L E T ’ S M A K E G R E AT N E S S .
T h e re i s n o t h i n g m o re re w a rd i n g t h a n to c ra ft authentic and enriching experiences.
B r i n g i n g a s m i l e t o s o m e o n e ’s f a c e - g r a c i n g t h e i r l i fe w i t h s o m e t h i n g a l i t t l e m o re co m fo r t a b l e, e x c i t i n g o r e n j o y a b l e. M a k i n g i t a c t u a l ly w o rk , a n d w o rk b e t te r than they could ever have imagined.
S w e a t i n g t h e s m a l l s t u f f, f a i l i n g h o r r i b l y , c o m p l e t e l y re a s s e s s i n g t h e e x p e c t a t i o n - t h i s p ro ce s s i s i n to x i c a t i n g. I t i s t h e i n c e s s a n t p u r s u i t o f s o m e t h i n g b e t t e r.
A n d i t ’s j u s t t h e b e e ’s k n e e s .
N E E D L E S S T O S AY , I
DESIGN.
Contents
PRODUCT DEVELOPMENT 005
Air Quality Monitor
022
Martini Cart
033
Glue Gun
B R A N D S T R AT E G Y 038
Extraspor t Identity
045
CFPS Campaign
050
WWU Industrial Design
Enjoy!
WEARABLE T E C H N O LO GY Pro d u c t D e s i g n
2013
We a r a b l e A i r M o n i t o r, 9 We e k S t u d i o C o o p e r a t i v e Anvil Studios + Western Washington University Industrial Design www.anvil-studios.com Design Lead - Samuel Martin Te a m M e m b e r s - L a r i s a S c h u l z e , L i b b y K u n k l e & S e a n B r a a t e n
2013 Y O U A R E W H AT Y O U E AT We very rarely think about the air we breathe, but a lot of the t i m e , i t s a i r o f v a r y i n g q u a l i t y. I n f a c t , a i r q u a l i t y v a r i e s s i g n i f i c a n t l y a s y o u t r a v e l f r o m r e g i o n t o r e g i o n t h r o u g h o u t y o u r d a y.
F O R E C A S T S AY S . . . W h i l e t h e E PA m o n i t o r s m a c r o - e n v i r o n m e n t a l a i r q u a l i t y, v e r y l i t t l e i s k n o w n a b o u t l o c a l i z e d a i r q u a l i t y, a n d h o w i t c h a n g e s t h r o u g h o u t t h e d a y, c i t y b l o c k - b y - b l o c k .
2013 QUANTIFIED SELF Wearable technology has arrived. T h i s d e v i c e f u n c t i o n s a s a n a i r h e a l t h m o n i t o r, p a s s i v e l y s c a n n i n g and reporting on the quality & content of air around the user- focusing specifically on EPA verified pollutants and hazards.
BRIEF De velop an application of wearable technology that incorporates:
1 Familial Form Language 2 Fresh Functionality of the Docking Station 3 Considered Graphic User Interface
2013 I M M E D I AT E S E L F Several examples of wearable technology currently exhibit connection to the user within their first self. This means t h a t t h e o b j e c t f u n c t i o n s a s a n i m m e d i a t e a c c e s s o r y, l i k e a w a t c h , s h i r t o r p i e c e o f e y e w e a r.
“ B U T I H AT E WAT C H E S . � While this practice lends itself to adoption by users of similar objects, it is also a barrier to entry for individuals who prefer not to adorn their immediate self.
2013 S E C O N DA R Y S E L F A p e r s o n ’s s e c o n d a r y s e l f l i e s w i t h i n t h e e n v i r o n m e n t of objects they carry out with them into the world. A fall jacket, a briefcase or handbag.
T H E C A M PA I G N P I N T H E O R Y Much like a pocket square or a wallet, wearable technology stands a higher likelihood of adoption if it can ‘piggy back’ on to the architecture of the objects we already wear- bags and jackets.
2013
ONE FOR ALL, ALL FOR AIR I n i t i a l l y, d e v e l o p m e n t r e v o l v e d a r o u n d c r e a t i n g t a c t i l e and memorable forms that would give the issue at hand, a i r q u a l i t y, s o m e t h i n g t o s t a n d b e h i n d . An icon for a movement.
2013 W H AT I S T H AT We had succeeded at creating a form that disguised i t s t e c h n o l o g y a n d f u n c t i o n t o o w e l l . Te s t u s e r s h a d n o i d e a what it was or how it worked- let alone that it was a clip. It didn’t seem real.
2013
KEEP IT SIMPLE (STUPID) Tu r n i n g t o t h e f o r m s o f t h e i c o n i c p a p e r c l i p a n d h o u s e h o l d environmental control systems, the groundwork for recognizable and authentic interaction had already been laid.
2013
I N S P I R AT I O N M o d e r n e l e g a n c e , u t i l i t a r i a n s t e r i l i t y.
REFINEMENT 1 Capture the iconic representation and function of a household paper clip. 2 Elevate and embrace pure geometric forms. 3 R i n s e , r e p e a t a n d a p p l y t o e x t e n d e d p r o d u c t f a m i l y.
2013
REAL TECH IMEC has made ongoing strides in the miniaturization and efficiency of their micro sensors. The chip shown below is able to scan for the presence of many EPA qualified airborne p o l l u t a n t s , o n a p l a t f o r m s m a l l e r t h a n a n A A b a t t e r y.
2013
We a r a b l e
S m o k e / I n d o o r Po l l u t a n t Detector
H o m e T h e r m o s t a t / C h a rg i n g D o c k f o r We a r a b l e
VISUAL BRAND More than a single object, the initial design was extrapolated and applied to other products within the system, creating a cohesive familial resemblance.
2013
HOME BASE A f t e r t r a v e l i n g w i t h y o u e a c h d a y, e a c h w e a r a b l e conductively recharges at the thermostat docking station. A departure from traditional thermostats, the home base serves as an epicenter for local environmental information.
2013
AWA R E N E S S Whether the hazard be a house fire or slowly rising levels of radon over time, a fleet of smart sensors throughout the residence work in unison to protect you.
2013 COMMUTER EXPOSURE Placing this monitoring technology in the hands of active professionals could yield new insights to commuter airborne toxin exposure.
2013
O P E N S O U R C E AC C E S S Live geo-tagging of common pollutants could be harnessed by route guidance software, or made valuable to participants and nonparticipants alike.
2013
B R E AT H E E A S Y M o r e t h a n p i e c e o f m i n d f o r t h e i m m e d i a t e u s e r, air quality technology stands to serve and inform a wide audience of affected consumers. Air is one of the last free shared resources.
ARCHITECTURAL FURNISHINGS Pro d u c t D e s i g n
2013
Martini Cart, 9 Month Senior Thesis
A MID-CENTURY CLASSIC Develop from concept to manufactured prototype, a vessel for the preparation of libations considering manufacturability and aesthetic cultivation.
2013 I N S P I R AT I O N Theaters of Preparation & Stoic Architectural Form Introduced as a ‘blind - prompt’ we were told to e x p l o r e t h e p o t e n t i a l f o r m s o f I c e To n g s - k n o w i n g n o t t h e final product archetype of a martini cart.
2013 WELCOME TO THE WILDS Launching from a foundation in temples and theaters, initial exploration started at the impossible, to inspire the most exotic forms.
2013
ASSESSMENT In addition to market research, key attributes were defined i n c l u d i n g n e c e s s a r y e r g o n o m i c p a r a m e t e r s & s t o r a g e c a p a c i t y.
T H R E E C O R E VA L U E S During de velopment emphasize consideration to:
1 Preparation & Presentation 2 S t o r a g e o f To o l s & I n g r e d i e n t s 3 Platform Mobility
2013
F O R T H E LOV E O F M A K I N G 3D sketching and modeling at 1:8, 1:4, 1:2 and 1:1 scales. Materials used including p a p e r, f o a m , w o o d a n d m e t a l .
19 | 50
2013
M A N U FA C T U R I N G Final prototyping was achieved with use of sourced and laser cut aluminum sheet and rod stock, chromed steel hardware, and automotive-grade paint. (Pearl White Mica, of course.)
2013 RESOLUTION The final design capitalized upon layering and nested volumes to separate space and create a theatre for indulgence- in the crisp cloak of utilitarian minimalism.
2013
I N T E G R AT I O N Structural braces double as storage for tea or bar linens. Visually repeated on the rear shelf, they also nod to the spanner head fastener used throughout the final prototype.
2013
MECHANICS Custom lathed aluminum wheels glide on high resistance bicycle-head bearings, utilizing the platforms solid aluminum mass to eliminate the need for a braking system.
21 | 50
2013
1 Pre s e n t a t i o n
Storage 2
3 Mobility
CONSUMER ELECTRONICS Pro d u c t D e s i g n
2010
G l u e G u n C o n ce p t , D e s i g n C h a re t te
FREEDOM FIGHTER In use, a hot glue gun often finds itself in tight corners, underneath a project, or worse. Assuming the form factor of a stylus, this concept posits one solution to make an underutilized technology more accessible and desirable.
2010
IT HAS TO BE COOL An incredibly functional tool, the hot glue gun is often remanded to craft projects and hobby shops. There is great opportunity to redefine the segment, and encourage adoption.
2010
CUT THE CORD Heating elements, by nature of their mechanics, stay hot once they’ve heated up. This concept eliminates the corded feature of a classic hot glue gun, in favor of a conductive cradle.
2010
SESSION SKILLS
Form Language Exploration Human Factors Consideration\ Mechanical Consideration Physical Urethane Foam Prototyping Solidworks - CAD FDM Rapid Prototyping Assembly & Finishing Segment Redefinition
PERSONAL F L O TAT I O N Branding / Soft Goods
2011
E x t r a s p o r t B r a n d I d e n t i t y , 9 We e k S t u d i o C o o p e r a t i v e Johnson Outdoors + Western Washington University Industrial Design www.johnsonoutdoors.com
WE’RE MISSING SOMETHING Extrasport manufactures personal flotation devices. Servicing a variety of users, the majority of Extrasport products are specialized, although the bulk of their revenue is derived f r o m s a l e s t o t h e r e c r e a t i o n a l a d v e n t u r e r.
BRIEF D e ve l o p a s o l u t i o n t h a t re i n fo rce s t h e re c re a t i o n a l m a rk e t s e g m e n t .
2011 O V E R S AT U R AT I O N Upon further assessment, it became clear the entire line of Extrasport flotation devices conveyed little cohesion.
MAKE ME BELIEVE M o r e t h a n s i m p l y r e f i n i n g a p a l e t t e o f m a t e r i a l s & c o l o r, E x t r a s p o r t n e e d e d a n e m o t i o n a l c o n n e c t i o n w i t h i t s c o r e c u s t o m e r.
2011 CLARITY As opposed to offering a complete restructuring of the Extrasport line, this revision sought to filter the brand to a core aesthetic and emphasize a cohesive message to consumers.
Y O U R E X P E D I T I O N AWA I T S A f r e s h m e s s a g e t o c o n s u m e r s , ‘ Yo u r e x p e d i t i o n a w a i t s ’ c o u p l e d w i t h E x t r a s p o r t ’s c o n s o n a n t e m p h a s i s , a n d c a p t u r e d t h e a d v e n t u r o u s s p i r i t o f parallel industry manufacturers, like The North Face.
2011
THE PLEDGE Stitched on to the interior of each PFD, the pledge s e r v e s a s a v i s u a l a n d v i s c e r a l r e m i n d e r o f E x t r a s p o r t ’s commitment to everyday adventure.
2011 BRAND PROUD Previously horizontal and diminutive in scale, the Extrasport l o g o t r a v e r s e s t h e c h e s t v e r t i c a l l y, d o m i n a n t a n d t r u e .
R E L I S H T H E D E TA I L S Redesigning the pulls and buckle to be smooth and modern helped both to streamline the design, and emphasize the non-physical brand in minute architectural detail.
2011 S U B T L E I N N O VAT I O N Placing a reflective material behind the primary textile resulted in higher lumen reflectivity in various lighting condition. Emphasizing nylon webbing in color as opposed to black increased user comprehension and ensured higher likelihood of proper fit.
T E C H N I C A L E X P E C TAT I O N Working with a soft goods company and learning textile fabrication yielded the production of a market ready PFD prototype, built by hand.
A f r e s h m e s s a g e t o c o n s u m e r s , ‘ Yo u r e x p e d i t i o n a w a i t s ’ c o u p l e d n i c e l y w i t h E x t r a s p o r t ’s c o n s o n a n t e m p h a s i s , a n d c a p t u r e d the adventurous spirit of similar brands, like The North Face.
COMMUNITY DEVELOPMENT B ra n d i n g / G ra p h i c D e s i g n / E n t re p re n e u rs h i p
2012
C a m p a i g n fo r a P l e a s a n t S u rp r i s e, P i l o t Pro g ra m City of Bellingham, WA & Local Businesses Project Lead - Samuel Martin Te a m M e m b e r s - H u n t e r F r e r i c h , L e a h B r a d f o r d , L i s a K e n t , & S e a n M i s s a l
A TIGHT KNIT COMMUNITY B e l l i n g h a m h a s a f l o u r i s h i n g d o w n t o w n r e t a i l s e c t o r. Ripe with restaurants, boutiques and services, it caters to students and long term residents alike.
BRIEF U t i l i z e s o c i a l m e d i a a n d a l l i e d re s o u rce s to i n c re a s e co n s u m e r fo o t t ra ffi c i n d o w n to w n B e l l i n g h a m s t i m u l a t i n g re ve n u e fo r l o c a l b u s i n e s s e s.
2012 E V E R Y M OV E M E N T H A S A N I C O N Neutral geometry commuting a sense of sharing, coupled with an authoritative sans serif logotype. Color references social media and transparency in intent.
V E R S AT I L I T Y A limited palette and simple form language lends easy variation to diverse applications.
2012 WHERE THERE’S A WILL Local business owners were eager to share some of the burden demanded in proactive marketing, and were enticed by two fundamental aspects of the campaign - spontaneity and goodwill.
T h e p re m i s e i s s i m p l e :
1 2
Participating stores visually identify with the Campaign.
Participants offer consumer incentives in excess stock at random.
3 Campaign handles promotion through social media aggregates.
2012 L O O K I N G F O R WA R D Partnerships with national brands and incorporation of city infrastructure both provide exciting potential venues for the Campaign to explore.
THE BIG GUNS City council members voiced their support of the Campaign, both in its goodwill to Downtown, and expressed interest in becoming future partners in the Campaign.
DESIGN PROGRAM Branding / Graphic Design
WWU Industrial Design Logo
2012
PREVIOUS IDENTITY
1
4 Strengthen Consonant Symmetry
Futura Standard Book
1
4 Strengthen Consonant Symmetry
Futura Standard Book
2 Remove Auxiliary Elements
5
Tighten Letter Spacing
2 Remove Auxiliary Elements 3 Reduce Value of Ascenders
5
Tighten Letter Spacing
6 Introduce 85% Opacity 3 Reduce Value of Ascenders
6 Introduce 85% Opacity
E D U C AT I O N INDUSTRIAL DESIGN W E S T E R N WA S H I N G T O N U N I V E R S I T Y B A C H E L O R S of S C I E N C E C L A S S of 2 0 1 3
P R E PA R E D
IN
Pro d u c t D e ve l o p m e n t
P R AC T I C E D
AS
Brand Management, Graphic Design & Sales
PA S S I O N AT E
FOR
E d u c a t i o n & E n t re p re n e u rs h i p
I BELIEVE DESIGNERS EXIST BEYOND LABELS, T H AT A B R A N D I S E Q U A L PA R T S L A S T I N G A N D E P H E M E R A L , A N D T H AT T R U E I N N O VAT I O N M U S T B E H A B I T U A L .