Responsible Design
Strategic Design for Competitive Advantage Chung-Kai Chen (Jenson) Yu-Shan Huang (Phoebe) Sancharee Saha 14th December 2012
CONTENT
» What is Workplace Design » Current Workplace Challenges » Our Motivation » A Possible Solution » Product Features » Design Features » Design Responsibilities » References
what is workplace design?
Reduce Stress Levels Improve Satisfaction Encourage Loyalty Reduces errors & problems Make work FUN Increase Employee Efficiency
The discipline of creating an environment that brings people together to do their jobs in the most efficient way -The Design Council
workplace challenges
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The overhead costs of employment
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Too many technological options limits risk taking
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‘Work’ space rather than a Living space
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Learning, Learner & Logistics.
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Social networking is currently focused on online interaction.
Need for responsible design catalyst to address these challenges
motivation
• Means of idea generation • Maintenance of a balance work-life culture • Employees psychological needs - increase sustainability and dedication. • Ideal environment for collaboration -technological facilities -customization -Individual workspace -Non-restrictive
http://www.jbeltowska.com/2011/08/11/john-maedas-principles-for-creative-leaders/
A possible solution
• • •
Address the deficiencies of the past and present collaboration and work as a social activity tighter fit between corporate culture and work environment
Calmness & Relaxation To open the Flow of Communication
Passion and Energy
Increase creativity Relief from becoming too serious
Sustainability & Balance
product features
what is responsible design?
•Service Design •Collaboration •Social Media
‘Design should be responsible only. There is no other kind of design’ - Rachel Cooper
Design responsibilities
-service designIt is important that we design not for just the product but the
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Works for any industry
making everyday life more
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Life – Work balance
accessible and reassuring
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Efficient Interaction between
environment in which we use it,
- Colin Clipson(1988)
people and technology •
Enables to identify the problems and latest needs of people
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Inspire creative generation
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Valuable and sustainable social applications.
Design responsibilities
-collaboration•
1.
Enhances communication among peers and colleagues
2.
makes people exchange ideas
3.
Keeps peers informed
4.
Makes people use each others opinions to analyse issues
5.
Helps discuss issues for clarity
lack of clarity/attainability leads to diminished enthusiasm
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Inconsistent distribution of oral and written communication may splinter the group
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agreements and disagreements lead to idea generation,
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Makes information flow in all directions
Design responsibilities
-social networking•
• •
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Knowledge workers want instant access to expertise, information and knowledge. constant Information exchanging Everyone needs to be engaged with social network - Global Town. Social network as a tool for online + offline collaboration.
Marketable strategy •Market research, trends and focus groups. •Improving customer satisfaction. •Branding and positioning. •New markets.
Customer Relationship •Constructive feedback for improvement. •Helping answer customer questions. •To attract new customers.
design responsibilities work culture
business
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boosting moral by generating interest
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encourage others to innovate and exploit their • creative skills
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improve productivity and support a faster exchange of knowledge
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improve collaboration between staff and encourage knowledge sharing
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work is made efficient and effective.
•
•
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employee life
growth of BYOD initiatives • weakening the dependencies on the corporate PC. can be further enhanced by implementing it in the • social and personal environment: sustainable business opportunity reduce staff attrition and therefore recruitment costs respond fast to changing requirements from clients in industry.
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The enterprise collaboration solution supports agile and mobile working: The future is mobile and ‘appified’ appreciate workplace as much as socialising: reduce difference between work and life produce a happier, more motivated workforce
References • • • •
• • • •
• •
LISHMAN, J (1983) Collaboration and conflict: working with others. Aberdeen: University of Aberdeen SAWYER, K (2007) Group Genius- the creative power of collaboration. New York: Basic Books http://www.crystal-cure.com/color-meanings.html [Accessed 12/12/12] http://socialmediatoday.com/stephendale/960921/social-collaboration-it-s-people-nottechnology-stupid? utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets [Accessed 30/11/12] Walton, T (ed.)(2005) Responsible design is good business, Design Management Review 16(3), p. 6 DESIGN COUNCIL (2007) The psychology of innovation, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/publications/design-council-magazineissue-2/the-psychology-of-innovation/ [Accessed 12/11/12] DESIGN COUNCIL (2007) What is Workplace design, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/about-design/types-of-design/workplacedesign/what-is-it/ [Accessed 12/11/12] BLOOM, D and CANNING, D (2012) How companies must adapt for an Aging Workforce, Harvard Business Riview [WWW] Available from http://blogs.hbr.org/cs/2012/12/how_companies_must_adapt_for_a.html? utm_source=twitterfeed&utm_medium=twitter [Accessed 9/11/12] Stickdorn, M.& Schneider, J(2010) This is service design thinking : basics, tools, cases, Amsterdam:BIS Hannaford, S 1996, 'Painted into a corner: Designers and clients in the digital age', Print, 50, 4, p. 116, Academic Search Premier, EBSCOhost, viewed 29 October 2012.
WOW! Our future looks responsible!
Get yours, today! Thank you! Questions?