Things to Consider When Going Mobile With e-Commerce
Things to Consider When Going Mobile With e-Commerce
Mobiles Traffic Has Overtaken Desktop Within the next few years, mobile commerce is expected to rise to 47% from its current share of 34% of the net online transactions. Mobile traffic to websites has surpassed desktop usage already and is rapidly expanding. US mobile ecommerce crossed the $104 billion share in 2015, leading to a rapid transition in ecommerce development. Recent studies revealed that 67% users were more likely to purchase from mobile friendly websites, making mobile optimization a raging trend in digital marketing.
Things to Consider When Going Mobile With e-Commerce
Creating Versatile Strategies Many ecommerce developers may think that digitization will end the traditional market, but this is not true. Remember that many users still prefer to buy from conventional outlets, but them too perform a thorough online research. Creating an SEO strategy that appeals to both the strata is essential in bringing overall growth. By offering users information on most trending purchases, latest additions, last viewed, and purchased items, you can easily engage them.
Things to Consider When Going Mobile With e-Commerce
Providing Better Payment Options A digital shopper is likely to make a purchase from a website after browsing the collections. Thus, making a mobile, responsive website is not the end of mobile optimization. Payment venues that offer credibility and are mobile friendly can be beneficial for e-commerce websites. Many payment portals such as PayPal have mobile shopping carts for websites added for flexibility in payment options.
Things to Consider When Going Mobile With e-Commerce
Deliver Unique Offers for Mobile Users When customers are using an app for shopping, they expect to use nearly all the features that are available on the desktop site. You must understand that it is not possible to deliver all features that are available in the shopping cart online to mobile users. Include the important ones like discount codes, processing returns, shipping service offers, and buy-online-pick-up-in-store options. By giving mobile exclusive discounts, flash sales, and price checking, you can attract more customers to your mobile commerce.
Things to Consider When Going Mobile With e-Commerce
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