Sam Spratt Portfolio

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MY STORY

Growing up in a household of journalists, I was always surrounded by story. At an early age I was taught the importance of having voice in whatever you do. I learned to appreciate the art of communicating clearly and concisely. Make your point and make it compelling. In seventh grade I convinced my parents to buy a Blockbuster summer pass giving me unlimited access to a new form of storytelling. Names like Coppola, Kubrick and Tarantino opened my eyes. The impact of their cinematography, attention to detail, use of color, type and rhythm hit me like a brick. I will never forget the excitement of finding film or the moment I discovered design. A new list of hit-me-likea-ton of bricks thinkers emerged. Bass, Heller, and Vignelli to name a few. For me, graphic design is all about visual storytelling. You have to make your point and make it compelling.


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SHINO TEA COMPANY

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Chapter One Tea by Design

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A traditional tale steeped in history told through packaging.

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SHINO TEA COMPANY PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Sean Bacon

COURSE:

Portfolio B

To target 87% of the market share of tea drinkers, Shino Tea Company was challenged to stir traditional tea culture up for a more modern demographic of upper middle to high income, female Millennials. The Shino glaze developed in the late fifteenth century was the first glaze developed in Japanese ceramics originally known for it’s satiny white

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color. It’s now a popular glaze in American stoneware pottery studios with many variations and colorants creating a wide range of effects. COLOR:

AUDIENCE:

Female Millenials 35-50

SOLUTION:

Committed to developing products that make traditional tea effortless and accessible to our modern world, Shino Tea Company expertly infuses the goodness of traditional whole leaf tea. Crisp, eloquent Verlag letterforms are closely cropped to project a contemporary yet reflective aesthetic. Blending Japanese mid century design and metropolitan style the packaging has a refined, minimalist appeal. Having worked many years as a ceramicist, I threw a custom teapot with Shino glaze to complement the brand. Soothing pastel hues of moss green, warm gray and bittersweet orange project feminine flair.

TYPEFACES:

DELIVERABLES:

KEYWORDS:

INDUSTRY:

Verlag

Logo

Tradition

Tea Shops

Osaka

Packaging

Clean

Households

Serene Geometric Intricate Unfolding

A sophisticated sampler set of three packaged teas is perfect for cultivated gift giving or soothing seasoned tea tastes.

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Custom tea box with sliding lid.

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Minimalist slip sleeve/hand built wooden tea boxes.

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SHINO TEA COMPANY

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SHINOSTEAKBURGER TEA COMPANY WESTERN

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Chapter Two Voyage to the West

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WESTERN STEAKBURGER

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Gus the Greek meets the mythological Wild West.

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WESTERN STEAKBURGER

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WESTERN STEAKBURGER PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Paul Drohan

COURSE:

Web Design

This San Diego based, Greek family owned hole in the wall, serves up unique specialties like gyro burgers and Wild West salads with Ortega chiles, olives and feta. Situated in the heart of North Park for over 30 years, the establishment is now surrounded by a hub of upscale, trendy eateries. To differentiate itself and pay tribute to the owner’s

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immigration to the west, a rebrand was developed to showcase the unique menu and character of Western Steakburger. COLOR:

AUDIENCE:

North Park Residents 20-35

SOLUTION:

To pull the humanity out of 1960’s Western genre film and blend that with the story of a Greek couple, ethnic flavor was incorporated through design elements, borders and copywriting. Type selection, color palette and illustration took clues from the intro to a Leone film. Family style was expressed in the website and branded applications through photography of owners and employees. A custom typeface was created to match the fun, wonky style of the interior and exterior wall graphics. The brand is tough, clever, unexpected, gritty, weathered and most of all sincerely likable.

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DELIVERABLES:

KEYWORDS:

INDUSTRY:

Love Child

Logo

Voyage

Restaurant

Rockwell

Website

Tough

Local

Menu

Eastwood

Environmental

Wanted

Packaging

Family Unexpected Neighborhood

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Sharing Story: A

REBRAND

Developing a project for web design class,

B Gus, Maria, and family.

I stopped for a bite at Western Steakburger. Unexpectedly, I met Maria and without prompting she intuitively told the story of

Old logo.

how their restaurant began. Looking for inspiration for my site I realized I was sitting on a virtual gold mine of untold story. After a half hour of connecting to Maria, my mind raced and I began searching for ways to visually tell their tale.

A

FAMILY OWNED:

Family is a huge part of WSB’s identity. Restaurant staff include their children and close friends. Photography of these family members in action authentically communicates the mom-and-pop nature of their business. B

LOGO DEVELOPMENT:

I think I watched the intro to A Fistful of Dollars about fifty times while working on this logo. Hand drawn and loose it has bold pops of color that wrangle attention. C

LOVE CHILD:

The unique character of WSB called for a custom typeface that was wonky, fun, and Western. The end result, a bastardized Rockwell is lively and playful with an intentionally imperfect look. D

BRIEF:

To translate a great story into the form of design I wrote a brief describing strategies to communicate the retooled brand to the public. E

SKETCHES:

For inspiration I headed back to Leone films and classic Spaghetti Western movie posters. Sketches included logo work, icons and web ideas.

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C

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“With 30 years of experience WSB ain’t hip. It’s badass mom and pop.”


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Almost there.

Give me a sign.

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Exterior/Interior environmental graphics.

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Single page restaurant website.

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WESTERN STEAKBURGER

Upta dolor aci occupta tiuntem erit hil mos que estorae ium idelita nonsequae. Post laut et aut la a dem atatur re volorero volores sintorecus, quaspiet aut quid maion natem nissimo ditasse quasit, num etur sinveriaes aut prenditaspis ut facimint omniendus pla cullat veles

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In 1966, Gus hopped on a ship and sailed around the world twice. His last stop was Los Angeles where he met Maria. The two of them moved to San Diego and opened WSB

2730 University Ave, San Diego, CA 92104 (619) 296-7058

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OYSTER PERPETUAL

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Chapter Three Under the Sea

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An interactive legend makes the world your oyster.

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OYSTER PERPETUAL PROJECT DETAILS

OVERVIEW:

INSTRUCTOR:

Paul Drohan

COURSE:

Web Design

World famous for performance and reliability, luxury watch retailer Rolex wanted to celebrate the 90th anniversary of Oyster Perpetual and grow sales to an emerging market of affluent 22-35 year old males. These young men have recently landed a high-paying job, earned a promotion or received a bonus and want to show off their

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newfound status. One of the most iconic of all Rolexes, with roots in the earliest years of the company, it became the Oyster Perpetual with the invention of the self-winding mechanism. To mark the occasion,

COLOR:

AUDIENCE:

Affluent men 22-35

the company created a special anniversary microsite with independent links and addresses accessed mainly from their larger site. SOLUTION:

Like this iconic watch, navigation on this microsite is smooth and simple with little clicking, opening or closing. Visceral and emotionally satisfying, the ultra simplified design gets out of the visitors’ way and the story of Oyster Perpetual takes center stage. The overall message is much clearer and more powerful with striking

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DELIVERABLES:

KEYWORDS:

INDUSTRY:

Rolex Gothic

Logo

Classic

Retail

Didot

Website

Explore

Arial

Perfection Detail Adventurous

photography where themes of exploration and perfection are displayed through Rolex imagery and underwater effects.

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Time Management: INTERACTIVE

B

An anniversary microsite highlights the powerful story of the timeless Oyster Perpetual watch,

A

Oyster Perpetual Logo

targeting an emerging market segment of males 22-35. The campaign will connect them to

The microsite allows Rolex to showcase their

sort by watch

watch 1 watch 2

past generations of successful men and the rich history of this classic brand.

Oyster Perpetual Logo

watch 4 watch 4 watch 5

Oyster Perpetual Logo

1926-1947

watch 6

First waterproof watch

watch 7

products as the ultimate aspiration for affluent, adventurous young men. This watch is a status

Cross Channel Challenge photo

symbol appealing to consumers who currently value cell phones to tell time. This smaller site will also allow the brand to push interactive components that may not be applicable to their home site. A special lighting

Cross Channel Challenge photo

oy s t e r c o l l e c t i o n

feature was created to elevate mood and enhance

datejust explorer

the underwater experience.

submariner daytona

Watch Detail Shot

gt master sky dweller milgaus

A

MOOD LIGHTING FEATURE:

To replicate an underwater experience a unique lighting feature was created. Simulating the effects of an underwater flashlight, it gives users the feeling of deep sea exploration while highlighting details and type throughout the site. B

MOBILE WIREFRAME:

Smaller, stacked screen images tell a compelling story. Lighting effects move vertically with subtle changes in intensity to create mood. C

Hot spot on background.

Hot spot moves and intensifies over type.

Navigation is not effected by hot spot.

Sir Malcom Campbell bio photo.

Lighting effect synchs with site info. No info is left in the dark.

DESKTOP WIREFRAME:

The additional space to work with gives Rolex the opportunity to expand their story. Images are layered on top of each other to show depth. The subtle yet noticeable use of light moves both horizontally and vertically accentuating the visual atmosphere.

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Featured watch money shot. First oyster photo.

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Sir Malcom Campbell car in action photo.


OYSTER PERPETUAL

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Datejust

Sir Malcom Campbell bio photo.

Explorer GT Master

Daytona Explorer

Seadweller

GT Master

Oyster Perpetual Logo

Submariner

Event

Everest Photo

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Watch

Datejust

1953-1967 Daytona

Pioneering watches

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Watch

1

Drop down navigation allows viewer to sort by each category.

Seadweller Submariner

Event

1926-1947 First waterproterproof watch

Sir Malcom Campbell car in action photo.

Explorer climbing photo

Larger Everest photo

Large Detail Photo of Explorer watch

Images are layered between water effects to give sense of reduced gravity.

Cross Channel Challenge photo

1953-1967 Pioneering watches

Cross Channel Challenge photo

Explorer climbing photo

Deep Sea Special Detail Photo

Watch Detail Shot

Watch details are enhanced with mood lighting.

Explorer climbing photo

Deep Sea Special Photo 2

One page site makes viewing effortless.

Featured watch money shot. First oyster photo.

Larger Everest photo 2

GT Master watch photo

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Anniversary microsite.

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OYSTER PERPETUAL WESTERN STEAKBURGER

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Chapter Four Library Renewal in Chicago

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SILVERSTEIN PUBLIC LIBRARY

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A library conversation engages young readers.

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SILVERSTEIN PUBLIC LIBRARY

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SILVERSTEIN PUBLIC LIBRARY PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Sean Bacon

COURSE:

Portfolio B

The Chicago Public Library seeks to create lifelong readers. To reach kids and their families, the library decided to dedicate and redesign the children’s section to honor beloved author, illustrator, poet and musician Shel Silverstein. Translated into more than 30 languages, his books resonate for both young and old. The Silverstein Library project

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includes a new identity influenced by his poetry and illustrations as well as outdoor advertising, parking garage wayfinding system, and children’s reading room interior graphics.

COLOR:

AUDIENCE:

Chicago families and kids 3-12

SOLUTION:

Silverstein never studied the poetry of others and therefore developed his own quirky, laid back style that was relaxed and conversational. This was the springboard for playful, informal environmental graphics featuring large-scale text in different weights with bold directional arrows that wrap around existing building structures. The color palette of Giving Tree Green is pulled from one of the most popular children’s books of all time and

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DELIVERABLES:

KEYWORDS:

INDUSTRY:

Brandon

Logo

Overdue

Community

Apparel

Happy

Environmental

Directional Welcoming Beloved

applied to library furniture. The graphic black and white line work characteristic of Silverstein’s cartoon like style is mirrored on the identity, canvas book bags and t-shirts.

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Parking garage wayfinding system.

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Silverstein Library card catalog, shirts and custom book bag.

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T HE BROMANTIC

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Chapter Five Pin Ups in the Post

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An enthralling exposé told by backstage boys.

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T HE BROMANTIC

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THE BROMANTIC PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Amy Levine

COURSE:

Advanced Typography

The La Jolla Playhouse wanted to increase attendance and lure a lively, younger audience aged 18-30, to a series of plays by inventing the theme Bromance. The three productions featured two captivating male protagonists searching for meaning in life. A racy direct mail campaign was designed to arouse the curiosity of this demographic. Playful and

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Other

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provocative environmental graphics reinforced the entertaining, witty nature of the 2015 season’s manly theatrics. COLOR:

AUDIENCE:

Local theater goers 18-30

SOLUTION:

Vintage 1950s pulp magazines and centerfold girls tease the viewer into season subscription. Carefully placed, mischievous taglines and words entice the reader to join in the rowdy fun. The decidedly alluring theater mailer unfolds into a pay off pin up poster. A fabulous fifties palette of romantic red, scintillating yellow and tantalizing turquoise energize the vintage black and white photography. The point-blank font Knockout was chosen for it's vitality as well as Austin and Franchise to communicate quickly

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DELIVERABLES:

KEYWORDS:

INDUSTRY:

Austin

Mailer

Playful

Entertainment

Knockout

Poster

Rowdy

Theater

Franchise

Environmental

Friendship Humor Chivalry

with power. To push the naughtiness of the season theme restroom condom machines were embellished with vintage graphics.

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Discrete direct mail envelope and theater mailer.

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Theater mailer unfolds into pin up poster.

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HE BROMANTIC WESTERNTSTEAKBURGER

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Chapter Six January 20, 2014

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MLK DAY PARADE

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A moving civil rights lesson takes to the streets.

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MLK DAY PARADE PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Duane Gardella

COURSE:

Centennial Branding

As part of City Studio, our team developed graphics to celebrate the San Diego City College centennial. I worked to incorporate my passion for environmental graphics and the brand guidelines created by studio MiresBall to develop branded items including signage, schwag and a three-dimensional parade float. Working with Duane

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Gardella we designed and constructed our college’s entry to honor the legacy and vision of Dr. Martin Luther King. COLOR:

AUDIENCE:

King Parade spectators

SOLUTION:

Concepting, designing and building the float for the 2015 MLK Day Parade required careful planning, volunteer teamwork and many hours. Initial sketches and a three-dimensional model were created to realize a complex design that included mechanical gears inside the float that rotated the graphics. The clear, compact font Whitney was ideal for larger than life signage and motivational messages like lead, transform and thrive superimposed over dynamic abstracted shapes. Red and orange brand colors were contrasted with black and white portraits of the civil rights leader and closely cropped faces of

TYPEFACES:

DELIVERABLES:

KEYWORDS:

INDUSTRY:

Whitney

Logo

Inspire

Education

T-shirts

Transform

Community

Buttons

Change

Advertising

Lead

Social Media

Thrive

Float

students to magnify the float theme Agents of Change.

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Constructing Ideas: COLLABORATION:

The design and construction of a moving

A

How do we incorporate the centennial brand message?

parade float was an incredibly ambitious concept that we pulled off with teamwork. This endeavor required two straight weeks of construction during winter break and a couple all nighters in the parking lot. The chance to build a rotating float that celebrates a civil rights legend and school centennial is not something you get to do everyday.

A

THE PITCH:

To get things rolling we had to first convince the school administration to finance this aspiring idea. At a series of committee meetings I persuaded them that this extravagant rotating float and centennial branding concept was needed to celebrate the brand message of Agents of Change. B

D

ONE DAY OF SKETCHES:

Once approved, we had only one day to finalize the visual concept and present it to the school for funding. Using Periaktois, an old Greek theater trick involving three sides, the concept illustrated three stories of past, present and future. C

MINIATURE:

Constructing the miniature model was essential to work out big ideas and small details. It got dinged up in the process but we literally used it for scale everyday while building. The model is exactly 1/4 scale with .25� equaling one foot. D

CONSTRUCTION:

With a determined three-man team we completed the framing and design. The second week a flood of volunteers arrived to help us paint and tie up the last details.

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Model is used for reference to scale.

B Moving parts.


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Sketches turned into artwork.

January 20, 2014 Construction was non-stop for two weeks.

E

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Assembling the float on parade day.

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Periaktois three sided panels.

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BORDERLAND FILM FESTIVAL

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Chapter Seven Crossing Borders

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A visual cliffhanger fuels cross border dialogue.

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BORDERLAND FILM FESTIVAL PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Candice L贸pez

COURSE:

Portfolio B

The Borderland Film Festival is a multidisciplinary project designed to grow understanding of social borders that divide us and bring attention to the physical Mexico/U.S. border. The annual film festival targets attendees 25-40 and introduces San Diego and Tijuana audiences to contemporary Latino and American

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cinema that crosses borders to expose cultural differences and offer insights. The five-day cinematic celebration includes feature films, documentaries, shorts as well as workshops, panels and lectures.

COLOR:

AUDIENCE:

Binational film fans 25-40

SOLUTION:

The Borderland Film Festival motion graphic focuses on one of the 15 Mexican films from 2015. The promotional video pulls both graphic and color elements from the existing logo. To add continuity, a concept driven figure leaping a border fence designed by Joel Sotelo for the previous festival is modified to match the 2015 brand language. This project includes a film festival credential and lanyard with tightly cropped Futura typography to reinforce the edgy

TYPEFACES:

DELIVERABLES:

KEYWORDS:

INDUSTRY:

Futura

Logo

Insight

Non-Profit

Glosa Roman

Brochure

Cross-Cultural

Entertainment

Festival Pass

Social

Motion Graphic

Economical Exposure

identity. A sophisticated, wire-bound, minimalist festival program highlights the 2015 film offerings and paints a clear map for the reader to follow in a clean, compelling format.

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BORDERLAND FILM FESTIVAL

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Festival pass with lanyard and program guide.

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BORDERLAND FILM FESTIVAL

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TIJUANA SAN DIEGO 0 secs

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1 BORDER

Manos Sucias

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Chapter Eight The Posters are Coming

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DIALOGUES POSTER SHOW

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WESTERN POSTER STEAKBURGER DIALOGUES SHOW

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A revolutionary poster tale chronicles history.

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DIALOGUES POSTER SHOW

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DIALOGUES POSTER SHOW PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Candice L贸pez

COURSE:

Portfolio Building

Dynamic Soviet historical posters from the period of Perestroika and Glasnost were featured alongside thought provoking new works created by contemporary artists, designers and illustrators. This 2015 exhibition Dialogues: Poster Art of the Soviet Union was created and organized by the faculty and students of the San Diego City College

CATEGORY:

Branding

Handmade

Print

Web/Digital

Environmental

Advertising

Illustration

Other

Packaging

Typography

Cultural

graphic design program. I led the team to develop and produce environmental graphics for this compelling show. COLOR:

AUDIENCE:

College and design community

SOLUTION:

I wanted this exhibition of Soviet posters to tell a story to the visitor, appealing to their senses with strong, memorable imagery and fascinating text. The entrance to the spacious City Gallery needed robust graphics for the title wall to introduce the show and communicate ideas and information to visitors. The physical design was visible through the exterior windows drawing viewers in. A series of historical works were cropped to magnify the social, political and arts themes of the posters. Using the functional, readable font Helvetica I cut and installed vinyl lettering and the

TYPEFACES:

DELIVERABLES:

KEYWORDS:

INDUSTRY:

Helvetica

Gallery Installation

Historic

Arts

Exhibition design

Provocative

Education

Revealed

Community

Social

Political

Perestroika Glasnost

Russian Constructivist logo to complement the historical timeline and cropped imagery.

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DIALOGUES POSTER SHOW

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Exhibition graphics and gift shop schwag.

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Gallery opening ambiance.

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DIALOGUES SHOW WESTERN POSTER STEAKBURGER

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THE MISSION

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Chapter Nine Support Local Business

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THE MISSION

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A small business meets major league baseball story.

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THE MISSION PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Sean Bacon

COURSE:

Portfolio Building

California leads the nation with 3.5 million small businesses that are the engines of economic growth and responsible for two-thirds of all new jobs. To honor Small Business Saturday, The Mission scavenger hunt was launched to support local independent retailers, small boutiques and downtown neighborhood mom-and-pop shops.

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Handmade

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Web/Digital

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Advertising

Illustration

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Packaging

Typography

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SOLUTION:

Targeting local Padre fans and tourists of all ages the game combines

COLOR:

AUDIENCE:

Padres fans and tourists

an interactive app and environmental graphics. Iconic baseball artwork hidden throughout downtown San Diego, leads fans to explore the city on foot before or after the game and support local retailers at the same time. These installations are synched with a Padres phone app that reveals prizes and trivia related to East Village neighborhood businesses and baseball. The social media feed allows fans to post their progress and communicate with other scavengers. Small business partners benefit from increased traffic introducing potential customers to their shops while baseball devotees have fun and win prizes.

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TYPEFACES:

DELIVERABLES:

KEYWORDS:

INDUSTRY:

Lora

Environmental

Explore

Sports

Raleway

Interactive App

Partner

Community

Discover Game Face Downtown Rewards

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THE MISSION

“On this day 19999 Tony Gwen hit his 3,000th home run.

1 / 14 HIDDEN GEMS FOUND!

START THE MISSION

Scan

THE MISSION

Get a free bean burrito with purchase of an entree just around the corner at Blind Burro

2 /14 HIDDEN GEMS FOUND!

REDEEM NOW

SAVE FOR LATER

SCAN

THE MISSION

Congratulations! You won the grand prize: free tickets to the next Padre’s game.

14 /14 HIDDEN GEMS FOUND!

REDEEM NOW

SAVE FOR LATER

Interactive app and environmental starting point.

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THE MISSION

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Downtown food truck, elevators, and hidden game graphics.

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BOVAIR AIRLINES

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Chapter Ten 1 hour 32 minutes (by cow)

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A budget airline bovine branding narrative.

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BOVAIR AIRLINES

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BOVAIR AIRLINES PROJECT DETAILS OVERVIEW:

INSTRUCTOR:

Min Choi

COURSE:

Logo and Packaging

Traveling with a family is not easy or cheap in Europe. One new exception taking to the skies is Bovair Airlines providing families with priority boarding, kid's meals and other amenities. While other carriers go out of their way to penalize those who travel with small children, Swiss based Bovair is affordable and efficient. In-seat

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Branding

Handmade

Print

Web/Digital

Environmental

Advertising

Illustration

Other

Packaging

Typography

Cultural

entertainment options for children, and customer service set this EU airline ahead of the herd. COLOR:

AUDIENCE:

European budget traveler families

SOLUTION:

In true Swiss style, easily identifiable symbols cross language barriers and playful icon systems make wayfinding child’s play. This attitude is reinforced by functional, friendly fonts like Founders Grotesk and Georgia featured on a wide variety of branded applications. Classic red hues from the national flag are coupled with clean, crisp white on everything from stationery and tickets to billboards. The kid-driven sub-brand Juene Boheme goes the extra distance to connect with young travelers. A lively kids box available for purchase in-flight touches on themes like the hobo and poet

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DELIVERABLES:

KEYWORDS:

INDUSTRY:

Georgia

Logo

Adventure

Travel

Founders Grotesk

Stationery

Humor

Mission Gothic

Brand Manual

Swiss

Environmental

Go

Advertising

Comfort

Packaging

Experience Budget

encouraging young adventurers to explore Europe. The kit includes a travel guide that doubles as a reusable keepsake box for souvenirs.

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Developing Character: IDENTITY

A

Bovair Airlines targets young travelers and families en route throughout the European Union. Bovair offers a fun, family approach to travel at a fraction of the time compared to rail. Current competition for short trip airline travel in Europe presented great opportunities for this budget carrier. With a no frills approach, Bovair provides friendly customer service and a fresh attitude. So, all aboard the flying cow!

A

RIGHT TONE OF VOICE:

After conducting extensive research through the use of European travel guides and websites I gained insight into what quality, budget travel could look like. B

SKETCHES:

Thinking while drawing was the starting point for developing the logo and icon system. Switzerland is a unique country with three national languages that require strong pictographs. C

“We are fresh, fast, and reliable. Trust the Cow.”

C

The BART. The Met. The Tube.

SWISS AIN'T TACKY:

Bovair differentiates itself from the competition by earning trust comparable to the Swiss Rail System while adding the speed of the sky. Ride the rails to enjoy the scenery, but fly Bovair to get to your destination fast and efficiently. D

The Cow.

WHAT IF:

What if the Starbucks Mermaid and Mr. Peanut had a baby? That’s the kind of questions asked to develop the type of character we want to build. E

HOUSEHOLD NAME:

Q. How did you get there? A. It was easy we just hopped on the cow. Artwork was refined until the attitude was casually charming.

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More like this. Less like this.

Nicknames are friendly. We want one.


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Playful advertising and airplane graphics.

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BOVAIR AIRLINES

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Spirited identity manual.

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Perspel magnamet, con pe plibus uta cora velique abo. Rum estis aboria inturiatiam dest, cus dunt, evendel int accus, nonest, as delest escianis

In-flight snack container doubles as a souvenir box.

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BOVAIR AIRLINES

En route.

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Return Trip.

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BOVAIR AIRLINES WESTERN STEAKBURGER

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WESTERN STEAKBURGER BOVAIR AIRLINES

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TRUE

TRUE BROMA

TRUE BROMA

TRUE

BROMA

True

AT THE LAPIN AGILE

TRUE BROMANCE

TRUE BROMANCE

BROMANCE

True

AT THE LAPIN AGILE

Rolex Anniversary / Women’s Athletic Apparel / La Jolla Playhouse Production / Theater Play, Tea Brand / Magazine Callout / Martin Luther King Parade / Non-Profit Flag Football League

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LOGOS

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Burger Restaurant / Theatrical Production / Community Library / Italian Tourism Campaign Swiss Budget Airline / Science Blog / Restaurant / Film Festival

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LOGOS

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THANKS

Thanks to Sean and Candice. You two are the best. I will be forever grateful for your encouragement and guidance during my time at City College. Huge thanks to Uncle Jeff and Aunt Kinley for treating me like family. I couldn't have made this book without your help. Thanks to Amy B., Amy L., Duane, Min and Paul. I admire you all as designers and mentors. A big shout out to Joaquin Alanis and Joel Sotelo for back up. Thanks to all my classmates for sticking together during this crazy semester. Thanks to Two Hermanas for laser cutting and moral support. Finally, to my parents for always being there through thick and thin.


PRINTER/BINDER

Clearstory PAPER

Flexbind Layflat Matte 110Cv FONTS

Ziggaraut, Surveyor, Knockout PHOTOGRAPHY

Lancaster Photographics Edward Honaker Photography Joe Mabel Mood board imagery for inspiration only. COPYRIGHT Š 2015 SAM SPRATT

All rights reserved. No portion of this book may be used or reproduced in any manner without the written permission of Sam Spratt.


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