RESIDENTIAL
COMMERCIAL
HOSPITALITY
„
We are all about marketing your Interiors brand
Whatever you do in your decorating philosophy, be brave... never wish you hadn‘t taken your vision right to the end. Make a bold statement.
From paint to carpeting, technology to furniture, bathrooms to Kitchens, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational and desirable. But people won’t just spot your product and decide on a whim to get a brand new bathroom or carpet in their home, office or hotel; an interior purchase is often an investment, rather than an impulse buy. Your marketing strategy has to reflect this. This means you’ll be targeting consumers who are planning on making a big decision, and are consequently interested in researching any and every possibility before making a final choice. Thus dialogue will often be with a savvy shopper with strong ideas as to what they want, as well as what they need.
- Roger Banks-Pye
Your marketing should position your brand and your product as covetable, functional, durable and worth the time and money spent on it, whatever your price point. That is why we exist. To help you to increase your sales. Period.
3
4
THE MAGAZINE
01
Be Helpful
THE EXPO
02
Be Present
THE TELEVISION
03
Be Visual
THE ONLINE
04
Be Social
THE FORUMS
05
Be Personal
5
Ideal Interiors is an inspirational marketing platform targeting consumers yearning for aesthetically pleasing, technologically advanced and sustainably sound breed of creative interiors for homes, offices, hotels and trendy lifestyle.
6
THE MAGAZINE
WHAT’S THE CONTENT? Idea Interiors magazine is inspired by trends of modernity that’s evolving in today’s lifestyle. The magazine is thus segmented into; Trending Products, Design File, Technology, Security, Hospitality and Outdoor Living all of which offer the readership a platform to source from innovative ideas and solutions for their spaces and places. WHO READS IT? Ideal Interiors magazine has a focused readership comprising Architects, Contractors, Developers, Diplomats and Expatriates, Interior Design Consultants, Home Owners, Home and Office Renovators and Property Buyers among others. WHY ADVERTISE? Ideal Interiors has a print-run of 10,000 copies per edition. On average, each copy exchanges hands among a minimum of 10 readers monthly translating to about 300,000 readers quarterly. Both individuals and corporate firms subscribe to it to avoid missing any edition. WHERE’S THE CIRCULATION? Ideal Interiors sales outlets range from Book stores to Supermarkets, Prominent Furniture and Furnishing Showrooms, Exhibitions, Petrol Stations and newspaper vending networks.
7
The basic rules of proportion and scale are unchanging. They are reinterpreted according to the needs of the time. I like simplicity and I believe in restraint. Above all, there should be harmony-of proportion, line, color, and feeling. The most important element in decorating is the relationship between objects- in size, form, texture, color, and meaning. None of these is in good taste in itself but only in relationship to where it has been placed and what purpose it is to serve. Eleanor McMillen Brown
8
THE EXPO
AT THE EXPO Whether you are looking for the most comfy designer seat or the latest in cutting edge surfacing products, security technologies, Entertainment systems, Hospitality products, the Trending Series of the Ideal Interiors Expo has the products of every space. Ideal Interiors Expo is dedicated to bringing the interior design industry, architects, homeowners, home developers, real estate managers, hoteliers, security professionals, product specifiers and purchasers the best available resources for their projects. This includes the most informative conference sessions led by top specialists pertinent to today’s industry.
EXPO HIGHLIGHTS • • • • •
HOME & OFFICE INTERIORS SECURITY & TECHNOLOGY HOSPITALITY SUPPLIERS CONFERENCES / FORUMS INTERIORS AWARDS
9
10
THE EXPO: INTERIORS EVENT
INTERIORS EXHIBITOR PROFILE
Interior Designers, Kitchen Furniture and Accessory makers, Wall Covering Vendors, Flooring & Work Surfaces, Curtains and Fabrics, Decorative and Ornamental Fittings, Light fittings, Furnishings, Tent space makers and builders among others.
VISITOR PROFILE
Builders, Architects, Security Professionals, Interior Designers, Product Distributors, Property Managers and Consultants, Property Developers, High net worth individuals in various fields, homebuyers and wholesalers.
11
IDEAL SECURITY & TECHNOLOGIES This special segment of the expo affirms that Security systems have become an integral part of virtually every fact of life. Aviation Security, Cyber and Disaster Management, Fire Protection and Prevention in Industrial and Public places have increasingly gained relevance. This is coupled with the focus of upholding the Law and Order. Incorporation of the Ideal Security segment at Ideal Interiors Expo is based on the trend of crime sophistication and the imperative need to review and upgrade proactive counter measures from time to time. This deliberate move leads to sharing knowledge with CEOs and top tier corporate executives as means of addressing challenges facing the modern society’s safety.
12
THE EXPO: SECURITY EVENT
13
THE SECURITY CONFERENCE
Ideal Security & Safety Conference is a discussion forum where renowned experts share with invited participants aspects challenging the modern society’s safety.
WHY ATTEND? Ideal Security & Safety Conference resonates with issues arising in the global security arena that is facing new challenges. The session is a unique security business summit with security management topics such as: Supply Chain Security, Hotel Security, Cyber Security and Public Security. During this session, experts will share insights on new security challenges in the now globalized village.
14
THE BENEFITS Security and safety is an everyday affair. You have the opportunity to reserve your seat at the Ideal Security & Safety Conference. Be empowered as you:• Engage with industry leaders • Learn the latest trends and innovations in security. • Apply lessons learnt from other industries to your own sector. • Get motivated by new ideas and information shared at the conference. • Form new partnerships and reconnect with familiar faces in the industry. • Connect with high-level security professionals from Eastern Africa and beyond.
THE EXPO: SECURITY FORUM WHO’S INVITED?
IDEAL SECURITY & SAFETY CONFERENCE is the ideal forum for public and private security directors and security departments, professional security companies, technical officials, government agencies and private sector players interested in the evolution and future of today’s society.
15
16
HOSPITALITY
This unique segment of the expo brings together carefully selected hospitality suppliers with proven quality products:Commercial Kitchens Food & Beverage Equipment Food Preservation Equipment Catering Equipment Bakery & Patisserie Equipment Tableware & Glassware accessories Cutlery Crockery and Cooking Utensils Room Service Facilities Air-conditioning Equipment Laundry Equipment Energy Control System Recycling Systems Access control systems Furniture, Furnishings & Fittings Audio Visual Systems Bathroom Supplies & Toiletries In-room safes Beds, Beddings and Mattresses Fire & Safety Systems Cleaning Products Inventory & Control Systems Clothing & Uniforms
THE EXPO: HOSPITALITY EVENT
17
TV & ONLINE
18
Ideal Interiors appreciates that products that make appealing visual spaces can effectively be positioned in the marketplace through a series of effective television broadcast programming. Borne to this effect are: -
IDEAL INTERIORS TV SHOW Ideal Interiors TV Show themed: Discover Your Interiors is a television series featuring the best of interior design for products that make the spaces yearned for in homes, offices and hotels. It is lined for 52 airing episodes in a year via NTV a popular television channel in Kenya and across Africa in selected television channels.
IDEAL INTERIORS ONLINE Ideal Interiors TV Show themed: Discover Your Interiors is lined to showcase online and therefore influence likes on the social media platform.
TV & ONLINE
19
GARDEN BRIEF When my father would lend me a small amount of money as a teenager he say: “This is enough money to get you into trouble but not enough to get you out.�
20
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.
GREEN Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, dolor sit est.
THE EXPO: GARDEN EVENT
21
CONNECT WITH US
For all your inspirational content and pictures mail to the editor@interiors.co.ke For all your artworks mail to design@interiors.co.ke
30 Westlands Road P.O box 2097 - 00621 Find us on Facebook: facebook.com/interiors.EXPO
22
Phone 254.202.013.511 Cell 254.700.333.888 Follow us on Twitter: twitter.com/InteriorsEA
info@interiors.co.ke www.interiors.co.ke
GET IN TOUCH IDEAL INTERIORS EA LTD 30 Westlands Road P.O. Box 2097 - 00621 t +254 (0)20 2013511 f +254 (0) 700 333888 i www.interiors.co.ke e info@interiors.co.ke
Serving the East African Region