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editor’s letter into hibernation. SchÜn! invites you to embrace the #Elements in its #ICE issue. Venture forth to enjoy all that the season
A beautiful snow queen graces our cover in the form of
fashion classic that is #AdidasEyewear and its new winter
Aline Weber by Tiziano Magni wearing Moncler Gamme Rouge styled by Seymour Glass
moving image and can be enjoyed both on our digital editions
medallists Brian Boitano and Katerina Witt. A little bit of
from over.
raoul keil editor-in-chief & creative director
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raoul keil creative director / editor-in-chief huma humayun fashion & features editor online editors patrick clark rachel mcculloch seymour glass, new york city contributing fashion editors kay korsh laurent dombrowicz seymour glass sheri chiu marianna frannais junior fashion editor beatrice roggero fossati assistant to editor-in-chief emma white turle beauty editor-at-large elias hove contributing beauty editor writers jade thompson roxanne golding rachel mcculloch patrick clark contributing writers katie shuff ann russell lucinda beeman samantha wilkins alex james taylor paul mendez kate yeung raoul keil xiaoqin hu ria petridou fashion assistants giulia massarenti researcher romily mcnulty alice chan commercial & advertising david simpson david@simpson-media.com marketing & advertising in-house valeria solonari valeria@schonmagazine.com general contact team@schonmagazine.com
Schön! Magazine accepts no liability or any unsolicited material whatsoever. Opinions contained in the editorial content are those of the contributors and not necessarily those of the publishers of Schön! Magazine. Any reproduction in whole or in part without written permission is strictly prohibited. Worldwide digital & Mobile distribution by Schon Publishing Ltd. Schön! Magazine is designed in London, United Kingdom and printed in the Slovenia. Schön! Magazine is a trademark of © Schon Publishing Ltd, 2013 Registered in England and Wales. Number 7929945. email : team@schonmagazine.com web: http://www.schonmagazine.com
editors
special thanks luis munoz-rodriguez , olga selivanova (we miss you !), juergen schabes, andre birleanu & supreme rocket productions, maria tutscheck, charles pak, rattling stick, the wonderful team of wunderkind and all the best to our beloved kay korsh and her new born baby girl, freja! 116
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There’s something strikingly unique about Canada Goose, with its sense of wholesomeness and authenticity, and that something is family. Developed over three generations, Canada Goose is still run by family DNA to this very day. Dani Reiss is the third generation CEO and President of the company. “Every generation had something to contribute,” he says. “My grandfather [Sam Tick] contributed by starting the company and getting us into the garment industry.” His father, David Reiss, joined the company in the 70s. “My dad was an entrepreneurial guy, young and full of Canada Goose as a brand. He also invented a down machine, which got us into the business.” David Reiss’s invention opened up a world of opportunities, providing the company with its expertise, which allowed it to start developing and creating specialist insulated outerwear. You would presume that as a young boy Dani Reiss would aspire to be entrepreneurial like his father; but the truth is that he had other plans in 134
life. “I never wanted to work in this business,” he says, “mainly because I didn’t want my folks to give me a job!” After studying English Literature at The University of Toronto, he intended to travel and lose himself in his passion: writing. He only joined the brand in 1997 with the intention of raising funds for his travel, but 16 years later, he’s still there.
a history or heritage. I think most brands are simulations of real brands for purposes of
Despite Reiss’s determination not to be given a job by his ‘folks’, he’s worked hard for it. “I often worked in the company for Summer jobs, he recalls. “I pretty much did everything from being a receptionist, garbage man, cleaning, packing and shipping. The one thing I didn’t do was actually sell, which I still cannot do…I’m not going to try that. I would probably hurt myself!”
nobody knew about it. Bursting with enthusiasm, youthfulness and new found passion, Reiss set out to make the voice of Canada Goose heard. A writer at heart, he began to shape the brand with a narrative. “I think our brand is very emotional,” he says. “The love I have for writing has contributed a lot to the way we communicate. Within my generation we’ve been very focused on telling the stories behind the brand. What we’ve done is spread the word around the world; we’ve told the story and expanded on it.”
So why did he stay? “I found it was an authentic brand,” Reiss explains. “It was real. A real brand is about reputation, word of mouth and community. A company that was established two years ago is not a real brand; it doesn’t have a reputation,
conquer Everest. As it happens, he was wearing an iconic Canada Goose jacket at the time. Reiss is clearly proud that his family’s company is part of this history, and associated with “the person who was at the very top of their game, the very best in the world and accomplishes things that have never been accomplished before. These People.”
but I’m really proud that we have the real thing.” During his early days at Canada Goose, Reiss realised that what the brand had was a fantastic
One of these stories involves Laurie Skreslet,
Goose People, a concept created alongside the 50th anniversary of the brand in 2007, gathers a community of people that have pursued lifechanging adventures. “It made a lot of sense to tell our story through the stories of other people,” explains Reiss, “how they relate to the world, what they do in the world and how that relates to Canada Goose.” The anniversary also saw the launch of a limited edition book celebrating 50 years of heritage, stories and authenticity, which Reiss describes as “a great testament to who we are.” If giving the brand this much emotional engagement wasn’t enough, Reiss marks one of his greatest achievements as turning Canada Goose into a global apparel brand, sold in over 50 countries worldwide. He also takes pride in the company’s ‘Inspired by Canada, Made in Canada’
ethos. “Owning a Canada goose jacket is like owning a piece of Canada,” he enthuses. “The fact that it’s been made in Canada is inseparable from that.” Reiss further connects the brand to its environment through his work as Chairman of Polar Bears International. “It’s important to align ourselves with things that are unique to us, things that make sense for us,” he says. “PPI is a perfect match. Polar bears are icons of the north and, in a small way, our jackets are also icons of the north.” Canada Goose also has centres in Northern Canada where leftover fabrics, sewing materials and wools are shipped. This allows traditional sewers in communities to utilise these resources to create their own garments. “It’s important for us to build relationships that we have, and reinforce them,” explains Reiss. “This is our original market place. We built our brand there.” It is always admirable when a successful individual dedicates themselves to good causes, but what is so uniquely captivating is the way in which Reiss aligns himself, his brand and these causes seamlessly.
brand Levi’s™, resulting in two jackets and one vest, perfectly combining the design aesthetics of both brands. “It’s a cool collaboration,” says Reiss. “We’re both two old school, authentic companies which are iconic in our own way. We’re both known for making great, durable products. We thought it made sense to work together.” Dani Reiss is a man with great vision, admirable enthusiasm and great understanding. He knows a ‘real’ brand when he sees one. Most of all, he has a real brand and within that he has a voice: a voice that echoes throughout everything his brand does. We hope that Canada Goose will continue to grasp opportunities, develop amazing products and above all…“Free people from the cold.”
The subject of heritage and authenticity does not stop there. Canada Goose took a leap this year with its recent collaboration with legendary denim 135
brand list dereklam.com
BCBGMAXAZRIA bcbg.com
Chanel chanel.com
Rochas rochas.com
Tru Trussardi trussardi.com
ungaro.com
hermes.com
Lascivious lascivious.co.uk
Roeckl roeckl.com
Trussardi trussardi.com
armani.com
hollyfulton.com
Laura Mercier lauramercier.com
Meadham Kirchhoff meadhamkirchhoff.com
Roland Mouret rolandmouret.com
unttld.ca
Michael Kors michaelkors.com
Sacai
Valentino valentino.com
Lewanowicz lewanowicz.eu
Missoni missoni.com
Saint Laurent ysl.com
Versace versace.com
Lie Sang Bong liesangbong.com
Miu Miu miumiu.com
ferragamo.com
Viktor&Rolf viktor-rolf.com
LIMI limifeu.com
MM6 maisonmartinmargiela.com
lindafarrow.com
Moncler moncler.com
Sergio Rossi sergiorossi.com
Vivienne Westwood viviennewestwood.co.uk
Linnie Mclarty linniemclarty.com
Moncler Gamme Bleu moncler.com
Shaun Samson shaunsamson.co.uk
Walter Steiger waltersteiger.com
Livia Lazzari livialazzari.com
Moncler Gamme Rouge moncler.com
Shiseido shiseido.com
Wolford wolford.com
Loewe loewe.com
Mr Kim eugeniakim.com
shuuemura.com
Wood Wood woodwood.dk
Louis Vuitton louisvuitton.com
Myna Designs myna-designs.com
Siki Im sikiim.com
wunderkind.com
Luisa Beccaria luisabeccaria.it
NARS Cosmetics narscosmetics.com
Simon Gao simon-gao.com
y-3.com
Lulu Guinness luluguinness.com
Natacha Marro natachamarro.com
Stefano De Lellis stefanodelellis.com
y-3.com
MAC Cosmetics maccosmetics.com
Natasha Morgan natashamorgannyc.com
Stella Luna
Chloé chloe.com
Erdem erdem.com
houseofholland.co.uk
Adidas Eyewear adidas.com
Beyond Retro beyondretro.com
Christian Louboutin christianlouboutin.com
Eric Javits ericjavits.com
I.D. Sarrieri sarrieri.com
Ermanno Scervino ermannoscervino.it
Iosselliani iosselliani.com
Etro etro.com
Isa Arfen isaarfen.com
Eudon Choi eudonchoi.com
Issey Miyake isseymiyake.com
Eugenia Kim eugeniakim.com
Jane Taylor Millinery janetaylormillinery.com
falke.com
Jason Wu jasonwustudio.com
Birks maisonbirks.com Bizuu Bohoboco bohoboco.com Bottega Veneta bottegaveneta.com
American Retro americanretro.fr Ann Demeulemeester anndemeulemeester.be Anna Karin Karlsson annakarinkarlsson.com Annelise Michelson annelisemichelson.com Antonio Marras antoniomarras.it Aqua Di Lara aquadilara.com Aristide aristide-collection.com AS by Atsuko Sano
Brian Lichtenberg brianlichtenberg.com Brunello Cucinelli brunellocucinelli.com Buki Akib bukiakib.com Bumble and bumble bumbleandbumble.com Burberry burberry.com burberry.com Bulgari bulgari.com C&A c-and-a.com
Balenciaga balenciaga.com Bally bally.com
Clarins clarinsusa.com Comme des Garçons comme-des-garcons.com Converse converse.com cosstores.com Cristiano Burani cristianoburani.it Cutler and Gross cutlerandgross.com Damiani at Birks maisonbirks.com De Beers debeers.com Decolove
Di Modolo at Birks maisonbirks.com Dior dior.com
Calvin Klein calvinklein.com
dior.com
Canada Goose canada-goose.com
dkny.com
Cardinal of London Atomo for Trevor Sorbie trevorsorbie.com
Tory Burch toryburch.co.uk
Lanvin lanvin.com
Benedetta Bruzziches benedettabruzziches.com
amatohautecouture.com
Roberto Cavalli robertocavalli.com
helmutlang.com
Adidas adidas.com
Alicja Czarniecka alicjaczarniecka.com
Matthew Williamson matthewwilliamson.com
dvf.com
Ben-Amun ben-amun.com
Alessandro Mengozzi alessandromengozzi.com
Tomaotomo tomaotomo.com
Chalayan chalayan.com
Acne acnestudios.com
Alessandra Rich alessandrarich.com
Robert Geller robertgeller-ny.com
Barbara Bui barbarabui.com
bibhu.com
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Lacoste lacoste.com
masha-ma.com
Carven carven.fr Catwalk by TiGi catwalkbytigi.com Céline celine.com
Dolce & Gabbana dolcegabbana.com Donna Karan donnakaran.com
Gasoline Glamour gasolineglamour.com Genny genny.com
Jil Sander jilsander.com Jil Sander Navy jilsandernavy.com
Giles giles-deacon.com
Jimmy Choo jimmychoo.com
giodiev.com
Joanna Klimas joannaklimas.com
Design
John Rocha johnrocha.ie
Givenchy givenchy.com Givenchy Beauty givenchybeauty.com Gosia Baczynska gosiabaczynska.com Gucci gucci.com
Dries Van Noten driesvannoten.be
hm.com
DSquared² dsquared2.com
halaby.it
Duckie Brown duckiebrown.com
hellyhansen.com
Just Cavalli robertocavalli.com Juun.J juunj.com Kazar
Maison Martin Margiela maisonmartinmargiela.com Manolo Blahnik manoloblahnik.com Marc Jacobs marcjacobs.com Maria La Rosa marialarosa.it
kenzo.com Kilian Kerner kiliankerner.de krisvanassche.com Kryolan kryolan.com
Girbaud girbaud.com Marni marni.com Martin Lim martin-lim.com
Neither Nor nn-collection.com neridafraiman.com
New Balance newbalance.com Nike nike.com Nitro nitrousa.com orciani.it
Vionnet vionnet.com
qiuhaoqiuhao.com
stellalunafashion.com
Rachel Black Millinery rachelblackmillinery.com
Stella McCartney stellamccartney.com
Raf Simons rafsimons.com Rag & Bone rag-bone.com
yslbeautyus.com Stuart Weitzman stuartweitzman.com
Z Zegna zegna.com
Swatch swatch.com
Zara zara.com
Redken redken.com Reed Krakoff reedkrakoff.com
Teva teva.com
Regain
Thom Browne thombrowne.com
Richard Nicoll richardnicoll.com Robert Clergerie robertclergerie.com
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