SEO for Small Businesses: Key Web Metrics Every Business Owner Must Track

What are website metrics?

Website metrics are measurements that track and indicate the comprehensive performance of the website. They not only indicate the good and bad of the website, a deep down into these metrics uncovers new insights about customers, their pain points and needs to help you you’re your optimizations.

Metrics are usually related to specific web activity and hence there are like a zillion of metrics for every order. So it’s important for a business owner to identify the right metrics that benefit the marketing activity.