06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE
Brief 1
Cocktail app
The Brief
Considerations
Develop and propose a solution for a working cocktail app for the IPhone/ IPad, which teaches people how to make cocktails.
Format and sizing, having to fit within the screen. Informing and instructing the readers. Images Information graphics and/or photography.
Concept/Proposition The app can focus on a range of cocktails, which can be learnt using the app. The app will use the various features that the IPhone has including (Touch screen, gyro and the accelerometer)
Mandatory Requirements On going visual investigation using the relevant blogs to document my work. Target Audience
Deliverables
Highbrow, cocktail drinkers. IPhone and IPad users.
Proposed designs for a working IPhone app including promotional and marketing material such as: Website Supplement double page spread Printed promotional materials (beer mats, ad boards/posters) Studio Deadline 14/12/11
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE
Brief 2
Bicycle Catalogue
The Brief
Considerations
Create a catalogue for a bespoke bike company/ independent cycle shop.
Format, stock and print processes. Colour, imagery, layout and type. How the audience interact with the format. (Form and function)
Concept/Proposition To create a catalogue for a bespoke bike company/ independent bicycle shop focusing on print processes, format and stock really exploring and experimenting with what is out there. Look books, magazines and contemporary prints are the basis of the research broadening out to visual culture.
Mandatory Requirements Visual investigation documented on relevant blogs.
Target Audience
Deliverables
Cycle enthusiasts with the interest in bespoke bicycles.
Printed catalogue. Any other printed/ digital material to work in conjuntion with it.
Studio Deadline 14/12/11
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 2
Doc. Code
BRIEF TITLE
Brief 3
Adopt a Word
The Brief The Adopt a word website encourages people to choose a word and donate money to own the word for a year. The money goes towards helping children in the UK.
Considerations
Print considerations- stock, colours etc. Needs to meet the postal standards but at the same time being innovative and creative? Brand to work over print and web.
Concept/Proposition To rebrand the charity Adopt a Word incorporating the use of typography and letterform into the design and format of the products and brand. Develop a new brand identity for the charity Adopt a Word focusing on how the brand works over both web and print. The resolution should be the brand and the range of products stemming from this, which are to include a congratulatory publication for people that subscribe to multiple words. Further development on the brand can include the various products such as the merchandise. Mandatory Requirements On going visual investigation using the relevant blogs to document my work. Target Audience
Deliverables
Typographers and type enthusiasts. People interested in words and literature.
Brand identity for Adopt a Word charity. Promotional material (Website, posters, ads) Product range (Mugs, t-shirts, cards, stationary)
Studio Deadline 14/12/11
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE
Brief 4
Tales to Change the Word (ISTD)
The Brief
Considerations
Use the text of the Waitress a tale by Jack Zipes, to create a book with the experimentation of a magazine.
Is the book one story or have multiple narratives? Is the book themed? Is it a stand-alone issue or one of many?
Concept/Proposition Create an experimental book using the text 驶The Waitress始 considering the format, nature and pacing of the book. Explore the relationship between the type and layout with potential for cross media development.
Mandatory Requirements Research and Development Specifications Dummy/prototypes Presentation Target Audience Deliverables New Readers Type Enthusiasts
A2 Portfolio including mandatory requirements.
Studio Deadline 14/12/11