Spreegold Research

Initial Imagery captured from the Spreegold website. The pages are littered with beautifully shot images of food and interspersed with carefully placed doodles giving the whole website a playful, modernvibe.

Looking at various street artists to gain some insight into what Spreegold might be wanting from their wall art piece.

Banksy uses spray-painting, stencil and his need to publicise current global issues to create his street art.

Composition in key in Banksy’s street art pieces. To create the most impact, this also plays into location being extremely important too. I like the linear nature to the work the sometimes-infantile drawing mixed with more detailed art, the lack of a massive colour pallet and the way the stencil creates depth and definition in the simplest of ways. I feel like I could recreate this in print, potentially scanning it in and then manipulating it further using illustrator or photoshop.

Disrupting the mundane and every day with simple, fun images.

Looking at the art I can imagine Banksy imagining a concept and then hunting down an ideal location. With Spreegold I have already been given the location so adjoining that to a piece of art that will enthrall the viewer as they traverse the 3 floors is key!

Shepard Fairey uses Russian propaganda posters to inspire his street art. In contrast to Banksy all of his art is bright and ‘in your face’. The images use current global issues and bring them out to the masses. The logo also features on all the pieces. Perhaps a logo or a feature point on the Spreegold wall art would be something that could potentially become a feature on future Spreegold items. The clean lines and graphic feel to the images is appealing – again could be recreated with print, digitally or by drawing.

Blu –creates street art that looks like doodles, sketches, as if someone has come along with a giant pencil and drawn on the side of buildings. The style is unique. A lot of the drawings have a comedic but painful value that brings in the viewer.

Almost like ‘early man’ drawings are the style of Keith Haring. Stick men in patterns and shapes, creating images with their bodies. Some of the work represents messages or unity, while others have been used to encourage good choices. Hard outlines, normally in black, with some colour splashed in, these designs are eye catching something similar would be great for the Spreegold wall painting.

Street Art in Berlin

Collin Vandersluijs and Mr. Super A Mural’s photorealistic bird on the side of a building in Berlin is simply stunning – the feel of the bird is so peaceful and such a juxtaposition to the hard-concrete building it is painted on, obviously the colours are stylised but this also gives it a very modern feel. Political paintings and propaganda are everywhere in the city, but this one from Vrudel really is a head turner! Handiedan and Jadore Tong have again used realism in their artwork but with stylised imagery and colours added in. I really like the way these images make me feel – calm, happy, like I want to explore the buildings they are on.

Finding inspiration from the Talenthouse submissions page – looking at the different styles that the artists have presented to Talenthouse. The winning piece feels very much like a street art style comedic approach and composition, bright colours, contrasting background and an underpinning of food running through its theme. All of these things speak to the brief and the style of Spreegold and paying close attention to this will allow me to create a piece that is desirable.