Mobile App Marketing Strategies for User Acquisition in 2023

• Organic mode– This mode of online traffic is not controlled by any party, but rather is determined by the quality of the content. Because the app owners do not purchase the ad space or the top position, the traffic is not controlled by them. However, app owners can indirectly affect online traffic using a mobile SEO service.

• Paid mode– This mode of traffic gives more autonomy over online traffic. The thumb rule is that the more you pay the more traffic you will generate to your page. This will significantly improve the chances of conversion and customer acquisition. However, merely investing in ads is not enough. You will also need to schedule when the ads will appear before the user.