if_then_ by samantha perkins

__ THEN _

antha perkins _

a design portfolio

IF _

sama

O, THERE YOU ARE copyright ÂŠ2012 by samantha perkins mfa portfolio academy of art university

All rights reserved by the artist. No part of this work may be reproduced in any form by any means, electronic or mechanical, including photocopying or recording,or by any information storage or retrieval system, without permission in writing from the designer.

NO MATTER WHERE YOU GO

ART OF THE WORLD

sam i am _

the child of a restless family

Beginning life in a restless family, I found myself moving from house to house, city to city more often than grade to grade. And while life on the go meant many new opportunities, it also meant the one and only constant in my life would be me. Translating this to my work, my constant relocation meant that I would never find satisfaction in working the day to day. It means I need diversity and flux. And so does design. Design needs to adapt, framing the visual language to contextualize and convey the message in a way that asks questions, provides insights, and allows an audience to make their decisions. This way, the ideas of the project, lesson, discussion, whatever, open the way for a deeper dialogue between a message and its audience.

IN ANOTHER PA

PACKED

01 _ page 08

_ directed studies

contents

02 _ page 20

_ post-colonial tea party

03 _ page 30

_ plt plt pssst

04 _ page 36

_ const-crit

05 _ page 46 06 _ page 62

_ 7 hills

_ txt3ooks

07 _ page 78

_ maurilia

08 _ page 86

_ fuel cells

09 _ page 102

_ camera obscura

10 _ page 126

_ knowhere

BAGS

01 ¬

GET HERE?

directed studies _ How can we design something that can communicate an “environmental noise” encountered to the point of oversight, in a way that engages and informs?

Give visual direction, of course. when_Fall 2009 where_Type Experiments who_Lian Ng, instructor why_Observe and document an everyday event or environmental element. Design and develop a book that visually explains this element / event. keywords_leading, orienting what_accordion book with die-cut cover

a targeted look at how we navigate

HOW DID I

concept_Directed Studies took a normal, potentially mundane topic, something that surrounds our lives, and presents it in a manner that visually draws the reader in. The root idea sprang from a daily commute, and the recognition that familiar paths become so second nature that they seem almost intuitive. Think about it—how many times have you driven to work, only to realize that you could not recall any moment of the trip just taken? Because the “noise” in this study became navigation, its method of presentation needed to deal with ideas of wayfinding and mapping. Folding would be vital…

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. ...... .

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...... ....... Âť ...... .

........ ..... Âť

bon voyage .. .... .

02¬

TE MAN CAME

post-colonial tea party _ How do we approach ideas of post-colonial discourse without glazing over the issues or the eyes of their audience? Or inciting extreme violence?

Carefully. With a nice cup of tea. when_Summer 2009 where_Crossing Borders who_T. Goldsworthy-Hanner, instructor why_Develop a series of “flash cards” that explain given post-colonial terminology. Each card must clearly provide an understanding of that term. keywords_imperial, universal what_fifteen tea packets and a box

imperialism by the cup

THE WHIT

concept _ Post-colonialism discourse defines today’s society based on the understanding that many of the global cultures of today rose from the ashes of colonialism and imperialism. Simply, a country formed as a new colony, eventually fought the “motherland,” and emerged from that effort as a now freed and sovereign nation. The Post-Colonial Tea Party project opens post-colonial discourse by first setting the stage. Since Britain used many of its first colonies as a means of growing, producing, or selling tea (Google “Opium Wars” and you’ll see the effects this had on China), perhaps having a conversation over a cup of piping hot tea makes sense, yes? Or at least more civilized. Using tea as our common language, the hope remains that we can talk reasonably about our overly rebellious upbringing, in a civilized manner, where the only real lumps of concern are in regards to sugar. One? Or two?

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03ÂŹ

plt plt pssssst _

a rainy walk across campus

What sounds stand out most when one walks across a Mid-Western campus? The constant drone of half-heard student conversations? Tour guides on a mission?

I hear the sound of falling rain. when_Fall 2009 where_Type Experiments who_Lian Ng, instructor why_Design a poster that uses type to define and establish a specific instant in a day. keywords_sound, environment what_15 inch x 15 inch poster

concept_Plt Plt Pssssst presented itself as an annoying project. I spend much of my day inside my head, thinking through lectures and projects as I walk across campus. Turning this off so that I could listen for something, a moment, a small event, proved to be harder than expected. One day I realized, as I walked across campus, that the sounds surrounding me were the same day after day. This specific day stood out, as the first winter rain was beginning to fall. I could see tours of students and parents frantically pulling out umbrellas, and was nearly run over as a group of girls— in a huff and a rush—blew past while complaining about the previous night’s boyfriend fight. I heard rain (plt plt). I heard annoyed conversations (pssssst). And remarkably, I had my camera. What a perfect moment.

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plt plt plt

plt plt

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04ÂŹ

constr-crit _

build a better world

Can you change the world with a website? Maybe, maybe not. But you can establish a venue for political discussion that allows each side to frame their ideasâ&#x20AC;Ś

Small ideas can change grow fast. when_Summer 2009 where_Digital Design who_Tracy Morin why_Design a full website for a hypothetical company that builds, sells, maintains, and promotes political website templates. keywords_constructive, political utopia what_visual layouts for a full website that includes welcome screens, information, forms,sign up or log in screens, video feed, commentary, contact, technical support, payments, a variety of adjustable template pages, and mouse-over options as needed

IF _ THEN _ design portfolio _ samantha perkins

concept_Using the idea of a new world, Constructive Criticism provides political and not-for-profit entities of all parties and theologies a place to present their ideas. Developed as a hypothetical hosting website, this project provides page designs for standard social networking and participatory outlets as templates for potential clients to purchase, customize, and promote. Because we all knowâ&#x20AC;&#x201D; change starts small. Even as small as a pixel.

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campaign 1

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05ÂŹ

7 hills _

fit for the queen city

Mmmm. Coffee. Best enjoyed as a rich, dark roast, slow brewed for full flavor, served with a fresh cookie and a dash of cream. Whoâ&#x20AC;&#x2122;s up for a cup?

Coffee, for the Queen City. when_Spring 2010 where_Nature of Branding who_Gordon Mortenson, instructor why_Develop a brand to revitalize an existing brand in need of updating. Consider the brand in terms of identity and applications of their current products, as well as logical extensions. keywords_tempting, satisfying, rich, lush what_logo, branding standards, identity systems, packaging applications, brand extensions including reasonable products and packaging

SAME AS IT EV

IF _ THEN _ design portfolio _ samantha perkins

concept_ Seven Hills Coffee Roasters is a locally owned Cincinnati company formed when two work friends became tired of looking for the right cup of coffee. The name Seven Hills came from the local idea that Cincinnatiâ&#x20AC;&#x2122;s sister city is Rome, and that it literally shares the idea of seven hills with her (though technically there are far more than seven). Taking a cue from the rich history of the city, its place as a trading port, and its Queen City status, the rebranding of the Seven Hills Coffee Roasters started, of course, with the hills. Photographs taken around town were abstracted with rich colors to provide warmth in all packaging applications. Historic buildings, parks, festivals, and other events combine with welcoming typography and warm colors to speak a newly redefined 7 Hills Coffee language.

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hills

COFFEE

hills

COFFEE

hills

COFFEE

HILLS COFFEE

HILLS

COFFEE

HILLS

COFFEE

SEVEN HILLS COFFEE

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7HILLS COFFEE SEVEN HILLS COFFEE

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SEVEN HILLS C O F F E E

SEVEN HILLS SEVEN HILLS

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SEVEN HILLS SEVENHILLS C O F F EC O EFFEE

gotham narrow book and medium

SEVEN HILLS SEVEN HILLS COFFEE

C O F F E E

SEVEN HILLS COFFEE

SEVEN HILLS SEVEN HILLS COFFEE

COFFEE

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SEVENSEVEN HILLS HILLS COFFEE COFFEE SEVENSEVEN HILLS HILLS COFFEE COFFEE

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HAT WE’RE KNOWIN’

06ÂŹ

txt3ooks _

academia vs social networks

Should todayâ&#x20AC;&#x2122;s educators shun social networking, cutting off Facebook and YouTube? Or might these provide new avenues of education communication?

IMHO, they should play. when_Fall 2010 where_Visual Communications who_Jeremy Stout, instructor why_Select and research a topic of interest that has far-reaching implications to the world and/of design. keywords_network, academic, social what_series of books outlining research process and findings

WE KNOW WH

IF _ THEN _ design portfolio _ samantha perkins

concept_ Life as an academic can be challenging. Especially when trying to capture attention of students from their electronic media outlets. Sites like Twitter, Facebook, YouTube, and others all work together to join students with their peers, regardless of location or physical proximity. These sites tend to become distractions within the classroom setting, establishing competition between themselves and the instructor for the studentsâ&#x20AC;&#x2122; attention. txt3ooks examines the potential of this outlet, though, as a teaching vessel. By using the visual vernacular of academia, likening students to Barbies and education to apple pie, this series investigates just what it could mean to look beyond the stereotypes at how students might really learn using channels they understand.

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://.!.//:

ONFIDENTIAL 窶認 OR PRIV ATE USE ON LY

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FEED THIS DIRECTION

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07ÂŹ

maurilia _

postcards from places never seen

How can we convey multiple subjective interpretations of the same narrative, while also encouraging interactive exploration and intrigue?

By considering the source. when_Spring 2009 where_Book Arts who_Christine Rolik, instructor why_Design a book that provides a narrative in a non-traditional manner. The text content can be original, or pulled from a cited source. keywords_subjective perception, memory what_accordion folded book with die cuts and postcard slots

IN THE CIT

IF _ THEN _ design portfolio _ samantha perkins

concept_ In Italo Calvino’s Invisible Cities, various locations are described as exotic, curious destinations by the narrator as a means of explaining that each listener sees through their own lens of the world. While there are over sixty different cities that exist in the tale, all stories in fact are of Venice, as viewed through lenses of signs, symbols, memories, and more. Postcards from Maurilia tells the story of one city from the book, using postcards to do so. Accordion folds with die-cut shapes provide views of collage-art postcards in one layer, or of hidden images of “natives” from Maurilia when the postcards are removed. The cards themselves contain lines of “wish you were here” descriptions of the town, played against vivid colors and symbolic imagery. The central spine of the book consists of concertina flags, bringing a festive vernacular to the overall design.

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08ÂŹ

fuel cells _

single cell energies

Can a single-celled organism alter how we feed our energy consumption requirements in a manner that has less catastrophic impact on the planet?

Yesâ&#x20AC;Ś Yes it can. when_Spring 2009 where_Type Systems who_Carolina deBartolo why_Design a book that outlines and elaborates on a specific topic of survival. keywords_scientific, growth what_ninety-six page book

FULL TA

IF _ THEN _ design portfolio _ samantha perkins

concept_ This book design, discussing the use of algae as an alternative fuel source, took advantage of an analogy of test tubes and scientific research as a conceptual starting point. Each column becomes an individual test tube, with small “algal cells” nesting at the end of each main section. Background highlighting calls attention to specific information which leads to called-out backing imagery. Chapter opening imagery merge soft-focus macro photographs with subtle gradients and typographic “ripples” to imply views through algae-filled waters. The binding is a soft cover design with an exposed spine, which mimics the vertical nature of the test tube, while allowing the book to lay flat when opened.

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HERE DOES THAT HIGHWAY GO TO?

09ÂŹ

camera obscura _

30fps

What do you get when you mix one part roadside attraction, a dash of isolation, and a bit of self-discovery, simmered over a long and open highway?

A Wim Wenders picture show. when_Spring 2010 where_Integrated Communications who_Marc English, instructor why_Design a series of deliverables to promote and celebrate a festival event showing films of a selected director. keywords_isolation, travel, self-reflection what_full identity system, advertising posters, tickets and passes, dvd packaging, collectable items, festival schedule, full festival catalog, soundtrack, and containing box

IF _ THEN _ design portfolio _ samantha perkins

concept_This multimedia project portrays the films of Wim Wenders in a fictional festival event. The concept of the festival plays upon Wenderâ&#x20AC;&#x2122;s use of travel and isolation in his films as a means of personal reflection and self-discovery. Pieces for the project include print and environmental advertising, a collectable dvd set of the films intended to be shown at the festival, a collection of music from the film, postcards, water bottles, clothing items, tickets, day passes, and unique collectable book, all housed within a vintage projector case. Additional deliverables for the proposal feature an art gallery designed to move from drive in to drive in, following the festival across the country. Renderings of the gallery designs were completed by Stephen Young.

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RIDE TOâ&#x20AC;Ś

mfa thesis:

my two-year obsession

TAKING THAT R

WE’LL TAKE THAT RIDE

10¬

knowhere:

wayfinding ways

How can we teach undergraduate design students about the ideas of wayfinding without boring them to tears? Let’s see if an immersive classroom idea works.

Come along and take that ride. when_Summer 2010–Spring 2012 where_MFA Thesis who_Helen Armstrong, Marc English, Tom Rankin, Joyce Yu, Jeremy Stout, and Anitra Nottingham, instructors why_Research and develop deliverables focusing on a far-reaching topic with deep implications for the design world. keywords_cognitive, intuitive, exploration what_advertising and immersive teaching tools including (but not limited to) mobile exploration kits, iPhone / iPad app layouts, website design layouts, and exhibit design

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concept_ People navigate differently, depending upon the purpose of the trip. They may wander, using clues from their surroundings to make decisions. Or they may follow maps or other pre-determined routes that they know will get them to their location quickly. KNOWHERE: Designing Ways to Teach Wayfinding attempts to create a teaching model where various methods of navigation are acknowledged, addressed, and used to open a dialogue about the many potentials of wayfinding design and education. In other words, the big idea behind KNOWHERE is that we find ways to teach wayfinding using tools that investigate how context and behavior already inform to influence navigation.

there there there

there there there there IDENTITY SKETCHES

SAMANTHA PERKINS

IF _ THEN _ design portfolio _ samantha perkins

areare are You ArE You You ArE You You You ArE ArE ArE ArE tHERE tHERE tHERE

tHERE tHERE tHERE

C=61

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IDENTITY SKETCHES

You You You You You You ArE ArE ArE ArE ArE ArE tHERE tHERE tHERE You Y=82 You ArE K=70 M=76 ArE tHERE IDENTITY SKETCHES |

IDENTITY SKETCH | K=43

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SAM

IDENTITY SKETCHES IDENTITY SKETCHES

IDENTITY IDENTITY SKETCHES SKETCHES V7 V7

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SAMANTHA PERKINS

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A WORLD OF JELL-O

REAL HIGH PROFILE

DAVID AND GOLIATH

Develop a series of very carefully constructed drawings EXPLORING SPATIAL VOLUMES through a plan-oblique analysis of the negative spaces. To What are the boundaries and limits of the space? What happens at do this, imagine filling the space you thresholds, openings,or other types of borders? are in with massive amounts of jell-o, then removing the “formwork,” or walls and other elements that make up that space.

INCLUDE:

detail (consider column ornament, sculptural elements, eaves, etc.)

MAY INCLUDE:

tonal color

FOCUS:

precision and proper proportion form alignments ornament as necessary to properly describe the volume

AVOID:

gradient over-simplification

This drawing series is designed to provide a greater understanding of the details and elements that are used in the true definition of a space’s volume. Complete no less than one carefully constructed drawing per location, spending no less than thirty minutes per drawing before moving to another location or volume.

REAL HIGH PROFILE

Construct a series of QUICK RAPID-FIRE EXPLORATIONS using profiles of elements in view. Consider all rooftops, silhouettes, and connections. Look at the figure / ground relationships between the buildings, objects and What are the primary shapes these result in? the backgrounds the are housed within. INCLUDE:

foreground (dark line weight) middle ground (medium line weight) background (light line weight)

FOCUS:

perspective OR constructed orthographic projection abstraction of SPACE (3D) into SHAPE (2D)

AVOID:

photo-realism tone detail

This assignment is designed to help you explore how lines in an environment (natural or man-made) can define shape, space, and lead the eye. Complete no less than five drawings per location, spending no more than fifteen minutes on each.

DAVID AND GOLIATH

A WORLD OF JELL-O

Document in a series of quick, but detailed sketches, the USE OF SCALE AS AN ORGANIZING METHOD in an urban environment. Block out the volumetric How does each element influence human elements, such as buildings, doorways, interaction within a context? gateways, in this environment using isometric or perspective drawing techniques. Combine with human profile drawings, showing through repeated symbols how often one element encourages human interaction.

INCLUDE:

figure foreground (dark line weight) middle ground (medium line weight) background (light line weight)

MAY INCLUDE:

flat tonal color gradient spliced photo-collaging to represent human interaction

FOCUS:

scale accurate proportion perspective -OR- constructed orthographic projection

AVOID:

photo-realism detail photography to represent architectural elements

This series should explore how scale within a context sets up a sense of hierarchy in that space, and how this hierarchy can be used to call attention to certain elements and influence interaction. Construct no less than five drawings per location, spending no more than fifteen minutes sketching and thirty minutes (total) in completing the composition.

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Home

START HERE HERE

Learn navigate how as people navigate as

oou explore use this and tool to explore and

document ere. TAG your Knowhere. TAG your

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en go online mumbo jumbo. Then go online indings with nd SHARE your findings with

mmunity. he Knowhere community.

Home

CHECK THE CHECK MAPTHE MAP TAG your surroundings TAG your surroundings MAP your journeyMAP your journey EXPLORE new contexts EXPLORE new contexts SPEAK mumbo jumbo SPEAK mumbo jumbo SHARE with Knowhere SHARE with Knowhere

MAPS

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COLOR

NowHere, Italy Via Della Quattro Fontaine Multiple paths converge at the piazza, allowing access to new locations around the city. Check out this cool HUB we shot near Piazza del Fiore. VIEW TAGS

OPACITY ERASE

IF _ THEN _ design portfolio _ samantha perkins

CHECK OUT YOUR MAPS THE PANTHEON ROME, 09 June 2011 15 tags. 6 explorations

SAN PATRICIO ORVIETO, 12 June 2011 “KNOWHERE” would like to 5 tags, 7 explorations use your current location OK Don’t Allow ST MARIA DEL FIORE

FLORENCE, 15 June 2011 11 tags, 12 explorations

FOUNTAIN SQUARE CINCINNATI, 05 July 2011 19 tags, 22 explorations

MILLENIUM PARK CHICAGO, 19 November 2011 19 tags, 22 explorations

Iam HereNow Piazza Navona, Rome

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Home Explore

START HERE

LOOK AROUND YOU HUMAN BEHAVIOR

Learn how people navigate as you use this tool to explore and document Knowhere. TAG your

observe how people move, interact, and behave in their surroundings

SPATIAL ORDERS TAG your surroundings consider how existing architecture clues influence your navigation

surroundings, MAP the journey, EXPLORE new contexts, SPEAK mumbo jumbo. Then go online and SHARE your findings with the Knowhere community.

MAP your journey

GRAPHIC IDEAS

consider how design, symbols, culture, ?! EXPLORE and meaningnew influencecontexts perception

SPEAK mumbo jumbo SHARE with Knowhere

Tag

TAG, YOU’RE IT

WHICH TAG? LANDMARK HUB DISTRICT EDGE NOT SURE?

WHICH TAG? LANDMARK HUB

DISTRICT EDGE

NOT SURE?

Use wayfinding symbols to tag elements you see. Then

be sure to SHARE your images and notes with others

fixed point that can be used as online at athe Knowhere community.

online at the Knowhere community.

LANDMARK

a reference from multiple areas;

may be a recognizable building

WHICH WAY?

or visible landscape feature. HUB DISTRICT

TAG your surroundings

TAGTAKE your surroundings A PHOTO OR VIDEO

VIEW your tags

VIEW your tags CANCEL

TELL us more

SHARE with Knowhere

FIND others

EDGE

CHOOSE FROM LIBRARY

Explore Explore

REVIEW REVIEW YOUR YOUR STUFF STUFF BY BY MAP MAP look up look your upprevious your previous maps maps to to see your seetags yourand tagstravels and travels

BY BY CATEGORY CATEGORY reviewreview your stuff yourbased stuff based on tags on tags made made along along the way the way

BY BY DATE DATE maybemaybe you don’t you know don’t know wherewhere it was,it was, but you’re but you’re sure itsure was itlast was week last week

BY BY LOCATION LOCATION sort by sort country, by country, county, county, city, orcity, or other other geographic geographic areas areas

WHERE WHERE PALACA PALACA DEL MAYO DEL MAYO Buenos Buenos Aires, Argentina Aires, Argentina

WHEN WHEN 31 December 31 December 2010 2010

MORE MORE INFOINFO GOLIATH. GOLIATH. This monumental This monumental openingopening marks the marks entry the toentry to a main government a main government building. building. DAVID. DAVID. SmallerSmaller openings openings to to either side either lead side to security. lead to security.

IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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IF _ THEN _ design portfolio _ samantha perkins

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E IS ON OUR SIDE

what iâ&#x20AC;&#x2122;ve done:

my lifetime experience

HERE IS WHERE TIME

resume _

experience of a lifetime

experience_

education_

2007–present_ Miami University_Oxford, Ohio visiting assistant professor of design two- and three-dimensional studios, digital studios, graphic design seminars, international study programs

Academy of Art University mfa Graphic Design_2012 study of design interpretation across disciplines and media thesis exploration in immersive education models for use in teaching wayfinding design

2005–2007_ Catt Lyon Design_Cincinnati, Ohio project manager, environmental graphic designer environmental design and wayfinding for sports facilities, convention centers, and residential towers

University of Texas at Arlington bs Architecture_1995 concentration on architectural design theory

2002–2008_ PhDv8_all over principle, founder website and print design work on portfolios, education and corporate websites, academic print collateral, marketing packages, and identity systems

University of North Texas 1990–1992 concentration on mathematics and industrial technology

skills_ dynamic Flash_Dreamweaver_html_css_Final Cut_After Effects

2004–2005_ University of Arkansas_Fayetteville, Arkansas adjunct professor of architecture foundation design studios and seminars

2003–2005_ NW Arkansas Community College_Bentonville, Arkansas adjunct professor of communication arts color studies and portfolio design studios

1996–2002_ dsgn Associates_Dallas, Texas project designer environmental and architectural design for residential, retail, and entertainment facilities

static inDesign_PhotoShop_Illustrator_cadTools_sketchUp additional Pages_Keynote_Numbers_Word_PowerPoint_Excel

honors and awards_

papers and exhibits_

2011 Knowhere Exhibit

Cincinnati Design Awards honor award, SEGD Built Work

Interior Design Educators Council third place, creative scholarship

2011 Knowhere

Interior Design Educators Council paper outlining recent wayfinding education research

Knowhere Road Kit

Cincinnati Design Awards distinguished detail

Knowhere

Miami University, Alumni Hall 2 week exhibit highlighting how the clues we find around us influence how we navigate

Interior Design Educators Council third place, creative scholarship

Post-Colonial Tea Party thedieline.com Student Spotlight

2006 Yankee Stadium

design proposal invitation graphics and wayfinding with Catt Lyon Design

2003 marlonblackwell.com

Entablature Web Awards honor award

American Design Awards gold medal

2001 Rave Review Theaters VM+SD and Stone Design first place with dsgn Associates

National Concrete Masonry Assoc. design award of excellence with dsgn Associates

1995 UTArlington

cum laude

Looking for Knowhere Innenarchitektur hs Rosenheim Germany paper outlining recent wayfinding

2005 Riding the Dragon

Beginning Design Conference paper discussing use of upper level teaching assistants in foundation studios to aid in meeting NAB ratio requirements when budgetary issues restrict additional faculty hires. Co-authored with Patricia Kucker, currently of UC.

PhotoStitch

University of Arkansas Long Gallery 6 week exhibit of UA Architectural Design 1 student work

design and photography_ samantha perkins

typefaces_Tungsten by Hoefler & Frere-Jones_ Mercury Text by Hoefler & Frere-Jones_ Serifa by Adrian Frutiger

paper_ Mohawk Superfine Eggshell Ultrawhite body_ Mohawk ProPhoto Lustre-Finish White dust jacket printed by_ blurb.com

designer contact_ samperk@mac.com_513 560 5975