MEDIA KIT 2017-18 Delivering you an audience of food industry professionals. www.eachef.com
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EAST AFRICA CHEF MAGAZINE
MISSION AND AUDIENCE
ABOUT EA CHEF MAGAZINE East Africa Chef Magazine strives to assist food service professionals and culinary educators to make the right decisions for their businesses and school programs by delivering ideas, information and inspiration
for success. East Africa Chef Magazine integrates the art and education of food preparation from back-of-house techniques to the front-of-house dining experience.
This is where chefs are superstars and food is entertainment.
OUR AUDIENCE, YOUR CUSTOMER This magazine is targeted at the Managing Directors, CEO’s, Directors, GMs, F&B Managers, Chefs, professional restaurateur, caterer and other decision makers of food brands, restaurant chains, institutional caterers, hotel chains, pubs, bars, taverns, food suppliers,
hospitality interior designers & architects and others. As a marketing solution, we connect your brand, products and services to your customers via an array of creative and integrated advertising and communication options.
EAST AFRICA CHEF MAGAZINE
ADVERTISEMENT RATES PRE-LAUNCH PACKAGES BASIC PACKAGE [PER EDITION ANNUAL CONTRACT]
01
89,900
SMART PACKAGE
02
PACKAGE INCLUDE
[PER EDITION ANNUAL CONTRACT]
128,604
PRO PACKAGE
03
[PER EDITION ANNUAL CONTRACT]
241,058
PACKAGE INCLUDE
PACKAGE INCLUDE FRONT PAGE
245,100
30,000
INSIDE FRONT COVER
153,188
WEBSITE ADS
10,000
SOCIAL MEDIA
30,000
EMAILS
10,000
WEBSITEADS
10,000
183,825
FULL PAGE
110,295
BACK PAGE
SOCIAL MEDIA
30,000
SOCIAL MEDIA
WEBSITE ADS
10,000
EMAILS
10,000
TOTAL VALUE
160,295
TOTAL VALUE
233,825
TOTAL VALUE
438,288
PAY PER ISSUE
89,900
PAY PER ISSUE
128,604
PAY PER ISSUE
241,058
NORMAL PACKAGES ADVERT SIZE
W
H
ONE OFF
3 INSERTS
Front Cover
215
285
245,100
196,080
IFC / Page 1
215
285
153,188
Back Cover
215
285
183,825
Inside Back Cover
215
285
Prime Pages 3-11
215
285
W
H
Portrait
124
180
122,550
Dominant
124
260
77,376
61,901
147,060
Large strip
188
80
60,160
48,128
128,678
102,942
Half page portrait
92
260
71,760
57,408
128,678
102,942
Half page landscape
188
126.5
71,346
57,077
Half page Spread
402
126.5
111,877
89,501
Full Page
215
285
110,295
88,236
Double Page
430
285
183,825
147,060
ADVERT SIZE
ONE OFF
3 INSERTS
66,960
53,568
FULL PAGE + SOCIAL MEDIA + WEBSITE
FRONT PAGE + SOCIAL MEDIA + EMAIL + WEBSITE AD
FRONT + SOCIAL MEDIA + EMAIL + WEBSITE AD
89,900
128,604
241,058
EAST AFRICA CHEF MAGAZINE
DELIVER ENGAGEMENT
The strong positive brand values of the Food & Chef Magazine can transfer onto the advertisements.
Because advertisements are relevant and valued, ad clutter is not a problem in Food & Chef Magazine.
Readers take action as a
Creative formats such as
result of seeing advertising
gatefolds, special papers,
in Food & Chef Magazine.
samples, sponsorship,
Targeting with precision
advertisement features
and without wastage is a
(‘advertorials’), and so
key strength of Food & Chef
on can create additional
Magazine.
impact and interaction.
Advertising in Food & Chef Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
The East Africa Chef Magazine is a food industry source book.
EAST AFRICA CHEF MAGAZINE
EDITORIAL SCHEDULE East Africa Chef Magazine publishes Three times a year. The content in East Africa Chef Magazine provides industry news, events, profiles, frontof-house, education guidance, equipment and technology trends, business solutions and more.
ISSUE 1
COPY DEADLINE 15TH JUNE
ISSUE 2
COPY DEADLINE 15TH OCTOBER
ISSUE 3
COPY DEADLINE 15TH FEBRUARY
Breakfast Tabletop Easter Planning Volume Catering Kitchen Equipment Management Dairy Refrigeration Burgers Foodservice Preview Baking and Patisserie Energy efficiency Meat guide Sauces and Condiments Dish of the Year Dishwashing Milk Varieties Fine Food Preview Desserts Commercial Appliances Kitchen Appliances Hot Beverages Oils Holiday Planning Kitchen Design Training
CHEF PROFILES
INDUSTRY HIGHLIGHTS
TRAINING
6+
20+
10+
EAST AFRICA CHEF MAGAZINE
ADVERT SPECIFICATIONS PAGE TRIM SIZE: 215MM x 285MM (WIDTH X HEIGHT) Description W x H (mm) Full page portrait Trim size 215 x 285 Bleed size 221x 291 Type area 194 x264 ................................................................................... Double page spread Trim size 430 x 285 Bleed size 436 x 291 Type area 388 x 264 .................................. ............................................... Portrait 124 x 180 Dominant 124 x 260 Large strip 188 x 80 Half page portrait 92 x 260 Half page landscape 188 x 126.5 Half page Spread 402 x 126.5
HALF page SPREAD Trim Size 402 x 126.5
Double page spread Trim Size 430 x 285 Bleed Size 436 x 291 Type area 388 x 264
Full page portrait Trim Size 285 x 215 Bleed Size 291 x 221 Type area 264 x 194
DOMINANT 124 x 260
half page portrait 92 x 260
half page landscape 188 x 126.5
PORTRAIT 124 x 180
LARGE STRIP 188 x 80
EAST AFRICA CHEF MAGAZINE
MORE OPPORTUNITIES PRINT AND ONLINE
ONLINE ONLY
In addition to your advertisement, we offer marketing options to maximize exposure, including multiple online opportunities in our monthly e-newsletter, blog, social media and website.
Banner ads appear on the homepage and interior pages of website
MARKETPLACE (PRINT+ONLINE)
E-NEWSLETTER
A value-priced advertising opportunity! Highlight your product with a photo, 50-word description and contact info. Marketplace is the section where chefs search for the products they need.
Electronic media advertising rates Front page of page suite 25,000/= Banner on website/shop 15,000/= per month 10 Posts on twitter & Facebook accounts 10,000/=
• Leaderboard, 728 x 90 pixels • Full banner, 468 x 60 pixels • Skyscraper 120 x 600 pixels • Square, 300 x 250 pixels
Limited to only five sponsors per e-newsletter, available at a first come, first served basis. • Full banner, 468 x 60 pixels • Vertical banner, 120 x 600 pixels
RECIPE CARDS (PRINT+ONLINE)
STREAMING VIDEOS
Your recipe for success! Full-color recipe cards let you show chefs the fascinating ways they can use your products.
• Advertisers • Nonadvertisers
Limited to two recipes per issue, you are sure to gain product attention when you sponsor one of these eye-catching recipes. They feature an appealing finished product photo and detailed recipe, which includes your company’s name and website. Sponsor two recipes in a single issue and own the entire page. Specs: High resolution 300 dpi image, recipe title, # of foodservice servings yield, ingredients, method & company contact info.
E-BLAST Custom e-mail with your message Professional Chef or Culinary School writeups
SPONSORED POSTS • 500 words and 2 images (max) * Word or plain-text documents accepted (no PDFs); jpg, gif and animated gif images accepted
RECIPE CARDS
MARKETPLACE / SHOP
POSTS SOCIAL MEDIA + WEBSITE
3 SPONSORS
1000+
500 WORDS
PRODUCTS
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