06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD203
Outcomes
Module Title
DESIGN PRACTICE 2
Doc. Code
BRIEF TITLE
Urban Landscape Typeface
The Brief
Considerations
Design and develop a typeface on the theme of Architecture and urban landscape within Leeds with the application to screen printed seasonal gift/season cards and wrapping paper.
Screen-printing process. Print format. Photography and the use of a camera. Stock. Potential for Lasercutting, woodwork and etching.
Concept/Proposition Create a typeface and apply it a printed format, predominantly screen-printing with the scope for digital print production. With further potential to create the typeface in a 3D format, which could be documented in the environment around Leeds. The cards are seasonal and can be updated throughout the year by taking the created type out into the changing environment and photographing the type within these. Scope to make the typeface or a word from it into a 3 dimensional model for promotional purposes (Potential point of sale?)
Mandatory Requirements
Constant visual documentation and on going evaluation of my work through the blog. Target Audience
Deliverables
Type enthusiasts. Interest into urban landscape. Contemporary seasonal cards.
A series of greetings/ birthday and seasonal cards.
Module Deadline 16/12/11