Branding We have aimed to persuade, inform and promote a group of young adults that love a premium chocolate and are willing to spend slightly more for it than other premium brands. My focus was to give the brand and face lift, so I reduced that amount of text and created
and identity for the event calling it G&B master class.
YCN Partners Niall Hargrave & Sam Wallbank
Concept There are various stages to the campaign starting with the in store taster stand encouraging people to taste Green & Blacks. Various people from this will receive promotional codes that links them to the website where they can sign up for the master class event.
YCN Partners Niall Hargrave & Sam Wallbank
My Role in the Partnership As we were both type driven, we were going to play to our strengths although this meant we each had to do our separate tasks within the brief. My main focus during this brief was the branding and mock up of the products, with Niall focusing on the content and layout of the printed materials.
YCN Partners Niall Hargrave & Sam Wallbank
Final resolutions There was a wide range of products that we came up with for the concept behind our project. The range featured promotional materials for an exclusive Green & Blacks event, with informational material to accompany a promo back which is given out to people that took
part in the in store tasters. The brand is consistent over the range of products and different medias. As a collaborative effort we both constantly feedback to each other, keeping each other informed, making sure that all the decisions were agreed with both of us.
YCN Partners Niall Hargrave & Sam Wallbank
Final resolutions YCN Partners Niall Hargrave & Sam Wallbank