FINAL PRESENTATION
central issues Not fostering relationship in the digital realm “Boulder’s Backyard” presents opportunities that are being overlooked Brand needs a facelift
owned media
take what you have and use it more effectively
Sell 3700 Eldora College Passes for the 2014/15 season by building a stronger online/offline relationship between Eldora and the CU community
strategy
connect on and offline with the CU student community
budget • • • • • •
Posters:5 11x17 different designs, 1000 of each, total $1800 Stickers: 10 different designs/2000 each for $2400 Brochures: 5000 for $550 Business cards for scavenger hunt: 4000 cards for $330 Metal signs for scavenger hunt: $50 Campus Reps (22) – –
•
mountain photographers – –
• • • • •
Tee-shirts: $300 PASS: $3300 Tee-shirts:$300 Pass: $1,500
Pass give-a-way: 10 for $1,500 Banner ads (September/October Daily Camera/CO Daily): $6,000 Facebook post boosting: $10,000 Parents Guide: $1,000 Promotional flyers: $80
• Total: $34,610
thank you - Sally, Ellie, Sami, Andrew & Steph