End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?
Third-Party Cookies vs First-Party Cookies – A Brief Intro: A cookie is a tracker that observes a user’s activity. It is a small tracker (code) placed on the user’s computer while they browse the web. Now, who puts the tracker (cookie code)? And what the tracker does is how we differentiate between them.
First-Party Cookie: As one lands on the website, it sends a piece of code to the browser. After the user accepts the cookie, the code observes the user’s activity and stores necessary information about the user. Information like language preferences, page views, sign-in information and more are stored in the local file on your website. They are used to improve and customize the user experience.
End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?
Third-Party Cookie:
First-party cookie only observes user activity and collects the data when the user is on that particular website. But a third-party is more ambitious and capable. It contains the user activity across the websites and store information about the user across different websites.
End of Third-Party Cookies: Impact on Online Marketing
The data from third-party cookies is critical for assessing the buyer’s intent to serve the tailored and targeting ads. This is also why the most powerful online marketing techniques, like remarketing/retargeting and programmatic advertising are powered by third-party cookies. An end of third-party cookies means less relevant targeting and increased spending.
End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?
End of third-party cookies: The need for better digital marketing strategies is paramount:
We are at the tip of entering a new world where customer experience and privacy take the front seats. So digital marketers need to find alternative ways to attract better prospects to improve their conversion and sales.
So what steps can a digital marketer take to prepare for a cookie-less future?
End of third-party cookies: Ways to improve your brand’s online marketing
1. Build and rely on first-party data
2. Bet on contextual advertising
End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?
3. Focus on content marketing:
4. Partnership with large and powerful publishers
So partnering with publishers your users visit or trust to make their decision is an easier way out. If you are one of them, Samskriti Business Solutions is the best digital marketing agency in Hyderabad that can power your digital marketing efforts with customized digital marketing services.
Whether you are looking for paid search marketing, social media marketing or content marketing, or mobile app marketing we are equipped with dedicated personnel who can improve and scale your sales performance in a short time. For more information on our services, you can contact us here: https://www.samskritisolutions.com/
