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Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home, because your home is where you truly LIVE.
Our Company Sierra Sotheby's International Realty has ten boutique office locations throughout Lake Tahoe, Truckee and Reno to best serve all of the distinctly unique markets we represent. We are incredibly selective about the associates we choose to represent our brand and only work with agents who are highly knowledgeable and experienced in their respective markets. We are part of a global, forward thinking brand with more than 21,000 associates in 70 countries around the world which allows us to provide the ultimate networking and marketing experience for your home. From first time home buyers to multi-million dollar estates, every client is equally important to our team of professionals. We love matching clients with extraordinary homes along every stage of their real estate journey.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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Our Commitment Sierra Sotheby's International Realty offers a high level of knowledge, experience, support staff and proprietary technology that allows us to reach way beyond the standard MLS and basic tools available to our local brokerage community. Our unique marketing platform allows us to maximize exposure for your home on dozens of the world's top real estate websites utilizing the highest level of visual tools, resulting in a faster sale and a higher return for you. Here's what you can expect:
aOpen and honest communication and collaboration throughout the selling process. aProfessional photography to create the best possible first impression online - your first and most
important showing.
proprietary syndication platform allows us to showcase up to 50 high-resolution photos on sites
like Zillow, Trulia and sir.com. We showcase more photos at higher quality because the lifestyle
story of most homes simply can't be told with 14 images. Our clients deserve better.
(but not limited to) New York Times, Wall Street Journal, Mansion Global, Zillow, Realtor.com, Trulia,
Juwai.com (the Zillow of China) and SIR.com.
our syndication partners.
Sierra Sotheby’s International Realty offices and direct mailed to affiliates in Bay Area markets
nearly 130 local agents this is where many ready, willing, and able connections happen)
counter offers that align with your goals
free experience overall.
aMost MLS systems limit brokers to roughly 14 low-resolution photos online. Sotheby's Realty's aWe syndicate your property to dozens of the top online real estate websites in the world including aWe provide you with real-time analytics showing how your home has been viewed online across all of aAssist in determining fair market value based on demand, condition, views, locations, etc. aProfessional quality brochures showcasing your home are prominently displayed at 10 high traffic aA professional quality “Introduction” mailer is sent to a highly targeted mailing list aYour home is introduced at Sotheby’s Realty weekly sales meetings locally and in the Bay Area (with aStrategic positioning in relevant print, digital, social and email marketing channels to maximize return aWe'll preview your property to all interested agents and buyers by open house and/or appointment only aCareful review and presentation of all offers for your consideration and assist with thoughtfully prepared aA solutions-based approach to any complications that may occur during the selling process aQualification of prospective buyers to save you time and eliminate stress. aWe enlist professional transaction coordinators to facilitate a successful sale from start to finish aCoordinated efforts with title, lending and all parties involved to ensure a pleasant and hassle-
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Lake Tahoe
Carson City
Incline Village | South Lake Tahoe | Squaw Valley | Tahoe City | Tahoe Donner | Downtown Truckee Heavenly Village/Stateline | Village at Northstar | The Summit Reno
Uniquely Positioned for Success With 10 boutique real estate offices strategically located throughout Lake Tahoe, Truckee and Reno, Sierra Sotheby’s International Realty provides unmatched visibility in the region’s most high traffic locations to enhance the exposure we bring to the extraordinary homes we represent.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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Sierra Sotheby’s connects sellers with second home buyers from Lake Tahoe’s top feeder markets through affiliations with over 90 Sotheby’s International Realty offices throughout Northern and Southern California.
Artisan Sotheby’s International Realty • Barnes & Associates Sotheby’s International Realty • Bay Sotheby’s International Realty • Ewing & Associates Sotheby’s International Realty • Gateway Sotheby’s International Realty • Golden Gate Sotheby’s International Realty • Healdsburg Sotheby’s International Realty • Heritage Sotheby’s International Realty • HOM Sotheby’s International Realty • Home & Ranch Sotheby’s International Realty • Nick Sadek Sotheby’s International Realty • Pacific Sotheby’s International Realty • Sierra Sotheby’s International Realty • Sotheby’s International Realty-Beverly Hills Brokerage • Sotheby’s International Realty-Carmel Rancho Brokerage • Sotheby’s International Realty-Carmel Valley Brokerage • Sotheby’s International Realty-Channel Islands Brokerage • Sotheby’s International Realty-Los Feliz Brokerage • Sotheby’s International Realty-Malibu Brokerage Sotheby’s International Realty-Montecito Brokerage • located Sotheby’s International Realty-Pacific With more than 100• Sotheby's International Realty offices in Grove Brokerage • Sotheby’s International Realty-Pacific Palisades Brokerage • Sotheby’s International Realty-Pasadena Brokerage • Sotheby’s upper tier markets throughout Northern and Southern we International Realty-San Francisco Brokerage • Sotheby’s International Realty-Santa Barbara BrokerageCalifornia, • Sotheby’s International Realty-Santa Monica-Venice Brokerage • Sotheby’s International Realty-Santa Ynez Valley Brokerage • Sotheby’s International Realty-Sunset have the unique ability to position your home in front of qualified buyers Strip Brokerage • Sotheby’s International Realty-Topanga Brokerage • Sotheby’s International Realty-Westlake Village Brokerage • Sotheby’s International and their agents where it matters Our vast International and unified network Realty-Wine Country Brokerage • Today Sotheby’s International Realty most. • Venture Sotheby’s Realty • Vista Sotheby’s International Realty • Wheeler Steffen Sotheby’s International Realty • Wilson & Co. Sotheby’s International Realty • Wish Sotheby’s International Realty
Connected to Top Feeder Markets
truly differentiates us from the local brokerage community.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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A GLOBAL CONNECTION
A Global Connection When a home is represented by the Sotheby’s International Realty® brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies are located in 70 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
{
There's no denying that sophisticated people and luxury brands tend to move in the same circles, mingling with one another, creating connections and presenting opportunities. Sotheby's International Realty's offers unparalleled access to the most qualified agents, buyers and sellers locally, regionally and internationally. SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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BRAND HERITAGE
A Unique Collaboration Founded in 1744 and recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured with consistent branding in Sotheby’s auction house marketing programs including high profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.com.
{
Allow me to arrange an exclusive tour of the auction house next time you are in New York City. Have collectibles to sell? Let me connect you with an auction house expert. SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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SIERRA SOTHEBY’S INTERNATIONAL REALTY
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MEDIA PARTNERSHIPS
Media Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
{
When you list your home with Sierra Sotheby's International Realty it will be featured on dozens of the world's top lifestyle and real estate websites exposing your home to a wider pool of buyers with a goal of a faster sale and higher price for you.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
}
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TARGETED ADVERTISING
professional videography
high resolution professional photography for every home regardless of price
high definitiion virtual tours
Brand Marketing High-quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
{
The MLS limits brokers to roughly a dozen low-resolution photos. We think the homes we represent deserve better. That's why our proprietary system allows us to syndicate your home online to websites such as Zillow and sir.com with up to 50 high-resolution, professional quality photos to tell the full lifestyle story of your home. SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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The Voice of Luxury Real Estate When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sierra Sotheby’s International Realty brand and creates unmatched exposure for the properties we represent..
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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SOCIAL MEDIA
Social Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.
{
It might surprise you to know that Facebook is the #1 traffic source for sir.com
SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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SOTHEBYSREALTY.COM
SimilarWeb.com Website Visits Comparison January - December 2017
sothebysrealty.com luxuryportfolio.com knightfrank.com
engelvoelkers.com christiesrealestate.com coldwellbanker.com
luxuryrealestate.com savills.com coldwellbankerluxury.com
Only 6.96% is US web Traffic
Source: similarweb.com
Comparison of the top luxury real estate websites around the globe. Search sothebysrealty.com on similarweb.com to compare other sites.not shown
sothebysrealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving perspective buyers to sothebysrealty.com and engaging them once they arrive.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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WEB TRAFFIC
Only 6.96% of traffic is in the U.S. Comparison of regional brokers' online web traffic. Search sothebysrealty.com on similarweb.com to compare other sites not shown.
Driving Exposure We are proud of our ability to reach beyond the local MLS and brokerage community to generate unmatched exposure for your property online. Our goal is not to be the biggest but we do strive to be the best.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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PROPERTY DISTRIBUTION
The Power of Video Video is proven to increase email open rates by 50% and social media engagement by up to 400%. Allow us to tell the visual story of your home through professional quality video that's shared across video channels with verifiable and engaged viewers.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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Unique Lifestyle Search Sotheby's International Realty is the only brokerage with a unique online lifestyle search that allows us to target buyers who are in the early stages of their search for ski, lakefront, golf, mountain and resort destination homes. We have the ability to connect with the New York, San Francisco, Miami buyer who knows he wants a lake or mountain retreat but maybe hadn't yet considered Lake Tahoe. Through our global brand recognition we create unparalleled exposure for Reno-Tahoe's resort homes and mountain lifestyle. SIERRA SOTHEBY’S INTERNATIONAL REALTY
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RENTAL MANAGEMENT
As a full-service real estate company, it is our responsibility to provide a complete customer journey. More and more luxury destination homeowners now understand the benefit of renting their vacation home or buying a property for the rental revenue investment opportunity. It’s now a common part of the homeownership journey. Through our exclusive partnership with Invited Home, we can service your prospective buyers with rental projections to help make their buying decision easier. SIERRA SOTHEBY’S INTERNATIONAL REALTY
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STATISTICS
Sothebysrealty.com statistics Full Year 2017 General Web Site Traffic Full Year Average Monthly Visits1 2,236,271 Average Monthly Unique Visitors 2 1,402,599 3 Average Monthly Page Views 9,565,309 Percent of visitors from outside the U.S. 60%
Affiliate Data Snapshot on Sothebysrealty.com Total Properties on sothebysrealty.com 40,814 Total Agents on sothebysrealty.com 20,382 4 Total Property Detail Views Q4 2017 10,727,342 Total Property Detail Views 20174 49,844,297
Key Growth Trends 2017 was the best year in the history of sothebysrealty.com with over 26 million visits, a 24% increase, and 49 million property detail page views. Site traffic stayed consistently above 2 million visits per month with July having the highest traffic with just under 2.5 million visits and was also a 36% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 958% increase in website traffic going from a total of 2.5 million visits for the entire year to over 26 million. The primary contributors to our traffic growth continues to be our search engine optimization and search engine marketing efforts with both organic search, paid search and display advertising driving 78% of the traffic to sothebysrealty.com. Social media has been another significant source of traffic with Facebook being the #1 referring site. A referring site of note is Uncrate.com which has been picking up our listing content and featuring certain properties with proper attribution links back to sothebysrealty.com, here’s an example, 212 Fifth Avenue NYC. India became the largest source of traffic outside of the United States with a year over year increase of 772% and over 2.7 million visits.
Top 10 Searches: New York NY USA, London GBR, Private Island Lifestyle, Los Angeles CA USA, Dubai UAE, Beach Resort Lifestyle, Cayman Islands, Paris FRA, Malibu CA USA, Sydney AUS
Visits Visitors 3 Pageviews 1 2
Q4 2016 5,557,193 3,680,847 25,765,167
Source of Visits
Top 10 Countries: 1. United States 2. India 3. Canada 4. United Kingdom 5. China 6. Italy 7. Germany 8. France 9. Australia 10. Spain
Q4 2017 6,497,627 4,326,740 25,963,754
% Increase 19% 18% 1%
Top 10 Cities : 1. New York 2. London 3. Patna 4. Los Angeles 5. Chicago 6. Lucknow 7. Washington D.C. 8. San Francisco 9. Toronto 10. Atlanta
Full Year 2016 21,591,865 13,984,595 99,606,100
Source of Visits 1. Organic Search 36% 2. Display Advertising 21% 3. Paid Search 21% 4. Direct 13% 5. Social Media 4% 6. Referral Sites 3% 7. Email Marketing 2%
Definitions/Notes: Please note- Statistics reported do not count internal/corporate traffic.
Full Year 2017 26,865,958 16,698,149 114,659,714
% Increase 24% 19% 15%
Top Referring Sites:
(excludes search engines)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
facebook.com uncrate.com zillow.com pinterest.com sothebys.com youtube.com reddit.com elledecor.com buzzfeed.com businessinsider.com
1
Visits - Number of visits to the site during the specified time interval. A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-time limit (normally 20-30 minutes). 2 (Unique) Visitors - Number of individuals who visited the site during the report interval. For this monthly report, if someone visits more than once, that person is counted only the first time he or she visits. 3 Page View - A hit to any collection of files making up a single page. This number reports the total number of pages viewed by all users within a given time frame. 4 Property View - The number of times property details pages were viewed in a given time period.
Sotheby's International Realty Affiliates LLC. All Rights Reserved. The information in this document is intended for the sole of use of Sotheby’s International Realty® and its affiliates.
PROPERTY DISTRIBUTION
Property Distribution Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centered websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby's International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to refine a marketing campaign’s impact.
{
Simply stated, Sotheby's International Realty is the only brand with the power to showcase your home on all the top rated websites above with a single click. No other brokerage has the relationships or the technology.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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REPORTING
Results Driven After we syndicate your property on dozens of the most high traffic real estate websites in the world, we will generate a report showing what websites are getting the most views along with analytics that show where interested buyers are starting their search. We look forward to sharing these results and inviting you to collaborate in the process of achieving your goals. .
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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APPLE TV
Apple TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.
{
Stop by one of our ten offices to see how we rotate your home on Apple TV displays in highly visible locations like Downtown Truckee, The Summit Mall, Northstar Village, Heavenly Village and the Village at Squaw Valley.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
}
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SIR MOBILE
INTERNATIONAL | ADVANTAGES
SIR MOBILE APP AVAILABLE ON SMARTPHONES & TABLETS - TEXT SIR TO 87778 OR VISIT M.SIR.COM/SIR
SIR Mobile
It has been reported that almost a third of Internet search traffic will come from smartphones and tablets. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by
The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Featuring high-quality displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as media content, the app brings property searches to life with GPS and a well as feature phones. When a user is ready to see a property, the “Call” feature connects them with drawing tool to locate homes. A points-of-interest toolbar features lifestyle one of our sales associates ready to show your home. amenities such as local restaurants, golf courses, resorts and more. helping consumers view properties based on GPS location, address, city or zip code. The application
Each office is independently owned and operated.
SIERRA SOTHEBY’S INTERNATIONAL REALTY
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S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2018 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES WALL STREET JOURNAL GLOBAL: FRIDAY TAKEOVERS OF ALL REAL ESTATE ARTICLES WALL STREET JOURNAL: LIVE VIDEO SERIES WALL STREET JOURNAL: BANNER ACROSS GLOBAL NETWORK WALL STREET JOURNAL: CHINA AND EUROPE SEARCH WIDGET WALL STREET JOURNAL: BANNER AD ACROSS REAL ESTATE SECTION WALL STREET JOURNAL: SOCIAL CONTENT BANNER NEW YORK TIMES: CROSS PLATFORM HIGH IMPACT UNIT NEW YORK TIMES: GREAT HOMES SLIDESHOW NEW YORK TIMES: PAID POST (EDITORIAL + VIDEO CONTENT) NEW YORK TIMES: FIND A HOME VIDEO MODULE NEW YORK TIMES: NEWSROOM GUIDE MANSION GLOBAL: HOMEPAGE HERO MANSION GLOBAL: LONDON MARKET SPONSORSHIP MANSION GLOBAL: DUBAI MARKET SPONSORSHIP MANSION GLOBAL: PROMOTIONAL MEDIA MANSION GLOBAL: FEATURED PROPERTY MODULE MANSION GLOBAL: FRIDAY BUYOUTS ARCHITECTURAL DIGEST: REAL ESTATE CHANNEL SPONSORSHIP ARCHITECTURAL DIGEST CLEVER TARGETED MEDIA + YOUNG COLLECTOR'S CONTENT ARCHITECTURAL DIGEST: REAL ESTATE INDEX PAGE ARCHITECTURAL DIGEST: MEXICO ADVERTISING ELLE DECOR ELEVATED ENTERTAINING EDITORIAL ELLE DECOR SUPER HERO BANNER ELLE DECOR NEWSLETTERS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR SUPER HERO UNIT ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR RUN OF SITE BANNER ADS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR PROMOTIONAL MEDIA NIKKEI BRANDED LISTINGS CHANNEL NIKKEI FEATURED ARTICLE NIKKEI LISTING & VIDEO FEED NIKKEI DIGITAL ADVERTISING NIKKEI PRINT ADVERTISING EMIRATES IN-FLIGHT VIDEOS DWELL SPONSORSHIP OF HOMES CHANNEL DWELL SPONSORSHIP OF REAL ESTATE SECTION DWELL MAGAZINE INSTAGRAM SPONSORSHIP DWELL ADS ON THE HOMEPAGE & ARTICLE PAGES THE TIMES (UK) BRICKS & MORTAR SPONSORSHIP FINANCIAL TIMES PROPERTY SPONSORSHIP FINANCIAL TIMES COBRANDED PRINT ADVERTISING FINANCIAL TIMES NEWSLETTER SPONSORSHIP
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S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2018 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES
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FINANCIAL TIMES LISTINGS & VIDEO SYNDICATION FINANCIAL TIMES EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP FINANCIAL TIMES REAL ESTATE SPONSORSHIP JAMES EDITION PROPERTY LISTING SYNDICATION LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION PREMIUM LISTINGS (6X PROMOTION) LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION COLLECTION LISTINGS (3X PROMOTION) PROPGOLUXURY EDITORIAL SPONSORSHIPS PROPGOLUXURY PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY LOCAL/REGIONAL SPOTLIGHT BANNERS JUWAI BRAND PAGE JUWAI EDITORIAL SPONSORSHIP JUWAI FEATURED LUXURY LISTINGS JUWAI CHINESE LANGUAGE SUPPORT DESK ECONOMIC TIMES HOMEPAGE BILLBOARD ECONOMIC TIMES ADVERTISING WITHIN EDITORIAL ECONOMIC TIMES BRAND MICROSITE CONDÉ NAST LIFESTYLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES
TARGETED DISPLAY ADVERTISING CONDÉ NAST LIFETYSLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES
SIGNATURE PUBLICATIONS RESIDE: QUARTERLY PUBLICATION: LAUNCH DATE TO BE CONFIRMED SOTHEBY'S MAGAZINE PREFERRED MAGAZINE
PRINT PROPERTY ADVERTISING PROGRAM WALL STREET JOURNAL NEW YORK TIMES MAIN NEWS SECTION FINANCIAL TIMES NEW YORK TIMES INTERNATIONAL EDITION NEW YORK TIMES INTERNATIONAL EDITION WRAPS OCEAN HOME BLOOMBERG MARKETS BOSTON MAGAZINE THE SUNDAY TIMES (UK) ROBB REPORT CONDÉ NAST REGIONAL MAGAZINES
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2018 MARKETING PLAN DIGITAL PROPERTY ADVERTISING PROGRAM
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DIGITAL ADVERTISING PLANS BY LIFESTYLE, FEEDER MARKET
MONTHLY PACKAGES AVAILABLE
JUWAI.COM
MONTHLY PACKAGES AVAILABLE
NYTIMES.COM BANNERS
MONTHLY PACKAGES AVAILABLE
PROPGOLUXURY.COM BANNERS
MONTHLY PACKAGES AVAILABLE
WSJ.COM FEATURED PROPERTY UPGRADE
MONTHLY PACKAGES AVAILABLE
ROBBREPORT.COM REAL ESTATE MEDIA BAR
MONTHLY PACKAGES AVAILABLE
SEARCH ENGINE MARKETING
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GOOGLE BING YAHOO! YOUTUBE
SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITIES EVENTS
SPONSORSHIP PACKAGES AVAILABLE
SELECTS, PREFERRED AND OTHER EMAIL OPPORTUNITIES
PACKAGES AVAILABLE
LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM QUARTERLY CONFIDENTIAL PUBLICATION
SOCIAL MEDIA
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EXTRAORDINARY PROPERTY OF THE DAY EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY FEATURED VIDEOS FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, GOOGLE+, PINTEREST, AND WECHAT
LISTING SYNDICATION [IN ADDITION TO ALL MEDIA PARTNERS LISTED ON THE GRID] APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES (DISTRIBUTION TO OVER 100 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM)
[PLAN IS SUBJECT TO CHANGE]
© MMXVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2018 EXCLUSIVITY OVERVIEW THE NEW YORK TIMES
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REAL ESTATE GREAT HOMES & DESTINATIONS SLIDESHOW REAL ESTATE FIND A HOME VIDEO MODULE NEWSROOM GUIDE CUSTOM SERIES, THE VIEWPOINT
THE WALL STREET JOURNAL REAL ESTATE WIDGET: CHINA & EUROPE WSJ REAL ESTATE FRIDAY ARTICLE BUYOUTS CUSTOM INTEGRATION UNIT (CIU) LIVE CUSTOM VIDEO SERIES
MANSION GLOBAL REAL ESTATE FRIDAY ARTICLE BUYOUTS BRAND LIBRARY TOP MARKET LONDON & DUBAI SPONSORSHIP
THE FINANCIAL TIMES EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP
THE TIMES (UK) BRICK & MORTAR SPONSORSHIP
ARCHITECTURAL DIGEST OWNERSHIP OF REAL ESTATE INDEX PAGE OWNERSHIP OF REAL ESTATE SUB-CHANNEL CLEVER TARGETED MEDIA & YOUNG COLLECTORS PACKAGE SPONSORSHIP
DWELL HOMES CHANNEL SPONSORSHIP
ELLE DÉCOR CUSTOM CONTENT COLLECTION
ECONOMIC TIMES BRAND PAGE
VANITY FAIR PROGRAMMATIC HOMEPAGE TAKEOVER
This marketing plan outlines all of the commitments we have made in 2018 to drive traffic to our website. We invest heavily in marketing to ensure that we expose your property to more real estate intenders than any other brokerage.
Influencing the Sale of Your Property Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL: • Your property’s location • Recent property market values • Expired listings with multiple price revisions • Economic and housing marketing conditions • Absorption rate
FACTORS WITHIN YOUR CONTROL: • The listing presentation price and terms of sale • Your property’s distinctive and compelling attributes • The physical condition of your property (home and grounds) • The ready access to your property for showing • The selection of the real estate sales professional you chose to represent you and your home
There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.”
PROPERTY | PRICING
Your Best Chance to Achieve TO the YOUR BEST CHANCE Highest Price is Your First Few SELL & ACHIEVE THE HIGHEST Weeks on the Market PRICE IS YOUR FIRST FEW WEEKS ON THE MARKET • NEW: Fresh and excited, focused on value vs. price
• WAITERS: Seen it all, experienced, very particular, focused on value vs. price
• DEALERS: Focused on price, want to negotiate • BOTTOM Focused on price, drawn to phrases focused onFEEDERS: value vs. price NEW: Fresh and excited, like “Just Reduced” andfocused “Muston Sell” WAITERS: Seen it all, experienced, very particular, value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
Each office is independently owned and operated.
PROPERTY | PRICING
The Pond
THE POND CURRENT HOUSING MARKET
When a new listing comes to market there is always an initial spike in CURRENT HOUSING MARKET interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your
When a new listing comes to market there is always an initial spike in interest and showings in the
competition. If your listing price is close to its estimated market value,
first week or two. This is the “pent up demand” from buyers who have already looked at and rejected
buyers recognize this and interested ones will respond with better offers
your competition. If your listing price is close to its estimated market value, buyers recognize this and
to a new listing. A properly priced home forces a legitimate buyer to ask
interested ones will respond with better offers to a new listing. A properly priced home forces a
the question, “What will it take for me to get this house?” Conversely, an
legitimate buyer to ask the question, “What will it take for me to get this house?”
over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down. All the while, as the days-on-
Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for
market counter ticks on, buyers start asking the question, “What’s wrong
your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking
with that house?”
the question, “What’s wrong with that house?”
Each office is independently owned and operated.
PROPERTY | PRICING
LISTING SIDE COMMISSION
SELLING SIDE COMMISSION
Commission Breakdown
COMMISSION BREAKDOWN HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION
To understand real estate commissions, let’s take a look at how real HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION estate agents are paid and how they share cooperating commissions. type listing agreement between a seller To understandThe real most estate common commissions let’softake a look at how real estate agents are and paid and how their agentcommissions. gives that The agent’s right to exclusively market athe they share cooperating most broker commonthe type of listing agreement between seller and home. return for bringing a buyer to the table, seller agrees their agent gives that In agent’s broker the right to exclusively market thethe home. In return fortobringing a pay athe commission Typically, feeTypically, is represented a buyer to the table, seller agreesto to the pay abroker. commission to the the broker. this fee isas represented percentage the sales is shared between broker as a percentage of the salesofprice and is price sharedand between the listing brokerthe and listing the broker who brings the buyer.
and the broker who brings the buyer.
Each office is independently owned and operated.
RENO
INCLINE VILLAGE STATELINE SOUTH LAKE TAHOE NORTHSTAR GARDNERVILLE TRUCKEE
LAHONTAN
CARNELIAN BAY
SQUAW VALLEY OLD GREENWOOD
HEAVENLY
CRYSTAL BAY
HOMEWOOD
MARTIS CAMP
TAHOE KEYS
TAHOE DONNER
GLENBROOK DONNER LAKE VERDI
GRASS VALLEY
SUGAR BOWL
ZEPHYR COVE
TAHOMA
KIRKWOOD
AND BEYOND...
ON THE COVER: Martis Camp
© MMXVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.