Does Posting on Social Media Help SEO?

by Taylor Tobey

Going back to the point mentioned previously, a strong social media presence can help you rank higher for branded terms and thus increase your overall visibility online.

Increased Brand Recognition

Another way social media affects SEO is by increasing brand recognition. Essentially, the more channels you can have your name on, the more people will start to recognize your brand. So, if you are consistently posting on, say, Facebook, Twitter or LinkedIn just to name a few, people will begin to recognize your brand more and use those branded terms to find you online. Essentially, it can increase the branded organic traffic that comes to your website in a positive way

Increase the Lifespan of Posts

Social media affects SEO by increasing the lifespan of posts. For example, say you recently wrote an article that was seasonal as in having something to do with the winter season. Well, social media can help increase the lifespan of this post and help make it relevant again when a year passes and you reshare the article link on your social media profiles. This brings relevancy back to the article even though it was posted a while ago and, in the case of our example, a year ago, thus increasing the lifespan of the post by another year. This same method can be used each year by simply sharing the seasonal article on your social media profiles during the time of year it is most relevant.

Gain More Backlinks

Lastly, social media affects SEO by giving you the potential to gain more backlinks. For example, the more places you share your articles, the more people will see that article. The more people that see your article, there is greater opportunity for someone to discover it and even link back to it and as you may already know, backlinks are an extremely important part of any long-term SEO strategy.

To reiterate, social media is not a ranking factor when it comes to SEO; however, posting consistently on social media and having a strong social presence can help your business in a variety of ways. n

Taylor Tobey is a Digital Strategist at 9Sail. Taylor has a passion for digital marketing and is excited to be working with the 9Sail team and its clients. Outside of work she enjoys going to the beach, playing softball, and spending time with family and friends. She earned her MBA in Marketing from Fairleigh Dickinson University.

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