STRATEGIC PLAN 2008-2010
To put Christian principles into practice through programs that build healthy spirit, mind and body for all.
The Cleveland County Family YMCA is the leader in improving the quality of life and nurturing lifelong development of healthier youth, families, and individuals in our community.
Caring, Honesty, Respect, and Responsibility
Based on documented demographics, we understand that more than 50% of Norman residents are either obese or overweight; therefore, our goal is to improve the overall health of youth, families, and individuals in our community through innovative programs, partnerships, public awareness and education through measurable standards and outcomes. • Increase the number of adults and seniors served via collaborations • Increase the public awareness of weight control • Increase number of program offerings for all age groups • Increase number of educational classes • Provide alternatives for youth and teens • Commit to partnering with the YMCA of the USA on Activate America • Increase number of collaborations via schools • Increase number of collaborations via hospitals • Increase our understanding of our market’s wellness needs • Based upon our understanding, develop strategies for implementation of identified wellness needs • Provide educational opportunities to address enhancing personal wellness • Provide healthy food alternatives in existing facility and when hosting meetings
In order to engage residents from all segments of the community, our goal is to increase access to Cleveland County Family YMCA programs and membership for Cleveland County and surrounding areas by expanding our capacity to serve through partnerships, volunteer development, outreach, fundraising and establishment of satellite programs.
• Assess usage capacity of existing facility • Identify underserved communities to develop, and implement satellite programs in the community • Increase collaborations and form partners to strengthen the YMCA’s ability to serve underprivileged populations • Partner with public schools to develop outreach programs • Increase our programs and membership from 12% to 14% • Seek additional funding to serve underprivileged segment of the community • Develop a minimum of five satellite programs • Actively pursue alternative transportation to non-Norman residents
Believing that every family will build stronger bonds, achieve greater work/life balance and become more engaged with their communities, the Cleveland County Family YMCA will focus on increasing our capacity to serve more families in the community.
• Grow family membership 2% per year • Increase our image to become “the place to be” • Increase our offerings of a place for social gatherings • Improve membership retention to 70% • Redefine the definition of our family member category to include non-traditional families • Increase the opportunity for the entire family to participate in the YMCA • Increase the opportunity for families to interact with other families • Increase our service to non-YMCA members • Engage families who are health seekers • Secure funding to renovate game room to be more interactive
In order to assure access to the programs and services by those without the means to bear their full cost, the Cleveland County Family YMCA commits to raising contributed resources and continues to seek alternate ways to serve less fortunate community members.
• Increase annual giving to include endowment growth • Increase effectiveness of program volunteers • Increase effectiveness of policy volunteers • Increase contributed revenue annually by 1% • Commit to easier access for financial assistance program recipients • Increase awareness of Strong Communities financial assistance program to community/schools/churches • Identify grant opportunities and take advantage of funding public/private agencies • Successfully complete 2008 Strong Communities campaign • Determine alternate ways to identify less fortunate members of the community other than current YMCA users • Develop marketing and communication plan to enhance image of the YMCA • Increase staff and volunteer involvement in the Strong Communities campaign • Increase training and development of staff and volunteers in the area of financial development
The Cleveland County Family YMCA will be the primary leader in creating strategic partnerships that advocate community wellness by leading a coalition of multiple organizations.
• Partner with organizations to provide monthly wellness events • Commit to becoming a safe place to be • Identify a coalition of partners to serve all who want to lead a healthy life • Offer counseling services with our partners • Ensure coalition meets quarterly • Actively pursue hosting civic club meetings at the YMCA • All director-level staff are engaged in one service club organization to represent the YMCA • Increase our effectiveness to community agencies in our facility • Increase our YMCA image to agency users
YMCA We build strong kids, strong families, strong communities.
Cleveland County Family YMCA 1350 Lexington Avenue • Norman, OK 73069 (405) 364-YMCA www.ymcanorman.org