Concept We have aimed to persuade, inform and promote a group of young
A certain amount of people at the tasters will receive a promotional
adults that love chocolate and that are willing to spend that little
codes.
bit more on premium brands by promotional events to encourage
new customers to fall in love with the brand.
out just a little more about the Masterclass and if they are going to do
it, they are then sent an information pack with everything they need to
The first step is a promotional stall set up within supermarkets
to encourage people to taste test the Green & Black’s products.
know.
The codes are then used on the website, this is where they find
YCN Parters Niall Hargrave & Sam Wallbank
My Role in the Partnership As we were both type driven, we were going to play to our strengths although this meant we each had to do our sepurate tasks within the brief. My main focus during this brief was the branding and mockup up of the products, with Niall focusing on the content and layout of the printed materials.
YCN Parters Niall Hargrave & Sam Wallbank
My Role in the Partnership YCN Parters Niall Hargrave & Sam Wallbank
Website The codes have been specifically designed for the website. The
fill in their details and this is where they find out just a little more about
concept behind the idea was to give the customers a taster and
the Masterclass. Each person who has had the promotional code and
YCN Parters
a full chance to have a exciting evening for free and leave it up
signed up will receive an information pack sent out in the mail with
Niall Hargrave &
to them what to do with it. Give them the chance and let them
everything they need to know about the event.
Sam Wallbank
come to us. Once entered, the soon to be host simply needs to
Final resolutions There was a wide range of products that we came up with for the concept behind our project. The range featured promotinal materials for an exclusive Green & Blacks event, with informational material to accompany a promo back which is given out to people that took part in the in store tasters. The brand is consistant over the range of products and different
medias. As a collaborative effort we both constantly fedback to each other, keeping each other informed, making sure that all the decisions were agreed with both of us.
YCN Parters Niall Hargrave & Sam Wallbank