Branding Manual Design Standards & Brand Guidelines By: Manifold
Address
Phone & Fax
Social
Manifold 1216 Washington Avenue, Waco, TX 76701 United States
Phone: (254) 732-5193 Fax: (254) 200-3859
Email 1: info@manifold.com Email 2: njcollins@manifold.com
Manifold Brand Identity and Style Guide
Manifold's Mission Here at Manifold we represent the ideals of quality, sincerity, and opportunity. We aim to create lines of men’s dress shoes and boots with a sharp timeless style and the protective power to last our customers many years. To bring durability, versatility, and reliability to people who mean business and help them succeed in a comfortable and stylish manner is our passion. We want to revolutionize the mens foot wear industry by exposing new concepts and stress the versatility shoes can have. At Manifold, we thrive on methodical problem solving, outside-the-box ideas,
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and bridging concepts to produce and provide a unique shoe. Our first line started out with a issue an employee experienced when piecing together an outfit for a date. We combined two separate ideas and fabricated them into each other. We draw up models and sketch out the details from there while keeping in mind to not change a shoe’s appearance. The shoes Manifold provides are pushed to be stylish, protective, and most of all versatile. Our customer’s and their satisfaction are our number one priority. To understand what our customer’s needs are, we must embody them ourselves.
GOLDEN STANDARDS
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CUSTOMERS & SATISFACTION
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MORE QUALITY LESS FOR SHOW
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APPROPRIATE OVER CONSISTENCY
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PASSION AND COMMITMENT
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CHARACTER OVER CONSTITUTION
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Manifold Brand Identity and Style Guide
our Product Manifold started with a concept that pushed colorchanging ability. Steven Collins concocted the idea when he realized a problem he had when he was preparing for a convention in downtown Austin, Texas in 2014. He did not own a pair of shoes in a shade of brown that would match his suit and tie and didn’t want to spend more money for another pair. The first line of shoes for Manifold was created; The C1 line. This solves this issue of money spending and versatility. The designs Manifold had drawn up are similar with the exception of a wider sole. The Chameleon line has a sturdy plastic case that was molded from the shoe style, to cover the shoe and meet and click into the sole. These tinted plastic coats called “tincts” made the boot or shoes color a darker shade or tint by reflecting light. The design also protects the shoes base materials from rain, dirt, and smudging damage. Now you can wear your favorite pair of suede boots in the rain, snow, or whatever mother nature throws at you.
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The shoe is easily customizable for customers and a quick fix for those who prefer not to spend money on another pair or cant afford it. Because the tincts are made from recycled plastic, they are easily affordable. In the stores, Manifold brand shoes will be on display cases like they usually are, but next to or below the case different sized tincts will be readily available in different intensities of tints. Customers can take the tincts and place them on the display shoe to see how heavy of a color difference will be made. Then customers can make a selection along with the shoe they want. The shoes and boots are built with light and breathable leather and suede. The interiors have cloud foam that provides comfort and allows the shoe or boot to form to your feet and give you support. Walking to work becomes more enjoyable and comfortable. This product is meant to last you for years. Manifold wants to ensure that its customers have many rockin’ years with their pair of C1 line shoes.
THE FOCUS
DURABILITY For the hard days at the office or walking around in unforgiving weather conditions.
VERSATILITY choosing shoes for any occasion or your special night out has never been easier.
RELIABILITY We are here for you through the good times and the bad times.
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Manifold Brand Identity and Style Guide
LoGo BREAKDoWN The Manifold logo represents the brands diversity and versatility with a chameleon posing as the “mascot” of the company. Being that the chameleon houses the iconic “M”, it cannot be too small or the rendering of a chameleon will become lost to the audience. If it is crowded with too much information around it in the perimeter, the audience won’t be able to see the chameleon due to all the other distracting information. To solve this issue we took an A with 1-inch max to be our designated standoff.
SIZING DOWN
SIZING UP
When choosing to make the logo smaller, you must keep it at least at 1 inch on the longest side. If it goes any smaller, the details of the logo are lost and can barely be readable.
When choosing to make the logo bigger, the average size is 3 inches. The logo has no cap size. Three inches is the standard logo size for referencing what is acceptable.
Minimum size
Average size
1 inch
3 inches
ONE REASON THAT THE CHAMELEON IS THE MASCOT OF THE COMPANY IS BECAUSE IT INSPIRED THE FIRST LINE OF SHOES SOLD.
Clear Space
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As you can see, the Manifold logo has a clear space of 1-inch around each side of it. This padding will ensure the logo is not crowded or visually disrupted by other information.
This is the primary logo for the brand. It the dominant logo that will appear on most merchandise
LOGO BREAKDOWN
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Manifold Brand Identity and Style Guide
proper use Our logo is important and embodies the creative visions of the company. It points in the direction the company is headed. Not many things on the logo should be changed. The logo should be applied to mainly solid color backgrounds. The logo can also be applied to materials with good contrast and be able to stand out among everything else. It can also be made into black and white or one color of the primary color palette of the brand.
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01.
You can leave the logo as it was meant to be. The best way to use the logo is as it is.
02.
You can make the logo smaller but no smaller than 1 inch on the longest side.
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You can just have the name by itself. The typeface is iconic enough to let stand.
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You can just have the chameleon by itself. The logo is iconic enough to stand alone.
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You can get rid of the background encasing shape. This works well for solid colors.
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You can turn the logo to just black and white for a simpler version.
LOGO USAGE & APPLICATION
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Manifold Brand Identity and Style Guide
improper use The logo we created is valued heavily in the original design. When designers use our logo, we ask that they don’t mutilate, bastardize, or skew our image in any way. We keep our brand at a clean and appropriate quality.
WE WANT OUR LOGO TO BE LIKE OUR SHOES WE MAKE... DURABLE. VERSATILE. RELIABLE.
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01.
DO NOT change the color palette of the logo on any element. The blue color palette is the initial scheme chosen.
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DO NOT rotate the logo in any angle or way. It is best read right side up.
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DO NOT change the typeface that was selected. Especially with a boring one.
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DO NOT take elements out and leave an ugly empty space where something is.
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DO NOT take out the iconic “m” in the chameleon’s backside.
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DO NOT blacken out the logo with white edges to make an imprint style.
LOGO USAGE & APPLICATION
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X
03.
X
05.
X
MANIFOLD
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X
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X
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X
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Manifold Brand Identity and Style Guide
relationships THE RELATIONSHIPS BETWEEN QUALITY AND OUR IDENTITY ARE EXTREMELY IMPORTANT TO US. AT MANIFOLD, EVERYTHING GOES HAND IN HAND. We engrave each pair of our shoes and boots with our brands logo for specific reasons. First of all, we engrave our products to show its authenticity and to sow in a piece of heritage and importance. Manifold sells more than just a shoe or boot. We sell a piece of family history and the passion that goes with it. Second of all it acts as a seal of quality and approval. The engraving is located at the upper end of the quarter towards the lining. We chose to put the engraving here to represent the behavior of a chameleon. It can hide when it wants to (covered by pants), but can stand out when it feels like it (logo shows when your pant leg rides up when sitting or tying shoes). Our company holds the ideal that all shoes we make are created equal. Each pair is sown with the intention to make a quality product. Sincerity is something we take seriously. We mean what we do. Our company speaks through to our customers through our products. Face value isn’t acknowledged much by Manifold. We think deeper into situations and obstacles that we may face.
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RELATIONSHIPS
LEATHER
SUEDE
The logo engraving depends on the material. Leather easily allows for a crisp engraving that is highly readable. Leather is our primary shoe and boot making material because of its quality and versatility. The leather’s overall neatness and craftsmanship is just a bonus. We get our leather from top vendors in the state of Texas and internationally.
Who can resist the sleek and velvety look and feel of suede.Suede is a tougher material to engrave on because it is fuzzier and grainy. The suede material we use is very smooth and high quality. We waterproof our suede just in case your tincts come off by accident when you’re walking around in the rain.
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Manifold Brand Identity and Style Guide
TYPEFACES The font/typeface you choose has a big role in how your company is perceived. The typeface should be unique, memorable, and timeless. It should be able to fit on almost anything without losing legibility and readability. We selected 1 main typeface and two secondary typefaces.
BARON NEUE abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @$#&!?/:;'{}+-
AaBbCc COLOR TYPE VARIATIONS
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SIZE TYPE VARIATIONS
MANIFOLD
BARON NEUE
MANIFOLD
BARON NEUE
MANIFOLD
BARON NEUE BARON NEUE
TYPEFACE CHOICES
Secondary Typefaces
Georgia This typeface is primarily used for our body copy, captions, and side notes. It is simple and clean and well represents the companies familiarity with industry. We take advantage of the typefaces modern yet timeless look.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @$#&!?/:;'{}+-
AaBbCc
Aa
Aa Italics
Aa Bold
Aa Bold Italic
Couture Couture is a unique typeface that has a modern yet sleek finish to it. It upholds that simple style that our line of shoes possesses.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$#
AaBbCc
Aa
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Manifold Brand Identity and Style Guide
COLOR PALETTE When creating the brand, the color was chosen very particular. It had to be consistent and attractive. Color is extremely important to us, considering the function of our first line of shoes. For our color palette we carefully chose was a nice cool blue scheme thrown in with an off white color. The primary palette embodies rarity and uniqueness. Blue is very humble and has a sense of royalty yet also nobility which is why we selected it as the primary color. We then took variant shades and tints of the color to help support the primary color scheme.
TYPEFACE WHY SO BLUE? The central focus of blue in color palette was decided upon based on the fact that blue is extremely rare in nature. We’re talking about a natural blue pigment. Although a chameleon only refracts light, we wanted the blue color to signify the uniqueness of our brand and the rarity of something that looks natural and beautiful at the same time.
BLACK
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BLUE 1
BLUE 2
CMYK C= 75 M= 68 Y= 67 K= 90
CMYK C=100 M= 90 Y= 22 K= 8
CMYK C= 71 M= 10 Y= 2 K= 0
Web #000000
Web #24408e
Web #13AFDF
HINT OF RED The red color can be kind of confusing for some. We incorporate the red into our inner box to represent the tongue of the chameleon. The red also has a nice contrast to the outer packaging of our shoe boxes. It acts like that surprise burst when a chameleon shoots its tongue out to catch its dinner. The inner box was intended
Web #ee3030
to create that unsuspected feeling of surprise, except with our eyes. No worries, you won’t be anyone’s dinner. The red color is our secondary accent color. It is not incorporated anywhere except in the inner box. The only reason it may be seen somewhere else is for advertising purposes. The red is primarily meant for packaging uses only. The red color is to be used nowhere else.
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