Attorney Journals, San Diego, Volume 220

Page 16

A Selective Resource A Small Personal Injury Firm Positioned to Make a Big Impact by Dan Baldwin

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owe Lazar Law is a small law firm making a big impact on their clients’ lives and the legal community at large. “We are very selective on the cases we accept to devote the necessary time and resources to obtain full justice for each and every client,” says co-founder Jeremiah Lowe. The firm was recently founded on August 1, 2021. Prior to founding the firm, Lowe and his cofounder, Victoria Lazar, worked as a trial team at Gomez Trial Attorneys. During their time as a trial team, they faced many trials, challenges, and successes. Lazar says, “As a team we’ve always been very strong. Jeremiah, who was the lead attorney on our team, made sure that my opinion was heard and taken into consideration. I think that’s important and rare, especially when you have a senior-junior relationship. That gave me a lot of confidence in going into business together.” Through their time working together as a team, they discovered how well aligned they were with each other’s core values. Lazar says, “We value integrity in the profession above all else. Our slogan is ‘Steadfast Integrity, Proven Results.’ It appears front and center on our website for a reason. Practicing with integrity is our number one core value.” That has led to proven results inside and outside the courtroom. Lowe recognizes the significance of being a partner in a woman-owned business, and

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Attorney Journals San Diego | Volume 220, 2022

believes women-owned firms are something to be celebrated. Lowe says, “We’re no longer in a senior-junior relationship. We’re equal partners. As a gender-balanced firm, we have a good balance of perspectives. I hope as a society we are moving toward more women-owned law firms. For far too long women have not been given equal opportunities to advance in this profession.”

VALUING AUTHENTICITY, INTEGRITY, AND COMPASSION Lowe and Lazar have proven to be a powerful team inside and outside of the courtroom. Lowe says, “One word that best describes us in the courtroom is authenticity. We don’t see ourselves as ‘suited-up lawyers.’ We simply see ourselves as human beings who care immensely for our clients, and who can provide a credible and authentic voice in the courtroom. The jury can see we care for our clients and believe in our case.” According to Lazar, “[their] practice is to treat clients as people, not cases,” which allows them to be more responsive and more tailored in representation than a lot of larger firms. “We attribute that to our smaller, boutique size. We make communicating with our clients a top priority. There are rarely hours that go by when we do not respond to our clients.


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