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ideation
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partnership sales
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show programming
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design + development
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planning + logistics
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talent + celebrities
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marketing + digital
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staffing + staging
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onsite management
who we are
We are a team with experience, capabilities and verve. Twenty-plus strong, our staff is accomplished not only in sports and entertainment marketing, but also in finance, law, television and video production, sports management, project management, public relations, advertising and design. Founded in 1995 by veteran sports marketer Jim Etzel, SportsOne got its start managing LPGA events for Safeway and the Tournament Golf Foundation. SportsOne has blossomed over the past 17 years; today we work on a variety of projects across the country for top-notch client-collaborators and experience partners.
clients •
Safeway
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Nike
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National Football Foundation
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The Safeway Foundation
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Oregon Track Club
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Rhino University
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Toyota
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Barrett-Jackson
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Special Olympics Oregon
productions TrackTown12 + Eugene 08 at the U.S. Olympic Team Trials – Track & Field :: Eugene OR :: 2012 + 2008 video Ore
g o n S po rt s A w a r d
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Safeway Invitational celebrity golf tournament :: Seaside CA :: 2009 – 2012 video Manchester United Premier Cup U.S. National Finals | retail brand space + players’ lounge Nike World HQ, Beaverton OR :: 2012 The Chance U.S. National Finals | concepting, creative + operations :: Nike World HQ, Beaverton OR :: 2012 Rhino University | team lacrosse camp :: Linfield College | McMinnville OR :: 2012 Oregon Sports Awards :: Nike World HQ, Beaverton OR :: 2002 – 2012 video Safeway Smoothie Revolution at the Nike Women’s Marathon :: San Francisco CA :: 2009 – 2011 video Safeway Game Day Experience :: nationwide :: 2004 – 2011 video Bud LIght Fiesta BCS fan experience :: Scottasdale AZ :: 2011 video Trail Blazers Street Jam :: Portland OR :: 2009 – 2011
client reviews “What you find in working with SportsOne are all those things you would expect and more—efficient operations, delivering against expectations and being very responsive. And they are great at bringing creative and innovative thinking to every process.” –Mike Minasi :: President, Marketing and Advertising :: Safeway “SportsOne is a first-rate outfit that understands the importance of service and professionalism in every aspect of event marketing.” –Mark Pilkenton :: Global Experiential Marketing Director :: Nike
B u d Li g h t F ie st a
“It’s not SportsOne’s idea versus my idea; it’s a team deal. They’re adaptable. They’re fun people to be around and work with.” –Michael Doherty :: Global Presentation Creative Director :: Nike
that wow
SportsOne creates, manages and executes marketing strategies and experiences for diverse client-collaborators. Experiences are a specialty. On grand and modest scales both indoors and out, we produce fan experiences, stage shows, sports tournaments, custom consumer activations, corporate celebrations and other events—each connecting brands with their audiences in memorable, meaningful ways. We handle all aspects of experience production:
experiences
what we do