 2015 its direction focused on promoting environmental topics We have successfully cooperated with companies in a variety of areas: retail (water filters, air, etc.), education, collection, sorting and processing recyclable materials, goods and services for children and their parents, logistics, agriculture, tourism, medical vacation in the CIS countries, companies in the field of accounting and legal consulting, IT and other services. Cost of services = fixed + bonus part. Bonus depends on the result (positive growth indicators). ТОО Агентство "Маркетинг"
On-line practical work “Marketing setting” Why do you need this? And why this workshop? You will receive a variety of simple tools to promote effective The material is made in detail and clearly. And most importantly simple and affordable. You can get all the necessary tools and information, advice and feedback on the required scale. After watching the video I have expelled the majority of marketing can be applied even those who previously did not know what it is. You at times will decrease the amount of stress, and you'll feel much more confident in the decision-making process than before. For some workshop? For entrepreneurs and businessmen. Time Workshop: at any time? Format: on-line, 10 lessons Price: $ 20/1 practical lesson a duration of 1 hour, by paying for the whole workshop - 2 hours a copyright consultation as a gift
ТОО Агентство "Маркетинг"
Sequence cooperation
Stages Communication Company (customer) with Clients Company staff: researchers prodavtsyadvisors, cashiers, couriers, PR-spec you smm special-you, the operators of the site and callcenter and etc.
Search Research Reaction Interest Proposal Sale Purchase. Review Correction opinions Habits. Environment
The sequence of steps
Meeting with Client
The target audience (TA) Consumer + Buyers = Client: TА1 - В2С TG1 TG2 TGn TA2 - В2С TG1 TG2 TGn
Express audit
Prepayment. Documentation. Review
Service provision. Testing. Efficiency mark
Services Approximate hourly (at estimates services the rate of $ / hour)
Design services (advance payment, interim payment)
% Of the difference in the growth of m / turnover (and min prepayment)
Conclusion of Contract
off-line communication platform direct contact (for service and communication with clients)
free Tools ТОО Агентство "Маркетинг"
on-line communication platform indirect contact (for informing and forming relationships CA)
paid tools
Director (Customer) * For each project, formed a team of freelancers, contractors (partner companies) and / or employees (depending on the requirements and wishes of the client)
Agency LLP "Marketing" *
Sales Manager Researcher Analyst Expert in (if necessary) Media Glider Event - expert videographer Photographer Designer blogger Promoters
Journalist SMM - expert Saytostroitel Specialist search engine optimization (google * yandex) 1C - Programmer SEO - expert CPA - expert sCRM - expert
Thank you for your attention Agency LLP "Marketing" The Republic of Kazakhstan, 050031, Almaty, st. Margulan 27 +7 727 327 76 06 +7 701 363 17 33 skype: dk.cdb samira.karabayeva@gmail.com •
•
•
•
•
•
•
•
Marketing Agency Ltd