Brainstorms by Sananda Banerjee

SANANDABANERJEE

PORTFOLIO Graphics Illustration Product

Old to new colour keys

June 2oo4

May 2oo9

June 2o11

B.Arch, (Hons) Jadavpur University, Kolkata

SSA, Intern

GSRTC, Project

Delhi Development Authority

Matchstix.Art, Intern

Skills :

June 2oo9

2D- Photoshop, illustrator, Autocad Motion- Flash, Adobe Premiere Pro, After Effects (Basic) Layout- Indesign 3D- SketchUp , Max , Rhino Hard model making Sketching

M.Des (Product) National Institute of Design, Ahmedabad

3 2 I TIMELINE

May 2o12

All works belong to Sananda Banerjee & assoc. organisations

Present

August 2o12

Graphic Artist, with Director Sandeep Ray

ADS, Project

Kreative Bone Marrow, Designer/ Teacher Freelancer

Icastic, Intern

M.Des (Graphics) Florence design Academy,Italy

Sept 2o12

All works belong to Sananda Banerjee & assoc. organisations

Sept 2o13

SANANDABANERJEE I 43

GRAPHICDESIGN Motion Graphics Multimedia/Touchscreen Brochures and Logos Branding Exhibition Webpage Layout Infographic Posters Packaging

Freelance

A C E H

nity

WORKDETAILS

U N Sponsors I T: WorldYBank

Client : Dir.Sandeep Ray

ERS

Brief : Title logo and motion graphics of the characters and maps for documentary- Aceh Community Rangers Softwares : Illustrator, Flash, Adobe Premiere Pro

ERs

unity

6 I MOTIONGRAPHICS

C O M M U N I T Y

RANGERS aceh community

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LOGOVARIATION

RANGERs aceh community

Requirement : Initially futuristic then a more formal simplistic approach A C E H was C approved O M M U N I T Y

RANGERS

RANGERs aceh community

A C E H

s s T Y

S Rs S

T Y

s RS s I T Y

Freelance A C E H

C O M M U N I T Y

RANGERS aceh community

C O M M U N I T Y

RANGERS

A C E H

C O M M U N I T Y

RANGERS RANGERS

aceh community

A C E H

C O M M U N I T Y

aceh community

RANGERS

aceh community RANGERS RANGERS

aceh community

RANGERS aceh community RANGERS aceh community

RANGERS aceh community aceh community

RANGERs aceh community

A C E H

C O M M U N I T Y

RANGERS

RANGERs aceh community

A C E H

C O M M U N I T Y

RANGERS aceh community

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 7

Freelance

MAPFRAMES

aa.

Location : Banda Aceh Highlighting / zooming, sequential appearance of target areas

8 I MOTIONGRAPHICS

All works belong to Sananda Banerjee & assoc. organisations

LOWERTHIRDS

Freelance

Specifications : Blinking targets highlighting places and names on rangers work path. Trivia of work and names with designation of featured rangers and World Bank executives

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 9

Icastic

TOUCHMENUS Client : Museo del Tessuto,Prato Employer : Icastic Brief : To create visual displays / narratives / touchscreens for a textile exhibition on the Italian merchant and industrialist Francesco Datini and his business empire spanning all Europe Softwares : Illustrator / Flash / Photoshop 10 I MULTIMEDIA

All works belong to Sananda Banerjee & assoc. organisations

Icastic

ANIMATEDISPLAY A

A) The locations where the first textile industries were established appearing in animated sequence B) The paths of import and export and the halting points in motion. C) The story of sea adventures from the formal order to the final storage in pictorial animation D) Example of the graphics in the animated narrative.

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 11

Icastic

LOGO A) 4 circles will contain the parts of individual logos of the museums housed in a common frame below B) The colour bands take from the olours of the original logos to maintain the separate identities

C) For one museum the logo and the colour is to be highlighted only

REDESIGN Client : The Prato group of museums, Italy Employer : Icastic Brief : To unify the logos of the 4 museums in Prato under one brand yet retaining their separate identity. To create a common web portal for all museums and introduce a portal for children as well in terms of website layouts, activity brochures , logos. Softwares : Illustrator, Pshotoshop , Indesign

1 I BRANDIDENTITY 12

All works belong to Sananda Banerjee & assoc. organisations

Icastic

WEBSITE A, B,C,D are examples of homepage, school, news and kids pages respectively All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 13

Icastic

DETAIL AT ‘A’ HOWTOPLAY Detail of kids portal with zoom in of a simple game. The paintings of the great masters are recreated with the help of click activated colour palettes The colour for the kids’ site is an attractive bright green 14 I BRANDIDENTITY 1

All works belong to Sananda Banerjee & assoc. organisations

FOLDERBROCHURES

Icastic

A) The front and back of the main folders that will contain 5 brochures, one for each museum and one for the whole system of the museum group. B) Examples of the contained brochures front and back

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 15

Icastic

C A

B BROCHURE A) The main brochure explaining the locations and plans of the 4 zones, their introduction , main event calendar and briefs B) An example of the solo brochures for the Museum of Contemporary Art

16 I BRANDIDENTITY

All works belong to Sananda Banerjee & assoc. organisations

Icastic

COLLAGEAT ‘C’ A collage of all the museum buildings and one of their main exhibits each. Beginning from the leftside they are the Museum of the Contemporary Arts, Textile Museum, Pretoria Palace and Museum of the Dioscesan group respectively

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 17 17

Icastic

ANNUALCIRCULAR Client : Georg Solti Academy of Music Employer : Icastic Brief : To make a brochure for the 10 year celebration of the music school with its events, patrons and final year students and to come up with a ten year completion logo

GEORG SOLTI ACCADEMIA

LOGO Taking the S from the founder , Soltiâ&#x20AC;&#x2122;s signature and combining with ten dots on either side the decade logo was created with a classical font. Softwares : Illustrator, Photoshop , Indesign

18 I NEWSLETTER

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Icastic COVERPAGEAND SPREADS

GEORG SOLTI ACCADEMIA

ACADEMY

Opera Project The

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SANANDABANERJEE I 19

Icastic

AUDITION PROCESS The Verbier Solti Project will be marketed through the websites of the Verbier Festival Academy and Georg Solti Accademia, and a separate microsite will be launched on 1 September 2013 outlining the project. The information about the project will be communicated through alumni, teachers and professors of each Academy as well as through close contacts and network of major opera studios and schools worldwide. Posters would be produced for main conservatoires. Participants apply to participate through an online auditioning software at www.getacceptd.com Accepted participants will receive scholarships to participate in the whole project at no cost to them. They will, however, have to “invest” in their own participation by covering the cost of their own travel to Tuscany and from Verbier, except in the most exceptional cases.

The Georg Solti Accademia is another world-leader, with a focus on training and nurturing talented young singers and repetiteurs in the art of Italian opera and song.

Their accommodation in Tuscany and Verbier will be offered in hotels or with host families and some food will be provided on a daily basis.

The GSA, with a faculty made up of exceptional teachers and legendary singers, offers masterclasses and training in language, dramatic interpretation and musicianship, providing a bridge between the end of formal training and professional life. The three-week course takes place in the Tuscan resort of Castiglione della Pescaia, where Sir Georg Solti spent his summers.

The Verbier Festival Academy is a world leader in identifying, encouraging and nurturing tomorrow’s exceptional solo performers. An elite group of young artists are brought to Verbier for three weeks each summer to participate in masterclasses, performances and exchange creative ideas with an extraordinary community of musicians.

Each year 12 singers receive scholarships to attend the intensive course. A two-week course for repetiteurs is held at Easter each year.

HOW?

T H E PA RT N E R S k E Y F A C U LT Y M E M B E R S :

of the Juilliard and Curtis Schools of Music in the United States. She has taught Italian language and literature

most of his leading roles have been recorded. He is one of the most sought-after teachers for masterclasses and

at Columbia University, has coached Italian operas in the United States, Canada, Italy, Israel, and China, and has

private lessons and over the last few years he has directed several important opera productions with young people.

given masterclasses in Taiwan, Japan and Mexico, as well as in the United States. She is a member of the board of directors of the Licia Albanese - Puccini Foundation. Tim Carroll Stage Direction

James Baillieu is a young South African-born piano accompanist who has already achieved considerable acclaim for his performances with singers. He has worked as a coach both at the Georg Solti Accademia in Castiglione and also at the Verbier Festival Academy. He has recently been appointed Professor of Accompaniment at the Royal Academy of Music in London.

Richard Bonynge was born in Sydney. He has recorded over fifty complete operas and numerous ballets both in recording and on film, as well as videos and DVDs of many operas and recorded numerous ballets. He is widely regarded as being extraordinarily sympathetic to singers on the stage and his instinct, knowledge and feel for voices has become legendary. He is acknowledged as a scholar of bel canto in 18th and 19th century opera and ballet music. He was married to the soprano Dame Joan Sutherland.

While Verbier Academy has focused on instrumentalists, the Georg Solti Accademia’s sole focus has been on singers. Each year, the Verbier Academy also invites a group of singers to participate in its activities: in the summer of 2013 they plan to work on Rossini’s Il Barbiere di Siviglia.

Caroline Dowdle Director of Music, Verbier Festival Academy Opera Programme Caroline Dowdle is one of the key musical staff at the Jette Parker Young Artists Programme at the Royal Opera House Covent Garden and also for the Samling Foundation which also develops young singers. She travels regularly in Europe to coach singers and to assist in preparing opera productions. She has led the opera programme in the Verbier Festival Academy since 2008.

WHO ER ?E ?

W H AT ?

ACADEMY FOR EMERGING SINGERS The Verbier Solti Opera Project would be a world-class academy for the most talented young emerging singers, with excellent teaching from important and distinguished professors and coaches. The project would be a springboard for the participants as they develop their careers. The ambitions and goals of the project would not only reflect but amplify the values of the Rolex Institute. The project may also offer opportunities for involving key members of the Rolex Mentor and Protégé Arts Initiative and the Rolex Ambassadors into its activities, so that it becomes a truly multidisciplinary cultural initiative.

ACADEMY

GEORG SOLTI ACCADEMIA

Christian Thompson Director Verbier Festival Academy

The first half of the Verbier Solti Opera Project will take place at the home of the Georg Solti Accademia in Castiglione della Pescaia, Tuscany. Created in 2004 in memory of the great Hungarian conductor Sir Georg Solti, the annual Georg Solti Accademia takes place in the Tuscan seaside town where for over 40 years Solti spent his summers. The course aims to unite the greatest interpreters and teachers of the Bel Canto tradition with outstanding young singers and repetiteurs. During the three weeks in Castiglione the singers will benefit from masterclasses of the highest standards in musicianship, language and dramatic interpretation in Italian bel canto repertoire. There will also be specific preparation work on arias and ensembles from Puccini’s La Bohème. The Castiglione course culminates in two final concerts, one in Piazza Solti and the other hosted by Vittorio Moretti and Alain Ducasse in the Andana hotel. (This final concert will be repeated the following week in Verbier).

WHERE?

20 I NEWSLETTER

The second half of the project takes place in Verbier where the singers will focus almost exclusively on Puccini’s La Bohème. The period will begin with an emphasis on stagecraft with Tim Carroll who has directed every opera in Verbier since 2008; his approach to “playing” on stage is unique and gives the singers an opportunity to question how they play and how they interact with an audience. The second week will include masterclasses with a great Mimi (most likely?? Mirella Freni) and also Sir Thomas Allen. The third week will concentrate on musical rehearsals with the orchestra and conductor, as well as working on Sir Thomas Allen’s mis-en-scène. The whole project concludes with a semistaged public performance of La Bohème in Salle des Combins in Verbier to which key figures in the world of opera (casting directors, agents, promoters, etc) will be invited.

Candice Wood Director Georg Solti Accademia

Richard Bonynge Voice Professor

Candice Wood Director Georg Solti Accademia

Tim Carroll has directed several Verbier Festival Academy opera productions including Mozart’s Marriage of Figaro, Don Giovanni, Così fan tutte and Puccini’s La Bohème. In his “real” life, he is a Shakespeare director and this season, London saw his acclaimed productions of Richard III and Twelfth Night on the West End stage, the second of which was nominated for four Olivier Awards! He has been artistic director at Kent Opera and Associate Director at the Globe in London.

The project is led by: Christian Thompson Director Verbier Festival Academy

Born in Rome, Corradina Caporello, is on the faculty

more than 40 years. He has appeared regularly on the world’s most important concert and opera stages and

James Baillieu Répétiteur and Voice Coach

The project has been carefully designed to challenge its participants both as artists and as people. It is also intended as a launch pad for new international careers.

Both Verbier Academy and Georg Solti Accademia aim to attract the most gifted young artists and to offer them the highest quality training and a stimulating musical community in exceptional surroundings.

Italian Diction and Language Coach

Sir Thomas Allen has had a career which has spanned

The project’s faculty will include highly respected teachers, musicians and coaches including Richard Bonynge, Tim Carroll, Mirella Freni, Thomas Hampson and Dennis O’Neill and, in 2014, it will culminate in a semi-staged performance of La Bohème, directed by Sir Thomas Allen and presented as part of the Verbier Festival.

Corradina Caporello

Voice Professor and Director

The project will provide high-level instruction in singing and stagecraft as well as a stimulating performing arts community, and takes place in two stunning locations, Castiglione della Pescaia (Italy) and Verbier (Switzerland).

Sir Thomas Allen

OP Castiglione starts

The Verbier Solti Opera Project is the result of an important collaboration between the Georg Solti Accademia di Bel Canto and the Verbier Festival Academy. It will offer twelve exceptional young singers the unique opportunity to focus on Italian opera and song, and in 2014 on Puccini’s La Bohème, over the course of six weeks. The project will become the ultimate European (destination?) training course/summer school for young opera singers.

T H E V E R B I E R S O LT I O P E R A P R O J E C T

JUNE 2014

Both Verbier Festival Academy and Solti Accademia are committed to helping young musicians to identify the tools needed for developing their own careers, and there will be a focus on this subject both in Castiglione and in Verbier; this may include photography, website management, media training and public relations, working with agents as well as the whole concept of musical entrepreneurship.

CONCLUSIONS

WHEN?

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ASTIGLIONE DELLA PESCAIA

All works belong to Sananda Banerjee & assoc. organisations

OP last day 3

AUGUST VERBIER

SANANDABANERJEE I 21

CONCERT

J U LY

CONCERT

COVERPAGEAND SPREADS

OP Verbier starts 14

CONCERT

Travel day

CONCERT 11

Icastic

2014

FDA

TYPEFACE Project : Florence Design Academy Brief : To make a logo for a publishing house, book cover with end pages and some example spreads using the CASLON font Softwares : Illustrator, Photoshop , Indesign LOGO The characteristic apical curvature of the letter A of the caslon typeface is used to symbolize the ridge of an open book. 22 I BOOKDESIGN

All works belong to Sananda Banerjee & assoc. organisations

FDA

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 23

OF RA”

Frank Fazetta

FDA DESIGN LAYOUT

END PAGES

Frank Fazetta

G R A

H I C S

ENDPAGEAND SPREADS

LAYOUT DESIGN

SPREAD 1

D E D I C AT I O N

R E V O L U T

C O N T E N T S

“I had a dream, which was not all a dream. The bright sun was extinguish'd, and the stars Did wander darkling in the eternal space, Rayless, and pathless, and the icy earth Swung blind and blackening in the moonless air;

Morn came, and went and came, and brought no day, And men forgot their passions in the dread Of this desolation; and all hearts Were chill'd into a selfish prayer for light:”

Revolution

Art Movement

Changing Typefaces

Gothic Fonts

Caslon Impact

Music and Font

Promotions

The gothic novel comb and romance, and the super novelist Fanny Burney wrot French Revolution that, "Th history that I shall any long destruction of the most won record has nothing more wo sounding improbability, tha this great nation, which rise its own ruin-perhaps annihi

Creating elements of gave expression to their anx come, and gave voice to thei the events taking place in Fr French Revolution and Fran England, English writers du concerned with the concept inclusive change in the hum

-Lord Byron

G R A

24 I BOOKDESIGN

H I C S

CASLON G O T H I C

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R E V O L U T I O N

G O T H I C

CAS R

Before William Caslon (born in 1692) cut his first typeface, he had run a successful London engraving workshop. It specialised in the decoration of weapons, which also called for lettering when the name of the rifle owner was to be engraved on the barrel.

Frank Fazetta

A R T

M O V

FDA

LAYOUT DESIGN

SPREAD 2

R E V O L U T I O N

N T E N T S

lution

Movement

ging Typefaces

ic Fonts

on Impact

Oc and N TFont E N T S

otions olution

61 2

Movement

nging Typefaces

hic Fonts

on Impact

ic and Font

motions

The gothic novel, Caleb Williams by William Godwin can be seen as an example of the influence the events of the French revolution had on the genre. The main character, Caleb Williams is of humble birth, an unusual circumstance for Godwin to write, since his usual characters are about people of wealth and title.[6]

The gothic novel combines elements of terror and romance, and the supernatural. English novelist Fanny Burney wrote at the time of the French Revolution that, "There is nothing in old history that I shall any longer think fabulous; the destruction of the most wonderful empires on record has nothing more wonderful, nor of more sounding improbability, than the demolition of this great nation, which rises up against itself for its own ruin-perhaps R E V O annihilation." L U T I O N

The main character of this novel is a morbid individualist seized with a ruling passion amounting to mania, which no reason can overcome. In thisnovel, way, the protagonist The gothic Caleb Williamsof bythis story canGodwin be seen as French of William cana caricature be seen as of anaexample Revolutionary.[10] the influence the events of the French revolution had on the genre. The main character, Caleb Williams is of humble birth, an unusual circumstance for Godwin to write, since his usual With his publishing Caleband Williams characters arelater about people ofof wealth atitle.[6] critic wrote, "Fancy is a faculty which we should not have expected to find in the brain of a philosopher who had struck his hand upon his heartThe andmain felt itcharacter stone. of this novel is a morbid individualist seized with a ruling passion amounting to mania, which no reason can overcome. In this way, the protagonist of this story can be seen as a caricature of a French Revolutionary.[10]

The gothic novel combines elements of terror and romance, and the supernatural. English elements of terror fantasy novelistCreating Fanny Burney wrote at theand time of the gave expression to their what was to French Revolution that,anxieties "There isofnothing in old come, gave voice tolonger their incredulousness historyand that I shall any think fabulous; at the the events taking France. Because destruction of theplace mostinwonderful empiresofonthe French Revolution France's proximity record has nothing and more wonderful, nor ofto more England, writersthan during period were soundingEnglish improbability, thethat demolition of concerned with the concept and this great nation, which risesofupviolent against itself for inclusive change in theannihilation." human condition. its own ruin-perhaps

Frank Fazetta

Creating elements of terror and fantasy gave expression to their anxieties of what was to come, and gave voice to their incredulousness at the events taking place in France. Because of the French Revolution and France's proximity to England, English writers during that period were concerned with the concept of violent and inclusive change in the human condition.

LAYOUT DESIGN

SPREAD 3

A R T

M O V E M E N T

Gothic art was a style of Medieval art that developed in France out of Romanesque art in the mid-12th century, led by the concurrent development of Gothic architecture. It spread to all of Western Europe, but took over art more completely north of the Alps, never quite effacing more classical styles in Italy.

Frank Fazetta

A R T

M O V E M E N T

Frank Fazetta

ASLON

Early gothic art was not so dark and depicted customs, God and society and royalty, thus Caslon.

R E V O L U T I O N

Frank Fazetta v G R A

H I C S

CASLON

T H I C

8 v

The easily recognisable shifts in architecture from Romanesque to Gothic, and Gothic to Renaissance styles, typically used to art define Gothic art wasare a style of Medieval that the periodsininFrance art in all although in developed outmedia, of Romanesque artmany in ways figurativecentury, art developed at aconcurrent different pace. the mid-12th led by the development of Gothic architecture. It spread to all of Western Europe, but took over art more completely north of the Alps, never quite effacing more classical styles in Italy.

The easily recognisable shifts in architecture from Romanesque to Gothic, and Gothic to Renaissance styles, are typically used to define the periods in art in all media, although in many ways figurative art developed at a different pace.

Early gothic art was not so dark and depicted customs, God and society and royalty, thus Caslon.

R E V O L U T I O N

G R A

With his later publishing of Caleb Williams a critic wrote, "Fancy is a faculty which we should not have expected to find in the brain of a philosopher who had struck his hand upon his heart and felt it stone.

T H I C

H I C S

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SANANDABANERJEE I 25

FDA

G O YA x

THE

DARK MUSE

G O Y

HOM

EXHIBITION DESIGN

ABOU

DISP

SHOP

SPON

CONT

G O YA DISPLAY/MERCHANDISE

EXHIBITION DESIGN

Project : Florence Design Academy Brief : To Identify an artist for which an exhibition is planned at Palazzo Strozzi, Firenze.The brand identity will be designed with CASLON, his / her art should fit well with the typeface Softwares : Illustrator, Photoshop , Indesign

G O YA

Touchscreen (home and 2 screenshots) 1024x768px

26 I EXHIBITIONDESIGN

G O Y

HOM

ABOU

DISPL

SHOP

SPON

CONT

THE

DARK MUSE

G O YA

HOME

DELIVERABLES 1. Invitation, tickets 2. Vertical /horizontal banners 3. Posters 4. Totems 5. Billboards 6. Newspaper coupons 7. Notebooks 8. Merchandising 9. Touchscreens

THE

DARK MUSE

THE

DARK MUSE

G O Y

HOM

ABOUT

ABOU

DISPLAYS

DISPL

SHOP

SPONSORS

SPON

CONTACT

CONT

G O YA

All works belong to Sananda Banerjee & assoc. organisations THE

DARK MUSE

XHIBITION DESIGN

NSORS

TACT

LAYS

DARK MUSE A

G O Y ACOMMUNICATION P

R I

LAYS

NSORS

TACT

Palazzo Strozzi, MON-SAT: 4-9pm

Street Banner 700x100*

Major Exhibition - Piano Nobile (first floor) Open daily 9.00 am - 8.00 pm (including holidays) Thursdays 9.00 am -11.00 pm (including holidays)

GA ODESIGN YA OEXHIBITION Y

COMMUNICATION THE

MERCHANDISINGD A R K

Visitors admitted up to one hour before exhibition closes

CENTRE FOR CONTEMPORARY CULTURE STROZZINA Tuesday-Sunday 10.00 am - 8 pm (including holidays)

TACT

MUSEO OPENING HOURS

NSORS

G O YA

Touchscreen (home and 2 screenshots) 1024x768px M A R C H 6 T H

A R C

G O YA

THE

PLAYS

G O YA

ADMIT ONE

THE

DARK PHOTOMONTAGE MUSE

MUSE -

A P

THE

DARK MUSE

R I

Building banner 150x400*

G O YA M A R C H

6 T H - A P R I L

HOME

Palazzo Strozzi

Palazzo Strozzi, Firenze MON-SAT: 4-9pm

2 9 T H

THE

M U S E PHOTOMONTAGE DARK DISPLAYS MUSE

M A R C H 6 T H A P R I L 2 9 T H

SHOP

G O YA

Palazzo Strozzi, Firenze SPONSORS MON-SAT: 4-9pm

CONTACT

PHOTOMONTAGE

TH E PHOTOMONTAGE

ABOUT D A R K

G O YA

Poster 70x100*

Notebook size A6 vertical

L 2 9 T H G O YA

G OGYOAY A

DARK MUSE

FDA

G O YA

Totem 85x250*

G O YA

THE

DARK MUSE

G O YA HOME

Palazzo Strozzi

ABOUT DISPLAYS SHOP SPONSORS CONTACT

All works belong to Sananda Banerjee & assoc. organisations Palazzo Strozzi

SANANDABANERJEE I 27

FDA

MERCHANDISING

2) Magnetic Pendants

COMMUNICATION / MERCHANDISING The accessories like chnageable disk magnetic lockets with parts of Goyaâ&#x20AC;&#x2122;s paintings on them and displays in motion like on buses were conceptualised 28 I EXHIBITIONDESIGN

All works belong to Sananda Banerjee & assoc. organisations

N DESIGN

Totem 85x250*

FDA

PHOTOMONTAGE

K E H

6 T H 9 T H

O YA 2

NG HOURS

- Piano Nobile

m - 8.00 pm s) -11.00 pm s)

up to one hour before

CONTEMPORARY OZZINA

0.00 am - 8 pm s)

rozzi

TOTEMS All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 29

FDA

Paola

1 UNIT

C=0, M=99.24%, Y= 61.65%, K=0

WEBSITELAYOUT Project : Florence Design Academy Brief : To create a website layout for Paula Caro, midwife and her work Softwares : Illustrator, Photoshop , Indesign A) LOGO: The O of Caro is inspired from the gynoecium with the seed B) Splash page: pattern follows a chalice and uterus form symbolically C) Home page D) Articles page

30 I WEBLAYOUT

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FDA

Paola

"Beside you during every hardship of womanhood"...

Paola

PREGNANCY

Paola

CHECK-UPS

CYCLES

MIDWIFERY

HOME

CONTACT

ABOUT

WORKS

ARTICLE

GALLERY

CONTACT

ABOUT

WORKS

ARTICLE

GALLERY

BIRTHING

EXAMPLES All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 31

FDA/Icastic

32 I INFOGRAPHIC

All works belong to Sananda Banerjee & assoc. organisations

FDA/Icastic

TYPEFACEMAPPING Client : Florence Design Academy Supervisor : Icastic Brief : Research and chronological/ typeface mapping with projects by the student on each font used as examples. They are available on clicking the font name in dark. Softwares : Illustrator, Photoshop , Indesign, Dreamweaver https://www.icastic.com/typotheatre/ tt.html#

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 33

FDA

BIKECOSTUME/LOGO Client : Manila Bikes Supervisor : FDA Brief : Create a logo for UCI 2013 and a busy design for the costumes Softwares : Illustrator, Photoshop

R 9E

B MT B B MT B MT B MT B MT TB MTTB B M MTB B T B TB MTTB M M MTM B B M MTB MT MT

R 9E

B MT B B MT B MTTB B MT M MT TB TB M TBTB BM M T B M TB M MTMTBTB B M B B B M MTB MTTB B MT TT B MT B M MTTB B MM TB B MT TB M MT TB B M MT TB B M TBTB B MBMTTB M MTB TB M TB B B MTTB M M MTM T M TB M B M B MTMT T B T M B TB B M MM MT MT MT

B MTTB TBB M TBTB MM B B MMT T MTTB MTBTB M TB M B M B M TB B MT B B MTTB M MTTB MT MTTB B M B M M B T B MT B TB MT B M TB MT TB BMT B B M TB MTTB M MT B M M TB M MTTBMTTB B M B BM MT MT MTTB B MT TB M MT M TB M TB M BM MT

EDIL

SERE

DESIGN & MANU

FACTURE

B MTTB M B B MTMTBB T MT B B MT TB M TB T M B M B M TB B MT B MTTB M MTTB MT MTBB T M TB TB M TB B B BM M T T B B M M TB MT M TB TB MT B MM TB TB T MTB MT TB MMTB B M MMTB B M TBMM T MT B TB B B M B MTTB M MTTB MT B M MT M TB MTMTB B BM T M T TB B M M MTMTBMTBTB M M B B MTMTB MT B MT

B MTTB B MMTB B MT B MT TB B M TB MT TB M TB M TB M B B M TBMT B MTTB MTB MTTB MB M M B TB B MTMT MTBTBB MTTBM M T M B MBTTB TB M TB B M TB M MTTM M B B M TB B MT MTTB M MTTB M TB BM M MT MT

34 I COSTUMEGRAPHICS

B MTTB TBB M TBTB MM B B MMT T MTTB MTBTB M TB MTB M B M B M TB T B B MT B B M MTTB MT B M MT T MT B M B B B T B M MT TB MT MT M MTMTBMTBTB M M B B MTMTB MT B MT

All works belong to Sananda Banerjee & assoc. organisations

FDA

CHOCOPACK Projet : Florence Design Academy Concept : Based on the Birth of Venus a shell form and graphic style borrowing from Art Nouveau the “Birth of Chocolate” Image extreme right: inlay card Softwares : Illustrator / Photoshop All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 35

FDA

HOOKPACKAGING Project : Florence Design Academy Brief : To create a 3 piece hook pack with its new logo Softwares : Illustrator, Photoshop , Autocad FORM: done to minimize wastage of paper for better economy. The package reflects the shape of the product and the character

36 I PACKAGING

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FDA

FIDELITYCARDS/ COUPONS

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SANANDABANERJEE I 37

NID

GHEEPACKAGING Project : NID and FH Hannover Brief : Design a common packaging for ghee to be launched in India and Europe with its identity Softwares : Illustrator, Photoshop , 3Ds Max LOGO: Reflects the Sanskrit style of script with the top bar and the German accentuation dots. R and E of “Nature” depict rupee and euro currency.

38 I PACKAGING

All works belong to Sananda Banerjee & assoc. organisations

NID

HOW TO USE

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SANANDABANERJEE I 39 39

NID

INFOPOSTER Project : Florence Design Academy Brief : To create an infographic for perception of beauty. The graphic shows the types of nose and their demand among women as a part of the complete presentation Softwares : Illustrator

40 I POSTERDESIGN

All works belong to Sananda Banerjee & assoc. organisations

NID

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 41 41

Freelance

2013

42 I POSTERDESIGN

2013 ( Winner, SHORTS , Dubai- DIFF )

All works belong to Sananda Banerjee & assoc. organisations

Freelance

MOVIEPOSTER

2011 ( Winner, DOCUMENTARY, Taiwan- TIFF )

All works belong to Sananda Banerjee & assoc. organisations

Clients : Wilbur Sargunaraj / Sandeep Ray Brief : For the Simple Superstar feature film and the award winning documentaries Thin Arms and The Sound of Old Rooms Softwares : Photoshop, Indesign

SANANDABANERJEE I 43

ILLUSTRATION Storyboard Comic Layout Flash Animation Sketches

Freelance

GRAPHICSTORY Clients : Sandeep Ray Brief : A visual narative for the script of the feature film “Unheard”. Some selected pages are shown as example Softwares : Photoshop, Illustrator

46 I STORYBOARD

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Freelance

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 47

FDA

48 I STORYBOARD

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FDA

STORYLAYOUT Project : Florence Design Academy Brief : A graphic layout for an original story for 6 pages, some example panels are shown from first draft Softwares : Photoshop

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 49

FDA

1 UNIT

elevation

ANIMATION Project : Florence Design Academy Brief : A short 3 mins film on a social cause. In this case the subject of not littering and recycling of bottles has been shown as a poor little crab gets drunk on a strewn beer bottle and falls victim to the claws of an eagle Softwares : Illustrator, Flash

50 I FLASHANIMATION

Top view

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FDA

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 51

FDA

SCENE “The Curious Crab” gets drunk on beer

52 I FLASHANIMATION

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FDA

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 53

FDA

The Musician Of Firenze Softwares : Illustrator, Photoshop

54 I ILLUSTRATION

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FDA

Dancer Of The Thar Softwares : Photoshop

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 55

FDA

Museum sketching Pencil/Paper

56 I ILLUSTRATION

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FDA

The Mighty Devi Durga Softwares : Illustrator, Photoshop All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 57

PRODUCTDESIGN Conceptual Product Paperfolding Industrial Project Interface and Redesign Futuristic Microscope Handmade Product Building 3D

FDA

60 I CONCEPT3D

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FDA

THEBRAINIAC Project : Florence Design Academy Brief : A conceptual design for a futuristic product. Softwares : 3Ds Max All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 61 61

FDA

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FDA

CONCEPT The Helmet which sketches what one imagines via an electrode mesh that picks up signals from the right and the left brain. They impulses are sent to the fine needle point pen tip which converts them to a mechanical motion on paper and create the image All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 63

FDA

PAPERFOLD Project : Florence Design Academy Brief : To make a 3d object with Rhino, surface develop, colour it and make it into a foldable paper toy Softwares : Illustrator, Rhino

64 I 3DTO2D

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GSS

FDA

G-SSCL

*Cut along the dark edges, fold, paste edges and play

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 65

NID

BUSSHELTER Client : Kolkata Municipal Corporation Sponsor : Abin Design Studio Brief : low maintenance bus shelter for Kolkata to reflect a quintessential element of the city in its iconic form with active digital display, having a wholesome structure that may be prefabricated. A final live project for NID. Softwares : Autocad , Rhino

66 I STRUCTURALDESIGN

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NID

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 67

NID

11.2.1 Elevation view

CONCEPT The hand pulled

Shelter 2012

Design Detailing

rickshaws of Kolkata as form inspiration

180 86 Sananda Banerjee l PGDPD Product Design l National Institute of Design

68 I STRUCTURALDESIGN

All works belong to Sananda Banerjee & assoc. organisations

NID

11.2.3 Exploded view of whole 8

5 6

Design Detailing

7 1 9

2 11 12 10

Shelter 2012

7 1

4 183

83 Banerjee l PGDPD Product Design l National Institute of Design Sananda

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 69

NID

Chrome finish die cast metal head

11.2.4 Structural frame exploded view

Design Detailing

100 N.B MS pipes with weathercoat enamel paint finish

Shelter 2012

200 N.B MS pipes with metallic tangerine weathercoat finish

185 88

Sananda Banerjee l PGDPD Product Design l National Institute of Design

70 I STRUCTURALDESIGN

All works belong to Sananda Banerjee & assoc. organisations

9. Ergonomics

NID

9.1 Anthropometry, cognitive and User centric

9.1.1 Sun path diagram and user Altitude of sun on June 21st Kolkata: 22.5697째 N, 88.3697째 E

first direct ray to eyes

2300mm Altitude angle

Altitude angle 148

Facing west on N-S running thoroughfare

149 Facing east on N-S running thoroughfare

Standing in erect posture vertical comfortable arm reach height from floor is taken to be 2200mm for accessibility guidelines taking 95th percentile male value

helter 2012

Ergonomics

Image 148-149 : Ref,http://www.iesmith.net/tools/solarcalc.html Image 150: Indian Anthropometric standards

150 Sananda Banerjee l PGDPD Product Design l National Institute of Design

Visual cone for female (5th percentile eye height) Visual cone for male (95th percentile eye height)

All works belong to Sananda Banerjee & assoc.

Shelter 2012

The design allows a maximum direct sun for 2hrs and 30 minutes for the 9.1.4 Maximum distance of visibility of the LED moving display east facing shelters and 2hrs 20 minutes for the west facing shelters. It is Height of letters 30mm-60mm.The lower value taken to be visible from approximately 25 feet across- the least width of single lane before residential buildings, possible to further lower the front hood by a 100mm according to ergonomic (Ref. chart below) accessibilty timespan avoiding visual and physical obstruction to further lower the direct light timespan. However that compromises on the curvature, look and form of the structure. Here the optimum clearance provided is 2300 mm.

Ergonomics

Time of max. direct sun

158 The minimum letter height on the LED display is 30mm, that is seen from a distance of almost 25 feet organisations SANANDABANERJEE I 71 to 30 feet along a perpendicular plane. The Selvel sign and the timing is 60 mm so may be seen from a distance of 50 feet along a perpendicular plane.

NID

USERINTERFACE Project : National Institute of Design (Industrial) Brief : Redesign ergonomically visual interface and usability of a current biomedical equipment Softwares : Photoshop, below- handmade model

72 I PRODUCTDESIGN

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NID

The published article in Daily News Analysis, Ahmedabad

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SANANDABANERJEE I 73

NID

74 I PRODUCTDESIGN

All works belong to Sananda Banerjee & assoc. organisations

NID

CONCEPTPRODUCT Project : National Institute of Design (Industrial) Brief : To conceptualize a futuristic version of an existing equipment Softwares : Rhino All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 75

IIID

76 I PRODUCTDESIGN

All works belong to Sananda Banerjee & assoc. organisations

IIID

TROJANHORSE Project : Indian Institute of Interior Designers (IIID) Brief : A bamboo mechanical toy with movable mouth and waddling motion with only bamboo for a workshop

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I 77

JADAVPUR

SHOPPINGMALL Project : Jadavpur University Brief : Project according to available plot and F.A.R

78 I 3DVIEW 1

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JADAVPUR

All works belong to Sananda Banerjee & assoc. organisations

SANANDABANERJEE I7979

ÂŠ SANANDABANERJEE M.Des ( Florence Design Academy ) M.Des ( National Institute of Design ) B.Arch ( Jadavpur University )

Contact: sanaban@gmail.com